AI in Digital Marketing. Harnessing AI tools to revolutionize digital marketing strategies

Mercury Learning and Information, Maria Johnsen

Artificial Intelligence is transforming the digital marketing landscape, offering innovative solutions for personalization, automation, and efficiency. This comprehensive guide explores AI's impact on digital marketing, focusing on data-driven insights, predictive analytics, and customer engagement strategies. It empowers marketers to understand and leverage AI's potential in crafting targeted campaigns and optimizing workflows.Readers will explore essential topics like machine learning, natural language processing, and sentiment analysis, all tailored for marketing applications. Practical insights on SEO, content creation, and social media listening are combined with advanced concepts such as programmatic advertising, AI-powered customer support, and marketing automation. The book ensures a balance between foundational knowledge and actionable strategies.This resource equips digital marketers, strategists, and analysts to adopt emerging trends, drive measurable results, and maintain a competitive edge in the AI-driven marketing ecosystem. It is the perfect companion for professionals seeking to enhance their skills and harness the power of AI in their digital marketing efforts.

Navigating the Stock Market. A Practical Guide for Buying, Selling, and AI Risk Management

Mercury Learning and Information, Arshad Khan

This book is perfect for investors, financial analysts, and portfolio managers. It simplifies stock market investing, offering strategies and practical advice for all levels. Key topics include research, buying and selling strategies, and using AI for risk management. The book equips you with essential knowledge and tools for successful stock investing.The course begins with planning, research, and screening, then moves to buying strategies and identifying winning characteristics. It covers company and sector analysis, selling techniques, stock prices, valuation, profitability, market behavior, and technical analysis. Advanced topics include monitoring the economy, market indicators, and avoiding investment mistakes.Understanding these concepts is crucial for informed investment decisions. The final chapters focus on risk management and leveraging AI in stock investing, addressing AI risks and mitigation strategies. This book guides readers from basic to advanced stock market concepts, blending theory with practical skills, making it essential for mastering stock investing.

Python 3 and Data Analytics Pocket Primer. A Quick Guide to NumPy, Pandas, and Data Visualization

Mercury Learning and Information, Oswald Campesato

This book, part of the best-selling Pocket Primer series, introduces readers to the fundamental concepts of data analytics using Python 3. The course begins with a concise introduction to Python, covering essential programming constructs and data manipulation techniques. This foundation sets the stage for deeper dives into data analytics, emphasizing the importance of data cleaning, a critical step in any data analysis process.Following the Python basics, the course explores powerful libraries such as NumPy and Pandas for efficient data handling and manipulation. It then delves into statistical concepts, providing the necessary background for understanding data distributions and analytical methods. The course culminates in data visualization techniques using Matplotlib and Seaborn, demonstrating how to effectively communicate insights through graphical representations.Throughout the course, numerous code samples and practical examples are provided, reinforcing learning and offering hands-on experience. Companion files with source code and figures are available online, supporting the learning journey. This comprehensive guide equips both beginners and seasoned professionals with the skills needed to excel in data analytics.

Bash Command Line and Shell Scripts Pocket Primer. Mastering Bash Commands and Scripting Techniques

Mercury Learning and Information, Oswald Campesato

As part of the best-selling Pocket Primer series, this book introduces readers to useful command-line utilities for creating powerful shell scripts. It focuses on the “bash” command set, though many concepts apply to other command shells like sh, ksh, zsh, and csh. The book covers piping data between commands and using versatile sed and awk commands. Aimed at beginners, it also serves as a good reference for those with some experience in shell scripting.The journey starts with an introduction to bash, covering files and directories, useful commands, and conditional logic with loops. Readers then learn to filter data with grep, transform data with sed, and work with awk. The book introduces shell scripts, showcasing their use with grep and awk for data manipulation. Various scripts are provided for data scientists and analysts needing shell-based solutions for text file cleaning.Understanding these concepts is crucial for simplifying routine tasks and creating efficient shell scripts. This book transitions readers from novices to proficient scriptwriters, combining theoretical knowledge and practical skills. Companion files with source code examples enhance learning. By the end, readers will be equipped to implement shell scripts in real-world scenarios.

