Marketing Automation with Mailchimp. Expert tips, techniques, and best practices for scaling marketing strategies and ROI for your business

Margarita J. Caraballo

Are you looking for an all-in-one comprehensive guide to implementing Mailchimp channels and automation for your business? Then Marketing Automation with Mailchimp can be your go-to guide. You’ll start by learning common terms used in the Mailchimp environment, as well as about account setup and audience management for businesses. After that, you’ll find out how to set up channels, where you’ll actively interact with your contacts and begin to add new ones. Additionally, you’ll gain an understanding of how to set up a consistent marketing presence in the form of emails and websites and the benefits of determining a brand identity.You’ll also explore advanced Mailchimp features to optimize platform utilization using analytics, reporting, A/B and multivariate testing, the customer journey builder, and the Mailchimp e-commerce store. Toward the end, you’ll discover some important shopping, payment, and CRM integrations that can be connected to your Mailchimp platform for custom business needs. With this book, you’ll gain insights into real-world use cases to implement a marketing strategy to extend your existing work.By the end of this book, you’ll be well-equipped to implement Mailchimp marketing automation seamlessly into your business to grow your customer base and revenue.

Inkscape Starter. Get started with this eBook introduction to Inkscape, its features, and the community with this book and

Bethany Hiitola

Inkscape is a free Open Source program that allows you to create vibrant vector graphics in all manner of shapes and sizes. From creating designs for the web or for print, to creating your own personal logo or interfaces, Inkscape gives you the power to shape what people will see when it comes to your personal projects.If you are new to Inkscape this book is the perfect companion for getting you off to a flying start. No previous experience with Inkscape is required as you will be guided through downloading Inkscape and installing it on your system.The amount of things that you can do with Inkscape is overwhelming so this quick start guide will show you how to create your very first vector graphic. The resources in this book will help you to become familiar with the Inkscape community, which is a valuable part of any Open Source project. Finally, you will see how to use seven key features of Inkscape ñusing paths and layers, combining shapes, creating and editing text tools, importing and embedding images, and a list of keyboard shortcuts for text styling - which will give you the knowledge to perform simple tasks and set off on your own.

CentOS High Availability. Leverage the power of high availability clusters on CentOS Linux, the enterprise-class, open source operating system

Mitja Resman, Jonathan Hobson

Learning Google Apps Script. Customize and automate Google Applications using Apps Script

Ramalingam Ganapathy

Google Apps Script is a cloud-based scripting language based on JavaScript to customize and automate Google applications. Apps Script makes it easy to create and publish add-ons in an online store for Google Sheets, Docs, and Forms.It serves as one single platform to build, code, and ultimately share your App on the Web store.This book begins by covering the basics of the Google application platform and goes on to empower you to automate most of the Google applications.You will learn the concepts of creating a menu, sending mails, building interactive web pages, and implementing all these techniques to develop an interactive Web page as a form to submit sheetsYou will be guided through all these tasks with plenty of screenshots and code snippets that will ensure your success in customizing and automating various Google applicationsThis guide is an invaluable tutorial for beginners who intend to develop the skills to automate and customize Google applications

Hands-On Microsoft Teams. A practical guide to enhancing enterprise collaboration with Microsoft Teams and Office 365

Joao Ferreira

Microsoft Teams is a platform for unified communication in modern workplaces. It not only enables effective communication, but also helps you manage your resources through its integration with various Microsoft Office 365 services. This book offers a comprehensive introduction to the platform, getting you up to speed in no time. Complete with hands-on tutorials, and projects, this easy-to-follow guide will teach you how to use Teams in the best possible way.Starting with the basic concepts that will help you collaborate on Teams, this book takes you through expert techniques for creating and managing teams. A dedicated section also features industry practices to help enhance collaboration in modern workplaces. In later chapters, you’ll explore Microsoft services such as SharePoint, PowerApps, Power Automate, and learn how they interact with Microsoft Teams. You’ll also get to grips with dealing with permissions and security issues in managing private and public teams and channels. Along the way, you’ll discover practical scenarios that will help you improve the collaboration in your organization and increase productivity by using Teams features.By the end of this book, you’ll have hands-on experience of using Microsoft Teams, along with the skills you need to improve the way people collaborate in your organization.

