Machine Learning and Generative AI for Marketing. Take your data-driven marketing strategies to the next level using Python

Yoon Hyup Hwang, Nicholas C. Burtch

In the dynamic world of marketing, the integration of artificial intelligence (AI) and machine learning (ML) is no longer just an advantage—it's a necessity. Moreover, the rise of generative AI (GenAI) helps with the creation of highly personalized, engaging content that resonates with the target audience.This book provides a comprehensive toolkit for harnessing the power of GenAI to craft marketing strategies that not only predict customer behaviors but also captivate and convert, leading to improved cost per acquisition, boosted conversion rates, and increased net sales.Starting with the basics of Python for data analysis and progressing to sophisticated ML and GenAI models, this book is your comprehensive guide to understanding and applying AI to enhance marketing strategies. Through engaging content & hands-on examples, you'll learn how to harness the capabilities of AI to unlock deep insights into customer behaviors, craft personalized marketing messages, and drive significant business growth. Additionally, you'll explore the ethical implications of AI, ensuring that your marketing strategies are not only effective but also responsible and compliant with current standardsBy the conclusion of this book, you'll be equipped to design, launch, and manage marketing campaigns that are not only successful but also cutting-edge.

Expert C++. Become a proficient programmer by learning coding best practices with C++17 and C++20's latest features - Second Edition

Marcelo Guerra Hahn, Araks Tigranyan, John Asatryan, Vardan Grigoryan, ...

Are you an experienced C++ developer eager to take your skills to the next level? This updated edition of Expert C++ is tailored to propel you toward your goals.This book takes you on a journey of building C++ applications while exploring advanced techniques beyond object-oriented programming. Along the way, you'll get to grips with designing templates, including template metaprogramming, and delve into memory management and smart pointers. Once you have a solid grasp of these foundational concepts, you'll advance to more advanced topics such as data structures with STL containers and explore advanced data structures with C++. Additionally, the book covers essential aspects like functional programming, concurrency, and multithreading, and designing concurrent data structures. It also offers insights into designing world-ready applications, incorporating design patterns, and addressing networking and security concerns. Finally, it adds to your knowledge of debugging and testing and large-scale application design.With Expert C++ as your guide, you'll be empowered to push the boundaries of your C++ expertise and unlock new possibilities in software development.

Visual Media Processing Using MATLAB Beginner's Guide. Using the versatility and power of MATLAB to apply sophisticated effects to images and videos is easy for novice programmers in any language thanks to this fantastic guide. Also suitable for photographers and video-editors

George Siogkas

Whether you want to enhance your holiday photographs or make a professional banner image for your website, you need a software tool that offers you quick and easy ways to accomplish it. All-in-one tools tend to be rare, and Matlab is one of the best available.This book is a practical guide full of step-by-step examples and exercises that will enable you to use Matlab as a powerful, complete, and versatile alternative to traditional image and video processing software.You will start off by learning the very basics of grayscale image manipulation in Matlab to master how to analyze 3-dimensional images and videos using the same tool. The methods you learn here are explained and expanded upon so that you gradually reach a more advanced level in Matlab image and video processing.You will be guided through the steps of opening, transforming, and saving images, later to be mixed with advanced masking techniques both in grayscale and in color. More advanced examples of artistic image processing are also provided, like creating panoramic photographs or HDR images. The second part of the book covers video processing techniques and guides you through the processes of creating time-lapse videos from still images, and acquiring, filtering, and saving videos in Matlab.You will learn how to use many useful functions and tools that transform Matlab from a scientific software to a powerful and complete solution for your everyday image and video processing needs.

ChatGPT Prompts Book - Precision Prompts, Priming, Training & AI Writing Techniques for Mortals. Crafting Precision Prompts and Exploring AI Writing with ChatGPT

Oliver Theobald

The course embarks on an enlightening journey through the world of ChatGPT, starting from the very basics of understanding what ChatGPT is, to delving deep into the mechanics of crafting precision prompts that unlock its full potential. From the outset, you'll be introduced to the foundational elements that make ChatGPT an indispensable tool for a wide range of applications, setting the stage for a comprehensive exploration of its capabilities.As we progress, the course meticulously unfolds the layers of prompt writing techniques, priming strategies, and training methodologies that are designed to enhance your interaction with AI. You'll learn how to craft prompts for common use cases, navigate the nuances of content creation, translation tasks, and personalized tutoring, all while leveraging ChatGPT's advanced AI art capabilities.The course culminates by focusing on practical applications and exploring advanced prompt training and role prompting techniques. This final stretch is designed to solidify your understanding and empower you with the confidence to employ ChatGPT across various scenarios, from professional content writing to creative explorations.

