AI in Digital Marketing. Harnessing AI tools to revolutionize digital marketing strategies

Mercury Learning and Information, Maria Johnsen

Artificial Intelligence is transforming the digital marketing landscape, offering innovative solutions for personalization, automation, and efficiency. This comprehensive guide explores AI's impact on digital marketing, focusing on data-driven insights, predictive analytics, and customer engagement strategies. It empowers marketers to understand and leverage AI's potential in crafting targeted campaigns and optimizing workflows.Readers will explore essential topics like machine learning, natural language processing, and sentiment analysis, all tailored for marketing applications. Practical insights on SEO, content creation, and social media listening are combined with advanced concepts such as programmatic advertising, AI-powered customer support, and marketing automation. The book ensures a balance between foundational knowledge and actionable strategies.This resource equips digital marketers, strategists, and analysts to adopt emerging trends, drive measurable results, and maintain a competitive edge in the AI-driven marketing ecosystem. It is the perfect companion for professionals seeking to enhance their skills and harness the power of AI in their digital marketing efforts.

Navigating the Stock Market. A Practical Guide for Buying, Selling, and AI Risk Management

Mercury Learning and Information, Arshad Khan

This book is perfect for investors, financial analysts, and portfolio managers. It simplifies stock market investing, offering strategies and practical advice for all levels. Key topics include research, buying and selling strategies, and using AI for risk management. The book equips you with essential knowledge and tools for successful stock investing.The course begins with planning, research, and screening, then moves to buying strategies and identifying winning characteristics. It covers company and sector analysis, selling techniques, stock prices, valuation, profitability, market behavior, and technical analysis. Advanced topics include monitoring the economy, market indicators, and avoiding investment mistakes.Understanding these concepts is crucial for informed investment decisions. The final chapters focus on risk management and leveraging AI in stock investing, addressing AI risks and mitigation strategies. This book guides readers from basic to advanced stock market concepts, blending theory with practical skills, making it essential for mastering stock investing.

Python 3 and Data Analytics Pocket Primer. A Quick Guide to NumPy, Pandas, and Data Visualization

Mercury Learning and Information, Oswald Campesato

This book, part of the best-selling Pocket Primer series, introduces readers to the fundamental concepts of data analytics using Python 3. The course begins with a concise introduction to Python, covering essential programming constructs and data manipulation techniques. This foundation sets the stage for deeper dives into data analytics, emphasizing the importance of data cleaning, a critical step in any data analysis process.Following the Python basics, the course explores powerful libraries such as NumPy and Pandas for efficient data handling and manipulation. It then delves into statistical concepts, providing the necessary background for understanding data distributions and analytical methods. The course culminates in data visualization techniques using Matplotlib and Seaborn, demonstrating how to effectively communicate insights through graphical representations.Throughout the course, numerous code samples and practical examples are provided, reinforcing learning and offering hands-on experience. Companion files with source code and figures are available online, supporting the learning journey. This comprehensive guide equips both beginners and seasoned professionals with the skills needed to excel in data analytics.

Bash Command Line and Shell Scripts Pocket Primer. Mastering Bash Commands and Scripting Techniques

Mercury Learning and Information, Oswald Campesato

As part of the best-selling Pocket Primer series, this book introduces readers to useful command-line utilities for creating powerful shell scripts. It focuses on the “bash” command set, though many concepts apply to other command shells like sh, ksh, zsh, and csh. The book covers piping data between commands and using versatile sed and awk commands. Aimed at beginners, it also serves as a good reference for those with some experience in shell scripting.The journey starts with an introduction to bash, covering files and directories, useful commands, and conditional logic with loops. Readers then learn to filter data with grep, transform data with sed, and work with awk. The book introduces shell scripts, showcasing their use with grep and awk for data manipulation. Various scripts are provided for data scientists and analysts needing shell-based solutions for text file cleaning.Understanding these concepts is crucial for simplifying routine tasks and creating efficient shell scripts. This book transitions readers from novices to proficient scriptwriters, combining theoretical knowledge and practical skills. Companion files with source code examples enhance learning. By the end, readers will be equipped to implement shell scripts in real-world scenarios.