Elastix Unified Communications Server Cookbook. More than 140 real-life, hands-on recipes and tips to install, deploy, administer, and maintain any VoIP/Unified Communications solution based on Elastix

Gerardo Barajas Puente, Gerardo B Puente

Scala for Machine Learning. Leverage Scala and Machine Learning to construct and study systems that can learn from data

Patrick R. Nicolas

Ansible Playbook Essentials. Design automation blueprints to manage your multitier infrastructure

Gourav Shah, GOURAV JAWAHAR SHAH

Ansible Playbook Essentials will show you how to write a blueprint of your infrastructure, encompassing multitier applications using Ansible's playbooks. Beginning with basic concepts such as plays, tasks, handlers, inventory, and YAML Ain't Markup Language (YAML) syntax that Ansible uses, you'll understand how to organize your code into a modular structure. Building on this, you will study techniques to create data-driven playbooks with variables, templates, logical constructs, and encrypted data, which will further strengthen your application skills in Ansible. Adding to this, the book will also take you through advanced clustering concepts, such as discovering topology information about other nodes in the cluster and managing multiple environments with isolated configurations. As you approach the concluding chapters, you can expect to learn about orchestrating infrastructure and deploying applications in a coordinated manner.By the end of this book, you will be able to design solutions to your automation and orchestration problems using playbooks quickly and efficiently.

Unity 2020 By Example. A project-based guide to building 2D, 3D, augmented reality, and virtual reality games from scratch - Third Edition

Robert Wells

The Unity game engine, used by millions of developers around the world, is popular thanks to its features that enable you to create games and 3D apps for desktop and mobile platforms in no time. With Unity 2020, this state-of-the-art game engine introduces enhancements in Unity tooling, editor, and workflow, among many other additions.The third edition of this Unity book is updated to the new features in Unity 2020 and modern game development practices. Once you’ve quickly got to grips with the fundamentals of Unity game development, you’ll create a collection, a twin-stick shooter, and a 2D adventure game. You’ll then explore advanced topics such as machine learning, virtual reality, and augmented reality by building complete projects using the latest game tool kit. As you implement concepts in practice, this book will ensure that you come away with a clear understanding of Unity game development.By the end of the book, you'll have a firm foundation in Unity development using C#, which can be applied to other engines and programming languages. You'll also be able to create several real-world projects to add to your professional game development portfolio.

Edge Computing with Amazon Web Services. A practical guide to architecting secure edge cloud infrastructure with AWS

Sean Howard

The surge in connected edge devices has driven organizations to capitalize on the opportunities presented by the massive amounts of data generated by these devices. However, adapting to this landscape demands significant changes in application architectures.This book serves as your guide to edge computing fundamentals, shedding light on the constraints and risks inherent in selecting solutions within this domain. You’ll explore an extensive suite of edge computing services from AWS, gaining insights into when and how to use AWS Outposts, AWS Wavelength, AWS Local Zones, AWS Snow Family, and AWS IoT Greengrass. With detailed use cases, technical requirements, and architectural patterns, you’ll master the practical implementation of these services and see how they work in real life through step-by-step examples, using the AWS CLI and AWS Management Console. To conclude, you’ll delve into essential security and operational considerations to maximize the value delivered by AWS services.By the end of this book, you'll be ready to design powerful edge computing architectures and handle complex edge computing use cases across multiple AWS services.

