Barbara Hoff. Królowa kreatywności - Ebook - Joanna Dobkowska-Kubacka, Aneta Pawłowska - Modern learning platform - BIBLIO ebookpoint

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Barbara Hoff. Królowa kreatywności

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Barbara Hoff. Królowa kreatywności

Barbara Hoff. Królowa kreatywności

Joanna Dobkowska-Kubacka, Aneta Pawłowska

Ebook

Barbara Hoff - legenda polskiej mody, twórczyni marki Hoffland. Projektowała nowoczesną i funkcjonalną odzież, która w PRL odbierana była przez społeczeństwo jako upragniony powiew Zachodu. Spektakularne powodzenie kolekcji Hoff to jeden z najciekawszych fenomenów społecznych lat 70. i 80. XX wieku. Prezentowana książka zaprasza do fascynującej podróży w czasie, odkrywania na nowo epoki, w której modę próbowała kształtować ideologia, choć zdecydowanie większy wpływ wywierały na nią braki i niedobory wynikające z socjalistycznej gospodarki. Barbara Hoff podjęła się wyzwania i rozpoczęła bój na wielu frontach. Zaoferowała Polakom ubrania zgodne z najnowszymi tendencjami mody zachodniej, z pełną świadomością, że tworzy modę, na którą czekały miliony ludzi w PRL.

WSTĘP. Moda niepoprawna politycznie 7

PANNA Z DOBREGO DOMU. Rodzina, dzieciństwo, wczesna młodość, małżeństwo z Tyrmandem 39

Nowa rzeczywistość 49

Historia sztuki zamiast prawa 54

Czy te skarpetki były czerwone 57

Miłość pod czujnym okiem ubecji 70

Tragedia 77

Pożegnania 80

JAK ZOSTAĆ DYKTATORKĄ. Hoff w „Przekroju” 87

Fenomen „Przekroju” 90

Duet doskonały 96

Solo 110

Wychowawczyni 126

Wyrocznia 131

Patronka zaradności 135

Reporterka 139

Ale to nie wszystko 141

IMPERIUM HOFF. Wzlot. Apogeum. Zmierzch 145

Na skróty 147

Walka w czynie społecznym 171

Tajemnica sukcesu 174

Hity Hofflandu 185

Reklama dźwignią handlu 188

Zmierzch Hofflandu 192

To już jest koniec 207

ZAKOŃCZENIE. „Nie gadajmy już o modzie” 211

BIBLIOGRAFIA 221

SPIS ILUSTRACJI 231

Title: Barbara Hoff. Królowa kreatywności
Author: Joanna Dobkowska-Kubacka, Aneta Pawłowska
ISBN: 978-83-8331-411-2, 9788383314112
Date of issue: 2024-04-15
Format: Ebook
Item ID: e_3w23
Publisher: Wydawnictwo Uniwersytetu Łódzkiego