Publisher: Packt Publishing
Yoon Hyup Hwang, Nicholas C. Burtch
In the dynamic world of marketing, the integration of artificial intelligence (AI) and machine learning (ML) is no longer just an advantage—it's a necessity. Moreover, the rise of generative AI (GenAI) helps with the creation of highly personalized, engaging content that resonates with the target audience.This book provides a comprehensive toolkit for harnessing the power of GenAI to craft marketing strategies that not only predict customer behaviors but also captivate and convert, leading to improved cost per acquisition, boosted conversion rates, and increased net sales.Starting with the basics of Python for data analysis and progressing to sophisticated ML and GenAI models, this book is your comprehensive guide to understanding and applying AI to enhance marketing strategies. Through engaging content & hands-on examples, you'll learn how to harness the capabilities of AI to unlock deep insights into customer behaviors, craft personalized marketing messages, and drive significant business growth. Additionally, you'll explore the ethical implications of AI, ensuring that your marketing strategies are not only effective but also responsible and compliant with current standardsBy the conclusion of this book, you'll be equipped to design, launch, and manage marketing campaigns that are not only successful but also cutting-edge.
Gregory Keys, David Whiting
H2O is an open source, fast, and scalable machine learning framework that allows you to build models using big data and then easily productionalize them in diverse enterprise environments.Machine Learning at Scale with H2O begins with an overview of the challenges faced in building machine learning models on large enterprise systems, and then addresses how H2O helps you to overcome them. You’ll start by exploring H2O’s in-memory distributed architecture and find out how it enables you to build highly accurate and explainable models on massive datasets using your favorite ML algorithms, language, and IDE. You’ll also get to grips with the seamless integration of H2O model building and deployment with Spark using H2O Sparkling Water. You’ll then learn how to easily deploy models with H2O MOJO. Next, the book shows you how H2O Enterprise Steam handles admin configurations and user management, and then helps you to identify different stakeholder perspectives that a data scientist must understand in order to succeed in an enterprise setting. Finally, you’ll be introduced to the H2O AI Cloud platform and explore the entire machine learning life cycle using multiple advanced AI capabilities.By the end of this book, you’ll be able to build and deploy advanced, state-of-the-art machine learning models for your business needs.
Dario Radečić
The automation of machine learning tasks allows developers more time to focus on the usability and reactivity of the software powered by machine learning models. TPOT is a Python automated machine learning tool used for optimizing machine learning pipelines using genetic programming. Automating machine learning with TPOT enables individuals and companies to develop production-ready machine learning models cheaper and faster than with traditional methods.With this practical guide to AutoML, developers working with Python on machine learning tasks will be able to put their knowledge to work and become productive quickly. You'll adopt a hands-on approach to learning the implementation of AutoML and associated methodologies. Complete with step-by-step explanations of essential concepts, practical examples, and self-assessment questions, this book will show you how to build automated classification and regression models and compare their performance to custom-built models. As you advance, you'll also develop state-of-the-art models using only a couple of lines of code and see how those models outperform all of your previous models on the same datasets.By the end of this book, you'll have gained the confidence to implement AutoML techniques in your organization on a production level.
Boštjan Kaluža, Krishna Choppella, Uday Kamath
Machine Learning is one of the core area of Artificial Intelligence where computers are trained to self-learn, grow, change, and develop on their own without being explicitly programmed. In this course, we cover how Java is employed to build powerful machine learning models to address the problems being faced in the world of Data Science. The course demonstrates complex data extraction and statistical analysis techniques supported by Java, applying various machine learning methods, exploring machine learning sub-domains, and exploring real-world use cases such as recommendation systems, fraud detection, natural language processing, and more, using Java programming. The course begins with an introduction to data science and basic data science tasks such as data collection, data cleaning, data analysis, and data visualization. The next section has a detailed overview of statistical techniques, covering machine learning, neural networks, and deep learning. The next couple of sections cover applying machine learning methods using Java to a variety of chores including classifying, predicting, forecasting, market basket analysis, clustering stream learning, active learning, semi-supervised learning, probabilistic graph modeling, text mining, and deep learning.The last section highlights real-world test cases such as performing activity recognition, developing image recognition, text classification, and anomaly detection. The course includes premium content from three of our most popular books:[*]Java for Data Science[*]Machine Learning in Java [*]Mastering Java Machine LearningOn completion of this course, you will understand various machine learning techniques, different machine learning java algorithms you can use to gain data insights, building data models to analyze larger complex data sets, and incubating applications using Java and machine learning algorithms in the field of artificial intelligence.
