E-book details

Creativity and Innovation in Business and Education

Creativity and Innovation in Business and Education

Jolanta Bieńkowska

Ebook
 Creativity is now an exposed trait. This is due to the high need for innovation, original and useful solutions that serve the development of the organization, their effective market entry and long-term survival. This publication is a collection of papers prepared under The First National Conference „CREATIVE VIBES. Kreatywnością napędzamy gospodarkę”, whose aim was to stir issues concerning the significance of creativity from the point of view of the development of innovative economy, as well as to draw attention to the role of creativity in the education process of students and its impact on the development of professional competence.
 Introduction 7

Creativity and innovation in business 9
Maciej Malarski – Diverse management, creativity and innovation 11
Wiktoria Czarnecka, Karolina Dąbrowska – The essence and conditions of creativity in modern organizations 21
Beata Glinkowska – Innovations in the sector of small and medium enterprises (SME) 31
Kalina Stadnik – Creative leadership 43
Aleksandra Olejniczak – Does a creative leader develop successful organisation? – The way of leading by Richard Branson 61
Anna Magiera, Jolanta Religa – Open badges, creativity and successful leadership 71
Natalia Stobiecka, Dominika Szyjkowska – Creativity as a determinant of shaping the career path 81

Creativity and innovation in education 91
Jolanta Religa, Tomasz Sułkowski – Innovation laboratory as a creativity stimulating environment 93
Agata Rudnicka-Reichel, Janusz Reichel – CSR education in the light of active pedagogy. Research results 103
Aneta Pawłowska – „Why do we need art history?” In the 21st century – in the context of the 20th century history of the discipline 113
Alicja Ryczkowska – The use of music in promoting creativity 125
Olga Hucko – Termination of auto narration as a creative thinking process 133
  • Title: Creativity and Innovation in Business and Education
  • Author: Jolanta Bieńkowska
  • ISBN: 978-83-808-8073-3, 9788380880733
  • Date of issue: 2016-03-15
  • Format: Ebook
  • Item ID: e_0eau
  • Publisher: Wydawnictwo Uniwersytetu Łódzkiego