Wydawca: Packt Publishing
Founded in 2004 in Birmingham, UK, Packt's mission is to help the world put software to work in new ways, through the delivery of effective learning and information services to IT professionals. Working towards that vision, we have published over 6,500 books and videos so far, providing IT professionals with the actionable knowledge they need to get the job done - whether that's specific learning on an emerging technology or optimizing key skills in more established tools. As part of our mission, we have also awarded over $1,000,000 through our Open Source Project Royalty scheme, helping numerous projects become household names along the way.
2545
Ebook

Oracle BAM 11gR1 Handbook. Your essential BAM sidekick for monitoring, alerting, and application best practices with Oracle Business Activity Monitoring with this book and

Pete Wang

An integral component of Oracle SOA and BPM Suite, Oracle BAM (Business Activity Monitoring) ultimately empowers business executives to react quickly to changing business situations. BAM enables business service and process monitoring through real-time data streaming and operational reports, and this book helps you to take advantage of this vital tool with best practice guidance for building a BAM project.Oracle BAM 11gR1 Handbook is an essential companion for advancing your BAM knowledge, with troubleshooting and performance tuning tips to guide you in building BAM applications. The book uses step-by-step instructions alongside a real world demo project to steer you through the pitfalls of report and application development. Packed with best practices, you'll learn about BAM migration, HA configuration and much more.Oracle BAM 11gR1 Handbook comprises a myriad of best practices for building real-time operational dashboards, reports and alerts. The book dives straight into the architecture of Oracle BAM 11g, before moving swiftly onto concepts like managing BAM server securities, populating Data Objects and performing load testing. Later on you'll also learn about BAM migration and building an ADF-based report, plus much more that you won't want to miss. For focusing in on best practices for this integral tool within Oracle SOA and BPM Suite, Oracle BAM 11gR1 Handbook is the perfect guide for the job.

2546
Ebook
2547
Ebook

BPEL PM and OSB operational management with Oracle Enterprise Manager 10g Grid Control. Manage the operational tasks for multiple BPEL and OSB environments centrally

Narayan Bharadwaj

In the SOA world, managing distributed services and service infrastructures is critical. Oracle Enterprise Manager – an all-encompassing management product – facilitates increased management capabilities for databases, application servers, and packaged applications. BPEL PM and OSB are two compelling, market leading products that are driving Service-Oriented Architecture (SOA) implementation across enterprises.There is a lack of clarity around real-world operational use cases that would help operational administrators in their day-to-day tasks. Further, the documentation available online does not provide much information on administering BPEL PM and OSB with Enterprise Manager Grid Control efficiently.This book will help you set up the framework for managing operational tasks from a central location using Oracle Enterprise Manager Grid Control in a step-by-step functional approach. You will learn to automate various operational tasks that are essential for the smooth running of Oracle SOA products in production, thus increasing the efficiency of your SOA projects.This book shows how top-drawer management capabilities from Oracle Enterprise Manager Grid Control can be used to effectively manage your Oracle SOA environment. You start by discovering one or more BPEL and OSB components centrally. The book then explains how to monitor BPEL processes and OSB services, and how to get alerts on service availability and performance problems. It covers the management of BPEL and OSB infrastructure components and how to manage their configurations in a central repository. It follows a hands-on approach, showing you how to use an automated approach for deploying BPEL processes and OSB projects.By the end of this book, you will have learned several techniques to set up a framework that will help you manage your SOA environment from a central location.

2548
Ebook

Functional C#. Uncover the secrets of functional programming using C# and change the way you approach your applications

Wisnu Anggoro

Functional programming makes your application faster, improves performance, and increases your productivity. C# code is written at a higher level of abstraction, so that code will be closer to business requirements, abstracting away many low-level implementation details.This book bridges the language gap for C# developers by showing you how to create and consume functional constructs in C#. We also bridge the domain gap by showing how functional constructs can be applied in business scenarios. We’ll take you through lambda expressions and extension methods, and help you develop a deep understanding of the concepts and practices of LINQ and recursion in C#.By the end of the book, you will be able to write code using the best approach and will be able to perform unit testing in functional programming, changing how you write your applications and revolutionizing your projects.

