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PrestaShop 1.3 Beginner's Guide. Build and customize your online store with this speedy, lightweight e-commerce solution

PrestaShop 1.3 Beginner's Guide. Build and customize your online store with this speedy, lightweight e-commerce solution

John Horton, Igor Schlumberger

Eлектронна книга
PrestaShop is a hidden gem. There are many much more widely known online shopping cart solutions that have nothing like the features, potential, and ease of use that this open source, completely free-to-use, system has. But until now there has been no information available on how to make the most of it. This book takes a step-by-step approach to help you set up your own e-commerce store and maximize its potential. Even if you are totally new to e-commerce and PrestaShop, you can have your own functioning e-commerce store quickly and with tiny expenditure. Imagine the feeling when you get that glorious e-mail saying that you have your first paying customer.This practical guide follows the order of developing an active business. Packed with easy-to-follow steps with loads of screenshots and clear explanations, it follows a step-by-step approach to set up a PrestaShop e-commerce store from the very beginning through finding a web host, setting up your PrestaShop store, accepting money from customers, and planning for the future of your business.The first few chapters are a lightening, but thorough, illustration of how to get your shop online, stocked up, and looking smart and unique, including some really cool and really simple product features to show off your wares in style – very quickly. The later chapters are quite diverse and cover some exciting stuff such as newsletters, loyalty schemes, alternative revenue streams, statistics and analytics. You will also learn about security, disaster recovery, payment handling, currencies, taxes, shipping, and more. Towards the end, the chapters cover final preparations before going live, handling orders in PrestaShop, and how to promote your store and get more customers. Once the money starts to flow, the book looks at the future of e-commerce and your PrestaShop business. Then it discusses how to get to the top of your niche and stay there. And then the big secret: to use the knowledge you have gained to turn a single PrestaShop into a thriving e-commerce empire.The Appendix covers a number of worthwhile topics such as a handy PrestaShop control panel reference and various web resources for PrestaShop.
  • PrestaShop 1.3 Beginners Guide
    • Table of Contents
    • PrestaShop 1.3 Beginner's Guide
    • Credits
    • About the Author
    • Acknowledgement
    • About the Reviewers
    • Preface
      • Why PrestaShop?
        • Simplicity and function
        • Stability and progress
        • It's cool!
      • Open source and OSL are the best!
        • Availability
        • Cost
        • Updates
        • Support
      • My golden rule of e-commerce
      • What this book covers
      • John's 7-day challenge
        • Installing, configuring, and stocking-up
        • Customers, search engines, and customization
        • Now and the future
      • Who this book is for
      • Which hosting environment?
        • Option 1: Developing on your own PC
        • Option 2: Live hosting accounts
        • PrestaShop turn-key hosting
      • Get your hosting ready to go
      • What happens if I get stuck?
        • www.prestashop-book.com
        • www.prestashop.com
        • www.businessdreams.net
      • Help others to help you
      • Remember
      • Conventions
      • Time for action - heading
        • What just happened?
        • Pop quiz - heading
        • Have a go hero - heading
      • Reader feedback
      • Customer support
        • Errata
        • Piracy
        • Questions
    • 1. Building Your PrestaShop
      • Case studies
      • Downloading PrestaShop
      • Time for action - transferring files to your web host
        • What just happened?
      • Making a database
      • Time for action - creating a database
        • What just happened?
      • How to install PrestaShop
      • Time for action - the PrestaShop auto-installer
        • What just happened?
      • Post-install security
        • Deleting the install folder
      • Time for action - how to delete the install folder
        • What just happened?
        • Renaming the admin folder
      • Time for action - renaming the admin folder
        • What just happened?
      • Your shop-front explained
        • Header
        • Column (left & right)
        • Main content
        • Footer
      • Your admin control panel
      • Time for action - logging in to your PrestaShop control panel
        • What just happened?