Andrew P. McMahon, Adi Polak
The Second Edition of Machine Learning Engineering with Python is the practical guide that MLOps and ML engineers need to build solutions to real-world problems. It will provide you with the skills you need to stay ahead in this rapidly evolving field.The book takes an examples-based approach to help you develop your skills and covers the technical concepts, implementation patterns, and development methodologies you need. You'll explore the key steps of the ML development lifecycle and create your own standardized model factory for training and retraining of models. You'll learn to employ concepts like CI/CD and how to detect different types of drift.Get hands-on with the latest in deployment architectures and discover methods for scaling up your solutions. This edition goes deeper in all aspects of ML engineering and MLOps, with emphasis on the latest open-source and cloud-based technologies. This includes a completely revamped approach to advanced pipelining and orchestration techniques.With a new chapter on deep learning, generative AI, and LLMOps, you will learn to use tools like LangChain, PyTorch, and Hugging Face to leverage LLMs for supercharged analysis. You will explore AI assistants like GitHub Copilot to become more productive, then dive deep into the engineering considerations of working with deep learning.
Joshua Arvin Lat
There is a growing need for professionals with experience in working on machine learning (ML) engineering requirements as well as those with knowledge of automating complex MLOps pipelines in the cloud. This book explores a variety of AWS services, such as Amazon Elastic Kubernetes Service, AWS Glue, AWS Lambda, Amazon Redshift, and AWS Lake Formation, which ML practitioners can leverage to meet various data engineering and ML engineering requirements in production.This machine learning book covers the essential concepts as well as step-by-step instructions that are designed to help you get a solid understanding of how to manage and secure ML workloads in the cloud. As you progress through the chapters, you’ll discover how to use several container and serverless solutions when training and deploying TensorFlow and PyTorch deep learning models on AWS. You’ll also delve into proven cost optimization techniques as well as data privacy and model privacy preservation strategies in detail as you explore best practices when using each AWS.By the end of this AWS book, you'll be able to build, scale, and secure your own ML systems and pipelines, which will give you the experience and confidence needed to architect custom solutions using a variety of AWS services for ML engineering requirements.
Natu Lauchande
MLflow is a platform for the machine learning life cycle that enables structured development and iteration of machine learning models and a seamless transition into scalable production environments.This book will take you through the different features of MLflow and how you can implement them in your ML project. You will begin by framing an ML problem and then transform your solution with MLflow, adding a workbench environment, training infrastructure, data management, model management, experimentation, and state-of-the-art ML deployment techniques on the cloud and premises. The book also explores techniques to scale up your workflow as well as performance monitoring techniques. As you progress, you’ll discover how to create an operational dashboard to manage machine learning systems. Later, you will learn how you can use MLflow in the AutoML, anomaly detection, and deep learning context with the help of use cases. In addition to this, you will understand how to use machine learning platforms for local development as well as for cloud and managed environments. This book will also show you how to use MLflow in non-Python-based languages such as R and Java, along with covering approaches to extend MLflow with Plugins.By the end of this machine learning book, you will be able to produce and deploy reliable machine learning algorithms using MLflow in multiple environments.