2549
Ebook

Apache Tomcat 7 Essentials. This book takes you from beginner to expert in logical stages, covering all the essentials of Tomcat 7 from trouble-free installation to building your own middleware servers. Packed with examples and illustrations

Tanuj Khare

Apache Tomcat (or simply Tomcat) is an open source servlet container developed by the Apache Software Foundation (ASF). The latest major stable release, Apache Tomcat version 7 implements the Servlet 3 and JavaServer Pages 2 specifications from the Java Community Process, and includes many additional features that make it a useful platform for developing and deploying web applications and web services.Apache Tomcat 7 Essentials follows a practical approach to teach installing, configuring, and maintaining Tomcat. It helps you to understand the middle architecture for hosting multiple websites and also provides the confidence to implement middleware support. It imparts to you the capacity to resolve migration issues and also provides regular maintenance solutions. This is the first and only book to cover upgrading to Tomcat 7 from previous versions.The journey of the reader starts at the beginner level and ends at the expert level. The content is designed in such a way that it balances the theory and practical approach for understanding concepts related to handling middle ware and web issues.In this book, you will go through a three-phase life cycle. The first cycle consists of installation, configuration of Tomcat 7 on different OS, and other configurations related to JDBC, port, deployment etc. The second phase deals with the building of enterprise application setup and high availability architecture (clustering load balancing). The third and critical phase will teach you to handle critical issues, performance tuning, and best practices for various environment stacks like dev/QA/stage/production.This book gives you a wider vision of using Tomcat 7 in web technologies and the skill to optimize their performance using Apache Tomcat 7.

2550
Ebook

Programming Microsoft Dynamics NAV 2013. Experienced programmers and developers will find this the definitive guide to programming Microsoft Dynamics NAV. Both a reference book and a comprehensive hands-on tutorial, it will expand your knowledge dynamically. - Third Edition

Christopher D. Studebaker, David Studebaker, CHRISTOPHER D. STUDEBAKER, David A. Studebaker, ...

Microsoft Dynamics NAV 2013 is a complete and robust ERP system that is accompanied by a comprehensive set of development tools. You will learn how to master these tools and tailor Microsoft Dynamics NAV 2013 to meet your customer's specific business needs.Programming Microsoft Dynamics® NAV 2013 will lead you from start to finish, teaching you how to use this incredible ERP software whilst simultaneously making you a more productive developer. You'll learn how to implement your solutions, as well as evaluating, managing and appraising Dynamics NAV 2013 productions and projects.You will be empowered with the skills and knowledge that you need to get the job done and exceed your client's expectations. Step by step, you will learn how to use NAV, master the C/AL programming language, as well as the construction and uses of each object type. Ultimately, you will be able to bring your NAV 2013 solution together with fantastic efficiency.Hands-on development examples and additional material teach you by example and uncover the insider knowledge that only years of experience can provide, truly unleashing your productivity and potential.

2551
Ebook

Professional Azure SQL Database Administration. Equip yourself with the skills to manage and maintain data in the cloud - Second Edition

Ahmad Osama

Despite being the cloud version of SQL Server, Azure SQL Database differs in key ways when it comes to management, maintenance, and administration. This book shows you how to administer Azure SQL Database to fully benefit from its wide range of features and functionalities.Professional Azure SQL Database Administration begins by covering the architecture and explaining the difference between Azure SQL Database and the on-premise SQL Server to help you get comfortable with Azure SQL Database. You’ll perform common tasks such as migrating, backing up and restoring a SQL Server database to an Azure database. As you progress, you’ll understand how you can reduce costs, and manage and scale multiple SQL databases using elastic pools. You’ll also implement a disaster recovery solution using standard and active geo-replication. Whether it is learning different techniques to monitor and tune an Azure SQL Database or improving performance using in-memory technology, this book will enable you to make the most out of Azure SQL database features and functionality for data management solutions.By the end of this book, you’ll be well-versed with key aspects of an Azure SQL Database instance, such as migration, backup restorations, performance optimization, high availability, and disaster recovery.

2552
Ebook

Mastering Active Directory. Deploy and secure infrastructures with Active Directory, Windows Server 2016, and PowerShell - Second Edition

Dishan Francis

Active Directory (AD) is a centralized and standardized system that automates networked management of user data, security, and distributed resources and enables inter-operation with other directories. This book will first help you brush up on the AD architecture and fundamentals, before guiding you through core components, such as sites, trust relationships, objects, and attributes. You will then explore AD schemas, LDAP, RMS, and security best practices to understand objects and components and how they can be used effectively. Next, the book will provide extensive coverage of AD Domain Services and Federation Services for Windows Server 2016, and help you explore their new features. Furthermore, you will learn to manage your identity infrastructure for a hybrid cloud setup. All this will help you design, plan, deploy, manage operations, and troubleshoot your enterprise identity infrastructure in a secure and effective manner. You’ll later discover Azure AD Module, and learn to automate administrative tasks using PowerShell cmdlets. All along, this updated second edition will cover content based on the latest version of Active Directory, PowerShell 5.1 and LDAP. By the end of this book, you’ll be well versed with best practices and troubleshooting techniques for improving security and performance in identity infrastructures.

