Machine Learning and Generative AI for Marketing. Take your data-driven marketing strategies to the next level using Python

Yoon Hyup Hwang, Nicholas C. Burtch

In the dynamic world of marketing, the integration of artificial intelligence (AI) and machine learning (ML) is no longer just an advantage—it's a necessity. Moreover, the rise of generative AI (GenAI) helps with the creation of highly personalized, engaging content that resonates with the target audience.This book provides a comprehensive toolkit for harnessing the power of GenAI to craft marketing strategies that not only predict customer behaviors but also captivate and convert, leading to improved cost per acquisition, boosted conversion rates, and increased net sales.Starting with the basics of Python for data analysis and progressing to sophisticated ML and GenAI models, this book is your comprehensive guide to understanding and applying AI to enhance marketing strategies. Through engaging content & hands-on examples, you'll learn how to harness the capabilities of AI to unlock deep insights into customer behaviors, craft personalized marketing messages, and drive significant business growth. Additionally, you'll explore the ethical implications of AI, ensuring that your marketing strategies are not only effective but also responsible and compliant with current standardsBy the conclusion of this book, you'll be equipped to design, launch, and manage marketing campaigns that are not only successful but also cutting-edge.

SignalR Real-time Application Cookbook. Use SignalR to create real-time, bidirectional, and asynchronous applications based on standard web technologies

Roberto Vespa

Expert C++. Become a proficient programmer by learning coding best practices with C++17 and C++20's latest features - Second Edition

Marcelo Guerra Hahn, Araks Tigranyan, John Asatryan, Vardan Grigoryan, ...

Are you an experienced C++ developer eager to take your skills to the next level? This updated edition of Expert C++ is tailored to propel you toward your goals.This book takes you on a journey of building C++ applications while exploring advanced techniques beyond object-oriented programming. Along the way, you'll get to grips with designing templates, including template metaprogramming, and delve into memory management and smart pointers. Once you have a solid grasp of these foundational concepts, you'll advance to more advanced topics such as data structures with STL containers and explore advanced data structures with C++. Additionally, the book covers essential aspects like functional programming, concurrency, and multithreading, and designing concurrent data structures. It also offers insights into designing world-ready applications, incorporating design patterns, and addressing networking and security concerns. Finally, it adds to your knowledge of debugging and testing and large-scale application design.With Expert C++ as your guide, you'll be empowered to push the boundaries of your C++ expertise and unlock new possibilities in software development.

OpenVPN 2 Cookbook. Everything you need to know to master the intricacies of OpenVPN 2 is contained in this cookbook. Packed with recipes, tips, and tricks, it’s the perfect companion for anybody wanting to build a secure virtual private network

Open VPN Solutions, Jan Just Keijser

Learning OpenCV 3 Computer Vision with Python. Unleash the power of computer vision with Python using OpenCV

Gionata Minichino, Joseph Howse, Gil Levi, Joe Minichino

Learning Magento Theme Development. Create visually stunning and responsive themes to customize the appearance of your Magento store

Richard Carter

Enterprise-Grade Hybrid and Multi-Cloud Strategies. Proven strategies to digitally transform your business with hybrid and multi-cloud solutions

Sathya AG, Kunal Das

In the past decade, cloud technology has evolved from a mere deployment platform into a driving force of innovation. However, navigating the complexities of cloud adoption, especially with a hybrid approach, presents significant challenges. Solving Hybrid Cloud Challenges for Enterprises is your trusted guide to overcome the problems encountered in this process. Written by a principal architect at Google with 15+ years of experience, this vendor agnostic book begins by exploring the case studies of enterprises stepping into the world of the cloud, highlighting the pivotal role of leadership vision and mindset in driving digital transformation. You’ll explore the basics of cloud technology, its impact on various industries, and the challenges of cloud adoption. As you dive deeper, you’ll find real-world use cases of enterprises that have digitally disrupted their respective industries by innovating in the cloud. From assessing the cloud maturity of an organization and designing a cloud strategy to exploring the various facets of cloud transformation, this book will guide you at every step of the way. Finally, you’ll learn how to lead your organization’s cloud transformation journey with emerging technologies. By the end, you'll be well-equipped to design and architect a scalable, cloud-first IT organization.

JIRA 5.x Development Cookbook. This book is your one-stop resource for mastering JIRA extensions and customizations

Jobin Kuruvilla, Jobin Kuruvilla

JIRA provides issue tracking and project tracking for software development teams to improve code quality and the speed of development.JIRA 5.x Development Cookbook is a one stop resource to master extensions and customizations in JIRA. You will learn how to create your own JIRA plugins, customize the look and feel of your JIRA UI, work with workflows, issues, custom fields, and much more.JIRA 5.x Development Cookbook starts with recipes on simplifying the plugin development process followed by a complete chapter dedicated to the plugin framework to master plugins in JIRA.Then we will move on to writing custom field plugins to create new field types or custom searchers. We then learn how to program and customize workflows to transform JIRA into a user friendly system.Reporting support in an application like JIRA is inevitable! With so much data spanning across different projects, issues, and so on, and a lot of planning done for the project, we will cover how to work on reports and gadgets to get customized data according to our needs.We will then look at customizing the various searching aspects of JIRA such as JQL, searching in plugins, managing filters, and so on.JIRA 5.x Development Cookbook steers towards programming issues, such as creating, editing, and deleting issues, creating new issue operations, managing the various other operations available on issues via the JIRA APIs, and so on.In the latter half of JIRA 5.x Development Cookbook, you will learn how to customize JIRA by adding new tabs, menus, and web items, communicate with JIRA via the REST, SOAP or XML/RPC interfaces, and work with the JIRA database.The book ends with a chapter on useful and general JIRA recipes.