Windows Subsystem for Linux 2 (WSL 2) Tips, Tricks, and Techniques. Maximise productivity of your Windows 10 development machine with custom workflows and configurations

Stuart Leeks

Windows Subsystem for Linux (WSL) allows you to run native Linux tools alongside traditional Windows applications. Whether you’re developing applications across multiple operating systems or looking to add more tools to your Windows environment, WSL offers endless possibilities.You’ll start by understanding what WSL is and learn how to install and configure WSL along with different Linux distros. Next, you'll learn techniques that allow you to work across both Windows and Linux environments. You’ll discover how to install and customize the new Windows Terminal. We'll also show you how to work with code in WSL using Visual Studio Code (VS Code). In addition to this, you’ll explore how to work with containers with Docker and Kubernetes, and how to containerize a development environment using VS Code.While Microsoft has announced support for GPU and GUI applications in an upcoming release of WSL, at the time of writing these features are either not available or only in early preview releases. This book focuses on the stable, released features of WSL and giving you a solid understanding of the amazing techniques that you can use with WSL today.By the end of this book, you’ll be able to configure WSL and Windows Terminal to suit your preferences, and productively use Visual Studio Code for developing applications with WSL.

Cocos2D Game Development Essentials. For new users - a quickstart guide to bringing your mobile game ideas to life with Cocos2D

Ben Trengrove, Benjamin Trengrove

Minimal CMake. Learn the best bits of CMake to create and share your own libraries and applications

Tom Hulton-Harrop

Minimal CMake guides you through creating a CMake project one step at a time. The book utilizes the author's unique expertise in game and engine development to craft compelling examples of how CMake can be used to build complex software. The chapters introduce concepts gradually, each one building on the last. Throughout the course of the book, you will progress from a simple console application all the way through to a full windowed app.The book will help you build a strong foundation in CMake that will translate to future projects. You'll learn how to integrate existing software libraries to enhance your app's functionality, how to build reusable libraries to share with others, and how to manage developing for multiple platforms simultaneously, including macOS, Windows, and Linux. You'll also find out how CMake facilitates testing and how to package your application ready for distribution.The book aims to not overwhelm you with everything there is to know about CMake. Instead, it focuses on the most relevant and important parts that will help you become productive quickly.By the end of this book, you will be a confident CMake user and will have gained the skills and experience to build and share your own libraries and applications.

Practical Responsive Typography. A hands on guide to responsive typography

Dario Calonaci

Typography is an essential part of any website’s design. It can help you stand out from the crowd, communicate with clarity, and cultivate a distinctive identity.Practical Responsive Typography demonstrates how to use typography to greatest effect. With this book you won't underestimate it's importance - you'll be in complete control over this crucial component of web design. From scaling and optimizing screen spaces to using a range of different web fonts, you'll quickly get up to speed with the practical considerations behind successful typography.But more than the fundamentals, you'll also find out how to go further by customizing typography designs to suit your identity.

Software Architecture for Web Developers. An introductory guide for developers striving to take the first steps toward software architecture or just looking to grow as professionals

Mihaela Roxana Ghidersa

Large-scale web applications require you to write code efficiently following business and architectural considerations. They require web developers to understand the impact of their work on the system and how they can evolve the product.With this audiobook, every developer will find something to take away. This audiobook will help web developers looking to change projects or work on a new project in understanding the context of the application, along with how some design decisions or patterns fit better in their application’s architecture. It acts as a guide, taking you through different levels of professional growth with a focus on best practices, coding guidelines, business considerations, and soft skills that will help you gain the knowledge to craft a career in web development. Finally, you’ll work with examples and ways of applying the discussed concepts in practical situations.By the end of this book, you’ll have gained valuable insights into what it means to be a web architect, as well as the impact architecture has on a web application.

Efficient Cloud FinOps. A practical guide to cloud financial management and optimization with AWS, Azure, and GCP

Alfonso San Miguel Sánchez, Danny Obando García

In response to the escalating challenges of cloud adoption, where balancing costs and maximizing cloud values is paramount, FinOps practices have emerged as the cornerstone of fi nancial optimization. This book serves as your comprehensive guide to understanding how FinOps is implemented in organizations worldwide through team collaboration and proper cloud governance.Presenting FinOps from a practical point of view, covering the three phases—inform, optimize, and operate—this book demonstrates an end-to-end methodology for optimizing costs and performing financial management in the cloud. You’ll learn how to design KPIs and dashboards for judicious cost allocation, covering key features of cloud services such as reserved instances, rightsizing, scaling, and automation for cost optimization. This book further simplifi es architectural concepts and best practices, enabling you to design superior and more optimized solutions. Finally, you’ll discover potential synergies and future challenges, from the integration of artifi cial intelligence to cloud sustainability considerations, to prepare for the future of cloud FinOps.By the end of this book, you’ll have built the expertise to seamlessly implement FinOps practices across major public clouds, armed with insights and ideas to propel your organization toward business growth.

