Data Science for Marketing Analytics. A practical guide to forming a killer marketing strategy through data analysis with Python - Second Edition

Mirza Rahim Baig, Gururajan Govindan, Vishwesh Ravi Shrimali

Unleash the power of data to reach your marketing goals with this practical guide to data science for business.This book will help you get started on your journey to becoming a master of marketing analytics with Python. You'll work with relevant datasets and build your practical skills by tackling engaging exercises and activities that simulate real-world market analysis projects.You'll learn to think like a data scientist, build your problem-solving skills, and discover how to look at data in new ways to deliver business insights and make intelligent data-driven decisions.As well as learning how to clean, explore, and visualize data, you'll implement machine learning algorithms and build models to make predictions. As you work through the book, you'll use Python tools to analyze sales, visualize advertising data, predict revenue, address customer churn, and implement customer segmentation to understand behavior.By the end of this book, you'll have the knowledge, skills, and confidence to implement data science and machine learning techniques to better understand your marketing data and improve your decision-making.

Mastering phpMyAdmin for Effective MySQL Management. By the end of the book you will have a superb phpMyAdmin install that does a thousand times more than ever accomplished with the app before

Marc Delisle, Marc Delisle Project

phpMyAdmin Providing a powerful graphical interface for managing MySQL, phpMyAdmin is one of the most popular open source applications. While most MySQL developers use the routine features of phpMyAdmin every day, few are aware of the power and potential of its advanced features. This book builds a solid understanding of the core capabilities of phpMyAdmin before walking you through every facet of this legendary tool.MySQLUsed by millions of developers, MySQL is the most popular open source database, supporting numerous large dynamic websites and applications. MySQL has acquired this wide popularity by virtue of its open source nature, performance, reliability, robustness, and support for various platforms. However, this popularity has also been helped by the existence of phpMyAdmin, the industry-standard administration tool that makes database management easy for both the experienced developer and the novice. The powerful graphical interface that it provides to MySQL has made phpMyAdmin an indispensable tool for MySQL and web developers. Every phpMyAdmin user can benefit from unlocking the full potential of this powerful application.

Getting Started with Oracle Data Integrator 11g: A Hands-On Tutorial. This is a brilliant crash course in Oracle Data Integrator that pulls you straight into the platform through practical instructions and real-world situations rather than dry theory. Written by a team of seasoned experts

Christophe Dupupet, Julien Testut, Peter Boyd-Bowman, Bernard Wheeler, ...

Oracle Data Integrator (ODI) is Oracle's strategic data integration platform for high-speed data transformation and movement between different systems. From high-volume, SOA-enabled data services, to trickle operations ñ ODI is a cutting-edge platform that offers heterogeneous connectivity, enterprise-level deployment, and strong administrative, diagnostic, and management capabilities.Getting Started with Oracle Data Integrator 11g: A Hands-On Tutorial provides you with everything you to get up and running with Oracle Data Integrator, and more! Following an example scenario, the book covers essential information about the ODI architecture and using ODI across different databases (Oracle, Microsoft SQL Server and MySQL), and file types such as XML, before covering Orchestrating Data Integration Workflows, Error Management, Operational Management and Monitoring, and beyond.Getting Started with Oracle Data Integrator 11g: A Hands-On Tutorial begins by describing the Oracle Data Integrator architecture and teaching you to install the product following best practices. You'll then be introduced to some of the key concepts of ODI such as the Knowledge Modules.Later topics include moving and transforming data from sources to targets including the Oracle Database, Microsoft SQL Server, MySQL, Flat files, and XML files, each with illustrated hands-on examples for the different technologies. Your learning experience will be made all the more rich with chapters introducing, explaining and leveraging additional ODI functionality such as variables, reusable procedures, temporary indexes and more.Finally ODI's workflow and task orchestration capabilities are explained before introducing you to Error Management with ODI's built-in 'error hospital' and 'error recycling' capabilities for non-compliant data, not to mention tackling ODI Studio, ODI Console and Enterprise Manager Fusion Middleware Control.

Systems Engineering Demystified. Apply modern, model-based systems engineering techniques to build complex systems - Second Edition

Jon Holt, Tim Weilkiens

Systems engineering helps in developing and describing complex systems. Written by an internationally-recognized systems engineering expert, this updated edition provides insight into elements to consider when designing a complex system that is robust and successful.The latest edition covers the new approaches of Model-Based Systems Engineering (MBSE) and its deployment techniques using the Trinity approach. You will learn about the system engineering life cycle and processes to implement. Effective systems can be built only when the system is designed with close attention to detail, meaning each aspect of the system is recognized and understood before the system is built. The book explains in great detail, different system models and visualization techniques, with a focus on SysML, to help you visualize a system in the design phase. You will also learn various verification and validation techniques to ensure your system design is ready to be implemented. The book ends with key management processes, systems engineering best practices, and guidelines, with a new section on effective approaches based on the author’s impressive 30 years of experience in the field.By the end of this systems engineering book, you'll be able to apply modern model-based systems engineering techniques to your own systems and projects.

