The Art of CRM. Proven strategies for modern customer relationship management

Max Fatouretchi

CRM systems have delivered huge value to organizations. This book shares proven and cutting-edge techniques to increase the power of CRM even further.In The Art of CRM, Max Fatouretchi shares his decades of experience building successful CRM systems that make a real difference to business performance.Through clear processes, actionable advice, and informative case studies, The Art of CRM teaches you to design successful CRM systems for your clients.Fatouretchi, founder of Academy4CRM institute, draws on his experience over 20 years and 200 CRM implementations worldwide.Bringing CRM bang up to date, The Art of CRM shows how to add AI and machine learning, ensure compliance with GDPR, and choose between on-premise, cloud, and hybrid hosting solutions.If you’re looking for an expert guide to real-world CRM implementations, this book is for you.

Mastering VMware Horizon 7. Virtualization that can transform your organization - Second Edition

Peter von Oven, Barry Coombs

Desktop virtualization can be a bit of a headache. But VMware Horizon 7 changes all that. With a rich and adaptive UX, improved security and a range of useful features for storage and networking optimization, there’s plenty to love.But to properly fall in love with it, you need to know how to use it. And that means venturing deeper into the software, taking advantage of its extensive range of features, many of which are underused and underpromoted. This guide will take you through everything you need to know to not only successfully virtualize your desktop infrastructure but also to maintain and optimize the infrastructure to keep all your users happy.We’ll show you how to assess and analyze your infrastructure, and how to use that analysis to design a solution that meets your organizational and user needs. Once you’ve done that, you’ll find out how to build your virtualized environment, before deploying your virtualized solution. But more than that, we’ll also make sure you know everything you need to know about the full range of features on offer, including mobile cloud, so you can use them to take full control of your virtualized infrastructure.

Practical Deep Learning at Scale with MLflow. Bridge the gap between offline experimentation and online production

Yong Liu, Dr. Matei Zaharia

The book starts with an overview of the deep learning (DL) life cycle and the emerging Machine Learning Ops (MLOps) field, providing a clear picture of the four pillars of deep learning: data, model, code, and explainability and the role of MLflow in these areas.From there onward, it guides you step by step in understanding the concept of MLflow experiments and usage patterns, using MLflow as a unified framework to track DL data, code and pipelines, models, parameters, and metrics at scale. You’ll also tackle running DL pipelines in a distributed execution environment with reproducibility and provenance tracking, and tuning DL models through hyperparameter optimization (HPO) with Ray Tune, Optuna, and HyperBand. As you progress, you’ll learn how to build a multi-step DL inference pipeline with preprocessing and postprocessing steps, deploy a DL inference pipeline for production using Ray Serve and AWS SageMaker, and finally create a DL explanation as a service (EaaS) using the popular Shapley Additive Explanations (SHAP) toolbox.By the end of this book, you’ll have built the foundation and gained the hands-on experience you need to develop a DL pipeline solution from initial offline experimentation to final deployment and production, all within a reproducible and open source framework.

Getting Started with Lazarus IDE. Get to grips with the basics of programming, debugging, creating, and documenting projects with the Lazarus IDE

Roderick Person

A good integrated development environment can be the key to creating and delivering software on time and budget. Having a programming language and a development environment that runs on multiple platforms greatly eases and lessens the time taken on creating cross-platform applications. An IDE that is compatible with a legacy code base allows developers to leverage existing libraries in future applications.Getting Started with Lazarus is a practical, hands-on guide that provides you with a number of clear step-by-step exercises, which will help you take advantage of the power of the Lazarus IDE and Free Pascal to develop software that can be created for cross-platform use.Getting started with Lazarus discusses developing software with the open source cross platform integrated development environment and the Free Pascal language.We'll learn how to install Lazarus on various platforms such as Linux and Windows, as well as how to create new projects and convert existing Delphi projects to Lazarus projects by learning the differences between Delphi's Pascal syntax and Free Pascal's Object Pascal using a real world example project.We'll learn how to create custom components for use in Lazarus. We'll also learn the basics of documenting a Lazarus project using the Lazarus Documentation Editor.Finally we will learn that the IDE can be rebuilt using a different widget type, specifically GTK 2.Teach yourself the basics of programming with Lazarus and the open source IDE for the Free Pascal language.

