Digital Marketing with Drupal. The ultimate guide to build and deploy a complete digital marketing platform on top of Drupal

José Fernandes, Dries Buytaert

Drupal is an open-source platform for building ambitious digital experiences. With this practical guide to digital marketing, developers working with Drupal will be able to put their knowledge to work and boost the performance of their online marketing campaigns.Complete with step-by-step explanations of essential concepts, practical examples, and self-assessment questions, this book will take you through the most popular digital marketing techniques and how to apply them, including content marketing, email marketing, social media marketing, SEO, SEM, CRM, and marketing automation, and the latest developments in website personalization and AI marketing. Once you've learned the fundamentals of digital marketing, you'll see how to apply them to your Drupal website or online store. In addition, you'll discover how Drupal can help you better manage your tasks and automate some of them. The book will help you discover the free modules available, how to use them, and how to integrate Drupal with external marketing-related platforms and services.By the end of this Drupal digital marketing book, you'll be able to build and deploy a complete digital marketing platform on top of Drupal to reach a greater audience and achieve online success.

Drupal 5 Themes. Create a new theme for your Drupal website with a clean layout and powerful CSS styling

Dries Buytaert, Ric Shreves

Drupal is an award winning open source Content Management System. Based on PHP/MySQL, its power and flexibility combined with its exceptional design mean it is already on the way to becoming the de facto standard for CMS Websites. Drupal?˘‚Ǩ‚Ѣs modular design and structured source code make it both highly flexible and easily extended and modified. Drupal is extremely scalable, making it ideal for both a simple personal website as well as an industrial strength commercial or institutional web presence.Drupal is a model open source project in that it has a large, friendly community of people who contribute to the project in various ways. Drupal is not only free and easy to use, but this community provides on going mutual support.

Drupal 5 Views Recipes. 94 recipes to develop custom content displays for your Drupal web site

Marjorie Roswell, Dries Buytaert

The Drupal View modules give you flexibility and freedom to customize the display of your web site's content. Although there are more than 100 views-enabled modules, few site administrators use Drupal Views to its full potential.This book will enable you to realize the fullest potential of this powerful resource by providing a wide variety of powerful recipes for creating and displaying a wide variety of views ñ essential classics you will use again and again to innovative display methods that will make your Drupal site stand out. Pick and choose the ones you would like to prepare for your web site.In this book you will find ninety-four recipes to create a wide selection of views. The list includes event listings, interactive calendars and timelines, maps, proximity search, podcasting, carousels, Views Fusion, and many more. You will also explore default views, views with CCK, and master a variety of ways to associate views with related content.Most people think of Views for site visitors. But Views can also be handy for site administrators. You will get to know the Views Bulk Operations module, along with Editable Fields, and Views Custom Fields. (You'll probably wonder why you never used them before!)If you want to take Views to the next level, the book contains a code-rich chapter on theming. However, you will find most of the recipes detailed by the author do not require any original coding at all.As you progress through the recipes, you will be immersed in such Drupal Views topics as fields, arguments, filters, exposed filters, sorting, style plug-ins, formatters, cloning and copying views.Because Drupal is a worldwide and ever adapting system, the author also includes great tips and resources for navigating the online Drupal community and expanding your knowledge of the recipes.Finally, there is an extensive Appendix, which includes listings of all default views, formatters and style plug-ins for Drupal 5, along with a categorized list of patches.

Drupal 6 Content Administration. Maintain, add to, and edit content of your Drupal site with ease

Dries Buytaert, J. Ayen Green

Often a company hires a web designer to build its Drupal site, and then takes over running the site in house. This book is for the Content Editors concerned with the ongoing creation and maintenance of the site content.In a few hours, you'll have the knowledge needed to maintain and edit your web site as a content-rich place that visitors return to again and again. There are many books available to help you administer a Drupal site, but this is the only one specifically for Content Editors. This book doesn't cover designing or creating a site. However, anybody who has built their own site but needs some help using the article management features will also benefit from it.This book is a quick-start guide, aimed at Content Editors. The author's experience enables him to explain in an efficient and interactive manner how you can keep your site up to date. The book begins with a discussion of content management and Drupal and then teaches you how to create content, add elements to it, and make the content findable. You will then learn to set up the framework for a creative team and the various options for editing content offline, their benefits and pitfalls.This book helps you to quickly and easily solve problems, and manage content and users for a web site. It will help you become a more effective and efficient manager of Drupal-based web sites.