Bioinformatics with Python Cookbook. Use modern Python libraries and applications to solve real-world computational biology problems - Third Edition

Tiago Antao

Bioinformatics is an active research field that uses a range of simple-to-advanced computations to extract valuable information from biological data, and this book will show you how to manage these tasks using Python.This updated third edition of the Bioinformatics with Python Cookbook begins with a quick overview of the various tools and libraries in the Python ecosystem that will help you convert, analyze, and visualize biological datasets. Next, you'll cover key techniques for next-generation sequencing, single-cell analysis, genomics, metagenomics, population genetics, phylogenetics, and proteomics with the help of real-world examples. You'll learn how to work with important pipeline systems, such as Galaxy servers and Snakemake, and understand the various modules in Python for functional and asynchronous programming. This book will also help you explore topics such as SNP discovery using statistical approaches under high-performance computing frameworks, including Dask and Spark. In addition to this, you’ll explore the application of machine learning algorithms in bioinformatics.By the end of this bioinformatics Python book, you'll be equipped with the knowledge you need to implement the latest programming techniques and frameworks, empowering you to deal with bioinformatics data on every scale.

Kali Linux Web Penetration Testing Cookbook. Identify, exploit, and prevent web application vulnerabilities with Kali Linux 2018.x - Second Edition

Gilberto Najera-Gutierrez

Web applications are a huge point of attack for malicious hackers and a critical area for security professionals and penetration testers to lock down and secure. Kali Linux is a Linux-based penetration testing platform that provides a broad array of testing tools, many of which can be used to execute web penetration testing. Kali Linux Web Penetration Testing Cookbook gives you the skills you need to cover every stage of a penetration test – from gathering information about the system and application, to identifying vulnerabilities through manual testing. You will also cover the use of vulnerability scanners and look at basic and advanced exploitation techniques that may lead to a full system compromise. You will start by setting up a testing laboratory, exploring the latest features of tools included in Kali Linux and performing a wide range of tasks with OWASP ZAP, Burp Suite and other web proxies and security testing tools. As you make your way through the book, you will learn how to use automated scanners to find security ?aws in web applications and understand how to bypass basic security controls. In the concluding chapters, you will look at what you have learned in the context of the Open Web Application Security Project (OWASP) and the top 10 web application vulnerabilities you are most likely to encounter, equipping you with the ability to combat them effectively. By the end of this book, you will have acquired the skills you need to identify, exploit, and prevent web application vulnerabilities.

Mastering Sublime Text. When it comes to cross-platform text and source code editing, Sublime Text has few rivals. This book will teach you all its great features and help you develop and publish plugins. A brilliantly inclusive guide

Dan Peleg

Sublime is the leading platform for developing websites, applications, and software. Sublime Text is a sophisticated, cross-platform text and source code editor. It supports a number of different programming languages and is extremely efficient and feature rich. With Sublime Text, programmers can develop their web applications faster and with more efficiency.This book will put you at the frontier of modern software development. It will teach you how to leverage Sublime for anything from mobile games to missile protection. Above all, this book will help you harness the power of other Sublime users and always stay on top.This book will show you how to get started, from basic installation through lightning fast code navigation and up to the development of your own plugins. It takes you from the early stages of navigating through the platform and moves on by teaching you how to fully customize your platform, test, debug, and eventually create and share your own plugins to help and lead this community forward.The book will then teach you how to efficiently edit text, primarily by using the keyboard. You will learn how to interact with the Sublime Text community using the mailing lists and IRC.

Atlassian DevOps Toolchain Cookbook. Recipes for building, automating, and managing applications with Jira, Bitbucket Pipelines, and more

Robert Wen, Alex Ortiz, Edward Gaile, Rodney Nissen

Implementing DevOps practices and toolchains for automated testing and deployment can accelerate product development with minimal errors in the production environment. However, creating DevOps toolchains by integrating tools from various vendors presents challenges for both administrators and developers. Written by four well-known experts from the Atlassian community, this book addresses the complexities of DevOps toolchain creation and integration by leveraging Atlassian’s Open DevOps solution.Starting with a holistic overview of the DevOps and Atlassian Open DevOps solution, you’ll learn to integrate Jira with other tools. You’ll then find out how to create and integrate a CI/CD pipeline in Bitbucket for automated testing and deployment to Docker containers. With step-by-step guidance, you’ll connect Jira and Bitbucket with other tools, such as Snyk for security and SonarQube for testing, to form an extensive toolchain. You’ll also learn how Compass uses CheckOps for observability and how to use Confluence for documentation and reporting. Finally, you’ll leverage Opsgenie’s ChatOps functionality to enhance collaboration between developers and operations teams.By the end of this book, you’ll be able to establish your DevOps toolchain by integrating Atlassian tools to automate and optimize the software development lifecycle and beyond.