Social Media for Wordpress: Build Communities, Engage Members and Promote Your Site. A quicker way to build communities, engage members, and promote your site with this book and - Eлектронна книга - Michael Kuhlmann - Cучасна освітня платформа

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Social Media for Wordpress: Build Communities, Engage Members and Promote Your Site. A quicker way to build communities, engage members, and promote your site with this book and

Michael Kuhlmann

Eлектронна книга

Social Media for WordPress
- Table of Contents
- Social Media for WordPress
- Credits
- Foreword
- About the Author
- About the Reviewers
- www.PacktPub.com
  - Support files, eBooks, discount offers and more
    - Why Subscribe?
    - Free Access for Packt account holders
- Preface
  - What this book covers
  - What you need for this book
  - Who this book is for
  - Conventions
  - Time for actionheading
    - What just happened?
    - Pop quizheading
    - Have a go heroheading
  - Reader feedback
  - Customer support
    - Downloading the example code for this book
    - Errata
    - Piracy
    - Questions
- 1. Share it the Easy Way
  - Before you read this book
  - A brief overview of social media
    - Social media is the new Web 2.0
    - Going social does not mean going viral
  - The WordPress advantage
    - Doing more with core functions
  - The karma of pingbacks and comments
  - Food for thought: RSS feed basics
  - Time for actionbuilding an automated newsletter with a keyword-based RSS feed
    - Part 1creating a subscriber signup form
    - Part 2creating a keyword-specific RSS feed
    - Part 3creating an automated newsletter campaign
    - What just happened?
    - Utilizing MailChimp and Yahoo! Pipes
    - Partnering and building sponsorship opportunities
    - Exploring more applications to this tutorial
    - Pop quizunderstanding key terms and key concepts
    - Have a go hero
  - Summary
- 2. Building the Social Network: BuddyPress and WP Symposium
  - Before you enable the social layer
    - Take a measured approach to your feature rollout
    - Make your passion your niche market
    - Set aside time
    - Top 10 plugins to supplement your BuddyPress site
  - Activating BuddyPress plugins
    - What just happened?
    - The Default BuddyPress theme
    - The Facebook connection
    - Prepare for a work in progress
  - Easing your users into BuddyPress
  - Time for actionhow to convert site visitors to site members
    - Part 1connecting your WordPress site with Facebook
    - Part 2greeting your new visitors with a warm welcome
    - Part 3providing your new site visitor with incentives
    - What just happened?
    - Use your own voice
    - Dont overwhelm your new site members
    - Profiling your site members
    - Pop quizaudience engagement
  - Gamification: The art of user-generated content
  - Time for actionhow to get your users to create original content for you
    - Part 1create a post content form with ratings
  - Time for actionhow to enable users to share your content
    - Part 2simplifying the process of sharing user reviews
    - What just happened?
    - Why post reviews and ratings matter
  - BuddyPress versus WP Symposium
    - The issue with privacy
    - Single and multiple developers
    - What can I build with WPS?
    - Have a go hero
  - Summary
- 3. Community Forums for the Masses
  - Comments versus forums
    - When to use comments
    - When to use forums
    - When to use support forums
    - Watching out for common pitfalls
  - Time for actionhow to automatically display selective forum posts in Twitter
    - Part 1setting up groups and forums for BuddyPress
    - Part 2creating tweets through forum content
    - Part 3automating and customizing tweets with WordPress
    - (Optional) Part 4automatically deleting duplicate Twitter content
    - What just happened?
    - Keep your tweets conversational
    - Benefits of automating processes
    - Pop quizforum fun
  - WP Symposium Forums and Simple:Press
    - WP Symposium forums
  - Summary
- 4. VIP Memberships
  - Three important facets of membership sites
    - Customer value proposition
    - Timing
  - Time for actionhow to open limited membership registrations and reward users
    - Part 1setting up member-accessible content
    - Part 2adding a countdown to your members options page
    - Part 3rewarding your site members
    - What just happened?
    - S2 Member and CubePoints
    - Another foray into gamification
    - Pop quizin the VIP
    - Have a go hero
  - Summary
- 5. Keeping Up with the Stats
  - Understanding key terminology
    - Pageviews versus hits
    - Absolute unique visitors versus unique pageviews
    - Bounce rates and conversion rates
  - Creating a Google Analytics account and tracking your site
  - Time for actionthe quick guide to implementing analytics for your site
    - What just happened?
  - Time for actiontracking a tweet to your site through Google Analytics
    - What just happened?
    - Reporting data with Google Analytics, bitly and Twitter
    - The gold mine of campaign tracking
    - Pop quizthe quick guide to analytics
  - Reviewing and reporting analytics
    - Comparing traffic from one week to another week
  - Time for actionthe quick guide to reading analytics
    - What just happened?
    - Analysing your site data one week at a time
  - Summary
- 6. Managing your Site
  - Damage controlkey aspects of maintenance
    - When to use a dedicated server
    - When to upgrade WordPress and your plugins
    - How to manage your site users
  - Time for actionhow to create automated daily backups for your site
    - What just happened?
    - Advantages of using Dropbox
    - Anticipating downtime
    - The upsell during downtime
    - Pop quizWordPress maintenance
  - Getting organized and managing time
    - Top ten free plugins to help you run your site efficiently
  - Lowering the barrier of writing
  - Time for actionhow to write and automatically publish posts through e-mail
    - What just happened?
    - Posting through Posterous
    - Have a go hero
  - Summary
- 7. Beyond the Plugins Towards True Engagement
  - Engaging site visitors
    - Acknowledge
    - Reciprocate
    - Personalize
    - Promote
    - Repeat
  - Time for actionhow to automatically tweet custom content
    - Part 1Creating custom Google Alerts
    - Part 2Automatically formatting your content for Twitter
    - Part 3Automatically tweeting your content
    - What just happened?
    - Google Alerts and Yahoo! Pipes
    - Using automated tweets to supplement original tweets
    - Pop quizsocial media artillery
  - Design speaks
    - The essence of typography
    - Mobile designushering in a new standard
    - Beyond the Web
  - Time for actionhow to create a vector-based QR code for print production
  - QR codes and online promotions
    - QR Codes and Microsoft tag
    - The right format for the right job
    - Have a go hero
  - Summary
- A. Further Reading
  - Chapter 1Share it the Easy Way
  - Chapter 2Building the Social Network: BuddyPress and WP Symposium
  - Chapter 3Community Forums for the Masses
  - Chapter 4VIP Memberships
  - Chapter 5Keeping Up with the Stats
  - Chapter 6Managing your Site
  - Chapter 7Beyond the Plugins Towards True Engagement
- Index

Назва: Social Media for Wordpress: Build Communities, Engage Members and Promote Your Site. A quicker way to build communities, engage members, and promote your site with this book and
Автор: Michael Kuhlmann
Оригінальна назва: Social Media for Wordpress: Build Communities, Engage Members and Promote Your Site. A quicker way to build communities, engage members, and promote your site with this book and ebook
ISBN: 9781847199812, 9781847199812
Дата видання: 2012-04-23
Формат: Eлектронна книга
Ідентифікатор видання: e_3c9y
Видавець: Packt Publishing

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