Finite Element Analysis. An Introductory Guide to FEM Techniques and Applications

Mercury Learning and Information, Sarhan M. Musa

This comprehensive guide explores the versatility and affordability of Finite Element Analysis (FEA) as a powerful tool for solving engineering problems. The book provides a practical introduction to FEA, covering applications in mechanical, civil, electrical engineering, and physics. It presents a balanced blend of theory and applications, catering to both beginners and those seeking to enhance their FEA skills.The journey begins with mathematical preliminaries and an introduction to the Finite Element Method. It progresses through various applications such as axially loaded members, trusses, beams, stress analysis, thermal analysis, fluid flow analysis, dynamic analysis, and engineering electromagnetics analysis. Each chapter includes comparisons of analytical methods, FEA hand calculations, and software-based solutions, helping readers understand the strengths and limitations of each approach.Understanding these concepts is crucial for effective problem-solving in engineering. This book transitions readers from fundamental principles to advanced engineering applications, blending theoretical knowledge with practical skills. Companion files with executable models and animations enhance the learning experience, making this guide an essential resource for mastering FEA techniques.

Database Security. Master the Art of Protecting Your Data with Cutting-Edge Techniques

Mercury Learning and Information, Christopher Diaz

This book provides a comprehensive guide to resolving database security issues during design, implementation, and production phases. It emphasizes specific measures and controls unique to database security, beyond general information security. Topics include account credential management, data access management, and techniques like database normalization, referential integrity, transactions, locks, and check constraints.The importance of database security lies in protecting sensitive data from unauthorized access and ensuring data integrity. This book is designed for professionals, workshops, and self-learners, offering hands-on demonstrations with major Database Management Systems (MySQL, Oracle, and Microsoft SQL Server) across various computing platforms (Linux/UNIX, MacOS, Windows).Starting with an introduction to information, data, and database security, the book covers database design, management, administration, user accounts, privileges, roles, and security controls for confidentiality. It also delves into transactions and data integrity with concurrent access. Each chapter includes questions and projects to reinforce learning and comprehension.

Python for Programmers. A Comprehensive Guide for Intermediate to Advanced Python Programmers and Developers

Mercury Learning and Information, Oswald Campesato

This book is designed for developers with little to no experience in Python or Pandas, providing a fast-paced introduction to Python programming and practical solutions to various tasks. The journey begins with a quick tour of basic Python 3, followed by a deep dive into loops and conditional logic. The text covers data structures extensively, and includes tasks involving strings and arrays.As the reader progresses, object-oriented programming concepts are introduced with illustrative code samples, along with an exploration of recursion and fundamental topics in combinatorics. An appendix provides an introduction to Pandas, equipping readers with essential tools for data manipulation and analysis.This book offers a comprehensive yet concise learning path, reinforced by numerous code samples and companion files available for download. It is an invaluable resource for beginners seeking to master Python and Pandas, providing a solid foundation for further exploration in programming and data science.

Make Amazing Games. Game Design and Development Using Fusion 2.5: From Basics to Advanced

Mercury Learning and Information, Jason Darby

This course is designed for aspiring game developers with no prior experience or programming knowledge. It provides a step-by-step guide through the game creation process using drag-and-drop game creation software available on Steam. The course begins with basic game design concepts and an introduction to the Fusion software, progressing through various stages of game development.Understanding game development is essential for those who want to turn their creative ideas into playable games. This course covers the creation of four fully playable games: a platform game, a bat-and-ball game, a mouse-clicker game, and a side-scrolling shoot-'em-up game. By completing these projects, users will gain practical experience and confidence in their game development skills.The journey continues with advanced features such as porting games to the web, debugging, and publishing. The companion files include game demos, graphic libraries, and source code, providing all the resources needed to successfully create and distribute your games. This comprehensive guide ensures that by the end of the course, you will have the knowledge and skills to create and publish your own games.