Building Web Applications with ArcGIS. Build an engaging GIS Web application from scratch using ArcGIS

Hussein Nasser

Learn PostgreSQL. Use, manage, and build secure and scalable databases with PostgreSQL 16 - Second Edition

Luca Ferrari, Enrico Pirozzi

The latest edition of this PostgreSQL book will help you to start using PostgreSQL from absolute scratch, helping you to quickly understand the internal workings of the database. With a structured approach and practical examples, go on a journey that covers the basics, from SQL statements and how to run server-side programs, to configuring, managing, securing, and optimizing database performance.This new edition will not only help you get to grips with all the recent changes within the PostgreSQL ecosystem but will also dig deeper into concepts like partitioning and replication with a fresh set of examples. The book is also equipped with Docker images for each chapter which makes the learning experience faster and easier. Starting with the absolute basics of databases, the book sails through to advanced concepts like window functions, logging, auditing, extending the database, configuration, partitioning, and replication. It will also help you seamlessly migrate your existing database system to PostgreSQL and contains a dedicated chapter on disaster recovery. Each chapter ends with practice questions to test your learning at regular intervals.By the end of this book, you will be able to install, configure, manage, and develop applications against a PostgreSQL database.

Hands-On GPU Computing with Python. Explore the capabilities of GPUs for solving high performance computational problems

Avimanyu Bandyopadhyay

GPUs are proving to be excellent general purpose-parallel computing solutions for high-performance tasks such as deep learning and scientific computing.This book will be your guide to getting started with GPU computing. It begins by introducing GPU computing and explaining the GPU architecture and programming models. You will learn, by example, how to perform GPU programming with Python, and look at using integrations such as PyCUDA, PyOpenCL, CuPy, and Numba with Anaconda for various tasks such as machine learning and data mining. In addition to this, you will get to grips with GPU workflows, management, and deployment using modern containerization solutions. Toward the end of the book, you will get familiar with the principles of distributed computing for training machine learning models and enhancing efficiency and performance.By the end of this book, you will be able to set up a GPU ecosystem for running complex applications and data models that demand great processing capabilities, and be able to efficiently manage memory to compute your application effectively and quickly.

The Ins and Outs of Azure VMware Solution. Deploy, configure, and manage an Azure VMware Solution environment

Dr. Kevin Jellow D.H.L (h.c)

Organizations over the world are migrating partially or fully to the cloud, but with the whole slew of providers, tools, and platforms available, knowing where to start can be quite challenging. If you know Microsoft Azure VMware Solution, you know it is the quickest way to migrate to the cloud without needing application modernization or rework. You can retain the same VMware tools to manage your environment while moving to Azure. But how does it work? The Ins and Outs of Azure VMware Solution has the answer.This high-level, comprehensive yet concise guide to Azure VMware Solution starts by taking you through the architecture and its applicable use cases. It will help you hit the ground running by getting straight to the important steps: planning, deploying, configuring, and managing your Azure VMware Solution instance. You’ll be able to extend your existing knowledge of Azure and VMware by covering advanced topics such as SRM and governance, setting up a hybrid connection to your on-premises datacenter, and scaling up using disk pools.By the end of the VMware book, you’ll have gone over everything you need to transition to the cloud with ease using Azure VMware Solution.

Moodle JavaScript Cookbook. Make Moodle e-learning even more dynamic by learning to customize using JavaScript. With over 50 recipes, this Cookbook allows you to add effects, modify forms, include animations, and much more for an enhanced user experience

Alastair Hole, Moodle Trust

Moodle is the best e-learning solution on the block and is revolutionizing courses on the Web. Using JavaScript in Moodle is very useful to administrators and dynamic developers as it uses built-in libraries to provide the modern and dynamic experience that is expected by web users today.The Moodle JavaScript Cookbook will take you through the basics of combining Moodle with JavaScript and its various libraries and explain how JavaScript can be used along with Moodle. It will explain how to integrate Yahoo! User Interface Library (YUI) with Moodle. YUI will be the main focus of the book, and is the key to implementing modern, dynamic feature-rich interfaces to help your users get a more satisfying and productive Moodle experience. It will enable you to add effects, make forms more responsive, use AJAX and animation, all to create a richer user experience. You will be able to work through a range of YUI features, such as pulling in and displaying information from other websites, enhancing existing UI elements to make users' lives easier, and even how to add animation to your pages for a nice finishing touch.

