Data Structures and Program Design Using Java. A Self-Teaching Introduction to Data Structures and Java

Mercury Learning and Information, D. Malhotra, N. Malhotra

This book introduces the fundamentals of data structures using Java in a self-teaching format. It covers managing large databases, effective SEO, and creating web indexing services. Real-world analogies help explain technical concepts. Each chapter includes programming tasks, theoretical questions, and multiple-choice quizzes.The course begins with an introduction to data structures and Java, moving through arrays, linked lists, queues, searching and sorting, stacks, trees, multi-way search trees, hashing, files, and graphs. Each chapter builds on the previous one, ensuring a thorough understanding of data structures.Understanding these concepts is crucial for managing information and optimizing web services. This book guides readers from basic to advanced techniques, blending theory with practical skills. It is an essential resource for mastering data structures with Java, enhanced by end-of-chapter exercises and real-world examples.

The AI Marketing Playbook. Mastering the Latest AI Tools and Techniques for Next-Gen Marketing Success

Mercury Learning and Information, Mark Lamplugh

This book offers a comprehensive guide to integrating AI into modern marketing strategies, transforming how businesses engage with audiences. It begins with an overview of AI’s role in marketing, its evolution, and its benefits in driving innovation. Early chapters cover foundational topics like AI, machine learning, and data preparation for effective AI implementation.The book then explores practical applications, such as analyzing customer behavior for personalized experiences and using AI-powered chatbots for improved customer service. You’ll learn to apply image and video recognition for visual marketing and leverage AI for social media strategies that boost engagement. The book also covers predictive analytics, AI-driven email marketing, and techniques to optimize SEO and content marketing.Further chapters focus on automating marketing processes and using AI to support sales enablement with actionable insights. The final chapter discusses ethical considerations and the future of AI in marketing, emphasizing the balance between automation and human creativity. This book equips marketing professionals and business leaders with the tools to harness AI’s potential for impactful marketing strategies.

Navigating the Stock Market. A Practical Guide for Buying, Selling, and AI Risk Management

Mercury Learning and Information, Arshad Khan

This book is perfect for investors, financial analysts, and portfolio managers. It simplifies stock market investing, offering strategies and practical advice for all levels. Key topics include research, buying and selling strategies, and using AI for risk management. The book equips you with essential knowledge and tools for successful stock investing.The course begins with planning, research, and screening, then moves to buying strategies and identifying winning characteristics. It covers company and sector analysis, selling techniques, stock prices, valuation, profitability, market behavior, and technical analysis. Advanced topics include monitoring the economy, market indicators, and avoiding investment mistakes.Understanding these concepts is crucial for informed investment decisions. The final chapters focus on risk management and leveraging AI in stock investing, addressing AI risks and mitigation strategies. This book guides readers from basic to advanced stock market concepts, blending theory with practical skills, making it essential for mastering stock investing.

Python 3 and Data Analytics Pocket Primer. A Quick Guide to NumPy, Pandas, and Data Visualization

Mercury Learning and Information, Oswald Campesato

This book, part of the best-selling Pocket Primer series, introduces readers to the fundamental concepts of data analytics using Python 3. The course begins with a concise introduction to Python, covering essential programming constructs and data manipulation techniques. This foundation sets the stage for deeper dives into data analytics, emphasizing the importance of data cleaning, a critical step in any data analysis process.Following the Python basics, the course explores powerful libraries such as NumPy and Pandas for efficient data handling and manipulation. It then delves into statistical concepts, providing the necessary background for understanding data distributions and analytical methods. The course culminates in data visualization techniques using Matplotlib and Seaborn, demonstrating how to effectively communicate insights through graphical representations.Throughout the course, numerous code samples and practical examples are provided, reinforcing learning and offering hands-on experience. Companion files with source code and figures are available online, supporting the learning journey. This comprehensive guide equips both beginners and seasoned professionals with the skills needed to excel in data analytics.

