Optimization Using Linear Programming. A Practical Guide to Mastering Linear Programming Techniques

Mercury Learning and Information, A. J. Metei, Veena Jain

This book is designed for engineers, mathematicians, computer scientists, financial analysts, and anyone interested in using numerical linear algebra, matrix theory, and game theory to solve applied problems efficiently. It emphasizes solving linear programming problems with software like MS-Excel, Mathematica, MATLAB, WinQSB, and LINDO, while providing the necessary definitions and theorems for mastering theoretical aspects.The journey begins with basics of linear algebra using MS-Excel, followed by an introduction to linear programming problems and the graphical method. It then delves into the simplex method, duality, and sensitivity analysis. The course covers transportation, transshipment, assignment problems, and concludes with game theory. Each chapter builds on the previous one, ensuring a comprehensive understanding of the topics.Understanding these concepts is crucial for solving complex applied problems. This book transitions readers from basic to advanced techniques in numerical linear algebra and linear programming, combining theoretical knowledge with practical applications. It is an essential resource for mastering these topics and maximizing efficiency in problem-solving.

Artificial Intelligence Basics. A Self-Teaching Introduction

Mercury Learning and Information, N. Gupta, R. Mangla

This book is designed as a self-teaching introduction to the fundamental concepts of artificial intelligence (AI). It begins with the history of AI, the Turing test, and early applications, providing a strong foundation. Later chapters cover the basics of searching, game playing, and knowledge representation. The journey continues with detailed explorations of expert systems and machine learning, equipping readers with essential AI techniques.As the course progresses, you will delve into separate programming chapters on Prolog and Python, learning how to implement AI concepts in these languages. These chapters offer practical coding experience, enhancing your understanding of AI programming. The book culminates with a comprehensive chapter on AI machines and robotics, showcasing numerous modern applications and providing a glimpse into the future of AI technology.Understanding these AI concepts is crucial as they form the basis of many modern technologies and applications. This book ensures a smooth transition from a beginner to a proficient AI practitioner, equipped with both theoretical knowledge and practical skills. By the end of the book, you will have a thorough understanding of AI's history, core principles, and practical implementations, ready to apply this knowledge to real-world problems and projects.

Mathematical Formulas and Scientific Data. Master the Foundations of Mathematics and Physics with This Comprehensive Guide

Mercury Learning and Information, C. P. Kothandaraman

This course serves as a comprehensive reference guide for engineers, mathematicians, scientists, and industry professionals, covering essential mathematical formulas and key scientific data. It is divided into two parts: mathematical formulas including algebra, trigonometry, analytic geometry, differential and integral calculus, and vectors; and scientific data covering units, properties of gases, elements, acoustics, materials, thermodynamics, radioactivity, and more.Understanding these concepts is crucial for professionals, providing a solid foundation for their work. The course explains technical terms, theorems, and applicable laws in detail, ensuring clarity and practical understanding. Each chapter provides valuable insights and data fundamental for scientific and engineering applications.Starting with algebra and geometry, the course advances through calculus and vectors, then explores scientific data in various fields. By the end, users will have a thorough reference of critical formulas and data, making it indispensable for students and professionals. This structured approach ensures learners gain both theoretical knowledge and practical applications essential for their careers.

Fintech Fundamentals. Understanding Emerging Technologies and Their Impact on Modern Industries

Mercury Learning and Information, Len Mei

This book explores the digital technologies essential for building the new digital economy. It delves into concepts such as cloud and edge computing, 5G telecommunication, blockchain, big data, and AI, explaining how these technologies enable the digital economy. It also examines the impact of financial technology on both traditional and emerging industries, providing a comprehensive introduction for those interested in further research on these subjects.The course begins with an introduction to the digital economy, followed by detailed discussions on various foundational technologies. Topics such as cloud and edge computing, 5G, blockchain, and AI are covered, highlighting their roles in the digital economy. The book also addresses the transformation of financial services and the impact of fintech on various industries, offering a broad understanding of the current and future landscape.Designed for professionals and researchers, this book equips readers with the knowledge to understand and engage with the digital economy. It provides a solid foundation for further exploration, making it an essential resource for those looking to navigate and contribute to the evolving digital world.