2553
Ebook

Distributed .NET with Microsoft Orleans. Build robust and highly scalable distributed applications without worrying about complex programming patterns

Bhupesh Guptha Muthiyalu, Suneel Kumar Kunani, Reuben Bond

Building distributed applications in this modern era can be a tedious task as customers expect high availability, high performance, and improved resilience. With the help of this book, you'll discover how you can harness the power of Microsoft Orleans to build impressive distributed applications.Distributed .NET with Microsoft Orleans will demonstrate how to leverage Orleans to build highly scalable distributed applications step by step in the least possible time and with minimum effort. You'll explore some of the key concepts of Microsoft Orleans, including the Orleans programming model, runtime, virtual actors, hosting, and deployment. As you advance, you'll become well-versed with important Orleans assets such as grains, silos, timers, and persistence. Throughout the book, you'll create a distributed application by adding key components to the application as you progress through each chapter and explore them in detail.By the end of this book, you'll have developed the confidence and skills required to build distributed applications using Microsoft Orleans and deploy them in Microsoft Azure.

2554
Ebook

OmniGraffle 5 Diagramming Essentials. This tutorial will help you create dazzling, professional-quality diagrams using Omnigraffle. From the fundamentals through to advanced techniques, it will have you communicating information more powerfully and visually in no time

Ruben Olsen, Ove Ruben Ranum

If a picture is worth a thousand words, why settle for anything less? Creating good visualizations to substantiate your ideas is essential in today's corporate environment. Use OmniGraffle's remarkably powerful and flexible features to get your diagrams right. Although fun to use, it can get cumbersome to find out exactly how to get what you want.This book will teach you how to make stunning diagrams without spending much time and energy. No matter if you have never used OmniGraffle, or if you are using it on a daily basis, this book will teach you how to get the most out of this splendid diagramming tool. It will first teach you the basics of the program and then extend your knowledge to a higher level.The book will teach you to make eye-popping visuals using a lot of useful, step-by-step examples. It begins with covering concepts that beef up your basics of using OmniGraffle. The earlier chapters will teach you to prepare dazzling diagrams from scratch with the many stencils, shapes, and fonts that are included in OmniGraffle. As your understanding of OmniGraffle broadens, the book will go even deeper to explain the less understood features of the software. It also covers some handy time-saving techniques such as workspaces and keyboard shortcuts.By the time you reach the end of this book, you will have mastered OmniGraffle to turn your ideas into diagrams.

2555
Ebook

Instant Optimizing Embedded Systems Using BusyBox. Learn to optimize embedded systems with Busybox using practical, hands-on recipes

Wu Zhangjin, Cao Ziqiang

As hundreds of millions of people have started using Android smartphones, embedded Linux systems are becoming more and more popular. To get more market share, not only for hardware and function piling up, smartphone manufacturers gradually realized the importance of user experience. To improve user experience, the back-end Linux system must be optimized in many ways.Instant Optimizing Embedded System Using BusyBox is a practical, hands-on guide that provides you with a number of clear, step-by-step exercises to help you take advantage of the real power behind Busybox, and give you a good grounding for using it to optimize your embedded (Android Linux) systems.Moving on from the basics, this book will teach you how to configure and compile it from source code, including cross-compiling it with static linking and dynamic linking. You will also learn how to install and use Busybox on the Android emulator. You will learn to replace the simple Android mksh console with Busybox ash console and start a telnet and HTTP service provided by Busybox. You will also build embedded Linux file system from scratch and start it on Android emulator. We will take a look at how to add functionality to Busybox based system, including adding external applets to Busybox, as well as building development environments (like Bash and C) for it manually or with the automatic Buildroot system.If want to learn how to take advantage of using Busybox applets to optimize your embedded system, then this is the book for you for it will also show you how to use the powerful applets to optimize multiple aspects of an embedded (Android Linux) system.This book will teach you how to build an embedded (Android Linux) system with Busybox, enhance its functionality to meet diverse system requirements, and optimize it to provide a better user experience for embedded products.

