Tech Trends of the 4th Industrial Revolution. Navigating the Future of Technology in Business

Mercury Learning and Information, D. Pyo, J. Hwang, Y. Yoon

The term 4th Industrial Revolution is often mentioned in the media, but public understanding of its technologies lags behind their rapid development. This book bridges the gap, explaining essential technologies like IoT, blockchain, AI, cloud computing, and big data. It aims to enhance comprehension by minimizing technical content.The book introduces key technologies and their applications, emphasizing their importance in contemporary business models. Readers will find accessible descriptions and practical examples to aid understanding. Covering topics and trends vital for modern business, this book ensures readers grasp the technological landscape shaping the future.Throughout the book, you'll explore how these technologies are revolutionizing industries and their integration into business strategies. This journey provides a comprehensive understanding of the 4th Industrial Revolution, equipping readers with the knowledge needed to navigate and leverage these advancements effectively.

Augmented Reality Development with Unity. Build and optimize AR applications with Unity, ARKit, and ARCore

Mercury Learning and Information, Indika Wijesooriya

This book provides a comprehensive guide to developing augmented reality applications. Starting with an introduction to AR concepts, it explores key tools and platforms, emphasizing Unity as a core development tool. Readers will gain hands-on experience creating marker-based and marker-less AR apps using Vuforia, ARKit, and ARCore.The book takes a practical approach, covering the creation of custom components, C# programming for Unity, and building mobile AR apps. Advanced topics include world-scale AR with Niantic Lightship and optimization strategies for AR app performance. Each chapter builds skills progressively, ensuring a thorough understanding of the subject.By the end, readers will have the confidence and skills to design and develop innovative AR applications, understanding the best practices and challenges of AR app development.

Bash for Data Scientists. A Comprehensive Guide to Shell Scripting for Data Science Tasks

Mercury Learning and Information, Oswald Campesato

This book introduces powerful command line utilities for creating efficient shell scripts to process datasets. Using the bash shell, the examples and scripts focus on small datasets to help readers understand the features of grep, sed, and awk. Companion files with code are available for download from the publisher.The course starts with an introduction to the basics, covering files and directories, and useful commands. It then progresses to conditional logic and loops, providing a solid foundation for processing datasets. Detailed chapters on using grep, sed, and awk illustrate their capabilities in handling and cleaning various types of datasets effectively.Advanced topics include processing datasets with Pandas, exploring NoSQL, SQLite, and Python. The book equips data scientists, analysts, and anyone seeking shell-based solutions with practical skills. By the end, users will be adept at creating robust scripts for dataset processing, combining command line utilities for optimal results.

Google Gemini for Python. Coding with Bard: Mastering Python with Google's AI Tools

Mercury Learning and Information, Oswald Campesato

This book bridges Python 3 programming and Generative AI, equipping readers with the skills to navigate both domains confidently. It starts with Python basics, covering data types, number formatting, text manipulation, loops, functions, data structures, NumPy, Pandas, conditional logic, and reserved words. You'll also learn about handling user input, managing exceptions, and working with command-line arguments.The journey continues into Generative AI, distinguishing it from Conversational AI. It introduces popular platforms and models, including Bard (now called Gemini) and its competitors, providing insights into their capabilities, strengths, weaknesses, and applications. The final chapters show how to generate various Python 3 code samples using Gemini.Understanding these concepts is crucial for modern programming and AI applications. This book transitions readers from basic Python programming to advanced AI techniques, blending theoretical knowledge with practical skills. Companion files with source code and figures enhance the learning experience, making this an essential resource for mastering Python 3 and Generative AI.

