Data Analytics for Marketing. A practical guide to analyzing marketing data using Python

Guilherme Diaz-Bérrio

Most marketing professionals are familiar with various sources of customer data that promise insights for success. There are extensive sources of data, from customer surveys to digital marketing data. Moreover, there is an increasing variety of tools and techniques to shape data, from small to big data. However, having the right knowledge and understanding the context of how to use data and tools is crucial.In this book, you’ll learn how to give context to your data and turn it into useful information. You’ll understand how and where to use a tool or dataset for a specific question, exploring the what and why questions to provide real value to your stakeholders. Using Python, this book will delve into the basics of analytics and causal inference. Then, you’ll focus on visualization and presentation, followed by understanding guidelines on how to present and condense large amounts of information into KPIs. After learning how to plan ahead and forecast, you’ll delve into customer analytics and insights. Finally, you’ll measure the effectiveness of your marketing efforts and derive insights for data-driven decision-making.By the end of this book, you’ll understand the tools you need to use on specific datasets to provide context and shape your data, as well as to gain information to boost your marketing efforts.

Mastering Gephi Network Visualization. Produce advanced network graphs in Gephi and gain valuable insights into your network datasets

Kenneth Michael Cherven, Mohammed Magdy

Web Development Career Master Plan. Learn what it means to be a web developer and launch your journey toward a career in the industry

Frank W. Zammetti

The world of web development can seem daunting when you’re a beginner and don’t know where to get started. If you’re passionate about web development and want to learn the art of creating captivating websites, then this book is for you.Web Development Career Master Plan will take you on a learning journey, starting from the foundations and progressing through advanced concepts and career development strategies. You'll learn the core pillars of web development, including HTML, CSS, and JavaScript. As you go deeper, you'll explore the landscape of frameworks, libraries, and toolkits. This book also provides valuable insights into containerization, version control, Linux, and IDEs. Additionally, you’ll find expert advice on interview tactics and career growth strategies to secure your first job in web development. But the journey doesn’t end there. While you navigate the twists and turns of web development, you’ll also get a glimpse of what it means to be a web developer, the day-to-day aspects of the job, and the technologies you'll be working with.By the end of this web development book, you'll be well-equipped with the knowledge and tools you need to kick-start your journey and succeed in this dynamic field.

PostgreSQL 14 Administration Cookbook. Over 175 proven recipes for database administrators to manage enterprise databases effectively

Simon Riggs, Gianni Ciolli

PostgreSQL is a powerful, open-source database management system with an enviable reputation for high performance and stability. With many new features in its arsenal, PostgreSQL 14 allows you to scale up your PostgreSQL infrastructure. With this book, you'll take a step-by-step, recipe-based approach to effective PostgreSQL administration.This book will get you up and running with all the latest features of PostgreSQL 14 while helping you explore the entire database ecosystem. You’ll learn how to tackle a variety of problems and pain points you may face as a database administrator such as creating tables, managing views, improving performance, and securing your database. As you make progress, the book will draw attention to important topics such as monitoring roles, validating backups, regular maintenance, and recovery of your PostgreSQL 14 database. This will help you understand roles, ensuring high availability, concurrency, and replication. Along with updated recipes, this book touches upon important areas like using generated columns, TOAST compression, PostgreSQL on the cloud, and much more.By the end of this PostgreSQL book, you’ll have gained the knowledge you need to manage your PostgreSQL 14 database efficiently, both in the cloud and on-premise.

Red Hat Enterprise Linux 8 Administration. Master Linux administration skills and prepare for the RHCSA certification exam

Miguel Pérez Colino, Pablo Iranzo Gómez, Scott McCarty

Whether in infrastructure or development, as a DevOps or site reliability engineer, Linux skills are now more relevant than ever for any IT job, forming the foundation of understanding the most basic layer of your architecture. With Red Hat Enterprise Linux (RHEL) becoming the most popular choice for enterprises worldwide, achieving the Red Hat Certified System Administrator (RHCSA) certification will validate your Linux skills to install, configure, and troubleshoot applications and services on RHEL systems. Complete with easy-to-follow tutorial-style content, self-assessment questions, tips, best practices, and practical exercises with detailed solutions, this book covers essential RHEL commands, user and group management, software management, networking fundamentals, and much more. You'll start by learning how to create an RHEL 8 virtual machine and get to grips with essential Linux commands. You'll then understand how to manage users and groups on an RHEL 8 system, install software packages, and configure your network interfaces and firewall. As you advance, the book will help you explore disk partitioning, LVM configuration, Stratis volumes, disk compression with VDO, and container management with Podman, Buildah, and Skopeo. By the end of this book, you'll have covered everything included in the RHCSA EX200 certification and be able to use this book as a handy, on-the-job desktop reference guide. This book and its contents are solely the work of Miguel Pérez Colino, Pablo Iranzo Gómez, and Scott McCarty. The content does not reflect the views of their employer (Red Hat Inc.). This work has no connection to Red Hat, Inc. and is not endorsed or supported by Red Hat, Inc.

Incident Response Techniques for Ransomware Attacks. Understand modern ransomware attacks and build an incident response strategy to work through them

Oleg Skulkin

Ransomware attacks have become the strongest and most persistent threat for many companies around the globe. Building an effective incident response plan to prevent a ransomware attack is crucial and may help you avoid heavy losses. Incident Response Techniques for Ransomware Attacks is designed to help you do just that.This book starts by discussing the history of ransomware, showing you how the threat landscape has changed over the years, while also covering the process of incident response in detail. You’ll then learn how to collect and produce ransomware-related cyber threat intelligence and look at threat actor tactics, techniques, and procedures. Next, the book focuses on various forensic artifacts in order to reconstruct each stage of a human-operated ransomware attack life cycle. In the concluding chapters, you’ll get to grips with various kill chains and discover a new one: the Unified Ransomware Kill Chain.By the end of this ransomware book, you’ll be equipped with the skills you need to build an incident response strategy for all ransomware attacks.

Learning Java by Building Android Games. Extend your game development skills while learning Java – follow this book and learn Java for Android to enter the world of Android games development with greater confidence

John Horton

Power Up Your PowToon Studio Project. The ultimate PowToon project guide – get hints, tips, and ideas to turbocharge your PowToon Studio project

Bruce Graham