E-book details

Lean Mobile App Development. Apply Lean startup methodologies to develop successful iOS and Android apps

Lean Mobile App Development. Apply Lean startup methodologies to develop successful iOS and Android apps

Mike van Drongelen, Aravind Krishnaswamy

Ebook
Lean is the ultimate methodology for creating a startup that succeeds. Sounds great from a theoretical point of view, but what does that mean for you as an a technical co-founder or mobile developer?

By applying the Lean Start-up methodology to your mobile App development, it will become so much easier to build apps that take Google Play or the App Store by storm. This book shows you how to bring together smarter business processes with technical
know-how.

It makes no sense to develop a brilliant app for six months or longer only to find out later that nobody is interested in it. Build a Minimum Viable Product (MVP) first. Validate your
hypotheses early and often. Discover effective product development strategies that let you put Facebook's famous axiom move fast and break things
into practice.

A great app without visibility and marketing clout is nothing, so use this book to market your app, making use of effective metrics that help you track and iterate all aspects of project performance.
  • 1. There’s an app for that
  • 2. Lean Startup Primer
  • 3. Challenges In Applying Lean to Building Mobile Apps
  • 4. An Agile Workflow In A Nutshell
  • 5. A Pragmatic Approach
  • 6. MVP Is Always More Minimal Than You Think
  • 7. Minimal Viable Product Case Studies
  • 8. Cloud Solutions for App Experiments
  • 9. Native, Hybrid or Cross-Platform
  • 10. Mash-up, There Is An API For That!
  • 11. Onboarding and Registration
  • 12. Do Things That Do Not Scale
  • 13. Play Store and App Store Hacks
  • 14. What Works Best? Run A Split Test
  • 15. Grow Traction & Improve Retention
  • 16. Scaling Strategies
  • 17. Monetization & Pricing Strategy
  • 18. Continuous Integration, Delivery & Deployment
  • 19. Building An Unfair Advantage
  • 20. The Flyng Case Study
  • Title: Lean Mobile App Development. Apply Lean startup methodologies to develop successful iOS and Android apps
  • Author: Mike van Drongelen, Aravind Krishnaswamy
  • Original title: Lean Mobile App Development. Apply Lean startup methodologies to develop successful iOS and Android apps
  • ISBN: 9781786467478, 9781786467478
  • Date of issue: 2017-11-28
  • Format: Ebook
  • Item ID: e_15t4
  • Publisher: Packt Publishing