Tech Trends of the 4th Industrial Revolution. Navigating the Future of Technology in Business

Mercury Learning and Information, D. Pyo, J. Hwang, Y. Yoon

The term 4th Industrial Revolution is often mentioned in the media, but public understanding of its technologies lags behind their rapid development. This book bridges the gap, explaining essential technologies like IoT, blockchain, AI, cloud computing, and big data. It aims to enhance comprehension by minimizing technical content.The book introduces key technologies and their applications, emphasizing their importance in contemporary business models. Readers will find accessible descriptions and practical examples to aid understanding. Covering topics and trends vital for modern business, this book ensures readers grasp the technological landscape shaping the future.Throughout the book, you'll explore how these technologies are revolutionizing industries and their integration into business strategies. This journey provides a comprehensive understanding of the 4th Industrial Revolution, equipping readers with the knowledge needed to navigate and leverage these advancements effectively.

Computer Graphics Programming in OpenGL with Java. A Comprehensive Guide to Modern 3D Graphics Programming

Mercury Learning and Information, V. Scott Gordon, John L. Clevenger

This book is designed for computer science undergraduates and professionals interested in mastering 3D graphics using OpenGL in Java with JOGL. It follows a “teach-yourself” format with numerous examples that can be run as presented. Unique in its approach, it covers OpenGL 4.0+ shader programming using Java, providing all the necessary materials to install JOGL and execute every example. The course starts with an introduction to OpenGL and the graphics pipeline, followed by mathematical foundations essential for 3D graphics. It then delves into managing 3D graphics data, texture mapping, and creating 3D models. Lighting, shadows, and enhancing surface detail are covered, along with advanced techniques like parametric surfaces, tessellation, and geometry shaders. The final chapters explore simulating water, ray tracing, and stereoscopy for 3D glasses and VR headsets. This book equips readers with comprehensive skills in OpenGL programming and 3D graphics, making it an invaluable resource for developing sophisticated graphics applications. The practical approach ensures thorough learning, bridging the gap between theory and application.

Data Science Fundamentals Pocket Primer. An Essential Guide to Data Science Concepts and Techniques

Mercury Learning and Information, Oswald Campesato

This book, part of the Pocket Primer series, introduces the basic concepts of data science using Python 3 and other applications. It offers a fast-paced introduction to data analytics, statistics, data visualization, linear algebra, and regular expressions. The book features numerous code samples using Python, NumPy, R, SQL, NoSQL, and Pandas. Companion files with source code and color figures are available.Understanding data science is crucial in today's data-driven world. This book provides a comprehensive introduction, covering key areas such as Python 3, data visualization, and statistical concepts. The practical code samples and hands-on approach make it ideal for beginners and those looking to enhance their skills.The journey begins with working with data, followed by an introduction to probability, statistics, and linear algebra. It then delves into Python, NumPy, Pandas, R, regular expressions, and SQL/NoSQL, concluding with data visualization techniques. This structured approach ensures a solid foundation in data science.

Flowchart and Algorithm Basics. Learn the Art of Programming through this Guide to Selection, Looping, Arrays, and File Processing

Mercury Learning and Information, A. B. Chaudhuri

This book equips readers with efficient, well-structured program logics using flowcharts and algorithms. Flowcharting helps create sequences of steps to solve problems through arithmetic and logical manipulations, essential for instructing computers. Applied examples from various subjects encourage readers to grasp the logic leading to solid programming basics.The course begins with an introduction to programming, moving on to problems involving selection, looping, and arrays. It concludes with the art of file processing. Each chapter builds on the previous one, ensuring a comprehensive understanding of programming logic and flowcharting techniques.Understanding these concepts is crucial for developing effective computer instructions. This book transitions readers from basic to advanced problem-solving skills, combining theoretical knowledge with practical examples. It is an essential resource for mastering programming logic and flowcharting.

The Challenge to AI. The Future of AGI: Bridging Human Cognition and Artificial Intelligence

Mercury Learning and Information, Stephen Robbins

This book invites readers to explore where AI, consciousness, and human cognition intersect. It challenges existing notions in AI and cognitive science by arguing that true intelligence lies not in software but in the brain's complex biochemical system, far removed from current AI architectures. Through examining time, perception, language, and thought, the book presents a compelling case for the indispensability of biology and consciousness in cognition, highlighting the profound differences between man and machine.The journey begins with an introduction to AGI and the brain's resonance, moving through philosophical perspectives on perception and the external world. Readers will delve into the biochemical basis of cognition, exploring implicit and explicit memory, conscious cognition, voluntary actions, and the unique aspects of human speech and generative AI. The book culminates with discussions on affect, space, time, and the requirements for creating a conscious device.Understanding these concepts is crucial for advancing AI and cognitive science. This book transitions readers from conventional views to a new framework that integrates biology and consciousness, blending theory with profound insights. It is an essential resource for those seeking to understand the true nature of intelligence and the future of AI.

Network Security and Cryptography. A Comprehensive Guide to Network Protection and Encryption Techniques

Mercury Learning and Information, Sarhan M. Musa

This new edition introduces fundamental concepts in computer networks, blockchain, cryptography, and network security. It covers classical cipher schemes, public key cryptography, authentication schemes, and Internet security, featuring new material on IoT, cloud computing, SCADA, blockchain, smart grid, big data analytics, and AI security.Starting with computer network basics and mathematical foundations, it then explores classical and modern cipher schemes, public-key cryptography, and authentication methods. Later chapters address Internet and system security, and emerging technologies.Intended as a textbook for computer science and electronics courses, it also serves as a comprehensive reference for professionals. Its structured approach ensures a thorough understanding of both foundational and advanced topics, making it essential for mastering cryptography and network security.

Data Science Tools. Comprehensive Guide to Mastering Fundamental Data Science and Statistics Techniques

Mercury Learning and Information, Christopher Greco

This book introduces popular data science tools and guides readers on how to use them effectively. It covers data analysis using Microsoft Excel, KNIME, R, and OpenOffice, applying statistical concepts such as confidence intervals, normal distribution, T-Tests, linear regression, histograms, and geographic analysis with real data from Federal Government sources.The course begins with the basics, including importing data and conducting various statistical tests. It progresses to specific methods for each tool, ensuring a comprehensive understanding of data analysis. Capstone exercises provide hands-on experience, reinforcing the concepts learned throughout the book.Understanding these tools and concepts is crucial for effective data analysis. This book takes readers from the basics to advanced statistical methods, combining theoretical insights with practical applications. Companion files with source code and data sets enhance the learning experience, making this book an essential resource for mastering data analysis with popular software applications.

The AI Marketing Playbook. Mastering the Latest AI Tools and Techniques for Next-Gen Marketing Success

Mercury Learning and Information, Mark Lamplugh

This book offers a comprehensive guide to integrating AI into modern marketing strategies, transforming how businesses engage with audiences. It begins with an overview of AI’s role in marketing, its evolution, and its benefits in driving innovation. Early chapters cover foundational topics like AI, machine learning, and data preparation for effective AI implementation.The book then explores practical applications, such as analyzing customer behavior for personalized experiences and using AI-powered chatbots for improved customer service. You’ll learn to apply image and video recognition for visual marketing and leverage AI for social media strategies that boost engagement. The book also covers predictive analytics, AI-driven email marketing, and techniques to optimize SEO and content marketing.Further chapters focus on automating marketing processes and using AI to support sales enablement with actionable insights. The final chapter discusses ethical considerations and the future of AI in marketing, emphasizing the balance between automation and human creativity. This book equips marketing professionals and business leaders with the tools to harness AI’s potential for impactful marketing strategies.