Mastering JavaServer Faces 2.2. Master the art of implementing user interfaces with JSF 2.2

Anghel Leonard

Automating Workflows with GitHub Actions. Automate software development workflows and seamlessly deploy your applications using GitHub Actions

Priscila Heller

GitHub Actions is one of the most popular products that enables you to automate development tasks and improve your software development workflow. Automating Workflows with GitHub Actions uses real-world examples to help you automate everyday tasks and use your resources efficiently.This book takes a practical approach to helping you develop the skills needed to create complex YAML files to automate your daily tasks. You'll learn how to find and use existing workflows, allowing you to get started with GitHub Actions right away. Moving on, you'll discover complex concepts and practices such as self-hosted runners and writing workflow files that leverage other platforms such as Docker as well as programming languages such as Java and JavaScript. As you advance, you'll be able to write your own JavaScript, Docker, and composite run steps actions, and publish them in GitHub Marketplace! You'll also find instructions to migrate your existing CI/CD workflows into GitHub Actions from platforms like Travis CI and GitLab. Finally, you'll explore tools that'll help you stay informed of additions to GitHub Actions along with finding technical support and staying engaged with the community.By the end of this GitHub book, you'll have developed the skills and experience needed to build and maintain your own CI/CD pipeline using GitHub Actions.

Liferay Beginner's Guide. Quick and easy techniques to build, deploy, and maintain your own Liferay portal with this book and

Caris Chan, Gaurav Barot, Mahipalsinh Rana, Samir Bhatt, ...

SolarWinds Server & Application Monitor: Deployment and Administration. Ensuring high availability for your IT services can be problematic, but with this tutorial on SolarWinds SAM it suddenly becomes a lot more feasible. It's the perfect primer for one of the most intuitive, enterprise-level monitors around

Justin Brant

As a network or system administrator, your primary responsibility is to ensure high availability of all managed IT services. There are a number of monitoring tools available; but these can be complicated and expensive, and may only monitor certain areas of your network. SolarWinds Server & Application Monitor is an intuitive, all-encompassing, yet cost effective, enterprise-level network monitoring service.A concise and practical, hands-on guide that will teach you how utilize SolarWinds SAM. It provides step-by-step tutorials to walk you through every feature, while teaching you how to tailor the product to your own network environment.This book will guide you through equipping your network devices and servers for SolarWinds SAM utilization. It will provide a sequential, hands-on overview of the product, and is suited for networks of all sizes, ranging from small businesses to larger enterprises.You will learn how to populate SolarWinds SAM with nodes, then classify and group nodes to tailor the product to your network environment. By doing so, you will benefit from key features such as automated alerts, traps, and reports. Each feature is explained in a practical and useful manner via tutorials and real-world examples to help you start monitoring your network quickly and efficiently, while keeping security implications in mind by applying enterprise-level best practices.

The Ultimate Roblox Game Building Cookbook. Design immersive experiences with easy-to-follow recipes for world and game development

Taylor Field-Draper, Natasha West

Roblox is a massively popular online gaming platform, but it can be challenging to maneuver for beginners who don’t know where to start, as well as seasoned developers who tend to struggle with limited scripting tools that make transitioning from other platforms such as Unity more difficult.The Ultimate Roblox Game Building Cookbook is an invaluable asset for any Roblox developer looking to take their skills to the next level. With a wide range of recipes, this Roblox book covers everything from the basics of game development on the platform to advanced techniques for creating immersive experiences.As you progress through the chapters, you'll gain a deep understanding of the proper workflow and building methods that will enable you to create extraordinary virtual worlds. You'll gain insights into creating complex game mechanics, such as multiplayer games, working with textures, and special effects in games. This cookbook will also provide you with tips from top Roblox developers, as well as valuable guidance on how to monetize your games and stay up to date with the latest trends in the Roblox development community.By the end of this book, you’ll have gained a comprehensive understanding of Roblox game development and design.

Managing Multimedia and Unstructured Data in the Oracle Database. A revolutionary approach to understanding, managing, and delivering digital objects, assets, and all types of data

MARCEL KRATOCHVIL

Multimedia is the new digital frontier. Managers, software architects, administrators and developers need to fully comprehend this exciting new technology as its widespread use and acceptance cannot be ignored any longer.Managing Multimedia and Unstructured Data in the Oracle Database will give you a complete understanding of how to manage all data, especially multimedia. You will learn all the latest terminology, how to set up a database, load digital objects, search on them and even how to sell them. Whether you are a manager or database administrator, this book will give you the knowledge you need to take control of this rapidly growing and industry- changing technology. Technology which is transforming our lives.Starting with the basic principles of unstructured data and detailing the concepts behind multimedia warehouses and digital asset management systems, this book will describe how to load this data, search against it, display it intelligently, and deliver it to customers and users. Learn how all these concepts work within the Oracle 11g R2 database environment and how to tune the database effectively to manage it.Begin to learn about this new and exciting field and use it to give your business a competitive edge or give yourself the ability to take a leadership role in this exciting new computing genre.