        • Control panel guided tour
        • Have a go hero - hunt the PrestaShop thimble
      • Before we continue
        • Pop quiz - a few questions about Chapter 1
      • Summary
    • 2. Shop Fitting and Layout
      • Arranging key modules
        • Cart block
      • Time for action - installing the shopping cart module
        • What just happened?
        • Categories block
        • User info block
        • My account block
      • Time for action - making a customer account
        • What just happened?
        • Permanent links block
        • Suppliers and manufacturers blocks
        • Quick search block
        • Footer links block
        • Have a go hero - moving the blocks around
      • Creating your home page
      • What goes on your home page?
        • Unique Selling Proposition
        • Most important facts or navigation
          • Products
      • Time for action - how to add your content to your home page
        • What just happened?
      • Creating the 'must-have' pages
        • Delivery
        • Legal notice
        • Terms and conditions
        • About us
        • Secure payment
      • Time for action - using the content management system
        • What just happened?
      • Suppliers and manufacturers
        • What about suppliers?
      • Time for action - defining manufacturers and suppliers
        • What just happened?
      • Contacting your store
        • Contacts
      • Time for action - creating departments to contact
        • What just happened?
      • PrestaShop themes
        • Finding themes
        • Choosing a great theme
        • Installing the themes
      • Time for action - installing a PrestaShop theme
        • What just happened?
        • Pop quiz - themes and things
      • Customizing your template
        • Important preliminary point
        • Moving modules around
      • Time for action - moving modules
        • What just happened?
        • Customizing the default image sizes
      • Time for action - changing the default image size
        • What just happened?
        • PrestaShop templates
      • Time for action - creating a new template
        • What just happened?
        • Editing your CSS file
          • Background-color
          • Font-size
          • Want more?
      • Time for action - editing and updating your CSS file
        • What just happened?
        • Changing graphics
          • Buttons and icons
        • Themes summary
      • The cherry on top
      • Time for action - uploading your company/store logo
        • What just happened?
      • Summary
    • 3. Merchandising for Success
      • Shop categories
        • Planning your category structure
        • Creating your categories
      • Time for action - how to create product categories
        • What just happened?
        • Creating content for your categories and subcategories
      • Time for action - adding category descriptions
        • What just happened?
      • Adding products
        • Product descriptions that sell
          • Actually selling the product
          • Ask for the sale
        • Create some images with GIMP
      • Time for action - how to add a product to your PrestaShop
        • What just happened?
      • Highlighting products
        • New products
      • Time for action - how to highlight your newest products
        • What just happened?
        • Specials
      • Time for action - creating a special offer
        • What just happened?
        • Recently viewed
        • Best sellers
      • Accessories
      • Time for action - creating an accessory
        • What just happened?
      • Features
      • Time for action - using PrestaShop's 'Features'
        • What just happened?
      • Attributes
      • Time for action - an attributes example
        • What just happened?
        • Have a go hero - the combinations generator
      • Customizing
      • Time for action - allowing your customers to customize
        • What just happened?
      • Product mania!
        • Pop quiz - a few product marketing questions
      • Summary
    • 4. Giving Customers More and Getting More Customers
      • SEO: Search Engine Optimization
        • Which keywords should we use?
          • Discovering the value of keywords
          • A keyword success story
            • Don't fall off your chair
          • Keyword clarification
      • Meta tags
        • Types of meta tag
      • Time for action - PrestaShop meta tags
        • What just happened?
      • Search aliases
        • Choosing aliases
      • Time for action - creating the article
        • What just happened?
      • Tag clouds
      • Time for action - creating a tag cloud
        • What just happened?
      • Search-friendly and canonical URLs
        • Search-friendly
      • Time for action - how to get search-friendly URLs
        • What just happened?
        • Canonical
      • Time for action - choosing your canonical URL
        • What just happened?
      • Writing and displaying articles
        • Good ideas when writing articles
          • Make your articles easy reading
          • Think about your audience
          • Sell, but sell subtly
          • I before e except after c
          • Now what?
        • Page formatting and keyword density
          • How many times should the keywords/phrases be used?
        • Quick tips
        • Writing Summary
      • Using the CMS
      • Time for action - creating the article
        • What just happened?
