This comprehensive guide to the California Privacy Rights Act (CPRA) explores its impact on businesses and consumers within California. The book begins with a clear explanation of CPRA’s territorial and material jurisdiction, providing readers with an understanding of where and how the law applies. It delves into key definitions critical for businesses and individuals alike, covering terms such as personal information, pseudonymization, and consumer rights. One of the focal points of the book is the examination of the rights granted to consumers, including the right to access, delete, and opt-out of data sales. Alongside this, it addresses the business obligations, such as the need for privacy notices and compliance with security requirements. The book also offers an analysis of penalties for non-compliance and breach notification procedures, making it an essential resource for understanding the legal landscape of consumer privacy in California. It concludes with an overview of related laws that further influence how businesses must manage customer data.