Hands-On Data Science for Marketing. Improve your marketing strategies with machine learning using Python and R

Yoon Hyup Hwang

Regardless of company size, the adoption of data science and machine learning for marketing has been rising in the industry. With this book, you will learn to implement data science techniques to understand the drivers behind the successes and failures of marketing campaigns. This book is a comprehensive guide to help you understand and predict customer behaviors and create more effectively targeted and personalized marketing strategies.This is a practical guide to performing simple-to-advanced tasks, to extract hidden insights from the data and use them to make smart business decisions. You will understand what drives sales and increases customer engagements for your products. You will learn to implement machine learning to forecast which customers are more likely to engage with the products and have high lifetime value. This book will also show you how to use machine learning techniques to understand different customer segments and recommend the right products for each customer. Apart from learning to gain insights into consumer behavior using exploratory analysis, you will also learn the concept of A/B testing and implement it using Python and R.By the end of this book, you will be experienced enough with various data science and machine learning techniques to run and manage successful marketing campaigns for your business.

Industrial Cybersecurity. Efficiently secure critical infrastructure systems

Pascal Ackerman

With industries expanding, cyber attacks have increased significantly. Understanding your control system’s vulnerabilities and learning techniques to defend critical infrastructure systems from cyber threats is increasingly important. With the help of real-world use cases, this book will teach you the methodologies and security measures necessary to protect critical infrastructure systems and will get you up to speed with identifying unique challenges.Industrial cybersecurity begins by introducing Industrial Control System (ICS) technology, including ICS architectures, communication media, and protocols. This is followed by a presentation on ICS (in) security. After presenting an ICS-related attack scenario, securing of the ICS is discussed, including topics such as network segmentation, defense-in-depth strategies, and protective solutions. Along with practical examples for protecting industrial control systems, this book details security assessments, risk management, and security program development. It also covers essential cybersecurity aspects, such as threat detection and access management. Topics related to endpoint hardening such as monitoring, updating, and anti-malware implementations are also discussed.

Implementing Cisco Networking Solutions. Configure, implement, and manage complex network designs

Harpreet Singh

Most enterprises use Cisco networking equipment to design and implement their networks. However, some networks outperform networks in other enterprises in terms of performance and meeting new business demands, because they were designed with a visionary approach.The book starts by describing the various stages in the network lifecycle and covers the plan, build, and operate phases. It covers topics that will help network engineers capture requirements, choose the right technology, design and implement the network, and finally manage and operate the network. It divides the overall network into its constituents depending upon functionality, and describe the technologies used and the design considerations for each functional area. The areas covered include the campus wired network, wireless access network, WAN choices, datacenter technologies, and security technologies. It also discusses the need to identify business-critical applications on the network, and how to prioritize these applications by deploying QoS on the network.Each topic provides the technology choices, and the scenario, involved in choosing each technology, and provides configuration guidelines for configuring and implementing solutions in enterprise networks.

Machine Learning for OpenCV. Intelligent image processing with Python

Michael Beyeler

Machine learning is no longer just a buzzword, it is all around us: from protecting your email, to automatically tagging friends in pictures, to predicting what movies you like. Computer vision is one of today's most exciting application fields of machine learning, with Deep Learning driving innovative systems such as self-driving cars and Google’s DeepMind.OpenCV lies at the intersection of these topics, providing a comprehensive open-source library for classic as well as state-of-the-art computer vision and machine learning algorithms. In combination with Python Anaconda, you will have access to all the open-source computing libraries you could possibly ask for.Machine learning for OpenCV begins by introducing you to the essential concepts of statistical learning, such as classification and regression. Once all the basics are covered, you will start exploring various algorithms such as decision trees, support vector machines, and Bayesian networks, and learn how to combine them with other OpenCV functionality. As the book progresses, so will your machine learning skills, until you are ready to take on today's hottest topic in the field: Deep Learning.By the end of this book, you will be ready to take on your own machine learning problems, either by building on the existing source code or developing your own algorithm from scratch!