      • Time for action - displaying the article
        • What just happened?
        • Have a go hero - article prominence
      • I am a robots.txt
      • Time for action - creating robots.txt
        • What just happened?
      • Helping Google with site maps
      • Time for action - Google site maps tutorial
        • What just happened?
      • PrestaShop search weightings
      • Speaking to new audiences
        • Switching languages
      • Time for action - enabling a second language
        • What just happened?
        • Creating translations
      • Time for action - translating product descriptions
        • What just happened?
        • A quick alternative to all of the above
      • Time for action - translating your whole website
        • What just happened?
        • Languages conclusion
        • Pop quiz - PrestaShop search
      • Summary
    • 5. Tools, Newsletters, Extra Income, and Statistics
      • Exploring the Preferences and Tools tabs
        • Useful Preferences
          • PS directory
          • Terms of service
          • Cart re-display at login
          • Timezone
          • Contact
          • Meta-Tags
          • Products
            • Price display
            • Minimum purchase total
            • Number of days the product is considered new
            • Products per page
            • Default order by
            • Default order way
            • Images options
          • Email
          • Image
          • Localization
          • Database
        • Top tools
          • Tabs
      • Time for action - customizing your tabs
        • What just happened?
          • Quick accesses
      • Time for action - creating a Quick Access
        • What just happened?
        • Pop quiz - Tools and Preferences challenge
      • E-mail marketing with newsletters
        • Most people don't buy!
          • Why?
          • The stages of e-mail marketing
        • Setting up the newsletter module
      • Time for action - the newsletter module
        • What just happened?
        • Switching on product notifications
      • Time for action - product notifications
        • What just happened?
        • Building a big list of subscribers
          • Advertising your newsletter
          • Compelling content
          • Incentives
            • What to give away
          • Offering more via e-mail
        • Creating newsletters
          • Product Information
          • Genuine news
          • Company announcements
          • Designing your newsletters
        • Sending newsletters
          • A quick word about spam
          • Using a PrestaShop module to send newsletters
          • Using your web host to send newsletters
          • A dedicated e-mail service provider to send newsletters
          • A free e-mail system to send newsletters
          • Getting your subscriber list
      • Time for action - accessing your e-mail list
        • What just happened?
      • Extra revenue with Google AdSense
        • Creating the Google AdSense code
      • Time for action - creating the Google code
        • What just happened?
        • Setting up Google AdSense in PrestaShop
      • Time for action - installing Google AdSense
        • What just happened?
      • Setting up PrestaShop statistics
        • Graph and grid engines
        • Statistics modules
      • Time for action - setting up statistics engines and modules
        • What just happened?
        • Exploring the statistics options
          • Visitors online
          • Pages not found
          • Search engine keywords
          • Best categories
          • Best customers
          • Best products
          • Best suppliers
          • Best vouchers
          • Carrier distribution
          • Catalog statistics
          • Software
          • Geolocation
          • Newsletter
          • Visitors origin
          • Registered customer info
          • Product details
          • Customer accounts
          • Sales and orders
          • Shop search
          • Visits and visitors
      • Installing Google Analytics
        • Getting a Google Analytics account
        • Have a go hero - doing more with the thing
      • Time for action - installing Google Analytics
        • What just happened?
        • Using Google Analytics
      • Summary
    • 6. Security and Disaster Recovery
      • Types of attack
            • Common sense issues
            • Brute force
            • SQL injection attack
            • Cross-site scripting
            • User error
      • Employees and user security
      • Time for action - creating users
        • What just happened?
        • Profiles
      • Time for action - creating profiles
        • What just happened?
        • Permissions
          • Permissions and their levels
      • Time for action - configuring permissions to profiles
        • What just happened?
        • Pop quiz - security
      • SSLSecure Sockets Layer
        • Shared SSL, dedicated SSL, or no SSL
        • Setting up SSL in PrestaShop
      • Time for action - setting up SSL in PrestaShop
        • What just happened?