Python 3 Data Visualization Using ChatGPT / GPT-4. Master Python Visualization Techniques with AI Integration

Mercury Learning and Information, Oswald Campesato

This book teaches Python 3 programming and data visualization, exploring cutting-edge techniques with ChatGPT/GPT-4 for generating compelling visuals. It starts with Python essentials, covering basic data types, loops, functions, and advanced constructs like dictionaries and matrices. The journey progresses to NumPy's array operations and data visualization using libraries such as Matplotlib and Seaborn. The book also covers tools like SVG graphics and D3 for dynamic visualizations.The course begins with foundational Python concepts, moves into NumPy and data visualization with Pandas, Matplotlib, and Seaborn. Advanced chapters explore ChatGPT and GPT-4, demonstrating their use in creating data visualizations from datasets like the Titanic. Each chapter builds on the previous one, ensuring a comprehensive understanding of Python and visualization techniques.These concepts are crucial for Python practitioners, data scientists, and anyone in data analytics. This book transitions readers from basic Python programming to advanced data visualization, blending theoretical knowledge with practical skills. Companion files with code, datasets, and figures enhance learning, making this an essential resource for mastering Python and data visualization.

Photograph Restoration and Enhancement. Master the Art of Restoring and Enhancing Photographs Using Adobe Photoshop CC 2021 Version

Mercury Learning and Information, Vickie Ellen Wolper

Updated for Photoshop CC 2021, this edition offers hands-on learning with a building block teaching style. Suitable for all skill levels, it teaches photo restoration and tonal correction. Learn to repair damage, improve discolored photos, colorize black and white images, digitize large photos, and adjust content for perfect shots. Tips, notes, figures, and projects help you master restorations and enhancements.The course starts with preparing an image for Photoshop and an introduction to the software. It covers selection, layers, transformations, painting, printing, and repairing photo flaws. Advanced topics include correcting lighting, enhancing photos, and mastering trade secrets. Final chapters address special challenges and applying skills to complex projects.These skills are vital for high-quality photo restorations. This book transitions readers from basic to advanced Photoshop techniques, blending theory with practice. Companion files with photos, projects, figures, and videos enhance learning, making this an essential resource for mastering photo restoration.

AI in Digital Marketing. Harnessing AI tools to revolutionize digital marketing strategies

Mercury Learning and Information, Maria Johnsen

Artificial Intelligence is transforming the digital marketing landscape, offering innovative solutions for personalization, automation, and efficiency. This comprehensive guide explores AI's impact on digital marketing, focusing on data-driven insights, predictive analytics, and customer engagement strategies. It empowers marketers to understand and leverage AI's potential in crafting targeted campaigns and optimizing workflows.Readers will explore essential topics like machine learning, natural language processing, and sentiment analysis, all tailored for marketing applications. Practical insights on SEO, content creation, and social media listening are combined with advanced concepts such as programmatic advertising, AI-powered customer support, and marketing automation. The book ensures a balance between foundational knowledge and actionable strategies.This resource equips digital marketers, strategists, and analysts to adopt emerging trends, drive measurable results, and maintain a competitive edge in the AI-driven marketing ecosystem. It is the perfect companion for professionals seeking to enhance their skills and harness the power of AI in their digital marketing efforts.

Python 3 Data Visualization Using Google Gemini. Unlock the Power of Python and Google Gemini for Stunning Data Visualizations

Mercury Learning and Information, Oswald Campesato

This book teaches Python 3 programming and data visualization, exploring cutting-edge techniques with ChatGPT/GPT-4 for generating compelling visuals. It starts with Python essentials, covering basic data types, loops, functions, and advanced constructs like dictionaries and matrices. The journey progresses to NumPy's array operations and data visualization using libraries such as Matplotlib and Seaborn. The book also covers tools like SVG graphics and D3 for dynamic visualizations.The course begins with foundational Python concepts, moves into NumPy and data visualization with Pandas, Matplotlib, and Seaborn. Advanced chapters explore ChatGPT and GPT-4, demonstrating their use in creating data visualizations from datasets like the Titanic. Each chapter builds on the previous one, ensuring a comprehensive understanding of Python and visualization techniques.These concepts are crucial for Python practitioners, data scientists, and anyone in data analytics. This book transitions readers from basic Python programming to advanced data visualization, blending theoretical knowledge with practical skills. Companion files with code, datasets, and figures enhance learning, making this an essential resource for mastering Python and data visualization.

