Conducting a Telephone Interview. Master the art of conducting a telephone interview to make the most effective hiring decisions

Vaibhav Gupta

Contemporary Challenges towards Management III

red. Joachim Foltys, Ľubica Lesáková, Maria Uramova, Anna Wziątek-Staśko

Monografia Contemporary Challenges towards Management III jest zbiorem interesujących prac naukowych poświęconych współczesnemu zarządzaniu widzianemu w różnych aspektach, przy istniejącym turbulentnym otoczeniu – pogłębionym przez obecny kryzys gospodarczy. Zachodzące w tych warunkach w sposób ciągły zmiany, stanowią coraz to nowe wyzwania dla procesów zarządzania – zarówno w skali gospodarki narodowej, jak i każdej organizacji. Szczególnym atutem monografii jest podjęcie przez autorów prac szerokiej, wieloaspektowej dyskusji na temat różnych problemów współczesnego świata biznesu. Wiodące miejsce w rozważaniach zajęły problemy wielokulturowości, kapitału intelektualnego oraz nowych koncepcji zarządzania, zaprezentowane przez międzynarodowe grono autorów – przedstawicieli zarówno teorii, jak i praktyki zarządzania.

Corporate Governance in the Banking Sector

Piotr Urbanek

 The scientific editor and co-authors of this book have undertaken a very ambitious and difficult task. It is not easy to examine developments in the banking and financial sectors from the holistic perspective, which combines the approach of institutional and law economics. The co-authors of the book have undertaken this task in a highly commendable manner. The result is an excellent monograph, the contents of which constitute a very important voice in the debate on regulation of the banking sector and corporate governance. The advantage of the book is that it was prepared in English, which is an important factor in promoting the works of the co-authors abroad. The book makes for thought-provoking, useful reading, both for researchers and students of economics, as well as lawyers dealing with regulations in the financial sector, policy-makers, and journalists. The book that we would like to recommend to you refers to current developments observed in both the Polish and global economy. It is one of the first titles on the Polish market dedicated to assessment of the role of mechanisms of corporate governance in the banking sector.

Corporate governance w sektorze bankowym. Lekcje z upadku banku Lehman Brothers

Emilia Klepczarek

Prezentowana książka jest pierwszą tego typu publikacją na polskim rynku wydawniczym, która zawiera kompleksową analizę roli corporate governance w sektorze finansowym i pokazuje, w jaki sposób nieefektywność nadzoru korporacyjnego stała się przyczyną kryzysu w sektorze bankowym na przykładzie Lehman Brothers. Studium przypadku dotyczące właśnie tego banku inwestycyjnego pozwoliło na sformułowanie ważnych wniosków, które wskazują na źródła kryzysu finansowego zarówno w skali makroekonomicznej, jak i w skali pojedynczego podmiotu gospodarczego. 

Corporate wellness w organizacji. Uwarunkowania, model wymiarów działań, możliwości rozwoju

Marzena Syper-Jędrzejak

Corporate wellness to zarówno filozofia zarządzania, jak i zbiór konkretnych instrumentów wspierających dobrostan pracowników w przedsiębiorstwie. Podejście to zyskuje w ostatnich latach na popularności, zwłaszcza w kontekście warunków rynku pracownika oraz konieczności zabiegania o pozyskanie i zatrzymanie wykwalifikowanych zasobów ludzkich w firmie. Dotyczy ono nie tylko korporacji komercyjnych, lecz także instytucji publicznych. Monografia powstała na podstawie studiów literaturowych i badań przeprowadzonych przez autorkę w wybranym uniwersytecie publicznym. Jest próbą odpowiedzi na pytanie, z jakich elementów powinny składać się działania corporate wellness, aby kompleksowo odpowiadać na potrzeby pracowników oraz jak je wprowadzać i integrować ze sobą w spójny program. Omówiono funkcjonowanie modelu wymiarów wellness w badanej organizacji, a także w jaki sposób poszczególne elementy oferty wellness są wykorzystywane i oceniane przez pracowników. W publikacji zaprezentowano ponadto interesujące rozwiązania z zakresu corporate wellness, które mogą być stosowane w przedsiębiorstwach różnego typu.