Enterprise-Grade Hybrid and Multi-Cloud Strategies. Proven strategies to digitally transform your business with hybrid and multi-cloud solutions

Sathya AG, Kunal Das

In the past decade, cloud technology has evolved from a mere deployment platform into a driving force of innovation. However, navigating the complexities of cloud adoption, especially with a hybrid approach, presents significant challenges. Solving Hybrid Cloud Challenges for Enterprises is your trusted guide to overcome the problems encountered in this process. Written by a principal architect at Google with 15+ years of experience, this vendor agnostic book begins by exploring the case studies of enterprises stepping into the world of the cloud, highlighting the pivotal role of leadership vision and mindset in driving digital transformation. You’ll explore the basics of cloud technology, its impact on various industries, and the challenges of cloud adoption. As you dive deeper, you’ll find real-world use cases of enterprises that have digitally disrupted their respective industries by innovating in the cloud. From assessing the cloud maturity of an organization and designing a cloud strategy to exploring the various facets of cloud transformation, this book will guide you at every step of the way. Finally, you’ll learn how to lead your organization’s cloud transformation journey with emerging technologies. By the end, you'll be well-equipped to design and architect a scalable, cloud-first IT organization.

Asynchronous Programming in Rust. Learn asynchronous programming by building working examples of futures, green threads, and runtimes

Carl Fredrik Samson

Step into the world of asynchronous programming with confidence by conquering the challenges of unclear concepts with this hands-on guide. Using functional examples, this book simplifies the trickiest concepts, exploring goroutines, fibers, futures, and callbacks to help you navigate the vast Rust async ecosystem with ease.You’ll start by building a solid foundation in asynchronous programming and explore diverse strategies for modeling program flow. The book then guides you through concepts like epoll, coroutines, green threads, and callbacks using practical examples. The final section focuses on Rust, examining futures, generators, and the reactor-executor pattern. You’ll apply your knowledge to create your own runtime, solidifying expertise in this dynamic domain. Throughout the book, you’ll not only gain proficiency in Rust's async features but also see how Rust models asynchronous program flow.By the end of the book, you'll possess the knowledge and practical skills needed to actively contribute to the Rust async ecosystem.

Mastering Xamarin.Forms. Build rich, maintainable multiplatform native mobile apps with Xamarin.Forms

Ed Snider

Discover how to extend and build upon the components of the Xamarin.Forms toolkit to develop an effective, robust mobile app architecture. Starting with an app built with the basics of the Xamarin.Forms toolkit, we’ll go step by step through several advanced topics to create a solution architecture rich with the benefits of good design patterns and best practices.We’ll start by introducing a core separation between the app’s user interface and the app’s business logic by applying the MVVM pattern and data binding. Discover how to extend and build upon the components of the Xamarin.Forms toolkit to develop an effective, robust mobile app architecture. Starting with an app built with the basics of the Xamarin.Forms toolkit, we’ll go step by step through several advanced topics to create a solution architecture rich with the benefits of good design patterns and best practices.We’ll start by introducing a core separation between the app’s user interface and the app’s business logic by applying the MVVM pattern and data binding. Then we will focus on building out a layer of plugin-like services that handle platform-specific utilities such as navigation, geo-location, and the camera, as well as how to use these services with inversion of control and dependency injection. Next we’ll connect the app to a live web-based API and set up offline synchronization. Then, we’ll dive into testing the app—both the app logic through unit tests and the user interface using Xamarin’s UITest framework. Finally, we’ll integrate Xamarin Insights for monitoring usage and bugs to gain a proactive edge on app quality.

Learning Nagios 4. For system administrators who want a fast, easily understood introduction to Nagios 4, this is the perfect book. Get to grips with the latest version of this powerful monitoring tool and transform the stability of your whole system

Wojciech Kocjan