Internet Marketing with WordPress. Use the power of WordPress to target customers, increase traffic, and build your business with this book and

David Mercer, Matt Mullenweg

WordPress 2.7 Cookbook. 100 simple but incredibly useful recipes to take control of your WordPress blog layout, themes, widgets, plug-ins, security, and SEO

Jean-Baptiste Jung, Matt Mullenweg

About 120,000 blogs are created every day. Most of them quickly die, but a few stay, grow up, and then become well known and respected places on the Web. If you are seriously interested in being in the top league, you will need to learn all the tricks of the trade. WordPress 2.7 Cookbook focuses on providing solutions to common WordPress problems, to make sure that your blog will be one of the ones that stay.The author's experience with WordPress enables him to share insights on using WordPress effectively, in a clear and friendly way, giving practical hands-on solutions to WordPress problems, questions, and common tasks ñ from themes to widgets and from SEO to security.Are you feeling limited with WordPress, or are you wondering how popular blogs do a certain kind of thing that you can't? With this cookbook, you will learn many WordPress secrets and techniques, with step-by-step, useful recipes dedicated to achieving a particular goal or solve a particular problem. You'll learn the secret of expensive premium themes, how to optimize your blog for SEO and online profits, and how to supercharge WordPress with killer functions used by the most popular blogs over the Internet.

WordPress 2.8 Theme Design. Create flexible, powerful, and professional themes for your WordPress blogs and web sites

Tessa B. Silver, Matt Mullenweg

Themes are among the most powerful features that can be used to customize a web site, especially in WordPress. Using custom themes you can brand your site for a particular corporate image, ensure standards compliance, and create easily navigable layouts. But most WordPress users still continue to use default themes as developing and deploying themes that are flexible and easily maintainable is not always straightforward.It's easy to create powerful and professional themes for your WordPress web site when you've got this book to hand. It provides clear, step-by-step instructions to create a robust and flexible WordPress theme, along with best practices for theme development. It will take you through the ins and outs of creating sophisticated professional themes for the WordPress personal publishing platform. It reviews the best practices from development tools and setting up your WordPress sandbox, through design tips and suggestions, to setting up your theme's template structure, coding markup, testing and debugging, to taking it live. The last three chapters are dedicated to additional tips, tricks, and various cookbook recipes for adding popular site enhancements to your WordPress theme designs using third-party plugins.Whether you're working with a pre-existing theme or creating a new one from the ground up, WordPress Theme Design will give you the know-how to understand how themes work within the WordPress blog system, enabling you to take full control over your site's design and branding.

WordPress 2.9 E-Commerce. Build a proficient online store to sell products and services

Brian Bondari, Matt Mullenweg

WordPress is easily one of the hottest platforms for building blogs and general web sites. With the addition of the WP e-Commerce plug-in, it's also a competent platform for easily creating and running an online store, capable of selling physical items as well as services and digital downloads. WordPress with e-Commerce offers every feature that a seller and a customer may need. You can build an online store that makes it easier for the customers to find and buy products.WordPress 2.9 e-Commerce focuses on the integration of WordPress with the WordPress e-Commerce plug-in, covering all aspects of building and developing an online store from scratch.This book provides a simple, step-by-step approach to developing an effective online store. It guides you through your initial planning and first steps, plug-in installation and configuration, building your catalog of products to sell, accepting payments for your orders, and dealing with taxes and shipping. You will also learn how to promote and market your new store, handle customer accounts and staff roles, and deal with essential store security.As you work through each chapter, your online store will grow in scope and functionality. By the time you finish this book, you will have a complete and working store, ready to release your products to the world.

WordPress 3 For Business Bloggers. Promote and grow your WordPress blog with advanced marketing techniques, plugins, advertising, and SEO

Paul Thewlis, Matt Mullenweg

WordPress makes the business of blogging easy. But there’s more to a successful business blog than just churning out posts. You need to understand the advanced marketing and promotion techniques to make your blog stand out from the crowd, attract visitors, benefit your brand, and deliver a worthwhile return on your investment.WordPress 3 for Business Bloggers shows you how to use WordPress to run your business blog. It covers everything you need to develop a custom look for your blog, use analytics to understand your visitors, market your blog online, and foster connections with other bloggers to increase your traffic and the value of your blog.You begin by identifying your blog’s strategic goals before going step-by-step through the advanced techniques that will grow your blog to its full business potential.You will learn how to build a custom theme for your blog and incorporate multimedia content like images and video. Advanced promotion techniques like SEO and social media marketing are covered in detail before you learn how to monetize your blog and manage its growth.WordPress 3 for Business Bloggers will help you to create a blog that brings real benefits to your business.

