Marketing Automation with Mailchimp. Expert tips, techniques, and best practices for scaling marketing strategies and ROI for your business

Margarita J. Caraballo

Are you looking for an all-in-one comprehensive guide to implementing Mailchimp channels and automation for your business? Then Marketing Automation with Mailchimp can be your go-to guide. You’ll start by learning common terms used in the Mailchimp environment, as well as about account setup and audience management for businesses. After that, you’ll find out how to set up channels, where you’ll actively interact with your contacts and begin to add new ones. Additionally, you’ll gain an understanding of how to set up a consistent marketing presence in the form of emails and websites and the benefits of determining a brand identity.You’ll also explore advanced Mailchimp features to optimize platform utilization using analytics, reporting, A/B and multivariate testing, the customer journey builder, and the Mailchimp e-commerce store. Toward the end, you’ll discover some important shopping, payment, and CRM integrations that can be connected to your Mailchimp platform for custom business needs. With this book, you’ll gain insights into real-world use cases to implement a marketing strategy to extend your existing work.By the end of this book, you’ll be well-equipped to implement Mailchimp marketing automation seamlessly into your business to grow your customer base and revenue.

Zabbix: Enterprise Network Monitoring Made Easy. Ultimate open source, real-time monitoring tool

Rihards Olups, Patrik Uytterhoeven, Andrea Dalle Vacche

Nowadays, monitoring systems play a crucial role in any IT environment. They are extensively used to not only measure your system’s performance, but also to forecast capacity issues. This is where Zabbix, one of the most popular monitoring solutions for networks and applications, comes into the picture. With an efficient monitoring system in place, you’ll be able to foresee when your infrastructure runs under capacity and react accordingly. Due to the critical role a monitoring system plays, it is fundamental to implement it in the best way from its initial setup. This avoids misleading, confusing, or, even worse, false alarms that can disrupt an efficient and healthy IT department.This course is for administrators who are looking for an end-to-end monitoring solution. It will get you accustomed with the powerful monitoring solution, starting with installation and explaining the fundamentals of Zabbix. Moving on, we explore the complex functionalities of Zabbix in the form of enticing recipes. These recipes will help you to gain control of your infrastructure. You will be able to organize your data in the form of graphs and charts along with building intelligent triggers for monitoring your network proactively. Toward the end, you will gain expertise in monitoring your networks and applications using Zabbix.This Learning Path combines some of the best that Packt has to offer in one complete, curated package. It includes content from the following Packt products: Zabbix Network Monitoring-Second EditionZabbix Cookbook Mastering Zabbix-Second Edition

IBM Cognos 10 Framework Manager. Full of practical instructions and expert know-how, this book continues where the official manual ends, taking you from the basics into the more advanced features of IBM Cognos Framework Manager in clear, progressive steps

Terence Phillip Curran

IBM Cognos 10 Framework Manager is a complete practical guide to using and getting the best out of this essential tool for modeling your data for use with IBM Cognos Business Intelligence Reporting. With its step-by-step approach, this book is suitable for anyone from a beginner to an expert, complete with tips and tricks for better data modeling.IBM Cognos 10 Framework Manager is a step by step tutorial-based guide; from importing your data to designing and improving your model, and creating your packages while working with other modelers, every step is presented in a logical process.Learn how to use the best design strategy to design your model, create an import layer, a modeling layer, and a presentation layer to make your model easy to maintain. Do you need to design a DMR model? No problem, this book shows you every step. This book can even make working with other users easier - we will show you the methods and techniques for allowing others to work on the same model at the same time. Need to create dynamic data structures to change the way the data is presented to your users so your French users can see the data in French, your German users in German, and your English users in English? You can do all this with parameter maps.IBM Cognos 10 Framework Manager continues where the product manuals end, showing you how to build and refine your project through practical, step by step instructions.

Hands-On Data Analysis with Scala. Perform data collection, processing, manipulation, and visualization with Scala

Rajesh Gupta

Efficient business decisions with an accurate sense of business data helps in delivering better performance across products and services. This book helps you to leverage the popular Scala libraries and tools for performing core data analysis tasks with ease.The book begins with a quick overview of the building blocks of a standard data analysis process. You will learn to perform basic tasks like Extraction, Staging, Validation, Cleaning, and Shaping of datasets. You will later deep dive into the data exploration and visualization areas of the data analysis life cycle. You will make use of popular Scala libraries like Saddle, Breeze, Vegas, and PredictionIO for processing your datasets. You will learn statistical methods for deriving meaningful insights from data. You will also learn to create applications for Apache Spark 2.x on complex data analysis, in real-time. You will discover traditional machine learning techniques for doing data analysis. Furthermore, you will also be introduced to neural networks and deep learning from a data analysis standpoint.By the end of this book, you will be capable of handling large sets of structured and unstructured data, perform exploratory analysis, and building efficient Scala applications for discovering and delivering insights

