Biznes IT
Czy myśleliście kiedyś, w jaki sposób rozpocząć swój biznes w branży IT? Może już prowadzicie własną firmę i Chcecie, aby zaistniała ona w sieci? W tej kategorii znajdziecie książki, w których zawarty jest know-how związany z wieloma rodzajami działalności prowadzonych poprzez internet, czy w inny sposób związanych z nowoczesnymi technologiami w biznesie.
Znajdziecie informacje o systemach zarządzania informacjami o Klientach - popularnych CRM'ach, o zarządzaniu projektami IT, wykorzystaniu potencjału popularnych teraz portali społecznościowych do promocji swojej działalności, czy też poradniki, które pomogą Wam rozwinąć umiejętności pozatechniczne - równie ważne dla Waszych przedsięwzięć.
Amin Ahmadi Tazehkandi
Developers have been using OpenCV library to develop computer vision applications for a long time. However, they now need a more effective tool to get the job done and in a much better and modern way. Qt is one of the major frameworks available for this task at the moment. This book will teach you to develop applications with the combination of OpenCV 3 and Qt5, and how to create cross-platform computer vision applications. We’ll begin by introducing Qt, its IDE, and its SDK. Next you’ll learn how to use the OpenCV API to integrate both tools, and see how to configure Qt to use OpenCV. You’ll go on to build a full-fledged computer vision application throughout the book. Later, you’ll create a stunning UI application using the Qt widgets technology, where you’ll display the images after they are processed in an efficient way. At the end of the book, you’ll learn how to convert OpenCV Mat to Qt QImage. You’ll also see how to efficiently process images to filter them, transform them, detect or track objects as well as analyze video. You’ll become better at developing OpenCV applications.
Vaibhav Gupta
As organizations become ever more global and recruitment needs intensify, the telephone interview is increasingly becoming recognized as an essential aspect of the recruitment process. However, conducting a successful telephone interview is a complex and nuanced process that requires much training and practice.Conducting a Telephone Interview is a practical and comprehensive guide covering every aspect of the telephone interview process. You will learn all the essential elements of successful telephone interviewing, including planning and verbal conduct, asking insightful and relevant questions, and consistently and accurately evaluating the answers given in order to make the correct hiring decision.Covering everything from the role of telephone interviews in the modern recruitment process to selling the job and closing a job offer with a candidate, this book investigates every aspect of the telephone interview process, giving insightful, practical advice and case studies at each point.Telephone interviewing has been shown to reduce both the time and cost of recruitment, but conducting a successful telephone interview is a complex and highly valuable skill. This book will take you on a logical and detailed journey from the planning and scheduling stage, to giving guidance on what sort of questions to ask, what answers to look for, how to dig deeper, and how to effectively evaluate a candidate.Reading this book will equip you with all the knowledge necessary to make the right hiring decisions from effective, comprehensive telephone interviews.
Vaibhav Gupta
As organizations become ever more global and recruitment needs intensify, the telephone interview is increasingly becoming recognized as an essential aspect of the recruitment process. However, conducting a successful telephone interview is a complex and nuanced process that requires much training and practice.Conducting a Telephone Interview is a practical and comprehensive guide covering every aspect of the telephone interview process. You will learn all the essential elements of successful telephone interviewing, including planning and verbal conduct, asking insightful and relevant questions, and consistently and accurately evaluating the answers given in order to make the correct hiring decision.Covering everything from the role of telephone interviews in the modern recruitment process to selling the job and closing a job offer with a candidate, this book investigates every aspect of the telephone interview process, giving insightful, practical advice and case studies at each point.Telephone interviewing has been shown to reduce both the time and cost of recruitment, but conducting a successful telephone interview is a complex and highly valuable skill. This book will take you on a logical and detailed journey from the planning and scheduling stage, to giving guidance on what sort of questions to ask, what answers to look for, how to dig deeper, and how to effectively evaluate a candidate.Reading this book will equip you with all the knowledge necessary to make the right hiring decisions from effective, comprehensive telephone interviews.