WordPress 3 Plugin Development Essentials. Create your own powerful, interactive plugins to extend and add features to your WordPress site

Everett Griffiths, Brian Bondari, Matt Mullenweg

WordPress is one of the most popular platforms for building blogs and general websites. By learning how to develop and integrate your own plugins, you can add functionality and extend WordPress in any way imaginable. By tapping into the additional power and functionality that plugins provide, you can make your site easier to administer, add new features, or even alter the very nature of how WordPress works. Covering WordPress version 3, this book makes it super easy for you to build a variety of plugins.WordPress 3 Plugin Development Essentials is a practical hands-on tutorial for learning how to create your own plugins for WordPress. Using best coding practices, this book will walk you through the design and creation of a variety of original plugins.WordPress 3 Plugin Development Essentials focuses on teaching you all aspects of modern WordPress development. The book uses real and published WordPress plugins and follows their creation from the idea to the finishing touches in a series of easy-to-follow and informative steps. You will discover how to deconstruct an existing plugin, use the WordPress API in typical scenarios, hook into the database, version your code with SVN, and deploy your new plugin to the world.Each new chapter introduces different features of WordPress and how to put them to good use, allowing you to gradually advance your knowledge. WordPress 3 Plugin Development Essentials is packed with information, tips, and examples that will help you gain comfort and confidence in your ability to harness and extend the power of WordPress via plugins.

WordPress 3.0 jQuery. Enhance your WordPress website with the captivating effects of jQuery

Tessa B. Silver, Matt Mullenweg

Using jQuery you can create impressive animations and interactions which are simple to understand and easy to use. WordPress is the leading publishing platform that can be customized to power any type of site you like. But when you combine the power of jQuery with WordPress—the possibilities are infinite.The combination creates a powerhouse of possibilities for generating top-notch, professional websites with great usability features and eye catching visual enhancements.This easy-to-use guide will walk you through the ins and outs of creating sophisticated, professional enhancements and features, specially tailored to take advantage of the WordPress personal publishing platform. It will walk you through clear, step-by-step instructions to build several custom jQuery solutions for various types of hypothetical clients and also show you how to create a jQuery and WordPress Plugin.This book covers step-by-step instructions for creating robust and flexible jQuery solutions for today's top site enhancements: expanding/sliding content, rotating slideshows and other animation tricks, great uses of jQuery's UI plugin widgets as well as AJAX techniques. Along with these it will also show you best practices for jQuery and WordPress development. That means, you'll learn how to implement just about any jQuery enhancement you can dream of on a WordPress site and also learn how to do it with minimal edits to the site's theme and while allowing the site's content editors to continue adding content the way they've always been (usually with the WYSIWYG editor), and never having to worry that they'll forget or not know how to add a special attribute or custom HTML to a post to make the jQuery feature work.From development tools and setting up your WordPress sandbox, through enhancement tips and suggestions, to coding, testing and debugging, and ensuring that the WordPress content editor's workflow isn't interrupted by having to accommodate an enhancement with special HTML, this book covers the best practices for not only jQuery development but specifically jQuery within WordPress development.

WordPress and Flash 10x Cookbook. Over 50 simple but incredibly effective recipes to take control of dynamic Flash content in Wordpress

Peter Spannagle, Sarah Soward, Matt Mullenweg

WordPress is much more than just a blogging platform now. This flexible CMS is the power behind millions of URLs, including blue-chip companies, small business, and personal websites. Flash is a world-famous multimedia platform. This book will show you the best of the proven and popular strategies and techniques to deliver rich multimedia content, which will let you sail through the world of Flashy Wordpress with ease.This book will take you through clear well-formed and comprehensive recipes, through the most essential and useful Flash multimedia tools for Wordpress available today including plugins for images, audio and video, as well as projects you can do yourself in Flash. It helps you to create a Wordpress website full of Flash content. We show the big picture by providing context, best practices and strategies. Detailed instructions are provided for each section. This book provides you with the shortlist of the most essential Flash tools for creating a dynamic and media-rich website or blog, and shows you how to implement these on your site. The sections on Flash are intended to give you the option to create custom .swf files, giving you an alternative to plugins that already exist. The book will show you how to configure Flash content in your WordPress site/blog for maximum SEO, introduce Flash content to your Wordpress with and without plugins, import image feeds, use lightbox effects, and much more.