Microsoft Power BI Quick Start Guide. The ultimate beginner's guide to data modeling, visualization, digital storytelling, and more - Third Edition

Devin Knight, Erin Ostrowsky, Mitchell Pearson, Bradley Schacht

Updated with the latest features and improvements in Power BI, this fast-paced yet comprehensive guide will help you master the core concepts of data visualization quickly. You’ll learn how to install Power BI, design effective data models, and build basic dashboards and visualizations to help you make better business decisions. This new edition will also help you bridge the gap between MS Excel and Power BI.Throughout this book, you’ll learn how to obtain data from a variety of sources and clean it using the Power Query Editor. You’ll also start designing data models to navigate and explore relationships within your data and building DAX formulas to make data easier to work with. Visualizing data is a key element of this book, so there’s an emphasis on helping you get to grips with data visualization styles and enhanced digital storytelling.As you progress, you’ll start building your own dataflows, gain an understanding of the Common Data Model, and automate dataflow refreshes to eradicate data cleaning inefficiency. You’ll learn how to administer your organization's Power BI environment so that deployment can be made seamless, data refreshes can run properly, and security can be fully implemented.By the end of this Power BI book, you’ll know how to get the most out of Power BI for better business intelligence.

Learning Qlik Sense: The Official Guide. Get to grips with the vision of Qlik Sense for next generation business intelligence and data discovery

QlikTech International AB, James Richardson, Christopher Ilacqua, Henric Cronström

Mahara 1.2 E-Portfolios: Beginner's Guide. Create and host educational and professional e-portfolios and personalized learning communities

Richard William Hand, Glenys Gillian Bradbury, Derrin Michael Kent, Margaret Anne Kent, ...

Mahara is a user-centred environment with a permissions framework that enables different views of an e-portfolio to be easily managed. These views helps you display your artefacts – text files, spreadsheets, images, and videos – in a way you choose and to the people you want. You can also create online communities and social networks through groups, blogs, and forums.Being a novice, you will need a quick and easy implementation guide to set up your feature-rich digital portfolio.This book is your step-by-step guide to building an impressive professional e-portfolio using Mahara. It covers the key features of Mahara that will help you set up your customized digital portfolio and display the artefacts in your preferred way allowing contribution from selected users only.This book will introduce to the exciting features of Mahara framework and help you develop a feature-rich e-portfolio for yourself. You will see how easily you can create folders, upload multiple files like journals, project documents, pictures, and videos and share them with your friends. You will learn to set up views of these files, making these visible to your chosen friends only. And then, you will allow people to give their inputs.You will learn to create blogs and forums and get connected to the rest of the world. Customization and administration of your Mahara site will become easy after you have gone through this book. Imagine how good you will feel when you will see your knowledge, success, and ideas going live and available to your chosen audiences for their inputs.

Hands-On Computer Vision with Detectron2. Develop object detection and segmentation models with a code and visualization approach

Van Vung Pham, Tommy Dang

Computer vision is a crucial component of many modern businesses, including automobiles, robotics, and manufacturing, and its market is growing rapidly. This book helps you explore Detectron2, Facebook's next-gen library providing cutting-edge detection and segmentation algorithms. It’s used in research and practical projects at Facebook to support computer vision tasks, and its models can be exported to TorchScript or ONNX for deployment.The book provides you with step-by-step guidance on using existing models in Detectron2 for computer vision tasks (object detection, instance segmentation, key-point detection, semantic detection, and panoptic segmentation). You’ll get to grips with the theories and visualizations of Detectron2’s architecture and learn how each module in Detectron2 works. As you advance, you’ll build your practical skills by working on two real-life projects (preparing data, training models, fine-tuning models, and deployments) for object detection and instance segmentation tasks using Detectron2. Finally, you’ll deploy Detectron2 models into production and develop Detectron2 applications for mobile devices.By the end of this deep learning book, you’ll have gained sound theoretical knowledge and useful hands-on skills to help you solve advanced computer vision tasks using Detectron2.