Cost Management in Business Activity

Karolina Rybicka

The aim of the work is to present – based on literature studies – definitions and issues connected with cost accounting and indication of key instruments of cost management in modern enterprises. There are used in the work following research methods: literature research as well as case studies. The first chapter of the work contains an introduction to management accounting and cost management. There are presented here considerations connected with the accounting system in the management of a modern enterprise. This chapter also presents the differences between financial accounting and management accounting. The attention was paid to the functions of management accounting in business units. Next, the trends in modern management accounting are presented, including particular emphasis on the use of modern IT technologies in cost management, and the main trends in modern accounting and cost management are presented. The second chapter is devoted to the concept and classification of costs. It attempts to explain the basic concepts related to the cost category and discusses the basic cost definitions. Subsequently, the classification of costs for reporting purposes and for various criteria for management purposes is presented. The third chapter covers issues related to the cost calculation of production. Introductory considerations have been made regarding the issue of determining production costs in the basic variants of cost accounting. The concept of cost calculation of manufactured goods or services was introduced. Subsequently, the basic types of traditional calculation are characterized – process costing and job costing. This characteristic has been enriched with practical examples. Chapter four discusses costing models. The main aspects of the full and variable cost accounting and their impact on the financial results of business units were discussed. The rest of this chapter introduces the main ideas of multi-step and multi-block costing to move on to the costing considerations under the activitybased costing concept. Practical examples are provided with each of these costing models. The fifth chapter deals with the application of cost accounting in management processes of economic units. The influence of the application of management accounting instruments on short-term decisions is presented. The issues related to the break-even point analysis, price decisions and decisions such as “make or buy” were discussed. In the sixth chapter, an attempt was made to explain the essence of costs in planning and control processes in the enterprise. The traditional cost budgeting process was discussed, the main assumptions of the budget, the so-called “Master budget” in a manufacturing company. The concept of Beyond Budgeting was also indicated as an alternative to the traditional management method in a modern enterprise. Chapter seven deals with selected aspects of contemporary cost accounting concepts. The chapter’s considerations focus on the most common types of modern cost accounting. Concepts such as: product life cycle costing, target costing and kaizen costing, ABM concept, JiT systems, quality costing, value chain analysis, logistics costing and a balanced scorecard are presented here. The monograph is intended for students, postgraduate students in accounting and management, and practitioners who deal with cost management processes, including IT technologies. However, due to the great versatility of considerations, the book can be addressed to a relatively wide audience who want to expand their existing knowledge in the field of cost management.

Cracking the Product Marketing Code. Craft winning go-to-market strategies for market domination

Iman Bayatra, Daniel Kuperman

In the ever-evolving product landscape, the significance of building the right product and bringing it effectively to the right market cannot be overstated. With this book, you’ll learn how to bridge the gap between your product and the market to meet customer needs effectively.Equipped with a comprehensive understanding of product marketing and its key functions—inbound and outbound strategies—you’ll discover how these strategies interweave throughout the product launch process and how to effectively leverage them to bring a product to market.This product marketing book will help you master the inbound strategies, influencing product development by conducting market and customer research, analyzing the competitive landscape, identifying customer segments, and building buyer personas to identify gaps and drive product innovation.Next, you’ll get to grips with outbound strategies, the driving force behind product adoption and sustained exponential growth. You’ll create and test messaging and positioning, build the go-to-market (GTM) plan, enable your sales team to maximize effectiveness, and ensure a product-market fit throughout the different stages of the buyer journey with impactful collaboration internally and externally for creating value.By the end of this book, you’ll have transformed into a product marketing expert enhancing product innovation, driving product adoption, and accelerating growth.

CUPS Administrative Guide. A practical tutorial to installing, managing, and securing this powerful printing system

Ankur Shah