In today’s volatile world, businesses must be prepared for crises, especially pandemics. This book offers a comprehensive guide to help organizations adapt and survive in the face of such challenges. Analyzing the COVID-19 pandemic, it explores the virus's origins, the global response, and the reasons behind widespread unpreparedness. Real-world case studies provide insights into effective strategies and missteps during the crisis.
The book offers practical tools for developing a robust business continuity plan and highlights the crucial role of leadership and crisis management teams. It also covers key lessons on managing lockdowns, mitigating economic impact, and addressing the psychological and societal effects of a pandemic. Emphasizing both operational and human aspects of crisis management, the book underscores that proactive preparedness today can safeguard businesses and lives tomorrow.