Google Gemini for Python. Coding with Bard: Mastering Python with Google's AI Tools

Mercury Learning and Information, Oswald Campesato

This book bridges Python 3 programming and Generative AI, equipping readers with the skills to navigate both domains confidently. It starts with Python basics, covering data types, number formatting, text manipulation, loops, functions, data structures, NumPy, Pandas, conditional logic, and reserved words. You'll also learn about handling user input, managing exceptions, and working with command-line arguments.The journey continues into Generative AI, distinguishing it from Conversational AI. It introduces popular platforms and models, including Bard (now called Gemini) and its competitors, providing insights into their capabilities, strengths, weaknesses, and applications. The final chapters show how to generate various Python 3 code samples using Gemini.Understanding these concepts is crucial for modern programming and AI applications. This book transitions readers from basic Python programming to advanced AI techniques, blending theoretical knowledge with practical skills. Companion files with source code and figures enhance the learning experience, making this an essential resource for mastering Python 3 and Generative AI.

Programming Fundamentals Using MATLAB. Master the Basics and Beyond of MATLAB Programming

Mercury Learning and Information, Michael Weeks

This book introduces MATLAB syntax and environment, ideal for beginners with no programming background. The first four chapters cover basic programming concepts, computing terminology, MATLAB syntax, control structures, operators, arrays, and matrices. Next, the book explores grouping data, working with files, creating images, building graphical user interfaces, experimenting with sound, and debugging. The final chapters present case studies on using MATLAB with tools like Arduino, Linux, Git, and Mex, essential for basic programming knowledge.Understanding MATLAB is crucial for data analysis and technical computing. This book transitions readers from basics to advanced topics, blending theoretical knowledge with practical applications. Companion files with code and four-color figures enhance learning, making this an essential resource for mastering MATLAB.

Finite Element Analysis. An Introductory Guide to FEM Techniques and Applications

Mercury Learning and Information, Sarhan M. Musa

This comprehensive guide explores the versatility and affordability of Finite Element Analysis (FEA) as a powerful tool for solving engineering problems. The book provides a practical introduction to FEA, covering applications in mechanical, civil, electrical engineering, and physics. It presents a balanced blend of theory and applications, catering to both beginners and those seeking to enhance their FEA skills.The journey begins with mathematical preliminaries and an introduction to the Finite Element Method. It progresses through various applications such as axially loaded members, trusses, beams, stress analysis, thermal analysis, fluid flow analysis, dynamic analysis, and engineering electromagnetics analysis. Each chapter includes comparisons of analytical methods, FEA hand calculations, and software-based solutions, helping readers understand the strengths and limitations of each approach.Understanding these concepts is crucial for effective problem-solving in engineering. This book transitions readers from fundamental principles to advanced engineering applications, blending theoretical knowledge with practical skills. Companion files with executable models and animations enhance the learning experience, making this guide an essential resource for mastering FEA techniques.

Adobe InDesign. Creative Class for Beginners

Mercury Learning and Information, Lauren Saalmuller, Stephanie Torta

This book explores digital design, tailored for beginners eager to master Adobe InDesign, and serves as a valuable resource for experienced users refining their skills. It demystifies Adobe InDesign, defining essential tools through engaging projects and tutorials. Starting with navigating the interface, it lays a solid foundation by teaching how to open and create documents, understand the workspace, and tailor the program to individual needs.The book offers practical experience with projects such as web banners, social media ads, logos, flyers, posters, covers, newsletters, and booklets. Each project builds on the previous one, ensuring a comprehensive understanding of InDesign's capabilities. A complete “Save the Sharks” marketing campaign allows users to apply their skills in a real-world context, with options to customize content for personal campaigns.Understanding Adobe InDesign is crucial for creating professional-quality designs. This book transitions users from novices to confident designers, equipped with practical skills and comprehensive knowledge. It ensures a smooth learning journey, enhancing creative potential and proficiency in digital design. Companion files with video tutorials and project files enrich the learning experience, making it an essential resource for all levels.