      • Making a copy of your store
        • Introducing the backup process
          • Frequency
        • Backing up your database
      • Time for action - backing up your database
        • What just happened?
        • Backing up your files
      • Time for action - backing up your files
        • What just happened?
      • Using your copy
        • Restoring the database
      • Time for action - how to restore the database
        • What just happened?
        • Restoring the files
      • Time for action - how to restore your files
        • What just happened?
        • Assessing what went wrong
        • Have a go hero - securing your newly restored shop
      • Upgrading PrestaShop
      • Time for action - how to upgrade PrestaShop
        • What just happened?
        • Have a go hero - keeping your store live while upgrading
      • This chapter in a nutshell
      • Summary
    • 7. Checkouts and Shipping
      • Introduction
        • Which payment provider should I use?
          • Merchant accounts
        • PayPal or Google Checkout
            • SSL requirements
            • Cost
            • Getting your money
            • Flexibility
            • Chargebacks
            • Friendliness
            • Conclusion
        • Have a go hero - turning a negative into a positive
      • Using PayPal
        • PayPal account
        • Setting up your PayPal checkout
      • Time for action - installing the PayPal module
        • What just happened?
      • Using Google Checkout
        • Google Checkout account
        • Installing the checkout
      • Time for action - how to set up Google Checkout payments
        • What just happened?
      • Other payment methods
        • Cheque
        • Cash on delivery
        • Bank wire
      • Sales taxes
      • Time for action - setting up PrestaShop to handle sales tax
        • What just happened?
      • Currencies
        • Adding a currency
      • Time for action - adding a currency
        • What just happened?
        • Setting currency rates
      • Time for action - setting a currency rate
        • What just happened?
        • Auto exchange rate updates
      • Vouchers
        • Creating a voucher
      • Time for action - creating a voucher
        • What just happened?
        • Giving the vouchers to your customer
      • Shipping options
        • Super-simple shipping configuration options
        • Common shipping scenarios
          • Shipping calculated by sale value
      • Time for action - configuring shipping by sale value
        • What just happened?
          • Configuring shipping by weight
      • Time for action - how to configure shipping by weight
        • What just happened?
          • Shipping configuration in depth
      • Gift wrapping and recycled packaging
      • Time for action - setting up gift wrapping and recycled packaging options
        • What just happened?
        • Pop quiz - a refresher
      • Your PrestaShop so far
      • Summary
    • 8. Get Set
      • Creating an account and placing an order
      • Time for action - creating an account and placing an order
        • What just happened?
      • Repeat business with customer loyalty scheme
      • Time for action - setting up your loyalty scheme
        • What just happened?
      • Getting some product comments
        • All about comments
        • How to get some product comments
      • Time for action - getting some feedback for your products
        • What just happened?
      • Putting a discount voucher on the front page
        • Creating the voucher (reminder)
        • Showcasing the voucher
      • Time for action - putting your voucher on the home page
        • What just happened?
      • Registering with the search engines
        • Registering
      • Time for action - registering with the search engines
        • What just happened?
      • Marketing your site
      • Posting in forums
        • Finding the forums
        • How to write good posts
          • Write at your skill level
          • Criticism
          • Don't shamelessly promote yourself
        • Creating forum signatures and profiles
        • Forum marketing conclusion
      • Promoting your store using social media
        • Twitter
          • Branding your profile
          • Following others
          • A lightning guide to tweeting
            • Regular tweets
            • What's your frequency Kenneth?
            • Broadcasting
            • Humour
            • Questions
            • Achievements and events
            • Replying and re-tweeting
            • Sales tweets
          • Twitter summary
        • Facebook
          • Avoid spamming
          • Start a group
          • Start an event
          • Start a page
        • Social media conclusion
      • Google AdWords
        • Setting up a campaign
      • Time for action - Google AdWords made quick and simple
        • What just happened?
        • Have a go hero - optimizing for Google AdWords
      • Handling orders and checking payments
        • Creating order messages
      • Time for action - creating messages
        • What just happened?
