Empowering Marketing and Sales with HubSpot. Take your business to a new level with HubSpot's inbound marketing, SEO, analytics, and sales tools

Resa Gooding

Empowering Marketing and Sales with HubSpot is your comprehensive solution to using HubSpot to achieve your business goals with a flexible and lean approach. With this audiobook, you’ll implement out-of-the-box solutions provided by HubSpot for sales and marketing professionals using all the tools needed to effectively manage your business campaigns, sales, and marketing automation processes.This audiobook will take you through steps to ensure your investment in HubSpot pays off from Day 1. You’ll learn how to set up HubSpot correctly and understand how to generate quick wins for your organization. Next, you will work with important HubSpot tools for SEO, social media, and ads. The audiobookbook will also show you how to use HubSpot for conversational marketing and create a marketing funnel using HubSpot’s lead capture and engagement tools. In addition to this, you will get to grips with building custom reports, dashboards, and notifications to stay on top of company marketing goals. Later, you will learn how to use HubSpot for inbound marketing and for every type of business, such as manufacturing, agriculture, and eCommerce.By the end of this HubSpot audiobook, you will have the skills you need to be able to set up effective marketing campaigns and leverage the insights gleaned from sales efforts using just one platform.

The Economics of Data, Analytics, and Digital Transformation. The theorems, laws, and empowerments to guide your organization's digital transformation

Bill Schmarzo

In today’s digital era, every organization has data, but just possessing enormous amounts of data is not a sufficient market discriminator. The Economics of Data, Analytics, and Digital Transformation aims to provide actionable insights into the real market discriminators, including an organization’s data-fueled analytics products that inspire innovation, deliver insights, help make practical decisions, generate value, and produce mission success for the enterprise.The book begins by first building your mindset to be value-driven and introducing the Big Data Business Model Maturity Index, its maturity index phases, and how to navigate the index. You will explore value engineering, where you will learn how to identify key business initiatives, stakeholders, advanced analytics, data sources, and instrumentation strategies that are essential to data science success. The book will help you accelerate and optimize your company’s operations through AI and machine learning.By the end of the book, you will have the tools and techniques to drive your organization’s digital transformation.Here are a few words from Dr. Kirk Borne, Data Scientist and Executive Advisor at Booz Allen Hamilton, about the book:Data analytics should first and foremost be about action and value. Consequently, the great value of this book is that it seeks to be actionable. It offers a dynamic progression of purpose-driven ignition points that you can act upon.

Rapid Application Development with AWS Amplify. Full stack web development on Amazon Web Servics

Adrian Leung

AWS Amplify is a modern toolkit that includes a command line interface (CLI); libraries for JS, iOS, and Android programming; UI component libraries for frameworks like React, Angular, and Vue.js for web development, and React Native and Flutter for mobile development.You'll begin by learning how to build AWS Amplify solutions with React and React Native with TypeScript from scratch, along with integrating it with existing solutions. This book will show you the fastest way to build a production-ready minimum viable product (MVP) within days instead of years. You'll also discover how to increase development speed without compromising on quality by adopting behavior-driven development (BDD) and Cypress for end-to-end test automation, as well as the Amplify build pipeline (DevOps or CI/CD pipeline) to ensure optimal quality throughout continuous test automation and continuous delivery. As you advance, you'll work with React to determine how to build progressive web apps (PWAs) with Amplify and React Native for cross-platform mobile apps. In addition to this, you'll find out how to set up a custom domain name for your new website and set up the AWS Amplify Admin UI for managing the content of your app effectively.By the end of this AWS book, you'll be able to build a full-stack AWS Amplify solution all by yourself.

Instant Traffic Analysis with Tshark How-to. Master the terminal-based version of Wireshark for dealing with network security incidents

Borja Merino

Malware, DoS attacks, SQLi, and data exfiltration are some of the problems that many security officers have to face every day. Having advanced knowledge in communications and protocol analysis is therefore essential to investigate and detect any of these attacks. Tshark is the ideal tool for professionals who wish to meet these needs, or students who want to delve into the world of networking.Instant Traffic Analysis with Tshark How-to is a practical, hands-on guide for network administrators and security officers who want to take advantage of the filtering features provided by Tshark, the command-line version of Wireshark. With this guide you will learn how to get the most out of Tshark from environments lacking GUI, ideal for example in Unix/Linux servers, offering you much flexibility to identify and display network traffic.The book begins by explaining the basic theoretical concepts of Tshark and the process of data collection. Subsequently, you will see several alternatives to capture traffic based on network infrastructure and the goals of the network administrator. The rest of the book will focus on explaining the most interesting parameters of the tool from a totally practical standpoint.You will also learn how to decode protocols and how to get evidence of suspicious network traffic. You will become familiar with the many practical filters of Tshark that identify malware-infected computers and lots of network attacks such as DoS attacks, DHCP/ARP spoof, and DNS flooding. Finally, you will see some tricks to automate certain tasks with Tshark and python scripts.You will learn everything you need to get the most out of Tshark and overcome a wide range of network problems. In addition you will learn a variety of concepts related to networking and network attacks currently exploited.

