Machine Learning and Generative AI for Marketing. Take your data-driven marketing strategies to the next level using Python

Yoon Hyup Hwang, Nicholas C. Burtch

In the dynamic world of marketing, the integration of artificial intelligence (AI) and machine learning (ML) is no longer just an advantage—it's a necessity. Moreover, the rise of generative AI (GenAI) helps with the creation of highly personalized, engaging content that resonates with the target audience.This book provides a comprehensive toolkit for harnessing the power of GenAI to craft marketing strategies that not only predict customer behaviors but also captivate and convert, leading to improved cost per acquisition, boosted conversion rates, and increased net sales.Starting with the basics of Python for data analysis and progressing to sophisticated ML and GenAI models, this book is your comprehensive guide to understanding and applying AI to enhance marketing strategies. Through engaging content & hands-on examples, you'll learn how to harness the capabilities of AI to unlock deep insights into customer behaviors, craft personalized marketing messages, and drive significant business growth. Additionally, you'll explore the ethical implications of AI, ensuring that your marketing strategies are not only effective but also responsible and compliant with current standardsBy the conclusion of this book, you'll be equipped to design, launch, and manage marketing campaigns that are not only successful but also cutting-edge.

Joomla! 1.5 JavaScript jQuery. Enhance your Joomla! Sites with the power of jQuery extensions, plugins, and more

Chris Davenport, Jose Argudo Blanco

Ever wondered how all the great-looking, feature packed, amazing Joomla! sites are made? Would you like to add image transitions, popups, scrolls, AJAX forms, image galleries, no-page reloads to your website, but are worried that they will be difficult to implement? To make any Joomla! site look more professional, interactive, and interesting you need the ease and power of jQuery.This book will help you to use the jQuery library with the Joomla! CMS. It will take you through adding jQuery functionality to the Joomla! CMS and show how to use it to make the modules and themes more dynamic, interactive, and responsive, and add effects to your Joomla! site.The book starts by showing a plain Joomla! site without any JavaScript enhancement or features, then accompanies you through the process of site enhancement.First you will learn how to make use of third-party extensions to include jQuery features into your site. These can be image galleries, jQuery powered menus, tooltips, and many, many more. Later on you will learn how to modify your template to add some features to your Joomla! site, You will also learn to build your own jQuery-powered Joomla! extensions, and how to pack them so that you can use them in any project you like. Further, you will learn to create your own modules and components.By the end of this book, you will have learned how to enhance any Joomla! site with JavaScript and jQuery.

Facebook Graph API Development with Flash. Build social Flash applications fully integrated with the Facebook Graph API

Michael James Williams

The Facebook platform provides you with an ideal solution for building rich, social experiences on the web to develop an effective user experience application. Combined with Flash which effectively enables social interactions, you can create a fully functional application on Facebook. If you've been waiting to get started with your own applications and games on Facebook, with this book you don't have to wait any longer.This book takes you through everything you need to know to integrate your AS3 apps and games with Facebook accompanied by illustrative screenshots and short quizzes.It presents you with in depth coverage of the key underlying concepts such as creating a basic application that runs inside Facebook and exploring the Graph API which greatly simplifies how developers can retrieve data. This book also covers topics on security, permissions and authentication features on Facebook.This beginner's guide starts off by teaching you about retrieving simple public data and then rapidly working your way up to authenticating users, building powerful searches across the entire database, and uploading photos and other content.Throughout the book, you'll learn by building two fundamental components: an RIA Facebook interface and an AS3 SDK that you can drop into any project to add Facebook integration. This easy-to-understand guide has everything written as AS3-only projects with publicly available components, so you can follow along whether you use Flash Pro, Flex, or MXMLC – as long as you know AS3!This hands-on tutorial will present you with a whole new perspective of the three core aspects of Facebook – searching, retrieving, and updating the data .This practical book focuses on how to set up an application on Facebook and how to deal with different contexts like AIR.By the end of this book, you will be confident enough to set up your own application and create social interactions for users to share on Facebook.

Django 1.1 Testing and Debugging. Building rigorously tested and bug-free Django applications

Karen M. Tracey, Karen Tracey, Jacob Kaplan-Moss

Bugs are a time consuming burden during software development. Django's built-in test framework and debugging support help lessen this burden. This book will teach you quick and efficient techniques for using Django and Python tools to eradicate bugs and ensure your Django application works correctly. This book will walk you step by step through development of a complete sample Django application. You will learn how best to test and debug models, views, URL configuration, templates, and template tags. This book will help you integrate with and make use of the rich external environment of test and debugging tools for Python and Django applications. The book starts with a basic overview of testing. It will highlight areas to look out for while testing. You will learn about different kinds of tests available, and the pros and cons of each, and also details of test extensions provided by Django that simplify the task of testing Django applications. You will see an illustration of how external tools that provide even more sophisticated testing features can be integrated into Django's framework. On the debugging front, the book illustrates how to interpret the extensive debugging information provided by Django's debug error pages, and how to utilize logging and other external tools to learn what code is doing.

Django Design Patterns and Best Practices. Easily build maintainable websites with powerful and relevant Django design patterns

Arun Ravindran

Microsoft Dynamics AX 2012 Development Cookbook. Customizing Dynamics AX to suit the specific needs of an organization is plain sailing when you use this cookbook of modifications. With more than 80 practical recipes it’s the perfect handbook for all Dynamics AX developers

Mindaugas Pocius

Microsoft Dynamics AX is a comprehensive Enterprise Resource Planning (ERP) solution for mid-size and large organizations. Dynamics AX implementations are used worldwide by thousands of customers. With the new version - Dynamics AX 2012 - the system is due to expand even more rapidly.Every new implementation requires some level of customization, and all organizations want this to be done to the highest standards using proven approaches.Written by one of the leading experts in Microsoft Dynamics AX, 'Microsoft Dynamics AX 2012 Development Cookbook' is packed with over 80 task-based and immediately reusable recipes that will help you manage your company's or customer's ERP information and operations efficiently, and solve your business process problems in an effective and quick way. This book focuses on commonly used custom modifications in major Dynamics AX modules. The recipes in this book cover various areas of Dynamics AX to help developers not only learn about programming, but also about the functional side of Dynamics AX. The practical recipes will also allow you to look at the development from the perspective of business processes. You will learn to enhance your user interface using various Dynamics AX UI elements and managing your data and functions will become easier.

Implementing Order to Cash Process in SAP. An end-to-end guide to understanding the OTC process and its integration with SAP CRM, SAP APO, SAP TMS, and SAP LES

Chandrakant Agarwal

Using different SAP systems in an integrated way to gain maximum benefits while running your business is made possible by this book, which covers how to effectively implement SAP Order to Cash Process with SAP Customer Relationship Management (CRM), SAP Advanced Planning and Optimization (APO), SAP Transportation Management System (TMS), SAP Logistics Execution System (LES), and SAP Enterprise Central Component (ECC).You’ll understand the integration of different systems and how to optimize the complete Order to Cash Process with mySAP Business Suite. With the help of this book, you'll learn to implement mySAP Business Suite and understand the shortcomings in your existing SAP ECC environment. As you advance through the chapters, you'll get to grips with master data attributes in different SAP environments and then shift focus to the Order to Cash cycle, including order management in SAP CRM, order fulfillment in SAP APO, transportation planning in SAP TMS, logistics execution in SAP LES, and billing in SAP ECC.By the end of this SAP book, you'll have gained a thorough understanding of how different SAP systems work together with the Order to Cash process.

Sphinx Search Beginner's Guide. Implement full-text search with lightning speed and accuracy using Sphinx

Abbas Ali