2556
Ebook

Flash Multiplayer Virtual Worlds. Build immersive, full-featured interactive worlds for games, online communities, and more

Makzan Makzan (Mak Seng Hin), Seng Hin Mak

Flash virtual worlds are some of the most exciting—and profitable—online business being built today. Using Flash, developers can build interactive environments where users can interact with the virtual world and one another, compete, and have fun. Creating a playful environment on an electronic network presents unique challenges as you combine a fun, upbeat frontend with some serious and complex server logic.This handy book assists you in building amazing virtual worlds in no time by implementing ActionScripts in a Flash IDE. With this book in hand, you will build virtual worlds that have avatars walking around and interacting with non playing characters, completing challenging quests, and allowing users to link with real-world friends.The fun begins with first exploring existing virtual world games such as Club Penguin, Mole, Dofus, and World of Warcraft. We will then design our virtual environment. Then we will create avatars and move the avatars in the virtual world. We will add some triggers to add amusement and life to the virtual world. We will allow the avatars to interact with other players and create a buddy list for each user. Then we will integrate buildings and other environment to the virtual world. We will also let the players interact with non-player characters to complete some tasks. Finally, we move on to add interesting quests to the virtual world, which need to be accomplished by the player to gear up to the next level of the game.This example-rich, hands-on guide sequentially develops a multiplayer virtual world—the platform, the environment, quests, avatars, non-playing characters, and interaction between them.

2557
Ebook

Hands-On Q-Learning with Python. Practical Q-learning with OpenAI Gym, Keras, and TensorFlow

Nazia Habib

Q-learning is a machine learning algorithm used to solve optimization problems in artificial intelligence (AI). It is one of the most popular fields of study among AI researchers.This book starts off by introducing you to reinforcement learning and Q-learning, in addition to helping you become familiar with OpenAI Gym as well as libraries such as Keras and TensorFlow. A few chapters into the book, you will gain insights into model-free Q-learning and use deep Q-networks and double deep Q-networks to solve complex problems. This book will guide you in exploring use cases such as self-driving vehicles and OpenAI Gym’s CartPole problem. You will also learn how to tune and optimize Q-networks and their hyperparameters. As you progress, you will understand the reinforcement learning approach to solving real-world problems. You will also explore how to use Q-learning and related algorithms in scientific research. Toward the end, you’ll gain insight into what’s in store for reinforcement learning.By the end of this book, you will be equipped with the skills you need to solve reinforcement learning problems using Q-learning algorithms with OpenAI Gym, Keras, and TensorFlow.

2558
Ebook

Microsoft Power BI Cookbook. Gain expertise in Power BI with over 90 hands-on recipes, tips, and use cases - Second Edition

Greg Deckler, Brett Powell

The complete everyday reference guide to Power BI, written by an internationally recognized Power BI expert duo, is back with a new and updated edition.Packed with revised practical recipes, Microsoft Power BI Cookbook, Second Edition, helps you navigate Power BI tools and advanced features. It also demonstrates the use of end-to-end solutions that integrate those features to get the most out of Power BI. With the help of the recipes in this book, you’ll gain advanced design and development insight, practical tips, and guidance on enhancing existing Power BI projects.The updated recipes will equip you with everything you need to know to implement evergreen frameworks that will stay relevant as Power BI updates. You’ll familiarize yourself with Power BI development tools and services by going deep into the data connectivity, transformation, modeling, visualization, and analytical capabilities of Power BI. By the end of this book, you’ll make the most of Power BI’s functional programming languages of DAX and M and deliver powerful solutions to common business intelligence challenges.

2559
Ebook

Business Process Management with JBoss jBPM. Find out how to improve business processes with jBPM, and discover how you can begin making a transformative impact as a business analyst in your organization

Matt Cumberlidge, Tom Baeyens

JBoss jBPM is a free, open-source, business process management solution. It enables users to create business processes that coordinate people, applications, and services.A business process is a sequence of activities triggered by a certain input that results in a valuable output. Business Process Management is about analyzing those activities in a structured way and eventually supporting their execution with a workflow application. This allows for the following results:Better management visibility of their business: improved decision makingLow cost of inputs: de-skilled labor requirements, less waste, standardized componentsBetter outputs: consistent quality, more customer satisfactionBusinesses have always tried to manage their processes, but software such as jBPM brings the methodology and management theory to practical life.JBoss jBPM offers the following key features:Graphical process definitionFlexibility to integrate code into the graphical process definitionA customizable web-based workflow application that runs the process you’ve definedEasy programming model to extend the graphical process definitionA process-oriented programming model (jPDL) that blends the best of process definition languages and Java.Easy to integrate with other systems through the JBoss middleware suite.