Python. An Introduction to Python Programming

Mercury Learning and Information, James R. Parker

This book introduces programming concepts using Python 3, designed for beginners and hobbyists with no prior programming experience. It covers loops, strings, functions, files, graphics, multimedia, algorithms, classes, and more. Many examples are based on video game development, making learning engaging and practical. The book uses a just-in-time presentation style, providing material when it's needed, and includes companion files with source code, exercises, projects, and figures.The course starts with an overview of modern computers and basic programming concepts. It progresses through topics like repetition, sequences, functions, file input/output, classes, graphics, data manipulation, and multimedia. The latter chapters focus on basic algorithms, programming for the sciences, writing good programs, parsing, and communicating using graphics and Pygame.By the end of the course, students will have a solid understanding of programming fundamentals, enhanced by practical applications in video game development. This approach not only makes learning enjoyable but also equips students with the skills needed for further studies in computer science and programming.

Network Security and Cryptography. A Comprehensive Guide to Network Protection and Encryption Techniques

Mercury Learning and Information, Sarhan M. Musa

This new edition introduces fundamental concepts in computer networks, blockchain, cryptography, and network security. It covers classical cipher schemes, public key cryptography, authentication schemes, and Internet security, featuring new material on IoT, cloud computing, SCADA, blockchain, smart grid, big data analytics, and AI security.Starting with computer network basics and mathematical foundations, it then explores classical and modern cipher schemes, public-key cryptography, and authentication methods. Later chapters address Internet and system security, and emerging technologies.Intended as a textbook for computer science and electronics courses, it also serves as a comprehensive reference for professionals. Its structured approach ensures a thorough understanding of both foundational and advanced topics, making it essential for mastering cryptography and network security.

Mathematics for Business Analysis. Comprehensive Mathematical Techniques and Applications for Business

Mercury Learning and Information, Paul Turner, Justine Wood

This book is designed for students, faculty, and professionals, describing the role of mathematics in economics and business. Starting with the basics of numbers and advancing into complex topics like hyperreal numbers and set theory, the book builds a strong foundation of mathematical concepts. Python code is used throughout to illustrate problems numerically, making the material accessible and practical.Readers will learn about linear simultaneous equations for market equilibrium analysis and the mechanics of matrices for solving larger systems. The book covers calculus, with applications in economics, including profit maximization and factor optimization, and introduces infinitesimal methods. Chapters on differential and difference equations reveal their importance in analyzing dynamic systems, all illuminated through practical examples and images from economics and business.The course begins with fundamental mathematical concepts, advancing to complex applications in economics and business. By integrating computational understanding with Python code, the book ensures learners can tackle real-world problems. This structured approach provides the tools needed for economic analysis and business decision-making, making it an invaluable resource for anyone in these fields.

Mathematics for Business. Explore Essential Mathematical Concepts and Techniques for Decision Making

Mercury Learning and Information, Gary Bronson, Richard Bronson, Maureen Kieff

This course provides a comprehensive understanding of quantitative methods essential for economic forecasting, resource allocation, portfolio analysis, inventory management, data-mining, and addressing social and climate challenges. Starting with foundational topics like finite mathematics and the mathematics of finance, it progresses to differential calculus, optimization, and curve fitting. These concepts are vital for solving contemporary business problems.Learners will explore algebra, finite math, finance mathematics, calculus, optimization techniques, and curve fitting, applying these methods to realistic business scenarios. Topics include cash flow, amortization, interest, loans, annuities, revenue/cost models, break-even analysis, inventory control, and econometrics. Each section includes extensive examples and exercises, reinforced by key terms and concepts, making the material accessible and practical.The course begins with basic mathematical concepts and advances through increasingly complex topics. By the end, learners will have the tools to tackle various business problems using quantitative methods, making this course invaluable for anyone in the business field. This structured approach ensures both theoretical knowledge and practical application, preparing learners for real-world challenges.