Game Development Using Python. Mastering Interactive Game Creation and Development through Python

Mercury Learning and Information, James R. Parker

This book guides you through the basic game development process using Python, covering essential topics such as graphics, sound, artificial intelligence, animation, and game engines. Real games are created as you progress through the text, and significant parts of a game engine are built and made available for download. New chapters on card games and a side-scroller are included. The companion files contain all the resources described in the book, including example code, game assets, video/sound editing software, and color figures.The course begins with an introduction to how games work, followed by in-depth chapters on graphics and images, the game loop, and game AI, specifically focusing on collision detection. It then moves on to navigation, control, and sound, guiding you through creating a jet boat race game. Advanced topics such as animation, networking, and platformers are covered, providing a comprehensive understanding of game development.Designed for both beginners and those with some experience, this book equips readers with the skills needed to develop their own games. It emphasizes practical application, ensuring you can implement what you learn. By the end of the course, you will have a solid foundation in game development and the ability to create engaging, interactive games using Python.

Access 2021 / Microsoft 365 Programming by Example. Mastering VBA for Data Management and Automation

Mercury Learning and Information, Julitta Korol

Updated for Access 2021 and based on bestselling editions, this book is a practical guide on Access programming, perfect for users proficient with the Access UI. It introduces programming concepts through illustrated hands-on exercises and custom projects. You will learn to write and test code with the Visual Basic Editor, use VBA structures like conditions, loops, arrays, collections, and dictionaries, and reprogram database characteristics.The book covers building database solutions with Data Access Objects (DAO) and ActiveX Data Objects (ADO), defining database objects, and managing database security with SQL. It explores enhancing user interaction with Ribbon customizations and event programming in forms and reports. Additionally, you'll learn to use Access with XML and REST API.From getting started with Access VBA to advanced event programming and macros, this book ensures a comprehensive understanding of Access programming. It transitions readers from basic to advanced topics, equipping them with the knowledge and tools to automate Access routine tasks effectively.

Computer Graphics Programming in OpenGL with Java. A Comprehensive Guide to Modern 3D Graphics Programming

Mercury Learning and Information, V. Scott Gordon, John L. Clevenger

This book is designed for computer science undergraduates and professionals interested in mastering 3D graphics using OpenGL in Java with JOGL. It follows a “teach-yourself” format with numerous examples that can be run as presented. Unique in its approach, it covers OpenGL 4.0+ shader programming using Java, providing all the necessary materials to install JOGL and execute every example. The course starts with an introduction to OpenGL and the graphics pipeline, followed by mathematical foundations essential for 3D graphics. It then delves into managing 3D graphics data, texture mapping, and creating 3D models. Lighting, shadows, and enhancing surface detail are covered, along with advanced techniques like parametric surfaces, tessellation, and geometry shaders. The final chapters explore simulating water, ray tracing, and stereoscopy for 3D glasses and VR headsets. This book equips readers with comprehensive skills in OpenGL programming and 3D graphics, making it an invaluable resource for developing sophisticated graphics applications. The practical approach ensures thorough learning, bridging the gap between theory and application.

AI in Digital Marketing. Harnessing AI tools to revolutionize digital marketing strategies

Mercury Learning and Information, Maria Johnsen

Artificial Intelligence is transforming the digital marketing landscape, offering innovative solutions for personalization, automation, and efficiency. This comprehensive guide explores AI's impact on digital marketing, focusing on data-driven insights, predictive analytics, and customer engagement strategies. It empowers marketers to understand and leverage AI's potential in crafting targeted campaigns and optimizing workflows.Readers will explore essential topics like machine learning, natural language processing, and sentiment analysis, all tailored for marketing applications. Practical insights on SEO, content creation, and social media listening are combined with advanced concepts such as programmatic advertising, AI-powered customer support, and marketing automation. The book ensures a balance between foundational knowledge and actionable strategies.This resource equips digital marketers, strategists, and analysts to adopt emerging trends, drive measurable results, and maintain a competitive edge in the AI-driven marketing ecosystem. It is the perfect companion for professionals seeking to enhance their skills and harness the power of AI in their digital marketing efforts.