Andrew McMahon
Machine learning engineering is a thriving discipline at the interface of software development and machine learning. This book will help developers working with machine learning and Python to put their knowledge to work and create high-quality machine learning products and services.Machine Learning Engineering with Python takes a hands-on approach to help you get to grips with essential technical concepts, implementation patterns, and development methodologies to have you up and running in no time. You'll begin by understanding key steps of the machine learning development life cycle before moving on to practical illustrations and getting to grips with building and deploying robust machine learning solutions. As you advance, you'll explore how to create your own toolsets for training and deployment across all your projects in a consistent way. The book will also help you get hands-on with deployment architectures and discover methods for scaling up your solutions while building a solid understanding of how to use cloud-based tools effectively. Finally, you'll work through examples to help you solve typical business problems.By the end of this book, you'll be able to build end-to-end machine learning services using a variety of techniques and design your own processes for consistently performant machine learning engineering.
Stefan Jansen
The explosive growth of digital data has boosted the demand for expertise in trading strategies that use machine learning (ML). This revised and expanded second edition enables you to build and evaluate sophisticated supervised, unsupervised, and reinforcement learning models.This book introduces end-to-end machine learning for the trading workflow, from the idea and feature engineering to model optimization, strategy design, and backtesting. It illustrates this by using examples ranging from linear models and tree-based ensembles to deep-learning techniques from cutting edge research.This edition shows how to work with market, fundamental, and alternative data, such as tick data, minute and daily bars, SEC filings, earnings call transcripts, financial news, or satellite images to generate tradeable signals. It illustrates how to engineer financial features or alpha factors that enable an ML model to predict returns from price data for US and international stocks and ETFs. It also shows how to assess the signal content of new features using Alphalens and SHAP values and includes a new appendix with over one hundred alpha factor examples.By the end, you will be proficient in translating ML model predictions into a trading strategy that operates at daily or intraday horizons, and in evaluating its performance.
Emmanuel Tsukerman
Organizations today face a major threat in terms of cybersecurity, from malicious URLs to credential reuse, and having robust security systems can make all the difference. With this book, you'll learn how to use Python libraries such as TensorFlow and scikit-learn to implement the latest artificial intelligence (AI) techniques and handle challenges faced by cybersecurity researchers.You'll begin by exploring various machine learning (ML) techniques and tips for setting up a secure lab environment. Next, you'll implement key ML algorithms such as clustering, gradient boosting, random forest, and XGBoost. The book will guide you through constructing classifiers and features for malware, which you'll train and test on real samples. As you progress, you'll build self-learning, reliant systems to handle cybersecurity tasks such as identifying malicious URLs, spam email detection, intrusion detection, network protection, and tracking user and process behavior. Later, you'll apply generative adversarial networks (GANs) and autoencoders to advanced security tasks. Finally, you'll delve into secure and private AI to protect the privacy rights of consumers using your ML models. By the end of this book, you'll have the skills you need to tackle real-world problems faced in the cybersecurity domain using a recipe-based approach.
Jesus Salcedo
Machine learning (ML) combined with data mining can give you amazing results in your data mining work by empowering you with several ways to look at data. This book will help you improve your data mining techniques by using smart modeling techniques.This book will teach you how to implement ML algorithms and techniques in your data mining work. It will enable you to pair the best algorithms with the right tools and processes. You will learn how to identify patterns and make predictions with minimal human intervention. You will build different types of ML models, such as the neural network, the Support Vector Machines (SVMs), and the Decision tree. You will see how all of these models works and what kind of data in the dataset they are suited for. You will learn how to combine the results of different models in order to improve accuracy. Topics such as removing noise and handling errors will give you an added edge in model building and optimization.By the end of this book, you will be able to build predictive models and extract information of interest from the dataset
Rodolfo Bonnin
Most of us have heard about the term Machine Learning, but surprisingly the question frequently asked by developers across the globe is, “How do I get started in Machine Learning?”. One reason could be attributed to the vastness of the subject area because people often get overwhelmed by the abstractness of ML and terms such as regression, supervised learning, probability density function, and so on. This book is a systematic guide teaching you how to implement various Machine Learning techniques and their day-to-day application and development. You will start with the very basics of data and mathematical models in easy-to-follow language that you are familiar with; you will feel at home while implementing the examples. The book will introduce you to various libraries and frameworks used in the world of Machine Learning, and then, without wasting any time, you will get to the point and implement Regression, Clustering, classification, Neural networks, and more with fun examples. As you get to grips with the techniques, you’ll learn to implement those concepts to solve real-world scenarios for ML applications such as image analysis, Natural Language processing, and anomaly detections of time series data. By the end of the book, you will have learned various ML techniques to develop more efficient and intelligent applications.
