Marketing Automation with Mailchimp. Expert tips, techniques, and best practices for scaling marketing strategies and ROI for your business

Margarita J. Caraballo

Are you looking for an all-in-one comprehensive guide to implementing Mailchimp channels and automation for your business? Then Marketing Automation with Mailchimp can be your go-to guide. You’ll start by learning common terms used in the Mailchimp environment, as well as about account setup and audience management for businesses. After that, you’ll find out how to set up channels, where you’ll actively interact with your contacts and begin to add new ones. Additionally, you’ll gain an understanding of how to set up a consistent marketing presence in the form of emails and websites and the benefits of determining a brand identity.You’ll also explore advanced Mailchimp features to optimize platform utilization using analytics, reporting, A/B and multivariate testing, the customer journey builder, and the Mailchimp e-commerce store. Toward the end, you’ll discover some important shopping, payment, and CRM integrations that can be connected to your Mailchimp platform for custom business needs. With this book, you’ll gain insights into real-world use cases to implement a marketing strategy to extend your existing work.By the end of this book, you’ll be well-equipped to implement Mailchimp marketing automation seamlessly into your business to grow your customer base and revenue.

CentOS High Availability. Leverage the power of high availability clusters on CentOS Linux, the enterprise-class, open source operating system

Mitja Resman, Jonathan Hobson

Learning Google Apps Script. Customize and automate Google Applications using Apps Script

Ramalingam Ganapathy

Google Apps Script is a cloud-based scripting language based on JavaScript to customize and automate Google applications. Apps Script makes it easy to create and publish add-ons in an online store for Google Sheets, Docs, and Forms.It serves as one single platform to build, code, and ultimately share your App on the Web store.This book begins by covering the basics of the Google application platform and goes on to empower you to automate most of the Google applications.You will learn the concepts of creating a menu, sending mails, building interactive web pages, and implementing all these techniques to develop an interactive Web page as a form to submit sheetsYou will be guided through all these tasks with plenty of screenshots and code snippets that will ensure your success in customizing and automating various Google applicationsThis guide is an invaluable tutorial for beginners who intend to develop the skills to automate and customize Google applications

Hands-On Microsoft Teams. A practical guide to enhancing enterprise collaboration with Microsoft Teams and Office 365

Joao Ferreira

Microsoft Teams is a platform for unified communication in modern workplaces. It not only enables effective communication, but also helps you manage your resources through its integration with various Microsoft Office 365 services. This book offers a comprehensive introduction to the platform, getting you up to speed in no time. Complete with hands-on tutorials, and projects, this easy-to-follow guide will teach you how to use Teams in the best possible way.Starting with the basic concepts that will help you collaborate on Teams, this book takes you through expert techniques for creating and managing teams. A dedicated section also features industry practices to help enhance collaboration in modern workplaces. In later chapters, you’ll explore Microsoft services such as SharePoint, PowerApps, Power Automate, and learn how they interact with Microsoft Teams. You’ll also get to grips with dealing with permissions and security issues in managing private and public teams and channels. Along the way, you’ll discover practical scenarios that will help you improve the collaboration in your organization and increase productivity by using Teams features.By the end of this book, you’ll have hands-on experience of using Microsoft Teams, along with the skills you need to improve the way people collaborate in your organization.

Elastix Unified Communications Server Cookbook. More than 140 real-life, hands-on recipes and tips to install, deploy, administer, and maintain any VoIP/Unified Communications solution based on Elastix

Gerardo Barajas Puente, Gerardo B Puente

Scala for Machine Learning. Leverage Scala and Machine Learning to construct and study systems that can learn from data

Patrick R. Nicolas

Ansible Playbook Essentials. Design automation blueprints to manage your multitier infrastructure

Gourav Shah, GOURAV JAWAHAR SHAH

Ansible Playbook Essentials will show you how to write a blueprint of your infrastructure, encompassing multitier applications using Ansible's playbooks. Beginning with basic concepts such as plays, tasks, handlers, inventory, and YAML Ain't Markup Language (YAML) syntax that Ansible uses, you'll understand how to organize your code into a modular structure. Building on this, you will study techniques to create data-driven playbooks with variables, templates, logical constructs, and encrypted data, which will further strengthen your application skills in Ansible. Adding to this, the book will also take you through advanced clustering concepts, such as discovering topology information about other nodes in the cluster and managing multiple environments with isolated configurations. As you approach the concluding chapters, you can expect to learn about orchestrating infrastructure and deploying applications in a coordinated manner.By the end of this book, you will be able to design solutions to your automation and orchestration problems using playbooks quickly and efficiently.

Edge Computing with Amazon Web Services. A practical guide to architecting secure edge cloud infrastructure with AWS

Sean Howard

The surge in connected edge devices has driven organizations to capitalize on the opportunities presented by the massive amounts of data generated by these devices. However, adapting to this landscape demands significant changes in application architectures.This book serves as your guide to edge computing fundamentals, shedding light on the constraints and risks inherent in selecting solutions within this domain. You’ll explore an extensive suite of edge computing services from AWS, gaining insights into when and how to use AWS Outposts, AWS Wavelength, AWS Local Zones, AWS Snow Family, and AWS IoT Greengrass. With detailed use cases, technical requirements, and architectural patterns, you’ll master the practical implementation of these services and see how they work in real life through step-by-step examples, using the AWS CLI and AWS Management Console. To conclude, you’ll delve into essential security and operational considerations to maximize the value delivered by AWS services.By the end of this book, you'll be ready to design powerful edge computing architectures and handle complex edge computing use cases across multiple AWS services.