E-book details

Salesforce B2C Solution Architect's Handbook. Design scalable and cohesive business-to-consumer experiences with Salesforce Customer 360

Salesforce B2C Solution Architect's Handbook. Design scalable and cohesive business-to-consumer experiences with Salesforce Customer 360

Mike King

Ebook
There’s a huge demand on the market for Salesforce professionals who can create a single view of the customer across the Salesforce Customer 360 platform and leverage data into actionable insights. With Salesforce B2C Solution Architect's Handbook, you’ll gain a deeper understanding of the integration options and products that help you deliver value for organizations. While this book will help you prepare for the B2C Solution Architect exam, its true value lies in setting you up for success afterwards.
The first few chapters will help you develop a solid understanding of the capabilities of each component in the Customer 360 ecosystem, their data models, and governance.
As you progress, you'll explore the role of a B2C solution architect in planning critical requirements and implementation sequences to avoid costly reworks and unnecessary delays. You’ll learn about the available options for integrating products with the Salesforce ecosystem and demonstrate best practices for data modeling across Salesforce products and beyond.
Once you’ve mastered the core knowledge, you'll also learn about tools, techniques, and certification scenarios in preparation for the B2C Solution Architect exam.
By the end of this book, you’ll have the skills to design scalable, secure, and future-proof solutions supporting critical business demands.
  • 1. Demystifying Salesforce, Customer 360, and Digital 360
  • 2. Supporting Your Customers with Service Cloud
  • 3. Direct-to-Consumer Selling with Commerce Cloud B2C
  • 4. Engaging Customers with Marketing Cloud
  • 5. Salesforce Ecosystem
  • 6. Role of a Solution Architect
  • 7. Integration Architecture Options
  • 8. Creating a 360
  • 9. Supporting Key Business Scenarios
  • 10. Enterprise Integration Strategies
  • 11. Exam Preparation Tools and Techniques
  • 12. Prerequisite Certifications
  • 13. Commerce and Integration
  • 14. Certification Scenarios
  • Title: Salesforce B2C Solution Architect's Handbook. Design scalable and cohesive business-to-consumer experiences with Salesforce Customer 360
  • Author: Mike King
  • Original title: Salesforce B2C Solution Architect's Handbook. Design scalable and cohesive business-to-consumer experiences with Salesforce Customer 360
  • ISBN: 9781801811309, 9781801811309
  • Date of issue: 2021-11-19
  • Format: Ebook
  • Item ID: e_2a8t
  • Publisher: Packt Publishing