Finite Element Analysis. An Introductory Guide to FEM Techniques and Applications

Mercury Learning and Information, Sarhan M. Musa

This comprehensive guide explores the versatility and affordability of Finite Element Analysis (FEA) as a powerful tool for solving engineering problems. The book provides a practical introduction to FEA, covering applications in mechanical, civil, electrical engineering, and physics. It presents a balanced blend of theory and applications, catering to both beginners and those seeking to enhance their FEA skills.The journey begins with mathematical preliminaries and an introduction to the Finite Element Method. It progresses through various applications such as axially loaded members, trusses, beams, stress analysis, thermal analysis, fluid flow analysis, dynamic analysis, and engineering electromagnetics analysis. Each chapter includes comparisons of analytical methods, FEA hand calculations, and software-based solutions, helping readers understand the strengths and limitations of each approach.Understanding these concepts is crucial for effective problem-solving in engineering. This book transitions readers from fundamental principles to advanced engineering applications, blending theoretical knowledge with practical skills. Companion files with executable models and animations enhance the learning experience, making this guide an essential resource for mastering FEA techniques.

Database Security. Master the Art of Protecting Your Data with Cutting-Edge Techniques

Mercury Learning and Information, Christopher Diaz

This book provides a comprehensive guide to resolving database security issues during design, implementation, and production phases. It emphasizes specific measures and controls unique to database security, beyond general information security. Topics include account credential management, data access management, and techniques like database normalization, referential integrity, transactions, locks, and check constraints.The importance of database security lies in protecting sensitive data from unauthorized access and ensuring data integrity. This book is designed for professionals, workshops, and self-learners, offering hands-on demonstrations with major Database Management Systems (MySQL, Oracle, and Microsoft SQL Server) across various computing platforms (Linux/UNIX, MacOS, Windows).Starting with an introduction to information, data, and database security, the book covers database design, management, administration, user accounts, privileges, roles, and security controls for confidentiality. It also delves into transactions and data integrity with concurrent access. Each chapter includes questions and projects to reinforce learning and comprehension.

Python for Programmers. A Comprehensive Guide for Intermediate to Advanced Python Programmers and Developers

Mercury Learning and Information, Oswald Campesato

This book is designed for developers with little to no experience in Python or Pandas, providing a fast-paced introduction to Python programming and practical solutions to various tasks. The journey begins with a quick tour of basic Python 3, followed by a deep dive into loops and conditional logic. The text covers data structures extensively, and includes tasks involving strings and arrays.As the reader progresses, object-oriented programming concepts are introduced with illustrative code samples, along with an exploration of recursion and fundamental topics in combinatorics. An appendix provides an introduction to Pandas, equipping readers with essential tools for data manipulation and analysis.This book offers a comprehensive yet concise learning path, reinforced by numerous code samples and companion files available for download. It is an invaluable resource for beginners seeking to master Python and Pandas, providing a solid foundation for further exploration in programming and data science.

Make Amazing Games. Game Design and Development Using Fusion 2.5: From Basics to Advanced

Mercury Learning and Information, Jason Darby

This course is designed for aspiring game developers with no prior experience or programming knowledge. It provides a step-by-step guide through the game creation process using drag-and-drop game creation software available on Steam. The course begins with basic game design concepts and an introduction to the Fusion software, progressing through various stages of game development.Understanding game development is essential for those who want to turn their creative ideas into playable games. This course covers the creation of four fully playable games: a platform game, a bat-and-ball game, a mouse-clicker game, and a side-scrolling shoot-'em-up game. By completing these projects, users will gain practical experience and confidence in their game development skills.The journey continues with advanced features such as porting games to the web, debugging, and publishing. The companion files include game demos, graphic libraries, and source code, providing all the resources needed to successfully create and distribute your games. This comprehensive guide ensures that by the end of the course, you will have the knowledge and skills to create and publish your own games.

