Wydawca: Packt Publishing
Founded in 2004 in Birmingham, UK, Packt's mission is to help the world put software to work in new ways, through the delivery of effective learning and information services to IT professionals. Working towards that vision, we have published over 6,500 books and videos so far, providing IT professionals with the actionable knowledge they need to get the job done - whether that's specific learning on an emerging technology or optimizing key skills in more established tools. As part of our mission, we have also awarded over $1,000,000 through our Open Source Project Royalty scheme, helping numerous projects become household names along the way.
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Digital Java EE 7 Web Application Development. Develop Java enterprise applications to meet the emerging digital standards using Java EE 7

Peter Pilgrim

Digital Java EE 7 presents you with an opportunity to master writing great enterprise web software using the Java EE 7 platform with the modern approach to digital service standards. You will first learn about the lifecycle and phases of JavaServer Faces, become completely proficient with different validation models and schemes, and then find out exactly how to apply AJAX validations and requests. Next, you will touch base with JSF in order to understand how relevant CDI scopes work. Later, you’ll discover how to add finesse and pizzazz to your digital work in order to improve the design of your e-commerce application. Finally, you will deep dive into AngularJS development in order to keep pace with other popular choices, such as Backbone and Ember JS. By the end of this thorough guide, you’ll have polished your skills on the Digital Java EE 7 platform and be able to creat exiting web application.

3930
Ebook

Machine Learning and Generative AI for Marketing. Take your data-driven marketing strategies to the next level using Python

Yoon Hyup Hwang, Nicholas C. Burtch

In the dynamic world of marketing, the integration of artificial intelligence (AI) and machine learning (ML) is no longer just an advantage—it's a necessity. Moreover, the rise of generative AI (GenAI) helps with the creation of highly personalized, engaging content that resonates with the target audience.This book provides a comprehensive toolkit for harnessing the power of GenAI to craft marketing strategies that not only predict customer behaviors but also captivate and convert, leading to improved cost per acquisition, boosted conversion rates, and increased net sales.Starting with the basics of Python for data analysis and progressing to sophisticated ML and GenAI models, this book is your comprehensive guide to understanding and applying AI to enhance marketing strategies. Through engaging content & hands-on examples, you'll learn how to harness the capabilities of AI to unlock deep insights into customer behaviors, craft personalized marketing messages, and drive significant business growth. Additionally, you'll explore the ethical implications of AI, ensuring that your marketing strategies are not only effective but also responsible and compliant with current standardsBy the conclusion of this book, you'll be equipped to design, launch, and manage marketing campaigns that are not only successful but also cutting-edge.

3931
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3932
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Expert C++. Become a proficient programmer by learning coding best practices with C++17 and C++20's latest features - Second Edition

Marcelo Guerra Hahn, Araks Tigranyan, John Asatryan, Vardan Grigoryan, ...

Are you an experienced C++ developer eager to take your skills to the next level? This updated edition of Expert C++ is tailored to propel you toward your goals.This book takes you on a journey of building C++ applications while exploring advanced techniques beyond object-oriented programming. Along the way, you'll get to grips with designing templates, including template metaprogramming, and delve into memory management and smart pointers. Once you have a solid grasp of these foundational concepts, you'll advance to more advanced topics such as data structures with STL containers and explore advanced data structures with C++. Additionally, the book covers essential aspects like functional programming, concurrency, and multithreading, and designing concurrent data structures. It also offers insights into designing world-ready applications, incorporating design patterns, and addressing networking and security concerns. Finally, it adds to your knowledge of debugging and testing and large-scale application design.With Expert C++ as your guide, you'll be empowered to push the boundaries of your C++ expertise and unlock new possibilities in software development.

3933
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3935
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ChatGPT Prompts Book - Precision Prompts, Priming, Training & AI Writing Techniques for Mortals. Crafting Precision Prompts and Exploring AI Writing with ChatGPT

Oliver Theobald

The course embarks on an enlightening journey through the world of ChatGPT, starting from the very basics of understanding what ChatGPT is, to delving deep into the mechanics of crafting precision prompts that unlock its full potential. From the outset, you'll be introduced to the foundational elements that make ChatGPT an indispensable tool for a wide range of applications, setting the stage for a comprehensive exploration of its capabilities.As we progress, the course meticulously unfolds the layers of prompt writing techniques, priming strategies, and training methodologies that are designed to enhance your interaction with AI. You'll learn how to craft prompts for common use cases, navigate the nuances of content creation, translation tasks, and personalized tutoring, all while leveraging ChatGPT's advanced AI art capabilities.The course culminates by focusing on practical applications and exploring advanced prompt training and role prompting techniques. This final stretch is designed to solidify your understanding and empower you with the confidence to employ ChatGPT across various scenarios, from professional content writing to creative explorations.

3936
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