        • Statuses
      • Time for action - Statuses
        • What just happened?
        • Checking Payments
        • Processing an order
      • Time for action - how to process an order
        • What just happened?
      • More about the Customers and Orders tabs
        • Groups
      • Time for action - creating and using groups
        • What just happened?
        • Customers
        • Carts
        • Invoices
      • Time for action - Invoices
        • What just happened?
        • Merchandise return
        • Pop quiz - refresher questions
      • Summary
    • 9. Go To the Future
      • "Why are we here?"
      • The power of e-commerce and a passive income
        • The busy billionaire
      • Perpetual analyzing, improvement, and marketing
        • Analyzing statistics
          • PrestaShop statistics
            • Pages not found
            • Best products, best categories, and catalog statistics
            • Shop search
            • PrestaShop statistics summary
          • Google Analytics
            • Visitors
            • Traffic sources
            • Content
            • Google Analytics summary
        • Improvement
          • Optimizing your articles, product descriptions, and category descriptions
          • Optimizing your AdWords campaign
      • Time for action - optimizing Google AdWords
        • What just happened?
          • Adding new articles
        • Marketing
        • Devising a routine and sticking to it
      • Time for action - making a plan
        • What just happened?
      • The big secret
        • High street retail
        • Duplication
        • Look at it like this
          • An analogy to explain
          • What about all these corner shops?
        • Technical duplication tips
          • Varying your payment provider
          • Varying your web host
          • Varying your content
          • Vary your cart software
          • Try something totally new
        • Have a go hero - John's 24-hour challenge
      • The future of e-commerce and PrestaShop
        • Pop quiz - questions about Chapter 9
      • Picture this
      • Summary
    • A. Control Panel Quick Reference
      • Catalog
        • Tracking
        • Manufacturers
        • Suppliers
        • Attributes and groups
        • Features
        • Image mapping
        • Tags
        • Attachments
      • Customers
        • Addresses
        • Groups
        • Carts
      • Orders
        • Invoices
        • Delivery slips
        • Merchandise return
        • Credit slips
        • Customer messages
        • Statuses
        • Order messages
      • Payment
        • Currencies
        • Taxes
        • Vouchers
      • Shipping
        • Carriers
        • States
        • Countries
        • Zones
        • Price ranges
        • Weight ranges
      • Stats
        • Modules
        • Settings
        • Search engines
        • Referrers
      • Modules
        • Positions
      • Employees
        • Profiles
        • Permissions
        • Contacts
      • Preferences
        • Contact
        • Appearance
        • Meta-Tags
        • Products
        • Email
        • Image
        • Database
        • PDF
        • Localization
        • Search
      • Tools
        • Languages
        • Translations
        • Tabs
        • Quick Accesses
        • Aliases
        • Import
        • Subdomains
        • DB backup
        • CMS
        • Generators
    • B. Web Resources
      • PrestaShop related
      • Sales and marketing
      • Technical
      • Resources
      • Other shopping carts and content management systems
      • Other
    • C. Pop quiz - Answers
      • Chapter 1
        • A few questions about Chapter 1
      • Chapter 2
        • Themes and things
      • Chapter 3
        • A few product marketing questions
      • Chapter 4
        • PrestaShop search
      • Chapter 5
        • Tools and Preferences challenge
      • Chapter 6
        • Security
      • Chapter 7
        • A few product marketing questions
      • Chapter 8
        • Refresher questions
      • Chapter 9
        • Questions about Chapter 9
    • Index
  • Назва: PrestaShop 1.3 Beginner's Guide. Build and customize your online store with this speedy, lightweight e-commerce solution
  • Автор: John Horton, Igor Schlumberger
  • Оригінальна назва: PrestaShop 1.3 Beginner's Guide. Build and customize your online store with this speedy, lightweight e-commerce solution
  • ISBN: 9781849511155, 9781849511155
  • Дата видання: 2010-06-14
  • Формат: Eлектронна книга
  • Ідентифікатор видання: e_3cqv
  • Видавець: Packt Publishing