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Social Media for Wordpress: Build Communities, Engage Members and Promote Your Site. A quicker way to build communities, engage members, and promote your site with this book and

Michael Kuhlmann

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Fast paced, quick to read, impossible to put down, this book is a complete plan for social engagement on the web. You’ve heard plenty of social media success stories. You know your WordPress site inside and out, but you want help. Stop right now and pick up a copy of this book.

Social Media for WordPress
- Table of Contents
- Social Media for WordPress
- Credits
- Foreword
- About the Author
- About the Reviewers
- www.PacktPub.com
  - Support files, eBooks, discount offers and more
    - Why Subscribe?
    - Free Access for Packt account holders
- Preface
  - What this book covers
  - What you need for this book
  - Who this book is for
  - Conventions
  - Time for actionheading
    - What just happened?
    - Pop quizheading
    - Have a go heroheading
  - Reader feedback
  - Customer support
    - Downloading the example code for this book
    - Errata
    - Piracy
    - Questions
- 1. Share it the Easy Way
  - Before you read this book
  - A brief overview of social media
    - Social media is the new Web 2.0
    - Going social does not mean going viral
  - The WordPress advantage
    - Doing more with core functions
  - The karma of pingbacks and comments
  - Food for thought: RSS feed basics
  - Time for actionbuilding an automated newsletter with a keyword-based RSS feed
    - Part 1creating a subscriber signup form
    - Part 2creating a keyword-specific RSS feed
    - Part 3creating an automated newsletter campaign
    - What just happened?
    - Utilizing MailChimp and Yahoo! Pipes
    - Partnering and building sponsorship opportunities
    - Exploring more applications to this tutorial
    - Pop quizunderstanding key terms and key concepts
    - Have a go hero
  - Summary
- 2. Building the Social Network: BuddyPress and WP Symposium
  - Before you enable the social layer
    - Take a measured approach to your feature rollout
    - Make your passion your niche market
    - Set aside time
    - Top 10 plugins to supplement your BuddyPress site
  - Activating BuddyPress plugins
    - What just happened?
    - The Default BuddyPress theme
    - The Facebook connection
    - Prepare for a work in progress
  - Easing your users into BuddyPress
  - Time for actionhow to convert site visitors to site members
    - Part 1connecting your WordPress site with Facebook
    - Part 2greeting your new visitors with a warm welcome
    - Part 3providing your new site visitor with incentives
    - What just happened?
    - Use your own voice
    - Dont overwhelm your new site members
    - Profiling your site members
    - Pop quizaudience engagement
  - Gamification: The art of user-generated content
  - Time for actionhow to get your users to create original content for you
    - Part 1create a post content form with ratings
  - Time for actionhow to enable users to share your content
    - Part 2simplifying the process of sharing user reviews
    - What just happened?
    - Why post reviews and ratings matter
  - BuddyPress versus WP Symposium
    - The issue with privacy
    - Single and multiple developers
    - What can I build with WPS?
    - Have a go hero
  - Summary
- 3. Community Forums for the Masses
  - Comments versus forums
    - When to use comments
    - When to use forums
    - When to use support forums
    - Watching out for common pitfalls
  - Time for actionhow to automatically display selective forum posts in Twitter
    - Part 1setting up groups and forums for BuddyPress
    - Part 2creating tweets through forum content
    - Part 3automating and customizing tweets with WordPress
    - (Optional) Part 4automatically deleting duplicate Twitter content
    - What just happened?
    - Keep your tweets conversational
    - Benefits of automating processes
    - Pop quizforum fun
  - WP Symposium Forums and Simple:Press
    - WP Symposium forums
  - Summary
- 4. VIP Memberships
  - Three important facets of membership sites
    - Customer value proposition
    - Timing
  - Time for actionhow to open limited membership registrations and reward users
    - Part 1setting up member-accessible content
    - Part 2adding a countdown to your members options page
    - Part 3rewarding your site members
    - What just happened?
    - S2 Member and CubePoints
    - Another foray into gamification
    - Pop quizin the VIP
    - Have a go hero
  - Summary
- 5. Keeping Up with the Stats
  - Understanding key terminology
    - Pageviews versus hits
    - Absolute unique visitors versus unique pageviews
    - Bounce rates and conversion rates
  - Creating a Google Analytics account and tracking your site
  - Time for actionthe quick guide to implementing analytics for your site
    - What just happened?
  - Time for actiontracking a tweet to your site through Google Analytics
    - What just happened?
    - Reporting data with Google Analytics, bitly and Twitter
    - The gold mine of campaign tracking
    - Pop quizthe quick guide to analytics
  - Reviewing and reporting analytics
    - Comparing traffic from one week to another week
  - Time for actionthe quick guide to reading analytics
    - What just happened?
    - Analysing your site data one week at a time
  - Summary
- 6. Managing your Site
  - Damage controlkey aspects of maintenance
    - When to use a dedicated server
    - When to upgrade WordPress and your plugins
    - How to manage your site users
  - Time for actionhow to create automated daily backups for your site
    - What just happened?
    - Advantages of using Dropbox
    - Anticipating downtime
    - The upsell during downtime
    - Pop quizWordPress maintenance
  - Getting organized and managing time
    - Top ten free plugins to help you run your site efficiently
  - Lowering the barrier of writing
  - Time for actionhow to write and automatically publish posts through e-mail
    - What just happened?
    - Posting through Posterous
    - Have a go hero
  - Summary
- 7. Beyond the Plugins Towards True Engagement
  - Engaging site visitors
    - Acknowledge
    - Reciprocate
    - Personalize
    - Promote
    - Repeat
  - Time for actionhow to automatically tweet custom content
    - Part 1Creating custom Google Alerts
    - Part 2Automatically formatting your content for Twitter
    - Part 3Automatically tweeting your content
    - What just happened?
    - Google Alerts and Yahoo! Pipes
    - Using automated tweets to supplement original tweets
    - Pop quizsocial media artillery
  - Design speaks
    - The essence of typography
    - Mobile designushering in a new standard
    - Beyond the Web
  - Time for actionhow to create a vector-based QR code for print production
  - QR codes and online promotions
    - QR Codes and Microsoft tag
    - The right format for the right job
    - Have a go hero
  - Summary
- A. Further Reading
  - Chapter 1Share it the Easy Way
  - Chapter 2Building the Social Network: BuddyPress and WP Symposium
  - Chapter 3Community Forums for the Masses
  - Chapter 4VIP Memberships
  - Chapter 5Keeping Up with the Stats
  - Chapter 6Managing your Site
  - Chapter 7Beyond the Plugins Towards True Engagement
- Index

Tytuł:Social Media for Wordpress: Build Communities, Engage Members and Promote Your Site. A quicker way to build communities, engage members, and promote your site with this book and
Autor:Michael Kuhlmann
Tytuł oryginału:Social Media for Wordpress: Build Communities, Engage Members and Promote Your Site. A quicker way to build communities, engage members, and promote your site with this book and ebook
ISBN:9781847199812, 9781847199812
Data wydania:2012-04-23
Format:Ebook - EPUB
Identyfikator pozycji: e_3c9y
Wydawca: Packt Publishing