PLC and HMI Development with Siemens TIA Portal. Develop PLC and HMI programs using standard methods and structured approaches with TIA Portal V17

Liam Bee

With automation requirements on the rise, Siemens’ TIA Portal development environment is almost a necessity for any automation engineer. The Totally Integrated Automation (TIA) environment helps seamlessly integrate all things automation, from PLC hardware and software design to HMI development. This book helps you understand the tools available in the TIA toolbox and shows you how to write code effectively.The book begins by introducing you to the TIA environment, covering the layout and tools available. Once you’ve got to grips with the environment, you’ll find out how to create hardware to write programs against, including adding IO modules and assigning memory for input and output. Next, you'll develop logic in all of the languages that TIA Portal offers, such as Ladder, Function Block Diagram, and Structured Text (SCL) (note that Statement List is not covered as a deprecated language), as well as the newest language, Cause and Effect (CEM). You’ll also discover how to store standard code in libraries, creating a version control system that is easy to manage and aids standard design. Finally, following the PLC design chapters, you’ll learn how to develop HMI applications in TIA Portal’s latest unified hardware.By the end of the book, you'll be well equipped to use all of the features that TIA Portal V17 offers.

Asterisk 1.6. Build feature-rich telephony systems with Asterisk

David Merel, David Gomillion, Barrie Dempster

Asterisk is a powerful and flexible open source framework for building feature-rich telephony systems. As a Private Branch Exchange (PBX) which connects one or more telephones, and usually connects to one or more telephone lines, Asterisk offers very advanced features, including extension-to-extension calls, queues, ring groups, line trunking, call distribution, call detail rerecords, and call recording.This book will show you how to build a telephony system for your home or business using this open source application. 'Asterisk 1.6' takes you step-by-step through the process of installing and configuring Asterisk. It covers everything from establishing your deployment plan to creating a fully functional PBX solution. Through this book you will learn how to connect employees from all over the world as well as streamline your callers through Auto Attendants (IVR) and Ring Groups.This book is all you need to understand and use Asterisk to build the telephony system that meets your need. You will learn how to use the many features that Asterisk provides you with. It presents example configurations for using Asterisk in three different scenarios: for small and home offices, small businesses, and Hosted PBX. Over the course of ten chapters, this book introduces you to topics as diverse as Public Switched Telephony Network (PSTN), Voice over IP Connections (SIP / IAX), DAHDI, libpri, through to advanced call distribution, automated attendants, FreePBX, and asterCRM.With an engaging style and excellent way of presenting information, this book makes a complicated subject very easy to understand.

Getting Started with Oracle WebLogic Server 12c: Developer's Guide. If you've dipped a toe into Java EE development and would now like to dive right in, this is the book for you. Introduces the key components of WebLogic Server and all that's great about Java EE 6

William Markito Oliveira, Fabio Mazanatti Nunes, Fabio Mazanatti

Oracle WebLogic server has long been the most important, and most innovative, application server on the market. The updates in the 12c release have seen changes to the Java EE runtime and JDK version, providing developers and administrators more powerful and feature-packed functionalities.Getting Started with Oracle WebLogic Server 12c: Developer's Guide provides a practical, hands-on, introduction to the application server, helping beginners and intermediate users alike get up to speed with Java EE development, using the Oracle application server.Starting with an overview of the new features of JDK 7 and Java EE 6, Getting Started with Oracle WebLogic Server 12c quickly moves on to showing you how to set up a WebLogic development environment, by creating a domain and setting it up to deploy the application.Once set up, we then explain how to use the key components of WebLogic Server, showing you how to apply them using a sample application that is continually developed throughout the chapters. On the way, we'll also be exploring Java EE 6 features such as context injection, persistence layer and transactions.After the application has been built, you will then learn how to tune its performance with some expert WebLogic Server tips.

Microsoft Sentinel in Action. Architect, design, implement, and operate Microsoft Sentinel as the core of your security solutions - Second Edition

Richard Diver, Gary Bushey, John Perkins

Microsoft Sentinel is a security information and event management (SIEM) tool developed by Microsoft that helps you integrate cloud security and artificial intelligence (AI). This book will teach you how to implement Microsoft Sentinel and understand how it can help detect security incidents in your environment with integrated AI, threat analysis, and built-in and community-driven logic.The first part of this book will introduce you to Microsoft Sentinel and Log Analytics, then move on to understanding data collection and management, as well as how to create effective Microsoft Sentinel queries to detect anomalous behaviors and activity patterns. The next part will focus on useful features, such as entity behavior analytics and Microsoft Sentinel playbooks, along with exploring the new bi-directional connector for ServiceNow. In the next part, you’ll be learning how to develop solutions that automate responses needed to handle security incidents and find out more about the latest developments in security, techniques to enhance your cloud security architecture, and explore how you can contribute to the security community.By the end of this book, you’ll have learned how to implement Microsoft Sentinel to fit your needs and protect your environment from cyber threats and other security issues.