Allan Ramsay, Tariq Ahmad
Artificial intelligence and machine learning are the technologies of the future, and this is the perfect time to tap into their potential and add value to your business. Machine Learning for Emotion Analysis in Python helps you employ these cutting-edge technologies in your customer feedback system and in turn grow your business exponentially. With this book, you’ll take your foundational data science skills and grow them in the exciting realm of emotion analysis. By following a practical approach, you’ll turn customer feedback into meaningful insights assisting you in making smart and data-driven business decisions.The book will help you understand how to preprocess data, build a serviceable dataset, and ensure top-notch data quality. Once you’re set up for success, you’ll explore complex ML techniques, uncovering the concepts of deep neural networks, support vector machines, conditional probabilities, and more. Finally, you’ll acquire practical knowledge using in-depth use cases showing how the experimental results can be transformed into real-life examples and how emotion mining can help track short- and long-term changes in public opinion. By the end of this book, you’ll be well-equipped to use emotion mining and analysis to drive business decisions.
Machine Learning for Finance. Principles and practice for financial insiders
Jannes Klaas
Machine Learning for Finance explores new advances in machine learning and shows how they can be applied across the financial sector, including insurance, transactions, and lending. This book explains the concepts and algorithms behind the main machine learning techniques and provides example Python code for implementing the models yourself.The book is based on Jannes Klaas’ experience of running machine learning training courses for financial professionals. Rather than providing ready-made financial algorithms, the book focuses on advanced machine learning concepts and ideas that can be applied in a wide variety of ways.The book systematically explains how machine learning works on structured data, text, images, and time series. You'll cover generative adversarial learning, reinforcement learning, debugging, and launching machine learning products. Later chapters will discuss how to fight bias in machine learning. The book ends with an exploration of Bayesian inference and probabilistic programming.
Eduonix Learning Solutions
Machine Learning (ML) has changed the way organizations and individuals use data to improve the efficiency of a system. ML algorithms allow strategists to deal with a variety of structured, unstructured, and semi-structured data. Machine Learning for Healthcare Analytics Projects is packed with new approaches and methodologies for creating powerful solutions for healthcare analytics.This book will teach you how to implement key machine learning algorithms and walk you through their use cases by employing a range of libraries from the Python ecosystem. You will build five end-to-end projects to evaluate the efficiency of Artificial Intelligence (AI) applications for carrying out simple-to-complex healthcare analytics tasks. With each project, you will gain new insights, which will then help you handle healthcare data efficiently. As you make your way through the book, you will use ML to detect cancer in a set of patients using support vector machines (SVMs) and k-Nearest neighbors (KNN) models. In the final chapters, you will create a deep neural network in Keras to predict the onset of diabetes in a huge dataset of patients. You will also learn how to predict heart diseases using neural networks.By the end of this book, you will have learned how to address long-standing challenges, provide specialized solutions for how to deal with them, and carry out a range of cognitive tasks in the healthcare domain.
