Publisher: Packt Publishing
Founded in 2004 in Birmingham, UK, Packt's mission is to help the world put software to work in new ways, through the delivery of effective learning and information services to IT professionals. Working towards that vision, we have published over 6,500 books and videos so far, providing IT professionals with the actionable knowledge they need to get the job done - whether that's specific learning on an emerging technology or optimizing key skills in more established tools. As part of our mission, we have also awarded over $1,000,000 through our Open Source Project Royalty scheme, helping numerous projects become household names along the way.
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PHP 5 CMS Framework Development. For professional PHP developers, this is the perfect guide to web-oriented frameworks and content management systems. Covers all the critical design issues and programming techniques in an easy-to-follow style and structure

Martin Brampton

If you want an insight into the critical design issues and programming techniques required for a web oriented framework in PHP5, this book will be invaluable. Whether you want to build your own CMS style framework, want to understand how such frameworks are created, or simply want to review advanced PHP5 software development techniques, this book is for you.As a former development team leader on the renowned Mambo open-source content management system, author Martin Brampton offers unique insight and practical guidance into the problem of building an architecture for a web oriented framework or content management system, using the latest versions of popular web scripting language PHP.The scene-setting first chapter describes the evolution of PHP frameworks designed to support web sites by acting as content management systems. It reviews the critical and desirable features of such systems, followed by an overview of the technology and a review of the technical environment.Following chapters look at particular topics, with:‚Ģ A concise statement of the problem ‚Ģ Discussion of the important design issues and problems faced ‚Ģ Creation of the framework solutionAt every point, there is an emphasis on effectiveness, efficiency and security ‚Äì all vital attributes for sound web systems. By and large these are achieved through thoughtful design and careful implementation.Early chapters look at the best ways to handle some fundamental issues such as the automatic loading of code modules and interfaces to database systems. Digging deeper into the problems that are driven by web requirements, following chapters go deeply into session handling, caches, and access control.New for this edition is a chapter discussing the transformation of URLs to turn ugly query strings into readable strings that are believed to be more ‚Äúsearch engine friendly‚Äù and are certainly more user friendly. This topic is then extended into a review of ways to handle ‚Äúfriendly‚Äù URLs without going through query strings, and how to build RESTful interfaces.The final chapter discusses the key issues that affect a wide range of specific content handlers and explores a practical example in detail.

4194
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Data Science for Marketing Analytics. A practical guide to forming a killer marketing strategy through data analysis with Python - Second Edition

Mirza Rahim Baig, Gururajan Govindan, Vishwesh Ravi Shrimali

Unleash the power of data to reach your marketing goals with this practical guide to data science for business.This book will help you get started on your journey to becoming a master of marketing analytics with Python. You'll work with relevant datasets and build your practical skills by tackling engaging exercises and activities that simulate real-world market analysis projects.You'll learn to think like a data scientist, build your problem-solving skills, and discover how to look at data in new ways to deliver business insights and make intelligent data-driven decisions.As well as learning how to clean, explore, and visualize data, you'll implement machine learning algorithms and build models to make predictions. As you work through the book, you'll use Python tools to analyze sales, visualize advertising data, predict revenue, address customer churn, and implement customer segmentation to understand behavior.By the end of this book, you'll have the knowledge, skills, and confidence to implement data science and machine learning techniques to better understand your marketing data and improve your decision-making.

4195
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Instant Citrix XenApp. A short guide for administrators to get the most out of the Citrix XenApp 6.5 server farm

Andrew Mallett

Citrix XenApp is the market leader in application hosting and virtualization delivery, allowing users from different platforms such as Windows, Mac, Linux, and mobile devices to connect to their business applications. Using XenApp, you can deploy secure applications quickly to thousands of users. This book takes you through the deployment of your server farm. With the infrastructure in place, you can publish applications to users and manage load balancing within the server farm.Instant Citrix XenApp 6.5 is written to be a quick and effective guide to deploy your Citrix-based remote desktop server farm.You begin by laying out the resources required, such as the Licensing Server, the Web Interface Server, and the XenApp Server. You will then learn their purpose and move onto installing them in their logical order. Next, you can customize the web interface to brand it with your corporate identity. It won't be long before you have already published an application and resources for users and testing gets underway in earnest.

4196
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SDL Game Development. If you're good with C++ and object oriented programming, this book utilizes your skills to create 2D games using the Simple DirectMedia Layer API. Practical tutorials include the development of two wickedly good games

Shaun Mitchell

SDL 2.0 is the latest release of the popular Simple DirectMedia Layer API, which is designed to make life easier for C++ developers, allowing you simple low-level access to various multiplatform audio, graphics, and input devices.SDL Game Development guides you through creating your first 2D game using SDL and C++. It takes a clear and practical approach to SDL game development, ensuring that the focus remains on creating awesome games.Starting with the installation and setup of SDL, you will quickly become familiar with useful SDL features, covering sprites, state management, and OOP, leading to a reusable framework that is extendable for your own games. SDL Game Development culminates in the development of two exciting action games that utilize the created framework along with tips to improve the framework.

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4199
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Tableau Certified Data Analyst Certification Guide. Ace the Tableau Data Analyst certification exam with expert guidance and practice material

Harry Cooney, Daisy Jones

The Tableau Certified Data Analyst certification validates the essential skills needed to explore, analyze, and present data, propelling your career in data analytics. Whether you're a seasoned Tableau user or just starting out, this comprehensive resource is your roadmap to mastering Tableau and achieving certification success.The book begins by exploring the fundamentals of data analysis, from connecting to various data sources to transforming and cleaning data for meaningful insights. With practical exercises and realistic mock exams, you'll gain hands-on experience that reinforces your understanding of Tableau concepts and prepares you for the challenges of the certification exam.As you progress, expert guidance and clear explanations make it easy to navigate complex topics as each chapter builds upon the last, providing a seamless learning experience—from creating impactful visualizations to managing content on Tableau Cloud.Written by a team of experts, this Tableau book not only helps you pass the certification exam but also equips you with the skills and confidence needed to excel in your career. It is an indispensable resource for unlocking the full potential of Tableau.

4200
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