Getting Started with Drupal Commerce. Learn everything you need to know in order to get your first Drupal Commerce website set up and trading

Richard Jones

Drupal Commerce is emerging as the preferred option for open source e-commerce, and it also stands up to comparison against established proprietary systems.Getting Started with Drupal Commerce is an introductory guide to building an online store using Drupal Commerce in Drupal 7.Getting Started with Drupal Commerce takes you step-by-step through a complete e-commerce website build, from a clean installation of Drupal to a working example store. Starting with how to set up a Drupal development environment, we then discuss the planning of an e-commerce site and the typical questions you should be asking before getting started.Next, we walk through all of the essential setup required for most types of e-shop, including taxes, shipping, discounts and coupons, the checkout process, and backend order management. By the end of Getting Started with Drupal Commerce, you will be fully-equipped to plan and build your own store and you will understand the fundamental principles of Drupal Commerce that will enable you to progress to more complex store builds.

Automating Salesforce Marketing Cloud. Reap all the benefits of the SFMC platform and increase your productivity with the help of real-world examples

Greg Gifford, Jason Hanshaw, Guilda Hilaire

Salesforce Marketing Cloud (SFMC) allows you to use multiple channels and tools to create a 1:1 marketing experience for your customers and subscribers. Through automation and helper tasks, you can greatly increase your productivity while also reducing the level of effort required in terms of volume and frequency.Automating Salesforce Marketing Cloud starts by discussing what automation is generally and then progresses to what automation is in SFMC. After that, you’ll focus on how to perform automation inside of SFMC all the way to fully running processes and capabilities from an external service. Later chapters explore the benefits and capabilities of automation and having an automation mindset both within and outside of SFMC. Equipped with this knowledge and example code, you'll be prepared to maximize your SFMC efficiency.By the end of this Salesforce book, you’ll have the skills you need to build automation both inside and outside of SFMC, along with the knowledge for using the platform optimally.

Python and Algorithmic Thinking for the Complete Beginner. Learn to think like a programmer by mastering Python programming and algorithmic foundations

Aristides Bouras

This course is meticulously designed to take beginners on a journey through the fascinating world of Python programming and algorithmic thinking. The initial chapters lay a strong foundation, starting with the basics of how computers operate, moving into Python programming, and familiarizing learners with integrated development environments like IDLE and Visual Studio Code.Further, the course delves into essential programming constructs such as variables, constants, input/output handling, and operators. You'll gain practical experience with trace tables, sequence control structures, and decision control structures through comprehensive exercises and examples. The curriculum emphasizes hands-on learning with chapters dedicated to manipulating numbers, strings, and understanding complex mathematical expressions. By mastering these concepts, you'll be well-prepared to tackle more advanced topics.The final chapters introduce you to object-oriented programming and file manipulation, rounding out your skill set. Throughout the course, practical tips and tricks are provided to enhance your coding efficiency and problem-solving skills. By the end of this course, you will have a robust understanding of Python programming and the ability to apply algorithmic thinking to solve real-world problems.

Python: Master the Art of Design Patterns. Click here to enter text

Dusty Phillips, Chetan Giridhar, Sakis Kasampalis

Python is an object-oriented scripting language that is used in everything from data science to web development. Known for its simplicity, Python increases productivity and minimizes development time. Through applying essential software engineering design patterns to Python, Python code becomes even more efficient and reusable from project to project. This learning path takes you through every traditional and advanced design pattern best applied to Python code, building your skills in writing exceptional Python. Divided into three distinct modules, you’ll go from foundational to advanced concepts by following a series of practical tutorials.Start with the bedrock of Python programming – the object-oriented paradigm. Rethink the way you work with Python as you work through the Python data structures and object-oriented techniques essential to modern Python programming. Build your confidence as you learn Python syntax, and how to use OOP principles with Python tools such as Django and Kivy.In the second module, run through the most common and most useful design patterns from a Python perspective. Progress through Singleton patterns, Factory patterns, Façade patterns and more all with detailed hands-on guidance. Enhance your professional abilities in in software architecture, design, and development.In the final module, run through the more complex and less common design patterns, discovering how to apply them to Python coding with the help of real-world examples. Get to grips with the best practices of writing Python, as well as creating systems architecture and troubleshooting issues.This Learning Path combines some of the best that Packt has to offer in one complete, curated package. It includes content from the following Packt products:? Python 3 Object-Oriented Programming - Second Edition by Dusty Phillips? Learning Python Design Patterns - Second Edition by Chetan Giridhar? Mastering Python Design Patterns by Sakis Kasampalis

