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Salesforce is the world's leading Customer Relationship Management (CRM) software, helping businesses connect with their constituents and partners. This book will give you a comprehensive introduction to managing sales, marketing, customer relationships, and overall administration for your organization. You'll learn how to configure and use Salesforce for maximum efficiency and return on investment.You'll start by learning how to create activities, manage leads, and develop your prospects and sales pipeline using opportunities and accounts, and then understand how you can enhance marketing activities using campaigns. Packed with real-world business use cases, this Salesforce book will show you how to analyze your business information accurately to make productive decisions. As you advance, you'll get to grips with building various reports and dashboards in Salesforce to derive valuable business insights. Finally, you'll explore tools such as process builder, approval processes, and assignment rules to achieve business process automation and set out on the path to becoming a successful Salesforce Administrator.By the end of the book, you'll have learned how to use Salesforce effectively to achieve your business goals.
With an increasing number of devices getting connected to the Internet, massive amounts of data are being generated that can be used for analysis. This book helps you to understand Internet of Things in depth and decision science, and solve business use cases. With IoT, the frequency and impact of the problem is huge. Addressing a problem with such a huge impact requires a very structured approach. The entire journey of addressing the problem by defining it, designing the solution, and executing it using decision science is articulated in this book through engaging and easy-to-understand business use cases. You will get a detailed understanding of IoT, decision science, and the art of solving a business problem in IoT through decision science. By the end of this book, you’ll have an understanding of the complex aspects of decision making in IoT and will be able to take that knowledge with you onto whatever project calls for it
In order to build robust deep learning systems, you’ll need to understand everything from how neural networks work to training CNN models. In this book, you’ll discover newly developed deep learning models, methodologies used in the domain, and their implementation based on areas of application. You’ll start by understanding the building blocks and the math behind neural networks, and then move on to CNNs and their advanced applications in computer vision. You'll also learn to apply the most popular CNN architectures in object detection and image segmentation. Further on, you’ll focus on variational autoencoders and GANs. You’ll then use neural networks to extract sophisticated vector representations of words, before going on to cover various types of recurrent networks, such as LSTM and GRU. You’ll even explore the attention mechanism to process sequential data without the help of recurrent neural networks (RNNs). Later, you’ll use graph neural networks for processing structured data, along with covering meta-learning, which allows you to train neural networks with fewer training samples. Finally, you’ll understand how to apply deep learning to autonomous vehicles.By the end of this book, you’ll have mastered key deep learning concepts and the different applications of deep learning models in the real world.
With the PlayStation¬ÆMobile SDK you can create stunning games for the PlayStation¬ÆVita and PlayStation‚ѢCertified devices (PS Certified devices). It includes everything you need to get started, including an IDE for developing your code and even an emulator to test your creations.PlayStation¬ÆMobile Development Cookbook| is an exciting and practical collection of recipes that help you make the most of this exciting new platform. It provides you with everything you need to create complete 2D or 3D games and applications that fully unlock the potential of the SDK.After quickly covering the basics, you'll learn how to utilize input sources like touch, gamepads, and motion controls, and then move on to more advanced content like creating and animating 2D graphics, networking, playing sound effects and music, adding physics, and then finally jumping into the world of 3D.
wxPython is a GUI toolkit for the Python programming language built on top of the cross-platform wxWidgets GUI libraries. wxPython provides a powerful set of tools that allow you to quickly and efficiently building applications that can run on a variety of different platforms. Since wxWidgets provides a wrapper around each platform’s native GUI toolkit, the applications built with wxPython will have a native look and feel wherever they are deployed.This book will provide you with the skills to build highly functional and native looking user interfaces for Python applications on multiple operating system environments. By working through the recipes, you will gain insights into and exposure to creating applications using wxPython. With a wide range of topics covered in the book, there are recipes to get the most basic of beginners started in GUI programming as well as tips to help experienced users get more out of their applications. The recipes will take you from the most basic application constructs all the way through to the deployment of complete applications.
Effective threat investigation requires strong technical expertise, analytical skills, and a deep understanding of cyber threats and attacker techniques. It's a crucial skill for SOC analysts, enabling them to analyze different threats and identify security incident origins. This book provides insights into the most common cyber threats and various attacker techniques to help you hone your incident investigation skills.The book begins by explaining phishing and email attack types and how to detect and investigate them, along with Microsoft log types such as Security, System, PowerShell, and their events. Next, you’ll learn how to detect and investigate attackers' techniques and malicious activities within Windows environments. As you make progress, you’ll find out how to analyze the firewalls, flows, and proxy logs, as well as detect and investigate cyber threats using various security solution alerts, including EDR, IPS, and IDS. You’ll also explore popular threat intelligence platforms such as VirusTotal, AbuseIPDB, and X-Force for investigating cyber threats and successfully build your own sandbox environment for effective malware analysis.By the end of this book, you’ll have learned how to analyze popular systems and security appliance logs that exist in any environment and explore various attackers' techniques to detect and investigate them with ease.
The New Engineering Game. Strategies for smart product engineering
Organizations today face an increasingly complex and dynamic environment, whatever their market. This change requires new systems that are built on the foundation of a new kind of engineering and thinking. The New Engineering Game closes the gap between high-level reflections about digitalization and daily engineering methods and tools.The book begins by describing the first three industrial revolutions and their consequences, and by predicting the fourth industrial revolution. Considering the fourth industrial revolution, it explains the need for a new kind of engineering. The later chapters of the book provide valuable principles, patterns, methods, and tools that engineering organizations can learn and use to succeed on the playfield of digitalization.By the end of the book, you’ll have all the information you need to understand the various concepts to take your first steps towards the world of digitalization.
Charles A. Hamilton, Jason Kridner
There are many single-board controllers and computers such as Arduino, Udoo, or Raspberry Pi, which can be used to create electronic prototypes on circuit boards. However, when it comes to creating more advanced projects, BeagleBone Black provides a sophisticated alternative. Mastering the BeagleBone Black enables you to combine it with sensors and LEDs, add buttons, and marry it to a variety of add-on boards. You can transform this tiny device into the brain for an embedded application or an endless variety of electronic inventions and prototypes.With dozens of how-tos, this book kicks off with the basic steps for setting up and running the BeagleBone Black for the first time, from connecting the necessary hardware and using the command line with Linux commands to installing new software and controlling your system remotely. Following these recipes, more advanced examples take you through scripting, debugging, and working with software source files, eventually working with the Linux kernel. Subsequently, you will learn how to exploit the board's real-time functions. We will then discover exciting methods for using sound and video with the system before marching forward into an exploration of recipes for building Internet of Things projects. Finally, the book finishes with a dramatic arc upward into outer space, when you explore ways to build projects for tracking and monitoring satellites.