Kumar Abhishek, Dr. Mounir Abdelaziz
As machine learning practitioners, we often encounter imbalanced datasets in which one class has considerably fewer instances than the other. Many machine learning algorithms assume an equilibrium between majority and minority classes, leading to suboptimal performance on imbalanced data. This comprehensive guide helps you address this class imbalance to significantly improve model performance.Machine Learning for Imbalanced Data begins by introducing you to the challenges posed by imbalanced datasets and the importance of addressing these issues. It then guides you through techniques that enhance the performance of classical machine learning models when using imbalanced data, including various sampling and cost-sensitive learning methods.As you progress, you’ll delve into similar and more advanced techniques for deep learning models, employing PyTorch as the primary framework. Throughout the book, hands-on examples will provide working and reproducible code that’ll demonstrate the practical implementation of each technique.By the end of this book, you’ll be adept at identifying and addressing class imbalances and confidently applying various techniques, including sampling, cost-sensitive techniques, and threshold adjustment, while using traditional machine learning or deep learning models.
Revathi Gopalakrishnan, Avinash Venkateswarlu
Machine learning presents an entirely unique opportunity in software development. It allows smartphones to produce an enormous amount of useful data that can be mined, analyzed, and used to make predictions. This book will help you master machine learning for mobile devices with easy-to-follow, practical examples.You will begin with an introduction to machine learning on mobiles and grasp the fundamentals so you become well-acquainted with the subject. You will master supervised and unsupervised learning algorithms, and then learn how to build a machine learning model using mobile-based libraries such as Core ML, TensorFlow Lite, ML Kit, and Fritz on Android and iOS platforms. In doing so, you will also tackle some common and not-so-common machine learning problems with regard to Computer Vision and other real-world domains.By the end of this book, you will have explored machine learning in depth and implemented on-device machine learning with ease, thereby gaining a thorough understanding of how to run, create, and build real-time machine-learning applications on your mobile devices.
Aditya Sharma, Vishwesh Ravi Shrimali, Michael Beyeler
OpenCV is an opensource library for building computer vision apps. The latest release, OpenCV 4, offers a plethora of features and platform improvements that are covered comprehensively in this up-to-date second edition.You'll start by understanding the new features and setting up OpenCV 4 to build your computer vision applications. You will explore the fundamentals of machine learning and even learn to design different algorithms that can be used for image processing. Gradually, the book will take you through supervised and unsupervised machine learning. You will gain hands-on experience using scikit-learn in Python for a variety of machine learning applications. Later chapters will focus on different machine learning algorithms, such as a decision tree, support vector machines (SVM), and Bayesian learning, and how they can be used for object detection computer vision operations. You will then delve into deep learning and ensemble learning, and discover their real-world applications, such as handwritten digit classification and gesture recognition. Finally, you’ll get to grips with the latest Intel OpenVINO for building an image processing system.By the end of this book, you will have developed the skills you need to use machine learning for building intelligent computer vision applications with OpenCV 4.
Machine Learning for OpenCV. Intelligent image processing with Python
Michael Beyeler
Machine learning is no longer just a buzzword, it is all around us: from protecting your email, to automatically tagging friends in pictures, to predicting what movies you like. Computer vision is one of today's most exciting application fields of machine learning, with Deep Learning driving innovative systems such as self-driving cars and Google’s DeepMind.OpenCV lies at the intersection of these topics, providing a comprehensive open-source library for classic as well as state-of-the-art computer vision and machine learning algorithms. In combination with Python Anaconda, you will have access to all the open-source computing libraries you could possibly ask for.Machine learning for OpenCV begins by introducing you to the essential concepts of statistical learning, such as classification and regression. Once all the basics are covered, you will start exploring various algorithms such as decision trees, support vector machines, and Bayesian networks, and learn how to combine them with other OpenCV functionality. As the book progresses, so will your machine learning skills, until you are ready to take on today's hottest topic in the field: Deep Learning.By the end of this book, you will be ready to take on your own machine learning problems, either by building on the existing source code or developing your own algorithm from scratch!