Essential Statistics for Non-STEM Data Analysts. Get to grips with the statistics and math knowledge needed to enter the world of data science with Python

Rongpeng Li

Statistics remain the backbone of modern analysis tasks, helping you to interpret the results produced by data science pipelines. This book is a detailed guide covering the math and various statistical methods required for undertaking data science tasks.The book starts by showing you how to preprocess data and inspect distributions and correlations from a statistical perspective. You’ll then get to grips with the fundamentals of statistical analysis and apply its concepts to real-world datasets. As you advance, you’ll find out how statistical concepts emerge from different stages of data science pipelines, understand the summary of datasets in the language of statistics, and use it to build a solid foundation for robust data products such as explanatory models and predictive models. Once you’ve uncovered the working mechanism of data science algorithms, you’ll cover essential concepts for efficient data collection, cleaning, mining, visualization, and analysis. Finally, you’ll implement statistical methods in key machine learning tasks such as classification, regression, tree-based methods, and ensemble learning.By the end of this Essential Statistics for Non-STEM Data Analysts book, you’ll have learned how to build and present a self-contained, statistics-backed data product to meet your business goals.

FreeSWITCH 1.6 Cookbook. Over 45 practical recipes to empower you with the latest FreeSWITCH 1.6 features

Giovanni Maruzzelli, Anthony Minessale II

Metasploit 5.0 for Beginners. Perform penetration testing to secure your IT environment against threats and vulnerabilities - Second Edition

Sagar Rahalkar

Securing an IT environment can be challenging, however, effective penetration testing and threat identification can make all the difference. This book will help you learn how to use the Metasploit Framework optimally for comprehensive penetration testing.Complete with hands-on tutorials and case studies, this updated second edition will teach you the basics of the Metasploit Framework along with its functionalities. You’ll learn how to set up and configure Metasploit on various platforms to create a virtual test environment. Next, you’ll get hands-on with the essential tools. As you progress, you’ll learn how to find weaknesses in the target system and hunt for vulnerabilities using Metasploit and its supporting tools and components. Later, you'll get to grips with web app security scanning, bypassing anti-virus, and post-compromise methods for clearing traces on the target system. The concluding chapters will take you through real-world case studies and scenarios that will help you apply the knowledge you’ve gained to ethically hack into target systems. You’ll also discover the latest security techniques that can be directly applied to scan, test, ethically hack, and secure networks and systems with Metasploit.By the end of this book, you’ll have learned how to use the Metasploit 5.0 Framework to exploit real-world vulnerabilities.

GameMaker Essentials. Learn all the essential skills of GameMaker: Studio and start making your own impressive games with ease

Nathan T Auckett USD, Nathan Thomas Auckett

Pragmatic Test-Driven Development in C# and .NET. Write loosely coupled, documented, and high-quality code with DDD using familiar tools and libraries

Adam Tibi

Test-driven development is a manifesto for incrementally adding features to a product but starting with the unit tests first. Today’s project templates come with unit tests by default and implementing them has become an expectation. It’s no surprise that TDD/unit tests feature in most job specifications and are important ingredients for most interviews and coding challenges. Adopting TDD will enforce good design practices and expedite your journey toward becoming a better coding architect.This book goes beyond the theoretical debates and focuses on familiarizing you with TDD in a real-world setting by using popular frameworks such as ASP.NET Core and Entity Framework. The book starts with the foundational elements before showing you how to use Visual Studio 2022 to build an appointment booking web application. To mimic real-life, you’ll be using EF, SQL Server, and Cosmos, and utilize patterns including repository, service, and builder. This book will also familiarize you with domain-driven design (DDD) and other software best practices, including SOLID and FIRSTHAND.By the end of this TDD book, you’ll have become confident enough to champion a TDD implementation. You’ll also be equipped with a business and technical case for rolling out TDD or unit testing to present to your management and colleagues.