Microsoft Excel Functions and Formulas. Master Excel Formulas and Functions for Efficient Data Management With Excel 2021/Microsoft 365

Mercury Learning and Information, Brian Moriarty, Bernd Held, Theodor Richardson

In this updated edition for Excel 2021, Microsoft 365, and previous versions, this book reveals the secrets of Excel through practical examples in a quick reference format. It includes new chapters on data analytics and shortcut keys, making it an essential resource for both beginners and experienced users. The book is designed to help you understand, create, and apply formulas efficiently.The journey begins with an introduction to formulas, followed by chapters on logical, text, date, and time functions. You will explore statistical, mathematical, and financial functions, along with database, lookup, and reference functions. The book also delves into conditional formatting, dynamic array formulas, special solutions, and user-defined functions, providing step-by-step instructions and ready-to-use Excel screenshots.By the end of the course, you will have mastered Excel's advanced formulas and functions, enabling you to perform complex data analysis and enhance your productivity. Companion files include video tutorials, over 250 worksheet examples, and all figures from the text, ensuring a comprehensive learning experience.

Microsoft Access 2021 Programming Pocket Primer. A Comprehensive Guide to Mastering Access VBA

Mercury Learning and Information, Julitta Korol

This book, part of the successful Pocket Primer series, is designed for those who need to master Access programming fundamentals quickly. You only need this concise guide to get started and feel comfortable with VBA. The concepts learned here also apply to Excel programming. The book is divided into nine chapters, each progressively introducing you to programming in Microsoft Access 2021.Beginning with an introduction to Access VBA, the book covers the Visual Basic Editor, fundamental VBA programming concepts, and how to create both built-in and custom functions. You will learn to add decision-making capabilities and repeating actions to your programs, manage multiple values using arrays and collections, and utilize built-in tools for testing and debugging your code.This structured approach ensures that by the end of the course, you will have a solid foundation in Access programming. The companion files provide all the hands-on resources needed to complete chapter projects, making this an essential resource for mastering Access VBA efficiently and effectively.

Data Wrangling Using Pandas, SQL, and Java. A Comprehensive Guide to Data Cleaning and Transformation

Mercury Learning and Information, Oswald Campesato

This book is designed for aspiring data scientists and those involved in data cleaning. It covers features of NumPy and Pandas, along with creating databases and tables in MySQL. It also addresses various data wrangling tasks using Python scripts and awk-based shell scripts. Companion files with code are available from the publisher.Understanding data cleaning and manipulation is vital for data scientists. This book provides a comprehensive introduction to essential tools and techniques. From Python basics to advanced data wrangling, it equips readers with the skills needed to manage and clean data effectively.The journey begins with an introduction to Python and progresses through working with data, Pandas, and SQL. It also covers Java, JSON, XML, and specific data cleaning tasks. The book culminates with detailed data wrangling techniques, ensuring readers gain practical, hands-on experience in data management.

Blockchain, Bitcoin, and the Digital Economy. Unlocking the Future of Financial Technology

Mercury Learning and Information, Len Mei

This book provides a comprehensive introduction to blockchain technology, discussing its fundamentals, development issues, potential applications, security, and use in cryptocurrency. It also delves into fintech, its current status, and related concepts in the digital economy. The rapidly changing nature of these topics makes the book a valuable resource for anyone interested in blockchain and cryptocurrency. Numerous references offer up-to-date information on these subjects.The course begins with an overview of blockchain and its basic concepts, followed by an in-depth look at Bitcoin and its associated issues. The journey continues with consensus mechanisms, exploring altcoins, and mutual distributed ledgers. The book then shifts focus to applications of blockchain beyond cryptocurrency, highlighting industrial uses, payment systems, and lending. Governance, regulation, and future trends in blockchain technology are also covered.Understanding these concepts is crucial for navigating the evolving landscape of blockchain and cryptocurrency. This book ensures a smooth transition from novice to knowledgeable enthusiast, equipping readers with practical insights and comprehensive knowledge. By the end, readers will grasp blockchain technology's impact on various industries and its potential for future innovations.

