Hands-On Data Science for Marketing. Improve your marketing strategies with machine learning using Python and R

Yoon Hyup Hwang

Regardless of company size, the adoption of data science and machine learning for marketing has been rising in the industry. With this book, you will learn to implement data science techniques to understand the drivers behind the successes and failures of marketing campaigns. This book is a comprehensive guide to help you understand and predict customer behaviors and create more effectively targeted and personalized marketing strategies.This is a practical guide to performing simple-to-advanced tasks, to extract hidden insights from the data and use them to make smart business decisions. You will understand what drives sales and increases customer engagements for your products. You will learn to implement machine learning to forecast which customers are more likely to engage with the products and have high lifetime value. This book will also show you how to use machine learning techniques to understand different customer segments and recommend the right products for each customer. Apart from learning to gain insights into consumer behavior using exploratory analysis, you will also learn the concept of A/B testing and implement it using Python and R.By the end of this book, you will be experienced enough with various data science and machine learning techniques to run and manage successful marketing campaigns for your business.

Mastering Active Directory. Understand the Core Functionalities of Active Directory Services Using Microsoft Server 2016 and PowerShell

Active Directory is a centralized and standardized system that automates networked management of user data, security, and distributed resources and enables interoperation with other directories. If you are aware of Active Directory basics and want to gain expertise in it, this book is perfect for you. We will quickly go through the architecture and fundamentals of Active Directory and then dive deep into the core components, such as forests, domains, sites, trust relationships, OU, objects, attributes, DNS, and replication. We will then move on to AD schemas, global catalogs, LDAP, RODC, RMS, certificate authorities, group policies, and security best practices, which will help you gain a better understanding of objects and components and how they can be used effectively. We will also cover AD Domain Services and Federation Services for Windows Server 2016 and all their new features. Last but not least, you will learn how to manage your identity infrastructure for a hybrid-cloud setup. All this will help you design, plan, deploy, manage operations on, and troubleshoot your enterprise identity infrastructure in a secure, effective manner. Furthermore, I will guide you through automating administrative tasks using PowerShell cmdlets. Toward the end of the book, we will cover best practices and troubleshooting techniques that can be used to improve security and performance in an identity infrastructure.

Learning Concurrency in Python. Build highly efficient, robust, and concurrent applications

Elliot Forbes

Python is a very high level, general purpose language that is utilized heavily in fields such as data science and research, as well as being one of the top choices for general purpose programming for programmers around the world. It features a wide number of powerful, high and low-level libraries and frameworks that complement its delightful syntax and enable Python programmers to create.This book introduces some of the most popular libraries and frameworks and goes in-depth into how you can leverage these libraries for your own high-concurrent, highly-performant Python programs. We'll cover the fundamental concepts of concurrency needed to be able to write your own concurrent and parallel software systems in Python.The book will guide you down the path to mastering Python concurrency, giving you all the necessary hardware and theoretical knowledge. We'll cover concepts such as debugging and exception handling as well as some of the most popular libraries and frameworks that allow you to create event-driven and reactive systems.By the end of the book, you'll have learned the techniques to write incredibly efficient concurrent systems that follow best practices.

Apache Spark 2.x Cookbook. Over 70 cloud-ready recipes for distributed Big Data processing and analytics

Rishi Yadav

While Apache Spark 1.x gained a lot of traction and adoption in the early years, Spark 2.x delivers notable improvements in the areas of API, schema awareness, Performance, Structured Streaming, and simplifying building blocks to build better, faster, smarter, and more accessible big data applications. This book uncovers all these features in the form of structured recipes to analyze and mature large and complex sets of data.Starting with installing and configuring Apache Spark with various cluster managers, you will learn to set up development environments. Further on, you will be introduced to working with RDDs, DataFrames and Datasets to operate on schema aware data, and real-time streaming with various sources such as Twitter Stream and Apache Kafka. You will also work through recipes on machine learning, including supervised learning, unsupervised learning & recommendation engines in Spark.Last but not least, the final few chapters delve deeper into the concepts of graph processing using GraphX, securing your implementations, cluster optimization, and troubleshooting.

