Polski e-konsument. Dekada zmian - Ebook - Magdalena Jaciow, Robert Wolny - Modern learning platform - BIBLIO ebookpoint

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Polski e-konsument. Dekada zmian

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Polski e-konsument. Dekada zmian

Polski e-konsument. Dekada zmian

Magdalena Jaciow, Robert Wolny

Ebook

Kim dziś jest Polak kupujący w sieci?

W 2010 roku nie wiedzieliśmy zbyt wiele o ludziach, którzy decydowali się robić zakupy w internecie. Wówczas ukazała się książka Polski e-konsument. Typologia, zachowania, która przez lata była najważniejszą lekturą i inspiracją dla praktyków i badaczy zachowań Polaków w sieci. Minęła dekada, a że w dzisiejszym cyfrowym świecie dziesięć lat to niemal wieczność, Magdalena Jaciow i Robert Wolny postanowili ponownie podjąć temat i przyjrzeć się temu, jak robimy zakupy online w 2020 roku.

Z monografii Czytelnik dowie się między innymi:

jak zdefiniować e-konsumenta, m-konsumenta i konsumenta cyfrowego
jak zmienił się polski e-konsument
dlaczego robi zakupy w sieci
co najczęściej trafia do jego koszyka zakupów
jak kupuje w sieci

Wprowadzenie

Rozdział 1. Jak definiować polskiego e-konsumenta? - dylematy terminologiczne

1.1. E-konsument - definicja i zakres pojęcia
1.2. Proces nabywczy e-konsumenta
1.3. Uwarunkowania zachowań nabywczych e-konsumenta

Rozdział 2. Jak badać polskiego e-konsumenta? - dylematy metodyczne

2.1. Źródła informacji o e-konsumencie
2.2. Metody i techniki badania e-konsumenta
2.3. Założenia metodyczne badania polskiego e-konsumenta

Rozdział 3. Jak zmienił się polski e-konsument? - dylematy poznawcze

3.1. Portret polskiego e-konsumenta
3.2. Koszyk zakupów polskiego e-konsumenta
3.3. Postawy polskiego e-konsumenta wobec zakupów w sieci
3.4. Zaangażowanie polskiego e-konsumenta w sieci

Rozdział 4. Jak wykorzystać wiedzę o polskim e-konsumencie? - dylematy aplikacyjne

4.1. Typy polskiego e-konsumenta
4.2. Komunikacja z e-konsumentem w sieci

Bibliografia

Title: Polski e-konsument. Dekada zmian
Author: Magdalena Jaciow, Robert Wolny
ISBN: 978-83-8322-111-3, 9788383221113
Date of issue: 2022-07-05
Format: Ebook
Item ID: poekon
Publisher: Onepress