jQuery UI 1.10: The User Interface Library for jQuery. Need to learn how to use JQuery UI speedily? Our guide will take you through implementing and customizing each library component in clear, concise steps, all supported by practical examples to make learning faster. - Fourth Edition

Alex Libby, Dan Wellman

jQuery UI, the official UI widget library for jQuery, gives you a solid platform on which to build rich and engaging interfaces quickly, with maximum compatibility, stability, and effort. jQuery UI's ready-made widgets help to reduce the amount of code that you need to write to take a project from conception to completion. jQuery UI 1.10: The User Interface Library for jQuery has been specially revised for Version 1.10 of jQuery UI. It is written to maximize your experience with the library by breaking down each component and walking you through examples that progressively build up your knowledge, taking you from beginner to advanced user in a series of easy-to-follow steps. Throughout the book, you'll learn how to create a basic implementation of each component, then customize and configure the components to tailor them to your application.Each chapter will also show you the custom events fired by the components covered and how these events can be intercepted and acted upon to bring out the best of the library.We will then go on to cover the use of visually engaging, highly configurable user interface widgets. At the end of this book, we'll look at the functioning of all of the UI effects available in the jQuery UI library.

Avid Media Composer 6.x Cookbook. What better way to learn the professional editing possibilities of Avid Media Composer than by trying out practical, real-world examples? This book has over 160 hands-on recipes and guidance covering both basic and advanced techniques

Benjamin Hershleder

Avid Media Composer has become the tool of choice by editing professionals worldwide. Whether your project involves editing television programming, independent films, corporate industrials or commercials, this cookbook shows you exactly how to do so in a step-by-step and practical manner, and get the most out of Avid Media Composer editing.Avid Media Composer 6.x Cookbook is an expert, clear and logically-sequenced resource with highly effective recipes for learning Avid Media Composer essentials and beyond. It's task-based approach will help users at all experience levels gain a deeper, more thorough understanding of the software.It will help you master the essential, core editing features as well as reveal numerous tips and tricks that editors can benefit from immediately. Just some of the topics include understanding Import settings, mixing frame rates and understanding AMA (Avid Media Access), along with thorough explanations of Trim Mode, Segment Mode, and the Smart Tool. You will learn to customize your work environment with Workspaces, Bin Layouts, Timeline Views, Bin Views, Keyboard Mapping, and much more. The recipes inside are packed with practical examples, time-saving tools and methods to get you working faster and more confidently so that you can spend less time dealing with technical and operational issues and instead focusing on being creative.

The DevOps 2.4 Toolkit. Continuous Deployment to Kubernetes: Continuously deploying applications with Jenkins to a Kubernetes cluster

Viktor Farcic

Building on The DevOps 2.3 Toolkit: Kubernetes, Viktor Farcic brings his latest exploration of the Docker technology as he records his journey to continuously deploying applications with Jenkins into a Kubernetes cluster.The DevOps 2.4 Toolkit: Continuously Deploying Applications with Jenkins to a Kubernetes Cluster is the latest book in Viktor Farcic’s series that helps you build a full DevOps Toolkit. This book guides readers through the process of building, testing, and deploying applications through fully automated pipelines.Within this book, Viktor will cover a wide-range of emerging topics, including an exploration of continuous delivery and deployment in Kubernetes using Jenkins. It also shows readers how to perform continuous integration inside these clusters, and discusses the distribution of Kubernetes applications, as well as installing and setting up Jenkins.Work with Viktor and dive into the creation of self-adaptive and self-healing systems within Docker.