Content marketing. Od strategii do efektów
Justyna Bakalarska-Stankiewicz
Złów złotą rybkę w oceanie internetu! Wiek XXI to epoka informacji. A może raczej: nadmiaru informacji. Internet w coraz mniejszym stopniu jest źródłem cennej wiedzy, przypomina raczej śmietnik przepełniony fake newsami i milionami bodźców oddziałujących na odbiorców w każdej sekundzie. Do tego stanu rzeczy przyczyniają się także marketerzy, którzy w obliczu ślepoty bannerowej czy też programów do blokowania reklam szukają coraz skuteczniejszych metod przykucia uwagi odbiorcy. Nie jest to łatwe. Według niektórych źródeł średni czas koncentracji internautów w ostatnich latach spadł do 8 sekund - to podobno tyle, ile trwa utrzymanie uwagi przez złotą rybkę. Dlatego sposobem na zwiększenie zainteresowania internetowych "złotych rybek" miał być content marketing, czyli marketing treści. Jednak ten modny trend, realizowany w niewłaściwy sposób, wcale nie prowadzi do osiągnięcia zadowalających efektów. Zamiast tego powoduje jeszcze większy chaos komunikacyjny. Jak temu zaradzić? Tu z pomocą przychodzi Justyna Bakalarska-Stankiewicz, autorka książki, z której dowiesz się między innymi: Czego content manager może się nauczyć z oper mydlanych? Dlaczego o swoim odbiorcy powinieneś myśleć jak o przyjacielu? Czy content marketing sprzedaje? Czemu panda, pingwin i koliber powinny mieć wpływ na Twoją strategię? Jak być SMART przy określaniu celów w marketingu treści? W czym marketer powinien upodobnić się do Jezusa? Czy Twoja firma to Mędrzec czy Błazen? Jak pisać do odbiorców, którzy nie czytają? A także wielu innych rzeczy, dzięki którym stworzysz naprawdę skuteczną strategię contentmarketingową dla swojej firmy i marki osobistej.
Paul Swartout
Over the past few years, Continuous Delivery (CD) and DevOps have been in the spotlight in tech media, at conferences, and in boardrooms alike. Many articles and books have been written covering the technical aspects of CD and DevOps, yet the vast majority of the industry doesn’t fully understand what they actually are and how, if adopted correctly they can help organizations drastically change the way they deliver value. This book will help you figure out how CD and DevOps can help you to optimize, streamline, and improve the way you work to consistently deliver quality software. In this edition, you’ll be introduced to modern tools, techniques, and examples to help you understand what the adoption of CD and DevOps entails. It provides clear and concise insights in to what CD and DevOps are all about, how to go about both preparing for and adopting them, and what quantifiable value they bring. You will be guided through the various stages of adoption, the impact they will have on your business and those working within it, how to overcome common problems, and what to do once CD and DevOps have become truly embedded. Included within this book are some real-world examples, tricks, and tips that will help ease the adoption process and allow you to fully utilize the power of CD and DevOps
Sander Rossel
The challenge faced by many teams while implementing Continuous Deployment is that it requires the use of many tools and processes that all work together. Learning and implementing all these tools (correctly) takes a lot of time and effort, leading people to wonder whether it's really worth it. This book sets up a project to show you the different steps, processes, and tools in Continuous Deployment and the actual problems they solve.We start by introducing Continuous Integration (CI), deployment, and delivery as well as providing an overview of the tools used in CI. You'll then create a web app and see how Git can be used in a CI environment. Moving on, you'll explore unit testing using Jasmine and browser testing using Karma and Selenium for your app. You'll also find out how to automate tasks using Gulp and Jenkins. Next, you'll get acquainted with database integration for different platforms, such as MongoDB and PostgreSQL. Finally, you'll set up different Jenkins jobs to integrate with Node.js and C# projects, and Jenkins pipelines to make branching easier.By the end of the book, you'll have implemented Continuous Delivery and deployment from scratch.