Effortless App Development with Oracle Visual Builder. Boost productivity by building web and mobile applications efficiently using the drag-and-drop approach

Ankur Jain, Shay Shmeltzer

Organizations are moving their applications, data, and processes to the cloud to reduce application costs, effort, and maintenance. However, adopting new technology poses challenges for developers, solutions architects, and designers due to a lack of knowledge and appropriate practical training resources. This book helps you get to grips with Oracle Visual Builder (VB) and enables you to quickly develop web and mobile applications and deploy them to production without hassle.This book will provide you with a solid understanding of VB so that you can adopt it at a faster pace and start building applications right away. After working with real-time examples to learn about VB, you'll discover how to design, develop, and deploy web and mobile applications quickly. You'll cover all the VB components in-depth, including web and mobile application development, business objects, and service connections. In order to use all these components, you'll also explore best practices, security, and recommendations, which are well explained within the chapters. Finally, this book will help you gain the knowledge you need to enhance the performance of an application before deploying it to production.By the end of this book, you will be able to work independently and deploy your VB applications efficiently and with confidence.

Learn SQL Database Programming. Query and manipulate databases from popular relational database servers using SQL

Josephine Bush

SQL is a powerful querying language that's used to store, manipulate, and retrieve data, and it is one of the most popular languages used by developers to query and analyze data efficiently.If you're looking for a comprehensive introduction to SQL, Learn SQL Database Programming will help you to get up to speed with using SQL to streamline your work in no time. Starting with an overview of relational database management systems, this book will show you how to set up and use MySQL Workbench and design a database using practical examples. You'll also discover how to query and manipulate data with SQL programming using MySQL Workbench. As you advance, you’ll create a database, query single and multiple tables, and modify data using SQL querying. This SQL book covers advanced SQL techniques, including aggregate functions, flow control statements, error handling, and subqueries, and helps you process your data to present your findings. Finally, you’ll implement best practices for writing SQL and designing indexes and tables.By the end of this SQL programming book, you’ll have gained the confidence to use SQL queries to retrieve and manipulate data.

Blender 3D Basics. The complete novice's guide to 3D modeling and animation

Gordon Fisher, Ton Roosendaal

Blender is by far the most popular open source graphics program available. It is a full featured 3D modeling, animation and games development tool used by millions all over the world ñ and it's free! This book is for those looking for an entry into the world of 3D modeling and animation regardless of prior experience.Blender 3D Basics is the entry level book for those without prior experience using 3D tools. It caters for those who may have downloaded Blender in the past but were frustrated by its lack of intuitiveness. Using simple steps it builds, chapter by chapter, into a full foundation in 3D modeling and animation.Using Blender 3D Basics the reader will model a maritime scene complete with boats and water, then add materials, lighting and animation. The book demystifies the Blender interface and explains what each tool does so that you will be left with a thorough understanding of 3D.

Machine Learning for Data Mining. Improve your data mining capabilities with advanced predictive modeling

Jesus Salcedo

Machine learning (ML) combined with data mining can give you amazing results in your data mining work by empowering you with several ways to look at data. This book will help you improve your data mining techniques by using smart modeling techniques.This book will teach you how to implement ML algorithms and techniques in your data mining work. It will enable you to pair the best algorithms with the right tools and processes. You will learn how to identify patterns and make predictions with minimal human intervention. You will build different types of ML models, such as the neural network, the Support Vector Machines (SVMs), and the Decision tree. You will see how all of these models works and what kind of data in the dataset they are suited for. You will learn how to combine the results of different models in order to improve accuracy. Topics such as removing noise and handling errors will give you an added edge in model building and optimization.By the end of this book, you will be able to build predictive models and extract information of interest from the dataset