Artificial Intelligence, Machine Learning, and Deep Learning. A Practical Guide to Advanced AI Techniques

Mercury Learning and Information, Oswald Campesato

This book introduces AI, then explores machine learning, deep learning, natural language processing (NLP), and reinforcement learning. Readers learn about classifiers like logistic regression, k-NN, decision trees, random forests, and SVMs. It delves into deep learning architectures such as CNNs, RNNs, LSTMs, and autoencoders, with Keras-based code samples supplementing the theory.Starting with a foundational AI overview, the course progresses into machine learning, explaining classifiers and their applications. It continues with deep learning, focusing on architectures like CNNs and RNNs. Advanced topics include LSTMs and autoencoders, essential for modern AI. The book also covers NLP and reinforcement learning, emphasizing their importance.Understanding these concepts is vital for developing advanced AI systems. This book transitions you from beginner to proficient AI practitioner, combining theoretical knowledge and practical skills. Appendices on Keras, TensorFlow 2, and Pandas enrich the learning experience. By the end, readers will understand AI principles and be ready to apply them in real-world scenarios.

Fintech Fundamentals. Understanding Emerging Technologies and Their Impact on Modern Industries

Mercury Learning and Information, Len Mei

This book explores the digital technologies essential for building the new digital economy. It delves into concepts such as cloud and edge computing, 5G telecommunication, blockchain, big data, and AI, explaining how these technologies enable the digital economy. It also examines the impact of financial technology on both traditional and emerging industries, providing a comprehensive introduction for those interested in further research on these subjects.The course begins with an introduction to the digital economy, followed by detailed discussions on various foundational technologies. Topics such as cloud and edge computing, 5G, blockchain, and AI are covered, highlighting their roles in the digital economy. The book also addresses the transformation of financial services and the impact of fintech on various industries, offering a broad understanding of the current and future landscape.Designed for professionals and researchers, this book equips readers with the knowledge to understand and engage with the digital economy. It provides a solid foundation for further exploration, making it an essential resource for those looking to navigate and contribute to the evolving digital world.

AutoCAD 2025 Beginning and Intermediate. Master essential drafting techniques with AutoCAD 2025

Mercury Learning and Information, Munir Hamad

This book serves as a comprehensive introduction and guide to AutoCAD 2025. Whether you are starting from scratch or seeking to expand your existing knowledge, this resource provides practical skills and an in-depth understanding of essential drafting and design concepts. Its clear instructions and practical examples ensure an engaging learning experience.Covering everything from basic commands to advanced techniques, the book includes detailed chapters on layers, dimensions, plotting, and more. Explore the creation and manipulation of 2D and 3D objects, parametric constraints, and customization tools. With guidance on CAD standards, dynamic blocks, and external referencing, this book bridges the gap between foundational skills and professional-level proficiency.By the end of this journey, readers will have acquired the tools to design, draft, and model with confidence. Learn to optimize workflows, integrate CAD standards, and bring projects to completion effectively and efficiently.

Digital Signal Processing. An Introduction to Mastering Advanced Techniques for Transforming and Analyzing Signals

Mercury Learning and Information, R. Anand

This book covers the fundamental concepts of digital signal processing (DSP), introducing discrete-time signals, the z-transform, frequency analysis, discrete and fast Fourier transforms, digital filters, FIR, and statistical DSP. With applications ranging from engineering to telecommunications and medical imaging, this text focuses on representing signals with mathematical models and processing them using discrete-time systems.Understanding DSP is crucial for professionals in various fields as it allows for effective signal representation and manipulation. The book starts with an introduction to DSP and a review of discrete-time signals and systems, followed by a detailed exploration of the z-transform and frequency analysis using DTFT. It further delves into discrete Fourier transforms, fast Fourier transform algorithms, and the implementation of discrete-time systems.The journey continues with in-depth discussions on digital filters, including the design and analysis of infinite impulse response (IIR) and finite impulse response (FIR) filters. The book also covers statistical digital signal processing, multirate DSP, and applications in speech and radar. Through a variety of exercises and a comprehensive glossary, readers will gain a solid understanding of DSP fundamentals and applications.

