Machine Learning and Generative AI for Marketing. Take your data-driven marketing strategies to the next level using Python

Yoon Hyup Hwang, Nicholas C. Burtch

In the dynamic world of marketing, the integration of artificial intelligence (AI) and machine learning (ML) is no longer just an advantage—it's a necessity. Moreover, the rise of generative AI (GenAI) helps with the creation of highly personalized, engaging content that resonates with the target audience.This book provides a comprehensive toolkit for harnessing the power of GenAI to craft marketing strategies that not only predict customer behaviors but also captivate and convert, leading to improved cost per acquisition, boosted conversion rates, and increased net sales.Starting with the basics of Python for data analysis and progressing to sophisticated ML and GenAI models, this book is your comprehensive guide to understanding and applying AI to enhance marketing strategies. Through engaging content & hands-on examples, you'll learn how to harness the capabilities of AI to unlock deep insights into customer behaviors, craft personalized marketing messages, and drive significant business growth. Additionally, you'll explore the ethical implications of AI, ensuring that your marketing strategies are not only effective but also responsible and compliant with current standardsBy the conclusion of this book, you'll be equipped to design, launch, and manage marketing campaigns that are not only successful but also cutting-edge.

SignalR Real-time Application Cookbook. Use SignalR to create real-time, bidirectional, and asynchronous applications based on standard web technologies

Roberto Vespa

Expert C++. Become a proficient programmer by learning coding best practices with C++17 and C++20's latest features - Second Edition

Marcelo Guerra Hahn, Araks Tigranyan, John Asatryan, Vardan Grigoryan, ...

Are you an experienced C++ developer eager to take your skills to the next level? This updated edition of Expert C++ is tailored to propel you toward your goals.This book takes you on a journey of building C++ applications while exploring advanced techniques beyond object-oriented programming. Along the way, you'll get to grips with designing templates, including template metaprogramming, and delve into memory management and smart pointers. Once you have a solid grasp of these foundational concepts, you'll advance to more advanced topics such as data structures with STL containers and explore advanced data structures with C++. Additionally, the book covers essential aspects like functional programming, concurrency, and multithreading, and designing concurrent data structures. It also offers insights into designing world-ready applications, incorporating design patterns, and addressing networking and security concerns. Finally, it adds to your knowledge of debugging and testing and large-scale application design.With Expert C++ as your guide, you'll be empowered to push the boundaries of your C++ expertise and unlock new possibilities in software development.

OpenVPN 2 Cookbook. Everything you need to know to master the intricacies of OpenVPN 2 is contained in this cookbook. Packed with recipes, tips, and tricks, it’s the perfect companion for anybody wanting to build a secure virtual private network

Open VPN Solutions, Jan Just Keijser

Learning OpenCV 3 Computer Vision with Python. Unleash the power of computer vision with Python using OpenCV

Gionata Minichino, Joseph Howse, Gil Levi, Joe Minichino

ChatGPT Prompts Book - Precision Prompts, Priming, Training & AI Writing Techniques for Mortals. Crafting Precision Prompts and Exploring AI Writing with ChatGPT

Oliver Theobald

The course embarks on an enlightening journey through the world of ChatGPT, starting from the very basics of understanding what ChatGPT is, to delving deep into the mechanics of crafting precision prompts that unlock its full potential. From the outset, you'll be introduced to the foundational elements that make ChatGPT an indispensable tool for a wide range of applications, setting the stage for a comprehensive exploration of its capabilities.As we progress, the course meticulously unfolds the layers of prompt writing techniques, priming strategies, and training methodologies that are designed to enhance your interaction with AI. You'll learn how to craft prompts for common use cases, navigate the nuances of content creation, translation tasks, and personalized tutoring, all while leveraging ChatGPT's advanced AI art capabilities.The course culminates by focusing on practical applications and exploring advanced prompt training and role prompting techniques. This final stretch is designed to solidify your understanding and empower you with the confidence to employ ChatGPT across various scenarios, from professional content writing to creative explorations.

Learning Magento Theme Development. Create visually stunning and responsive themes to customize the appearance of your Magento store

Richard Carter

Enterprise-Grade Hybrid and Multi-Cloud Strategies. Proven strategies to digitally transform your business with hybrid and multi-cloud solutions

Sathya AG, Kunal Das

In the past decade, cloud technology has evolved from a mere deployment platform into a driving force of innovation. However, navigating the complexities of cloud adoption, especially with a hybrid approach, presents significant challenges. Solving Hybrid Cloud Challenges for Enterprises is your trusted guide to overcome the problems encountered in this process. Written by a principal architect at Google with 15+ years of experience, this vendor agnostic book begins by exploring the case studies of enterprises stepping into the world of the cloud, highlighting the pivotal role of leadership vision and mindset in driving digital transformation. You’ll explore the basics of cloud technology, its impact on various industries, and the challenges of cloud adoption. As you dive deeper, you’ll find real-world use cases of enterprises that have digitally disrupted their respective industries by innovating in the cloud. From assessing the cloud maturity of an organization and designing a cloud strategy to exploring the various facets of cloud transformation, this book will guide you at every step of the way. Finally, you’ll learn how to lead your organization’s cloud transformation journey with emerging technologies. By the end, you'll be well-equipped to design and architect a scalable, cloud-first IT organization.