Unity 5.x Cookbook. More than 100 solutions to build amazing 2D and 3D games with Unity

Francisco Queiroz, Matthew Smith, Matt Smith, Francisco Queiroz

Unity 5 is a flexible and intuitive multiplatform game engine that is becoming the industry's de facto standard. Learn to craft your own 2D and 3D computer games by working through core concepts such as animation, audio, shaders, GUI, lights, cameras, and scripting to create your own games with one of the most important and popular engines in the industry.Completely re-written to cover the new features of Unity 5, this book is a great resource for all Unity game developers, from those who have recently started using Unity right up to game development experts.The first half of the book focuses on core concepts of 2D game design while the second half focuses on developing 3D game development skills. In the first half, you will discover the new GUI system, the new Audio Mixer, external files, and animating 2D characters in 2D game development. As you progress further, you will familiarize yourself with the new Standard Shaders, the Mecanim system, Cameras, and the new Lighting features to hone your skills towards building 3D games to perfection. Finally, you will learn non-player character control and explore Unity 5's extra features to enhance your 3D game development skills.

Instant Apple iBooks How-to. Learn how to read and write books for iBookstore, by fully utilizing Apple iBooks and iBooks Author

Zeeshan Chawdhary, Zeeshan Chawdhary

iBooks is a great tool for book lovers. This book is a guide for using iBooks for reading, managing, and creating books – everything that an avid reader (and the writer within you) would need.Instant Apple iBooks How-to is a practical guide that takes you on a reading and writing journey with iBooks for your iPad. Begin with getting familiar with iBooks and proceed to write your first interactive book with iBooks Author!This book begins with downloading the iBooks app from the iTunes store and adding books and PDF collections to it via iBookstore. The book then goes on to explain other technologies in the iBooks app and concludes by showing you how to write your own book with iBooks Author.Not only will you learn how to read and manage books effectively, but you will also learn how those books can be created with iBooks Author. You will also understand how iBooks Author templates can help you lay out a book easily; some third party templates are also available.You will learn everything to maximize your reading and writing experience for the iBooks platform.

Sustainable IT Playbook for Technology Leaders. Design and implement sustainable IT practices and unlock sustainable business opportunities

Niklas Sundberg, Hélene Barnekow

We are at a critical point in human history. Humanity is under threat, but all is not lost. We can take action! But how?Sustainable IT Playbook for Technology Leaders will show you how. It will walk you through the construction and implementation of a sustainable IT strategy and enable you to do your bit for the future of mankind.The book is split into three parts. Part I details the “why” and the clear and present danger that humanity faces today: the climate crisis. How did we get here, what are the immediate threats, what are the planetary boundaries that we need to peel back to safe levels, and what impact does IT have on society at large? Part II will focus on the what.” It examines the nitty-gritty details of what we can do to unlock significant returns on sustainable investments toward a more sustainable future. Part III, the final part of the book, focuses on the “how.” How do you turn your ideas into action? What do you need to do to establish your baseline and your direction of travel towards your objective? This part provides tangible case studies and explains how you can start your journey today to begin delivering global and impactful objectives.By the end of this book, you’ll be able to plan, implement, and communicate a sustainable IT strategy and set yourself apart as a progressive technology leader.

Building Big Data Pipelines with Apache Beam. Use a single programming model for both batch and stream data processing

Jan Lukavský

Apache Beam is an open source unified programming model for implementing and executing data processing pipelines, including Extract, Transform, and Load (ETL), batch, and stream processing.This book will help you to confidently build data processing pipelines with Apache Beam. You’ll start with an overview of Apache Beam and understand how to use it to implement basic pipelines. You’ll also learn how to test and run the pipelines efficiently. As you progress, you’ll explore how to structure your code for reusability and also use various Domain Specific Languages (DSLs). Later chapters will show you how to use schemas and query your data using (streaming) SQL. Finally, you’ll understand advanced Apache Beam concepts, such as implementing your own I/O connectors.By the end of this book, you’ll have gained a deep understanding of the Apache Beam model and be able to apply it to solve problems.

Microsoft Dynamics CRM 2011 Cookbook. Includes over 75 incredible recipes for deploying, configuring, and customizing your CRM application