Xiaoquan Kong, Guan Wang, Alan Nichol
The Rasa framework enables developers to create industrial-strength chatbots using state-of-the-art natural language processing (NLP) and machine learning technologies quickly, all in open source.Conversational AI with Rasa starts by showing you how the two main components at the heart of Rasa work – Rasa NLU (natural language understanding) and Rasa Core. You'll then learn how to build, configure, train, and serve different types of chatbots from scratch by using the Rasa ecosystem. As you advance, you'll use form-based dialogue management, work with the response selector for chitchat and FAQ-like dialogs, make use of knowledge base actions to answer questions for dynamic queries, and much more. Furthermore, you'll understand how to customize the Rasa framework, use conversation-driven development patterns and tools to develop chatbots, explore what your bot can do, and easily fix any mistakes it makes by using interactive learning. Finally, you'll get to grips with deploying the Rasa system to a production environment with high performance and high scalability and cover best practices for building an efficient and robust chat system.By the end of this book, you'll be able to build and deploy your own chatbots using Rasa, addressing the common pain points encountered in the chatbot life cycle.
Leondra R. Gonzalez, Angela Baltes, Aaren Stubberfield
The data science job market is saturated with professionals of all backgrounds, including academics, researchers, bootcampers, and Massive Open Online Course (MOOC) graduates. This poses a challenge for companies seeking the best person to fill their roles. At the heart of this selection process is the data science interview, a crucial juncture that determines the best fit for both the candidate and the company.Cracking the Data Science Interview provides expert guidance on approaching the interview process with full preparation and confidence. Starting with an introduction to the modern data science landscape, you’ll find tips on job hunting, resume writing, and creating a top-notch portfolio. You’ll then advance to topics such as Python, SQL databases, Git, and productivity with shell scripting and Bash. Building on this foundation, you'll delve into the fundamentals of statistics, laying the groundwork for pre-modeling concepts, machine learning, deep learning, and generative AI. The book concludes by offering insights into how best to prepare for the intensive data science interview.By the end of this interview guide, you’ll have gained the confidence, business acumen, and technical skills required to distinguish yourself within this competitive landscape and land your next data science job.
Cracking the Product Marketing Code. Craft winning go-to-market strategies for market domination
Iman Bayatra, Daniel Kuperman
In the ever-evolving product landscape, the significance of building the right product and bringing it effectively to the right market cannot be overstated. With this book, you’ll learn how to bridge the gap between your product and the market to meet customer needs effectively.Equipped with a comprehensive understanding of product marketing and its key functions—inbound and outbound strategies—you’ll discover how these strategies interweave throughout the product launch process and how to effectively leverage them to bring a product to market.This product marketing book will help you master the inbound strategies, influencing product development by conducting market and customer research, analyzing the competitive landscape, identifying customer segments, and building buyer personas to identify gaps and drive product innovation.Next, you’ll get to grips with outbound strategies, the driving force behind product adoption and sustained exponential growth. You’ll create and test messaging and positioning, build the go-to-market (GTM) plan, enable your sales team to maximize effectiveness, and ensure a product-market fit throughout the different stages of the buyer journey with impactful collaboration internally and externally for creating value.By the end of this book, you’ll have transformed into a product marketing expert enhancing product innovation, driving product adoption, and accelerating growth.
Cracking the Product Marketing Code. Craft winning go-to-market strategies for market domination
Iman Bayatra, Daniel Kuperman
In the ever-evolving product landscape, the significance of building the right product and bringing it effectively to the right market cannot be overstated. With this book, you’ll learn how to bridge the gap between your product and the market to meet customer needs effectively.Equipped with a comprehensive understanding of product marketing and its key functions—inbound and outbound strategies—you’ll discover how these strategies interweave throughout the product launch process and how to effectively leverage them to bring a product to market.This product marketing book will help you master the inbound strategies, influencing product development by conducting market and customer research, analyzing the competitive landscape, identifying customer segments, and building buyer personas to identify gaps and drive product innovation.Next, you’ll get to grips with outbound strategies, the driving force behind product adoption and sustained exponential growth. You’ll create and test messaging and positioning, build the go-to-market (GTM) plan, enable your sales team to maximize effectiveness, and ensure a product-market fit throughout the different stages of the buyer journey with impactful collaboration internally and externally for creating value.By the end of this book, you’ll have transformed into a product marketing expert enhancing product innovation, driving product adoption, and accelerating growth.