Joos Korstanje
Streaming data is the new top technology to watch out for in the field of data science and machine learning. As business needs become more demanding, many use cases require real-time analysis as well as real-time machine learning. This book will help you to get up to speed with data analytics for streaming data and focus strongly on adapting machine learning and other analytics to the case of streaming data.You will first learn about the architecture for streaming and real-time machine learning. Next, you will look at the state-of-the-art frameworks for streaming data like River. Later chapters will focus on various industrial use cases for streaming data like Online Anomaly Detection and others. As you progress, you will discover various challenges and learn how to mitigate them. In addition to this, you will learn best practices that will help you use streaming data to generate real-time insights.By the end of this book, you will have gained the confidence you need to stream data in your machine learning models.
Machine Learning for the Web. Gaining insight and intelligence from the internet with Python
Andrea Isoni
Python is a general purpose and also a comparatively easy to learn programming language. Hence it is the language of choice for data scientists to prototype, visualize, and run data analyses on small and medium-sized data sets. This is a unique book that helps bridge the gap between machine learning and web development. It focuses on the difficulties of implementing predictive analytics in web applications. We focus on the Python language, frameworks, tools, and libraries, showing you how to build a machine learning system. You will explore the core machine learning concepts and then develop and deploy the data into a web application using the Django framework. You will also learn to carry out web, document, and server mining tasks, and build recommendation engines. Later, you will explore Python’s impressive Django framework and will find out how to build a modern simple web app with machine learning features.
Ben Auffarth
The Python time-series ecosystem is huge and often quite hard to get a good grasp on, especially for time-series since there are so many new libraries and new models. This book aims to deepen your understanding of time series by providing a comprehensive overview of popular Python time-series packages and help you build better predictive systems.Machine Learning for Time-Series with Python starts by re-introducing the basics of time series and then builds your understanding of traditional autoregressive models as well as modern non-parametric models. By observing practical examples and the theory behind them, you will become confident with loading time-series datasets from any source, deep learning models like recurrent neural networks and causal convolutional network models, and gradient boosting with feature engineering.This book will also guide you in matching the right model to the right problem by explaining the theory behind several useful models. You’ll also have a look at real-world case studies covering weather, traffic, biking, and stock market data.By the end of this book, you should feel at home with effectively analyzing and applying machine learning methods to time-series.
Hyatt Saleh
As machine learning algorithms become popular, new tools that optimize these algorithms are also developed. Machine Learning Fundamentals explains you how to use the syntax of scikit-learn. You'll study the difference between supervised and unsupervised models, as well as the importance of choosing the appropriate algorithm for each dataset. You'll apply unsupervised clustering algorithms over real-world datasets, to discover patterns and profiles, and explore the process to solve an unsupervised machine learning problem.The focus of the book then shifts to supervised learning algorithms. You'll learn to implement different supervised algorithms and develop neural network structures using the scikit-learn package. You'll also learn how to perform coherent result analysis to improve the performance of the algorithm by tuning hyperparameters.By the end of this book, you will have gain all the skills required to start programming machine learning algorithms.
Machine Learning Hero. Master Data Science with Python Essentials
Cuantum Technologies LLC
This book takes you on a journey through the world of machine learning, beginning with foundational concepts such as supervised and unsupervised learning, and progressing to advanced topics like feature engineering, hyperparameter tuning, and dimensionality reduction. Each chapter blends theory with practical exercises to ensure a deep understanding of the material.The book emphasizes Python, introducing essential libraries like NumPy, Pandas, Matplotlib, and Scikit-learn, along with deep learning frameworks like TensorFlow and PyTorch. You’ll learn to preprocess data, visualize insights, and build models capable of tackling complex datasets. Hands-on coding examples and exercises reinforce concepts and help bridge the gap between knowledge and application.In the final chapters, you'll work on real-world projects like predictive analytics, clustering, and regression. These projects are designed to provide a practical context for the techniques learned and equip you with actionable skills for data science and AI roles. By the end, you'll be prepared to apply machine learning principles to solve real-world challenges with confidence.