Dipankar Bhattacharya

Without a comprehensive understanding of deployment scenarios and steps, it is really difficult to install and maintain Dynamics CRM 2011 within complex IT infrastructures. Done badly, it can cause serious future maintenance and optimization issues. Administration of CRM systems is equally complex and important; unless efficiently done, it can create fuss in the system and potentially bring down end user satisfaction. Configuration and customization of the system has to be done very carefully too so that it can meet the functional needs appropriately.“Microsoft Dynamics CRM 2011 Cookbook is a hands-on guide, providing clear, step-by-step instructions to deploy, maintain, optimize, and administer Dynamics CRM 2011 along with advanced configuration and customization processes, to give us a strong advantage in creating successful CRM applications.This book introduces Dynamics CRM 2011 by describing the important aspects of the system. It will take you through a number of clear and practical recipes from successful deployment, hassle-free maintenance, and effective administration to advanced level configuration and customization techniques.You will learn from a range of deployment and maintenance topics such as how to configure CRM to use claim-based authentication using AD FS, how to enable tracing in CRM servers, how to recover from server failures, and how to optimize server performance. This book will also discuss how to schedule Data Duplication detection jobs, enable auditing, export and import managed/unmanaged solutions, create 1:N, N:1, or N:N relationships between entities, configuring role based forms, adding a new button in the ribbon, SharePoint integration with CRM, and configuring a dialog or workflow.You will learn everything you need to know, from deployment, administration, and maintenance to configuration, integration, and customization for your Dynamics CRM 2011 application.

Official Google Cloud Certified Professional Cloud Security Engineer Exam Guide. Become an expert and get Google Cloud certified with this practitioner’s guide

Ankush Chowdhary, Prashant Kulkarni, Phil Venables

Google Cloud security offers powerful controls to assist organizations in establishing secure and compliant cloud environments. With this book, you’ll gain in-depth knowledge of the Professional Cloud Security Engineer certification exam objectives, including Google Cloud security best practices, identity and access management (IAM), network security, data security, and security operations.The chapters go beyond the exam essentials, helping you explore advanced topics such as Google Cloud Security Command Center, the BeyondCorp Zero Trust architecture, and container security. With step-by-step explanations, practical examples, and practice exams to help you improve your skills for the exam, you'll be able to efficiently review and apply key concepts of the shared security responsibility model. Finally, you’ll get to grips with securing access, organizing cloud resources, network and data security, and logging and monitoring.By the end of this book, you'll be proficient in designing, developing, and operating security controls on Google Cloud and gain insights into emerging concepts for future exams.

Clean Code in PHP. Expert tips and best practices to write beautiful, human-friendly, and maintainable PHP

Carsten Windler, Alexandre Daubois

PHP is a beginner-friendly language, but also one that is rife with complaints of bad code, yet no clean code books are specific to PHP. Enter Clean Code in PHP. This audiobook is a one-stop guide to learning the theory and best practices of clean code specific to real-world PHP app development environments.This PHP audiobook is cleanly split to help you navigate through coding practices and theories to understand and adopt the nuances of the clean code paradigm. In addition to covering best practices, tooling for code quality, and PHP design patterns, this audiobook also presents tips and techniques for working on large-scale PHP apps with a team and writing effective documentation for your PHP projects.By the end of this audiobook, you’ll be able to write human-friendly PHP code, which will fuel your PHP career growth and set you apart from the competition.

Microsoft Security Copilot. Master strategies for AI-driven cyber defense

Bi Yue Xu, Rod Trent

Be at the forefront of cybersecurity innovation with Microsoft Security Copilot, where advanced AI tackles the intricate challenges of digital defense. This book unveils Security Copilot’s powerful features, from AI-powered analytics revolutionizing security operations to comprehensive orchestration tools streamlining incident response and threat management. Through real-world case studies and frontline stories, you’ll learn how to truly harness AI advancements and unlock the full potential of Security Copilot within the expansive Microsoft ecosystem.Designed for security professionals navigating increasingly sophisticated cyber threats, this book equips you with the skills to accelerate threat detection and investigation, refine your security processes, and optimize cyber defense strategies.By the end of this book, you’ll have become a Security Copilot ninja, confidently crafting effective prompts, designing promptbooks, creating custom plugins, and integrating logic apps for enhanced automation.

Learning IPython for Interactive Computing and Data Visualization. Get started with Python for data analysis and numerical computing in the Jupyter not

Cyrille Rossant

Python is a user-friendly and powerful programming language. IPython offers a convenient interface to the language and its analysis libraries, while the Jupyter Notebook is a rich environment well-adapted to data science and visualization. Together, these open source tools are widely used by beginners and experts around the world, and in a huge variety of fields and endeavors.This book is a beginner-friendly guide to the Python data analysis platform. After an introduction to the Python language, IPython, and the Jupyter Notebook, you will learn how to analyze and visualize data on real-world examples, how to create graphical user interfaces for image processing in the Notebook, and how to perform fast numerical computations for scientific simulations with NumPy, Numba, Cython, and ipyparallel. By the end of this book, you will be able to perform in-depth analyses of all sorts of data.