SQL Pocket Primer. A Comprehensive Guide to SQL and MySQL for Data Professionals

Mercury Learning and Information, Oswald Campesato

As part of the best-selling Pocket Primer series, this book is designed for data scientists and machine learning engineers seeking to deepen their SQL knowledge using MySQL as the primary RDBMS. It features Python-based code samples for accessing data from MySQL tables in Pandas data frames and Java-based samples for data access in MySQL, along with handling XML and JSON documents.The book also introduces NoSQL, with an overview of MongoDB, and SQLite, an open-source RDBMS for mobile devices. The final section covers diverse topics like normalization, schemas, database optimization, and performance. This comprehensive approach ensures a well-rounded understanding of SQL and related technologies, enhancing data manipulation and database management skills.Numerous code samples and listings throughout the book support the various topics covered. Companion files with source code and figures are available from the publisher, making this an essential resource for advancing your SQL proficiency and database management expertise.

Natural Language Processing and Machine Learning for Developers. A Practical Guide to Advanced Techniques and Applications of NLP

Mercury Learning and Information, Oswald Campesato

This book introduces developers to basic concepts in NLP and machine learning, providing numerous code samples to support the topics covered. The journey begins with introductory material on NumPy and Pandas, essential for data manipulation. Following this, chapters delve into NLP concepts, algorithms, and toolkits, providing a solid foundation in natural language processing.As you progress, the book covers machine learning fundamentals and classifiers, demonstrating how these techniques are applied in NLP. Practical examples using TF2 and Keras illustrate how to implement various NLP tasks. Advanced topics include the Transformer architecture, BERT-based models, and the GPT family of models, showcasing the latest advancements in the field.The final chapters and appendices offer a comprehensive overview of related topics, including data and statistics, Python3, regular expressions, and data visualization with Matplotlib and Seaborn. Companion files with source code and figures ensure a hands-on learning experience. This book equips you with the knowledge and tools needed to excel in NLP and machine learning.

Mathematics for Business Analysis. Comprehensive Mathematical Techniques and Applications for Business

Mercury Learning and Information, Paul Turner, Justine Wood

This book is designed for students, faculty, and professionals, describing the role of mathematics in economics and business. Starting with the basics of numbers and advancing into complex topics like hyperreal numbers and set theory, the book builds a strong foundation of mathematical concepts. Python code is used throughout to illustrate problems numerically, making the material accessible and practical.Readers will learn about linear simultaneous equations for market equilibrium analysis and the mechanics of matrices for solving larger systems. The book covers calculus, with applications in economics, including profit maximization and factor optimization, and introduces infinitesimal methods. Chapters on differential and difference equations reveal their importance in analyzing dynamic systems, all illuminated through practical examples and images from economics and business.The course begins with fundamental mathematical concepts, advancing to complex applications in economics and business. By integrating computational understanding with Python code, the book ensures learners can tackle real-world problems. This structured approach provides the tools needed for economic analysis and business decision-making, making it an invaluable resource for anyone in these fields.

Natural Language Processing Fundamentals for Developers. A Practical Guide to Building NLP Applications

Mercury Learning and Information, Oswald Campesato

This book is for developers seeking an overview of basic concepts in Natural Language Processing (NLP). It caters to those with varied technical backgrounds, offering numerous code samples and listings to illustrate the wide range of topics covered. The journey begins with managing data relevant to NLP, followed by two chapters on fundamental NLP concepts. This foundation is reinforced with Python code samples that bring these concepts to life.The book then delves into practical NLP applications, such as sentiment analysis, recommender systems, COVID-19 analysis, spam detection, and chatbots. These examples provide real-world context and demonstrate how NLP techniques can be applied to solve common problems. The final chapter introduces advanced topics, including the Transformer architecture, BERT-based models, and the GPT family, highlighting the latest state-of-the-art developments in the field.Appendices offer additional resources, including Python code samples on regular expressions and probability/statistical concepts, ensuring a well-rounded understanding. Companion files with source code and figures enhance the learning experience, making this book a comprehensive guide for mastering NLP techniques and applications.