2560
Ebook

Security-Driven Software Development. Learn to analyze and mitigate risks in your software projects

Aspen Olmsted

Extend your software development skills to integrate security into every aspect of your projects. Perfect for any programmer or developer working on mission-critical applications, this hands-on guide helps you adopt secure software development practices. Explore core concepts like security specifi cation, modeling, and threat mitigation with the iterative approach of this book that allows you to trace security requirements through each phase of software development. You won’t stop at the basics; you’ll delve into multiple-layer att acks and develop the mindset to prevent them. Through an example application project involving an entertainment ticketing software system, you’ll look at high-profi le security incidents that have aff ected popular music stars and performers. Drawing from the author’s decades of experience building secure applications in this domain, this book off ers comprehensive techniques where problem-solving meets practicality for secure development.By the end of this book, you’ll have gained the expertise to systematically secure software projects, from crafting robust security specifi cations to adeptly mitigating multifaceted threats, ensuring your applications stand resilient in the face of evolving cybersecurity challenges.

2561
Ebook

VMware vSphere 6.7 Cookbook. Practical recipes to deploy, configure, and manage VMware vSphere 6.7 components - Fourth Edition

Abhilash G B

VMware vSphere is the most comprehensive core suite of SDDC solutions on the market. It helps transform data centers into simplified on-premises private cloud infrastructures. This edition of the book focuses on the latest version, vSphere 6.7. The books starts with chapters covering the greenfield deployment of vSphere 6.7 components and the upgrade of existing vSphere components to 6.7. You will then learn how to configure storage and network access for a vSphere environment. Get to grips with optimizing your vSphere environment for resource distribution and utilization using features such as DRS and DPM, along with enabling high availability for vSphere components using vSphere HA, VMware FT, and VCHA. Then, you will learn how to facilitate large-scale deployment of stateless/stateful ESXi hosts using Auto Deploy. Finally, you will explore how to upgrade/patch a vSphere environment using vSphere Update Manager, secure it using SSL certificates, and then monitor its performance with tools such as vSphere Performance Charts and esxtop. By the end of this book, you'll be well versed in the core functionalities of vSphere 6.7 and be able to effectively deploy, manage, secure, and monitor your environment.

2562
Ebook

PHP and MongoDB Web Development Beginner's Guide. Combine the power of PHP and MongoDB to build dynamic web 2.0 applications

Rahbirul Islam Rubayeet Rubayeet, Rubayeet Islam, MongoDB

With the rise of Web 2.0, the need for a highly scalable database, capable of storing diverse user-generated content is increasing. MongoDB, an open-source, non-relational database has stepped up to meet this demand and is being used in some of the most popular websites in the world. MongoDB is one of the NoSQL databases which is gaining popularity for developing PHP Web 2.0 applications.PHP and MongoDB Web Development Beginner’s Guide is a fast-paced, hands-on guide to get started with web application development using PHP and MongoDB. The book follows a “Code first, explain later” approach, using practical examples in PHP to demonstrate unique features of MongoDB. It does not overwhelm you with information (or starve you of it), but gives you enough to get a solid practical grasp on the concepts.The book starts by introducing the underlying concepts of MongoDB. Each chapter contains practical examples in PHP that teache specific features of the database.The book teaches you to build a blogging application, handle user sessions and authentication, and perform aggregation with MapReduce. You will learn unique MongoDB features and solve interesting problems like real-time analytics, location-aware web apps etc. You will be guided to use MongoDB alongside MySQL to build a diverse data back-end.With its concise coverage of concepts and numerous practical examples, PHP and MongoDB Web Development Beginner’s Guide is the right choice for the PHP developer to get started with learning MongoDB.