Access 365 Project Book. Hands-On Database Creation

Mercury Learning and Information, Julitta Korol

This book is a practical introduction to building and managing Access desktop databases. Instead of merely explaining Microsoft Access, it helps you complete tasks related to creating, using, and managing a database. The hands-on approach focuses on creating a traditional Access desktop database and emphasizes splitting the database for optimized multi-user access. The primary project, the Employee Training Database (ETD), offers practical, real-world experience.The book guides you through database creation and management. It starts with planning and designing a database, followed by creating and setting up Access tables. It then covers primary keys, indexes, and table relationships, and populating tables with data. The middle sections include working with queries and designing and customizing forms.The latter part focuses on designing and using reports and customizing them. It concludes with compacting, splitting, and securing the database for optimized performance and security. These concepts enable efficient database management and enhance multi-user collaboration. This book transitions you from a novice to a proficient user, equipped with practical skills and comprehensive knowledge. Companion files with hands-on examples enrich your learning.

Angular and Machine Learning Pocket Primer. A Comprehensive Guide to Angular and Integrating Machine Learning

Mercury Learning and Information, Oswald Campesato

As part of the best-selling *Pocket Primer* series, this book introduces readers to basic machine learning concepts and integrates them into Angular applications. It offers a fast-paced introduction to essential machine learning features and an overview of popular classifiers. Covering Angular functionality, basic machine learning concepts, and key classification algorithms, the book includes numerous code samples and figures. Topics such as TensorFlow and Keras are also explored.The book begins with a quick introduction to Angular, followed by UI controls, user input, and forms and services. As you progress, you will delve into machine learning, working with classifiers, and integrating TensorFlow.js with Angular. These foundational topics ensure a comprehensive grasp of both Angular and machine learning principles, equipping you with practical skills for developing sophisticated applications.Understanding these concepts is crucial for enhancing Angular projects with machine learning capabilities. This book transitions you from a novice to a proficient developer, equipped with the knowledge and tools needed to create advanced applications. Companion files with source code and color figures enhance the learning experience, making this book an invaluable resource for integrating machine learning with Angular.

AI Horizons. Shaping a Better Future Through Responsible Innovation and Human Collaboration

Mercury Learning and Information, Enamul Haque

As artificial intelligence continues to reshape industries and societies, understanding its broader implications is crucial. AI Horizons offers an in-depth exploration of the ethical challenges and social consequences associated with AI, such as privacy, bias, and the digital divide. The book underscores the importance of transparency, fairness, and accountability, stressing the need for a responsible approach to AI development.The book further examines how AI is being adopted across various sectors, including healthcare, education, and finance, providing real-world case studies that highlight its transformative power. However, it also considers the unique challenges emerging markets face and the potential of AI to address critical global issues like poverty and climate change.AI Horizons advocates for a collaborative partnership between humans and AI, promoting human-centric design and governance frameworks to ensure that AI enhances human intelligence rather than replacing it. Through a balanced approach, the book calls for informed dialogue, public literacy in AI, and robust policies to guide AI's development responsibly and equitably.

Computational Physics. A Comprehensive Guide to Numerical Methods in Physics

Mercury Learning and Information, Darren Walker

This updated edition introduces computational physics for performing experiments on the computer. It provides a grounding in scientific programming with examples in the context of physics problems. Using C++ as the primary language, it covers interpolation, integration, and solving differential equations, from simple concepts to advanced topics. The book includes a chapter on high-performance computing and parallel programming.Understanding computational physics is crucial for data manipulation and real-world simulations. The book starts with introductory topics and progresses to advanced material, including a C++ library and sample programs. Readers will learn problem-solving methods and constructing models.This journey equips readers with skills for scientific tasks, demonstrating efficient problem-solving and model construction. The practical approach ensures users can apply these concepts in real-world scenarios, making it an essential resource for those interested in computational physics.