Actionable Gamification. Beyond Points, Badges, and Leaderboards

Yu-kai Chou

Effective gamification is a combination of game design, game dynamics, user experience, and ROI-driving business implementations. This book explores the interplay between these disciplines and captures the core principles that contribute to a good gamification design.The book starts with an overview of the Octalysis Framework and the 8 Core Drives that can be used to build strategies around the various systems that make games engaging. As the book progresses, each chapter delves deep into a Core Drive, explaining its design and how it should be used. Finally, to apply all the concepts and techniques that you learn throughout, the book contains a brief showcase of using the Octalysis Framework to design a project experience from scratch.After reading this book, you’ll have the knowledge and skills to enable the widespread adoption of good gamification and human-focused design in all types of industries.

Mastering Cross-Platform Development with Xamarin. Master the skills required to steer cross-platform applications from drawing board to app store(s) using Xamarin

Can Bilgin, Miljenko Cvjetko, Paulo Ortins, Robert Hellestrae, ...

The main goal of this book is to equip you with the required know-how to successfully analyze, develop, and manage Xamarin cross-platform projects using the most efficient, robust, and scalable implementation patterns.This book starts with general topics such as memory management, asynchronous programming, local storage, and networking, and later moves onto platform-specific features. During this transition, you will learn about key tools to leverage the patterns described, as well as advanced implementation strategies and features. The book also presents User Interface design and implementation concepts on Android and iOS platforms from a Xamarin and cross-platform perspective, with the goal to create a consistent but native UI experience.Finally, we show you the toolset for application lifecycle management to help you prepare the development pipeline to manage and see cross-platform projects through to public or private release.

iAd Production Beginner's Guide. Create motion-rich, beautiful iAd adverts for iOS devices and incorporate techniques to help boost revenue and brand awareness

Ben Collier

Think of an iAd as a micro-app contained within an app on a user's iPhone or iPad that they've downloaded from the App Store. When the user taps your advert's banner it bursts into life filling the entire screen of their device. iAd Beginner's Guide takes you through the start to finish process of building rich, compelling, interactive iAds. You will learn to create beautiful multi-page ads with store finders, social sharing, 3D images and video galleries.You will create ads that utilize the powerful technologies in the iPhone to make your brand shine. Once you have engaged the user you can carry out targeted advertising campaigns with location-based coupons, store finders and social engagement. Using the iTunes Store you will see how it's even possible to add one-click digital content purchasing right within your ad. Learn how iAd producer manages all the HTML5, JavaScript, and CSS3 behind your iAd. You will be creating emotive, gripping and effective mobile advertising campaigns in no time.

Drupal 10 Masterclass. Build responsive Drupal applications to deliver custom and extensible digital experiences to users

Adam Bergstein

Learning Drupal can be challenging because of its robust, extensible, and powerful capability for digital experiences, making it difficult for beginners to grasp and use it for application development. If you’re looking to break into Drupal with hands-on knowledge, this Drupal 10 Masterclass is for you.With this book, you’ll gain a thorough knowledge of Drupal by understanding its core concepts, including its technical architecture, frontend, backend, framework, and latest features. Equipped with foundational knowledge, you’ll bootstrap and install your first project with expert guidance on maintaining Drupal applications. Progressively, you’ll build applications using Drupal’s core features such as content structures, multilingual support, users, roles, Views, search, and digital assets. You’ll discover techniques for developing modules and themes and harness Drupal’s robust content management through layout builder, blocks, and content workflows. The book familiarizes you with prominent tools such as Git, Drush, and Composer for code deployments and DevOps practices for Drupal application management. You’ll also explore advanced use cases for content migration and multisite implementation, extending your application’s capabilities.By the end of this book, you’ll not only have learned how to build a successful Drupal application but may also find yourself contributing to the Drupal community.

Getting Started with Citrix Provisioning Services 7.0. Learning to install, configure, and manage Citrix Provisioning Services is made so much faster and simpler with this practical guide. Making no assumptions of prior knowledge, it takes you step by step through the product features

Puthiyavan Udayakumar

Marketing Automation with Mailchimp. Expert tips, techniques, and best practices for scaling marketing strategies and ROI for your business

Margarita J. Caraballo

Are you looking for an all-in-one comprehensive guide to implementing Mailchimp channels and automation for your business? Then Marketing Automation with Mailchimp can be your go-to guide. You’ll start by learning common terms used in the Mailchimp environment, as well as about account setup and audience management for businesses. After that, you’ll find out how to set up channels, where you’ll actively interact with your contacts and begin to add new ones. Additionally, you’ll gain an understanding of how to set up a consistent marketing presence in the form of emails and websites and the benefits of determining a brand identity.You’ll also explore advanced Mailchimp features to optimize platform utilization using analytics, reporting, A/B and multivariate testing, the customer journey builder, and the Mailchimp e-commerce store. Toward the end, you’ll discover some important shopping, payment, and CRM integrations that can be connected to your Mailchimp platform for custom business needs. With this book, you’ll gain insights into real-world use cases to implement a marketing strategy to extend your existing work.By the end of this book, you’ll be well-equipped to implement Mailchimp marketing automation seamlessly into your business to grow your customer base and revenue.

Microsoft Azure Fundamentals Certification and Beyond. A complete AZ-900 exam guide with online mock exams, flashcards, and hands-on activities - Second Edition

Steve Miles, Peter De Tender

Microsoft Azure Fundamentals Certification and Beyond, Second Edition, combines the comprehensive cloud fundamentals book with Packt’s powerful exam training platform, offering a holistic learning experience designed to help you not just ace the AZ-900 exam but also apply that knowledge to excel in your career.Covering essential topics such as cloud computing principles, Azure architecture, services, management, and governance, this guide offers clear explanations and real-world insights to help you build confidence in working with Microsoft Azure. It also includes access to an interactive online training platform, which features practice exams, exam-like timers, interactive flashcards, and detailed explanations to reinforce learning and assess exam readiness.By engaging with the concepts in this book and the accompanying online resources, you will gain a solid foundation in Azure fundamentals, enabling you to approach the AZ-900 certification exam with confidence and take the next step in your cloud computing journey.

Engineering Manager's Handbook. An insider’s guide to managing software development and engineering teams

Morgan Evans

Delightful and customer-centric digital products have become an expectation in the world of business. Engineering managers are uniquely positioned to impact the success of these products and the software systems that power them. Skillful managers guide their teams and companies to develop functional and maintainable systems.This book helps you find your footing as an engineering manager, develop your leadership style, balance your time between engineering and managing, build successful engineering teams in different settings, and work within constraints without sacrificing technical standards or team empathy. You’ll learn practical techniques for establishing trust, developing beneficial habits, and creating a cohesive and high-performing engineering team. You’ll discover effective strategies to guide and contribute to your team’s efforts, facilitating productivity and collaboration.By the end of this book, you’ll have the tools and knowledge necessary to thrive as an engineering manager. Whether you’re just starting out in your role or seeking to enhance your leadership capabilities, this handbook will empower you to make a lasting impact and drive success in your organization.