Mastering Embedded Linux Programming. Unleash the full potential of Embedded Linux - Second Edition

Chris Simmonds

Embedded Linux runs many of the devices we use every day, from smart TVs to WiFi routers, test equipment to industrial controllers - all of them have Linux at their heart. Linux is a core technology in the implementation of the inter-connected world of the Internet of Things.You will begin by learning about the fundamental elements that underpin all embedded Linux projects: the toolchain, the bootloader, the kernel, and the root filesystem. You’ll see how to create each of these elements from scratch, and how to automate the process using Buildroot and the Yocto Project.Moving on, you’ll find out how to implement an effective storage strategy for flash memory chips, and how to install updates to the device remotely once it is deployed. You’ll also get to know the key aspects of writing code for embedded Linux, such as how to access hardware from applications, the implications of writing multi-threaded code, and techniques to manage memory in an efficient way. The final chapters show you how to debug your code, both in applications and in the Linux kernel, and how to profile the system so that you can look out for performance bottlenecks.By the end of the book, you will have a complete overview of the steps required to create a successful embedded Linux system.

Emotional Intelligence for IT Professionals. The must-have guide for a successful career in IT

Emília M. Ludovino

This book will help you discover your emotional quotient (EQ) through practices and techniques that are used by the most successful IT people in the world. It will make you familiar with the core skills of Emotional Intelligence, such as understanding the role that emotions play in life, especially in the workplace. You will learn to identify the factors that make your behavior consistent, not just to other employees, but to yourself. This includes recognizing, harnessing, predicting, fostering, valuing, soothing, increasing, decreasing, managing, shifting, influencing or turning around emotions and integrating accurate emotional information into decision-making, reasoning, problem solving, etc., because, emotions run business in a way that spreadsheets and logic cannot. When a deadline lurks, you’ll know the steps you need to take to keep calm and composed. You’ll find out how to meet the deadline, and not get bogged down by stress. We’ll explain these factors and techniques through real-life examples faced by IT employees and you’ll learn using the choices that they made. This book will give you a detailed analysis of the events and behavioral pattern of the employees during that time. This will help you improve your own EQ to the extent that you don’t just survive, but thrive in a competitive IT industry.

MySQL 8 Cookbook. Over 150 recipes for high-performance database querying and administration

Karthik Appigatla

MySQL is one of the most popular and widely used relational databases in the World today. The recently released MySQL 8 version promises to be better and more efficient than ever before.This book contains everything you need to know to be the go-to person in your organization when it comes to MySQL. Starting with a quick installation and configuration of your MySQL instance, the book quickly jumps into the querying aspects of MySQL. It shows you the newest improvements in MySQL 8 and gives you hands-on experience in managing high-transaction and real-time datasets. If you've already worked with MySQL before and are looking to migrate your application to MySQL 8, this book will also show you how to do that. The book also contains recipes on efficient MySQL administration, with tips on effective user management, data recovery, security, database monitoring, performance tuning, troubleshooting, and more.With quick solutions to common and not-so-common problems you might encounter while working with MySQL 8, the book contains practical tips and tricks to give you the edge over others in designing, developing, and administering your database effectively.

Google Cloud AI Services Quick Start Guide. Build intelligent applications with Google Cloud AI services

Arvind Ravulavaru

Cognitive services are the new way of adding intelligence to applications and services. Now we can use Artificial Intelligence as a service that can be consumed by any application or other service, to add smartness and make the end result more practical and useful.Google Cloud AI enables you to consume Artificial Intelligence within your applications, from a REST API.  Text, video and speech analysis are among the powerful machine learning features that can be used. This book is the easiest way to get started with the Google Cloud AI services suite and open up the world of smarter applications.This book will help you build a Smart Exchange, a forum application that will let you upload videos, images and perform text to speech conversions and translation services. You will use the power of Google Cloud AI Services to make our simple forum application smart by validating the images, videos, and text provided by users to Google Cloud AI Services and make sure the content which is uploaded follows the forum standards, without a human curator involvement.You will learn how to work with the Vision API, Video Intelligence API, Speech Recognition API, Cloud Language Process, and Cloud Translation API services to make your application smarter.By the end of this book, you will have a strong understanding of working with Google Cloud AI Services, and be well on the way to building smarter applications.