Implementing Splunk 7. Effective operational intelligence to transform machine-generated data into valuable business insight - Third Edition

James D. Miller

Splunk is the leading platform that fosters an efficient methodology and delivers ways to search, monitor, and analyze growing amounts of big data. This book will allow you to implement new services and utilize them to quickly and efficiently process machine-generated big data. We introduce you to all the new features, improvements, and offerings of Splunk 7. We cover the new modules of Splunk: Splunk Cloud and the Machine Learning Toolkit to ease data usage. Furthermore, you will learn to use search terms effectively with Boolean and grouping operators. You will learn not only how to modify your search to make your searches fast but also how to use wildcards efficiently. Later you will learn how to use stats to aggregate values, a chart to turn data, and a time chart to show values over time; you'll also work with fields and chart enhancements and learn how to create a data model with faster data model acceleration. Once this is done, you will learn about XML Dashboards, working with apps, building advanced dashboards, configuring and extending Splunk, advanced deployments, and more. Finally, we teach you how to use the Machine Learning Toolkit and best practices and tips to help you implement Splunk services effectively and efficiently. By the end of this book, you will have learned about the Splunk software as a whole and implemented Splunk services in your tasks at projects

MQTT Essentials - A Lightweight IoT Protocol. Send and receive messages with the MQTT protocol for your IoT solutions

Gaston C. Hillar

This step-by-step guide will help you gain a deep understanding of the lightweight MQTT protocol. We’ll begin with the specific vocabulary of MQTT and its working modes, followed by installing a Mosquitto MQTT broker. Then, you will use best practices to secure the MQTT Mosquitto broker to ensure that only authorized clients are able to publish and receive messages. Once you have secured the broker with the appropriate configuration, you will develop a solution that controls a drone with Python.Further on, you will use Python on a Raspberry Pi 3 board to process commands and Python on Intel Boards (Joule, Edison and Galileo). You will then connect to the MQTT broker, subscribe to topics, send messages, and receive messages in Python. You will also develop a solution that interacts with sensors in Java by working with MQTT messages. Moving forward, you will work with an asynchronous API with callbacks to make the sensors interact with MQTT messages. Following the same process, you will develop an iOS app with Swift 3, build a website that uses WebSockets to connect to the MQTT broker, and control home automation devices with HTML5, JavaScript code, Node.js and MQTT messages

React 16 Tooling. Master essential cutting-edge tools, such as create-react-app, Jest, and Flow

Adam Boduch

React 16 Tooling covers the most important tools, utilities, and libraries that every React developer needs to know — in detail. As React has grown, the amazing toolset around it has also grown, adding features and enhancing the development workflow. Each of these essential tools is presented in a practical manner and in a logical order mirroring the development workflow. These tools will make your development life simpler and happier, enabling you to create better and more performant apps.Adam starts with a hand-picked selection of the best tools for the React 16 ecosystem. For starters, there’s the create-react-app utility that’s officially supported by the React team. Not only does this tool bootstrap your React project for you, it also provides a consistent and stable framework to build upon. The premise is that when you don’t have to think about meta development work, more focus goes into the product itself.Other React tools follow this same approach to automating and improving your development life. Jest makes unit testing quicker. Flow makes catching errors easier. Docker containers make deployment in a stack simpler. Storybook makes developing components straightforward. ESLint makes writing standardized code faster. The React DevTools plugin makes debugging a cinch. React 16 Tooling clears away the barriers so you can focus on developing the good parts. In this book, we’ll look at each of these powerful tools in detail, showing you how to build the perfect React ecosystem to develop your apps within.

Learning Concurrent Programming in Scala. Practical Multithreading in Scala - Second Edition

Aleksandar Prokopec

Scala is a modern, multiparadigm programming language designed to express common programming patterns in a concise, elegant, and type-safe way. Scala smoothly integrates the features of object-oriented and functional languages.In this second edition, you will find updated coverage of the Scala 2.12 platform. The Scala 2.12 series targets Java 8 and requires it for execution. The book starts by introducing you to the foundations of concurrent programming on the JVM, outlining the basics of the Java Memory Model, and then shows some of the classic building blocks of concurrency, such as the atomic variables, thread pools, and concurrent data structures, along with the caveats of traditional concurrency.The book then walks you through different high-level concurrency abstractions, each tailored toward a specific class of programming tasks, while touching on the latest advancements of async programming capabilities of Scala. It also covers some useful patterns and idioms to use with the techniques described. Finally, the book presents an overview of when to use which concurrency library and demonstrates how they all work together, and then presents new exciting approaches to building concurrent and distributed systems.Who this book is written forIf you are a Scala programmer with no prior knowledge of concurrent programming, or seeking to broaden your existing knowledge about concurrency, this book is for you. Basic knowledge of the Scala programming language will be helpful.