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Social Media for Wordpress: Build Communities, Engage Members and Promote Your Site. A quicker way to build communities, engage members, and promote your site with this book and

Social Media for Wordpress: Build Communities, Engage Members and Promote Your Site. A quicker way to build communities, engage members, and promote your site with this book and

Michael Kuhlmann

Ebook
  • Social Media for WordPress
    • Table of Contents
    • Social Media for WordPress
    • Credits
    • Foreword
    • About the Author
    • About the Reviewers
    • www.PacktPub.com
      • Support files, eBooks, discount offers and more
        • Why Subscribe?
        • Free Access for Packt account holders
    • Preface
      • What this book covers
      • What you need for this book
      • Who this book is for
      • Conventions
      • Time for actionheading
        • What just happened?
        • Pop quizheading
        • Have a go heroheading
      • Reader feedback
      • Customer support
        • Downloading the example code for this book
        • Errata
        • Piracy
        • Questions
    • 1. Share it the Easy Way
      • Before you read this book
      • A brief overview of social media
        • Social media is the new Web 2.0
        • Going social does not mean going viral
      • The WordPress advantage
        • Doing more with core functions
      • The karma of pingbacks and comments
      • Food for thought: RSS feed basics
      • Time for actionbuilding an automated newsletter with a keyword-based RSS feed
        • Part 1creating a subscriber signup form
        • Part 2creating a keyword-specific RSS feed
        • Part 3creating an automated newsletter campaign
        • What just happened?
        • Utilizing MailChimp and Yahoo! Pipes
        • Partnering and building sponsorship opportunities
        • Exploring more applications to this tutorial
        • Pop quizunderstanding key terms and key concepts
        • Have a go hero
      • Summary
    • 2. Building the Social Network: BuddyPress and WP Symposium
      • Before you enable the social layer
        • Take a measured approach to your feature rollout
        • Make your passion your niche market
        • Set aside time
        • Top 10 plugins to supplement your BuddyPress site
      • Activating BuddyPress plugins
        • What just happened?
        • The Default BuddyPress theme
        • The Facebook connection
        • Prepare for a work in progress
      • Easing your users into BuddyPress
      • Time for actionhow to convert site visitors to site members
        • Part 1connecting your WordPress site with Facebook
        • Part 2greeting your new visitors with a warm welcome
        • Part 3providing your new site visitor with incentives
        • What just happened?
        • Use your own voice
        • Dont overwhelm your new site members
        • Profiling your site members
        • Pop quizaudience engagement
      • Gamification: The art of user-generated content
      • Time for actionhow to get your users to create original content for you
        • Part 1create a post content form with ratings
      • Time for actionhow to enable users to share your content
        • Part 2simplifying the process of sharing user reviews
        • What just happened?
        • Why post reviews and ratings matter
      • BuddyPress versus WP Symposium
        • The issue with privacy
        • Single and multiple developers
        • What can I build with WPS?
        • Have a go hero
      • Summary
    • 3. Community Forums for the Masses
      • Comments versus forums
        • When to use comments
        • When to use forums
        • When to use support forums
        • Watching out for common pitfalls
      • Time for actionhow to automatically display selective forum posts in Twitter
        • Part 1setting up groups and forums for BuddyPress
        • Part 2creating tweets through forum content
        • Part 3automating and customizing tweets with WordPress
        • (Optional) Part 4automatically deleting duplicate Twitter content
        • What just happened?
        • Keep your tweets conversational
        • Benefits of automating processes
        • Pop quizforum fun
      • WP Symposium Forums and Simple:Press
        • WP Symposium forums
      • Summary
    • 4. VIP Memberships
      • Three important facets of membership sites
        • Customer value proposition
        • Timing
      • Time for actionhow to open limited membership registrations and reward users
        • Part 1setting up member-accessible content
        • Part 2adding a countdown to your members options page
        • Part 3rewarding your site members
        • What just happened?
        • S2 Member and CubePoints
        • Another foray into gamification
        • Pop quizin the VIP
        • Have a go hero
      • Summary
    • 5. Keeping Up with the Stats
      • Understanding key terminology
        • Pageviews versus hits
        • Absolute unique visitors versus unique pageviews
        • Bounce rates and conversion rates
      • Creating a Google Analytics account and tracking your site
      • Time for actionthe quick guide to implementing analytics for your site
        • What just happened?
      • Time for actiontracking a tweet to your site through Google Analytics
        • What just happened?
        • Reporting data with Google Analytics, bitly and Twitter
        • The gold mine of campaign tracking
        • Pop quizthe quick guide to analytics
      • Reviewing and reporting analytics
        • Comparing traffic from one week to another week
      • Time for actionthe quick guide to reading analytics
        • What just happened?
        • Analysing your site data one week at a time
      • Summary
    • 6. Managing your Site
      • Damage controlkey aspects of maintenance
        • When to use a dedicated server
        • When to upgrade WordPress and your plugins
        • How to manage your site users
      • Time for actionhow to create automated daily backups for your site
        • What just happened?
        • Advantages of using Dropbox
        • Anticipating downtime
        • The upsell during downtime
        • Pop quizWordPress maintenance
      • Getting organized and managing time
        • Top ten free plugins to help you run your site efficiently
      • Lowering the barrier of writing
      • Time for actionhow to write and automatically publish posts through e-mail
        • What just happened?
        • Posting through Posterous
        • Have a go hero
      • Summary
    • 7. Beyond the Plugins Towards True Engagement
      • Engaging site visitors
        • Acknowledge
        • Reciprocate
        • Personalize
        • Promote
        • Repeat
      • Time for actionhow to automatically tweet custom content
        • Part 1Creating custom Google Alerts
        • Part 2Automatically formatting your content for Twitter
        • Part 3Automatically tweeting your content
        • What just happened?
        • Google Alerts and Yahoo! Pipes
        • Using automated tweets to supplement original tweets
        • Pop quizsocial media artillery
      • Design speaks
        • The essence of typography
        • Mobile designushering in a new standard
        • Beyond the Web
      • Time for actionhow to create a vector-based QR code for print production
      • QR codes and online promotions
        • QR Codes and Microsoft tag
        • The right format for the right job
        • Have a go hero
      • Summary
    • A. Further Reading
      • Chapter 1Share it the Easy Way
      • Chapter 2Building the Social Network: BuddyPress and WP Symposium
      • Chapter 3Community Forums for the Masses
      • Chapter 4VIP Memberships
      • Chapter 5Keeping Up with the Stats
      • Chapter 6Managing your Site
      • Chapter 7Beyond the Plugins Towards True Engagement
    • Index
  • Tytuł: Social Media for Wordpress: Build Communities, Engage Members and Promote Your Site. A quicker way to build communities, engage members, and promote your site with this book and
  • Autor: Michael Kuhlmann
  • Tytuł oryginału: Social Media for Wordpress: Build Communities, Engage Members and Promote Your Site. A quicker way to build communities, engage members, and promote your site with this book and ebook
  • ISBN: 9781847199812, 9781847199812
  • Data wydania: 2012-04-23
  • Format: Ebook
  • Identyfikator pozycji: e_3c9y
  • Wydawca: Packt Publishing