Data Structures and Program Design Using C++. A Self-Teaching Introduction to Data Structures and C++

Mercury Learning and Information, D. Malhotra, N. Malhotra

This book introduces the fundamentals of data structures using C++ in a self-teaching format. It covers managing large amounts of information, SEO, and creating Internet/Web indexing services. Practical analogies with real-world applications help explain technical concepts. The book includes end-of-chapter exercises such as programming tasks, theoretical questions, and multiple-choice quizzes.The course starts with an introduction to data structures and the C++ language, progressing through arrays, linked lists, queues, searching and sorting, stacks, trees, multi-way search trees, hashing, files, and graphs. Each chapter builds on the previous one, ensuring a comprehensive understanding of data structures.Understanding these concepts is crucial for managing large databases and optimizing web services. This book guides readers from basic to advanced data structure techniques, blending theoretical knowledge with practical skills. Companion files with source code and data sets enhance the learning experience, making this book an essential resource for mastering data structures with C++.

The Creation of a Conscious Machine. The AI Quest: Building Awareness with Advanced Artificial Intelligence Technologies

Mercury Learning and Information, Jean E. Tardy

This book delves into Generative AI and the potential for AI to achieve consciousness. It covers historical and modern perspectives on AI, from ancient myths to the Turing Test and current advancements. The book explores the theoretical and practical aspects of creating a conscious AI, including specifications for synthetic consciousness and integrating AI with human cognition. It questions whether generative AI can meet traditional criteria of consciousness.The journey begins with understanding consciousness, tracing AI's origins, and clarifying human cognition through AI. It examines early AI failures, fears of success, and the engineering of consciousness. The book also explores archaic AI representations, the intelligence of automatons, and the relevance of the Turing Test, concluding with strategies for achieving synthetic consciousness.These concepts are crucial for advancing AI towards synthetic consciousness. This book transitions readers from historical perspectives to modern AI challenges, blending theory with practical insights. It is an essential resource for understanding the future of AI and its potential to achieve consciousness.

WORKING WITH grep, sed, AND awk Pocket Primer. A Quick Guide to Mastering Powerful Command Line Tools

Mercury Learning and Information, Oswald Campesato

This book introduces readers to three powerful command-line utilities—grep, sed, and awk—that can create simple yet powerful shell scripts. Using the bash shell, it focuses on small text files to help readers understand these tools. Grep searches for patterns in data, sed modifies data, and awk performs tasks on pattern matches. Aimed at those new to the bash environment, the book is also valuable for those with some experience.The journey starts with grep, teaching how to search for specific words or patterns in data. It then moves to sed, showing how to change or modify data efficiently. Finally, it delves into awk, a versatile programming language for searching and processing data files. The book also includes a chapter on using regular expressions with these tools, enhancing your scripting capabilities.Mastering these utilities is crucial for efficient data handling and automation in a bash environment. This book transitions readers from basic to advanced command-line skills, blending theory with practical examples. It is an essential resource for anyone looking to harness the full power of bash scripting.

Computational Physics. A Comprehensive Guide to Numerical Methods in Physics

Mercury Learning and Information, Darren Walker

This updated edition introduces computational physics for performing experiments on the computer. It provides a grounding in scientific programming with examples in the context of physics problems. Using C++ as the primary language, it covers interpolation, integration, and solving differential equations, from simple concepts to advanced topics. The book includes a chapter on high-performance computing and parallel programming.Understanding computational physics is crucial for data manipulation and real-world simulations. The book starts with introductory topics and progresses to advanced material, including a C++ library and sample programs. Readers will learn problem-solving methods and constructing models.This journey equips readers with skills for scientific tasks, demonstrating efficient problem-solving and model construction. The practical approach ensures users can apply these concepts in real-world scenarios, making it an essential resource for those interested in computational physics.