Drupal 6 Theming Cookbook. Over 100 clear step-by-step recipes to create powerful, great-looking Drupal themes

Karthik Kumar, Dries Buytaert

Themes are among the most powerful features that can be used to customize a website to fit your needs. The greatest strength of Drupal lies in its design, which, when done right, allows developers to customize every aspect of the site. Although it might sound easy to customize the look of your site, it's not a cakewalk to build custom themes that are easy to administer and maintain.Drupal 6 Theming Cookbook provides a plethora of recipes that enable Drupal template designers to make full use of Drupal's extensibility and style their site just the way they want it. It is a well-rounded guide, which will allow users looking to theme their Drupal sites to do so by taking full advantage of Drupal's theming system. It covers numerous aspects from creating custom themes to using the powerful CCK, Views, and Panels modules to create rich designs that are easy to administer and maintain.Structured as a collection of recipes to perform a wide variety of tasks, this book will guide readers through most important aspects of Drupal theming. It starts off with recipes dealing with the basics of Drupal's theme system: you will find recipes for solving all your problems with regions and blocks. It then moves on to advanced topics such as creating a custom theme and using it to modify the layout and style of the content that is output on a page. A substantial number of recipes are dedicated to Drupal's template system, which will provide you with a solid foundation in order to override the output of Drupal and contributed modules. Furthermore, as the combination of modules such as CCK, Views, and Panels is so widely prevalent, chapters have been dedicated for each of these modules. With this book, you'll learn to get the most out of Drupal's templating system and its modules to create rich designs for your site.

Drupal 7 First Look. Learn the new features of Drupal 7, how they work and how they will impact you

Mark Noble, Dries Buytaert

Drupal 7 contains features for which site administrators have been clamoring for years, including support for fields, an improved administration interface, better database support, improved theming, and more. You could of course make a laborious search on sites, blogs, and many online tutorials that would promise to update you about every new feature, but there's an even better way to know all about Drupal 7's new features: Drupal 7 First Look is the first and only book that covers all of the fantastic new features in Drupal 7 in depth and covers the process of upgrading your Drupal 6 site to Drupal 7. If you've used Drupal 6 and want to use Drupal 7, you need this book.Drupal 7 First Look takes an in-depth look into all of the major new features in Drupal 7 so you can quickly take full advantage of Drupal 7. It also assists you in upgrading your site to Drupal 7. Some of the new features in Drupal 7 include:Fields API, based on Drupal 6 CCK, which allows you to easily build your own content typesImproved user interface for administering your websiteBuilt-in support for working with images and filesImproved security for the site and users of the siteCompletely rewritten database layer DBTNG to make working with the database easier and more secure. Improved API for custom module development and user interface theming

Drupal 7 Social Networking. Build a social or community website with friends lists, groups, custom user profiles, and much more

MICHAEL KEITH PEACOCK, Dries Buytaert

Drupal is ideally equipped to serve as a base system for creating a custom social networking site like Facebook or MySpace. While these large social networks have their place, niche social networking websites can help promote businesses, products, projects, and hobbies of any nature.Drupal 7 Social Networking provides careful instructions and clear explanations to take you through the setup and management of your social network site, covering topics from users, to marketing, to maintenance. It will help you create your own social networking site, suitable for whatever audience you choose!Starting from the very basics of both Drupal and Social Networking, right through to more complicated aspects, you will progressively learn how to add to and expand your social networking site and add more features. You will learn how to secure your social network, deploy it on the Internet, and keep it running and well maintained. As social networking sites rely on the participation of their users, this book helps you to structure your site in such a way so that users can easily and enjoyably contribute, thus creating a powerful social network.

Drupal for Education and E-Learning. Teaching and learning in the classroom using the Drupal CMS

Bill Fitzgerald, Dries Buytaert