2563
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2565
Ebook

Microsoft Dynamics GP 2010 Cookbook. Get more from Dynamics GP using the 100+ recipes in this invaluable Cookbook. Discover hidden features, improve usability, and optimize the system with clearly presented solutions you can easily implement

Mark Polino

Microsoft Dynamics GP is an Enterprise Resource Planning system, essentially an accounting system on steroids, designed for mid-sized organizations. The implementation of Dynamics GP is usually considered to be complex, and people often realize there must be more efficient ways of working with the system. This book will show readers how to improve their use of Dynamics GP and get the most out of this tool quickly and effectively.This book picks up where implementation training leaves off. Whether you are new or experienced you will find useful recipes for improving the way you use and work with Dynamics GP. The clear recipe steps and screenshots make implementing these solutions easy for users of any level and will be sure to improve your efficiency with the Dynamics GP system.The book starts with recipes designed to enhance the usefulness of Microsoft Dynamics GP by personalizing the look and feel of the application. Most of the recipes are designed to give tips for a typical installation of Dynamics GP, including core financials and distribution modules. The book then moves through recipes that include automating Dynamics GP to allow users or administrators to focus on value adding tasks, harnessing the power of SmartLists to leverage both simplicity and power, connecting Dynamics GP to Microsoft Office 2007, exposing hidden features in Dynamics GP, and much more!By following the clear recipe steps and screenshots in this book, you will learn what is required to improve your efficiency with the Dynamics GP system

2566
Ebook

Learn Microsoft PowerApps. Build customized business applications without writing any code

Matthew Weston

Microsoft PowerApps provides a modern approach to building business applications for mobile, tablet, and browser. Learn Microsoft PowerApps will guide you in creating powerful and productive apps that will add value to your organization by helping you transform old and inefficient processes and workflows.Starting with an introduction to PowerApps, this book will help you set up and configure your first application. You’ll explore a variety of built-in templates and understand the key difference between types of applications such as canvas and model-driven apps, which are used to create apps for specific business scenarios. In addition to this, you’ll learn how to generate and integrate apps directly with SharePoint, and gain an understanding of PowerApps key components such as connectors and formulas. As you advance, you’ll be able to use various controls and data sources, including technologies such as GPS, and combine them to create an iterative app. Finally, the book will help you understand how PowerApps can use several Microsoft Power Automate and Azure functionalities to improve your applications.By the end of this PowerApps book, you’ll be ready to confidently develop lightweight business applications with minimal code.

2567
Ebook

Microsoft Intune Cookbook. Over 75 recipes for configuring, managing, and automating your identities, apps, and endpoint devices

Andrew Taylor

Microsoft Intune is a cloud-managed mobile device management (MDM) tool that empowers you to manage your end-user device estate across various platforms. While it is an excellent platform, the initial setup and configuration can be a daunting process, and mistakes made early on can be more challenging to resolve later. This book addresses these issues by guiding you through the end-to-end configuration of an Intune environment, incorporating best practices and utilizing the latest functionalities.In addition to setting up your environment, you’ll delve into the Microsoft Graph platform to understand the underlying mechanisms behind the web GUI. This knowledge will enable you to automate a significant portion of your daily tasks using PowerShell.By the end of this book, you’ll have established an Intune environment that supports Windows, Apple iOS, Apple macOS, and Android devices. You’ll possess the expertise to add new configurations, policies, and applications, tailoring an environment to your specific requirements. Additionally, you’ll have the ability to troubleshoot any issues that may arise and package and deploy your company applications. Overall, this book is an excellent resource for anyone who wants to learn how to use Microsoft Intune to manage their organization's end-user devices.

2568
Ebook

Cracking the Product Marketing Code. Craft winning go-to-market strategies for market domination

Iman Bayatra, Daniel Kuperman

In the ever-evolving product landscape, the significance of building the right product and bringing it effectively to the right market cannot be overstated. With this book, you’ll learn how to bridge the gap between your product and the market to meet customer needs effectively.Equipped with a comprehensive understanding of product marketing and its key functions—inbound and outbound strategies—you’ll discover how these strategies interweave throughout the product launch process and how to effectively leverage them to bring a product to market.This product marketing book will help you master the inbound strategies, influencing product development by conducting market and customer research, analyzing the competitive landscape, identifying customer segments, and building buyer personas to identify gaps and drive product innovation.Next, you’ll get to grips with outbound strategies, the driving force behind product adoption and sustained exponential growth. You’ll create and test messaging and positioning, build the go-to-market (GTM) plan, enable your sales team to maximize effectiveness, and ensure a product-market fit throughout the different stages of the buyer journey with impactful collaboration internally and externally for creating value.By the end of this book, you’ll have transformed into a product marketing expert enhancing product innovation, driving product adoption, and accelerating growth.