Alteryx Designer Cookbook. Over 60 recipes to transform your data into insights and take your productivity to a new level

Alberto Guisande

Alteryx allows you to create data manipulation and analytic workflows with a simple, easy-to-use, code-free UI, and perform fast-executing workflows, offering multiple ways to achieve the same results. The Alteryx Designer Cookbook is a comprehensive guide to maximizing your Alteryx skills and determining the best ways to perform data operationsThis book's recipes will guide you through an analyst's complete journey, covering all aspects of the data life cycle. The first set of chapters will teach you how to read data from various sources to obtain reports and pass it through the required adjustment operations for analysis. After an explanation of the Alteryx platform components with a particular focus on Alteryx Designer, you’ll be taken on a tour of what and how you can accomplish by using this tool. Along the way, you’ll learn best practices and design patterns. The book also covers real-world examples to help you apply your understanding of the features in Alteryx to practical scenariosBy the end of this book, you’ll have enhanced your proficiency with Alteryx Designer and an improved ability to execute tasks within the tool efficiently

Python Feature Engineering Cookbook. Over 70 recipes for creating, engineering, and transforming features to build machine learning models - Second Edition

Soledad Galli

Feature engineering, the process of transforming variables and creating features, albeit time-consuming, ensures that your machine learning models perform seamlessly. This second edition of Python Feature Engineering Cookbook will take the struggle out of feature engineering by showing you how to use open source Python libraries to accelerate the process via a plethora of practical, hands-on recipes.This updated edition begins by addressing fundamental data challenges such as missing data and categorical values, before moving on to strategies for dealing with skewed distributions and outliers. The concluding chapters show you how to develop new features from various types of data, including text, time series, and relational databases. With the help of numerous open source Python libraries, you'll learn how to implement each feature engineering method in a performant, reproducible, and elegant manner.By the end of this Python book, you will have the tools and expertise needed to confidently build end-to-end and reproducible feature engineering pipelines that can be deployed into production.

Learning ASP.NET Core MVC Programming. Click here to enter text

Mugilan T. S. Ragupathi, Anuraj Parameswaran

ASP.NET Core MVC helps you build robust web applications using the Model-View-Controller design. This guide will help you in building applications which can be deployed on non-windows platforms such as Linux. In today’s age, it is crucial that you possess the ability to separate the programming and business logic, and this is exactly what ASP.NET Core MVC application will help you achieve. This version comes with a number of improvements that enable fast, TDD-friendly development to create sophisticated applications. You would also learn the fundamentals of Entity framework and on how to use the same in ASP.NET Core web applications.The book presents the fundamentals and philosophies of ASP.NET Core. Starting with an overview of the MVC pattern, we quickly dive into the aspects that you need to know to get started with ASP.NET. You will learn about the core architecture of model, view, and control. Integrating your application with Bootstrap, validating user input, interacting with databases, and deploying your application are some of the things that you will be able to execute with this fast-paced guide. The end of the book will test your knowledge as you build a fully working sample application using the skills you’ve learned throughout the book.

Zed Attack Proxy Cookbook. Hacking tactics, techniques, and procedures for testing web applications and APIs

Ryan Soper, Nestor N Torres, Ahmed Almoailu

Maintaining your cybersecurity posture in the ever-changing, fast-paced security landscape requires constant attention and advancements. This book will help you safeguard your organization using the free and open source OWASP Zed Attack Proxy (ZAP) tool, which allows you to test for vulnerabilities and exploits with the same functionality as a licensed tool. Zed Attack Proxy Cookbook contains a vast array of practical recipes to help you set up, configure, and use ZAP to protect your vital systems from various adversaries. If you're interested in cybersecurity or working as a cybersecurity professional, this book will help you master ZAP.You’ll start with an overview of ZAP and understand how to set up a basic lab environment for hands-on activities over the course of the book. As you progress, you'll go through a myriad of step-by-step recipes detailing various types of exploits and vulnerabilities in web applications, along with advanced techniques such as Java deserialization.By the end of this ZAP book, you’ll be able to install and deploy ZAP, conduct basic to advanced web application penetration attacks, use the tool for API testing, deploy an integrated BOAST server, and build ZAP into a continuous integration and continuous delivery (CI/CD) pipeline.

Python: Advanced Predictive Analytics. Gain practical insights by exploiting data in your business to build advanced predictive modeling applications

Ashish Kumar, Joseph Babcock

Social Media and the Internet of Things have resulted in an avalanche of data. Data is powerful but not in its raw form; it needs to be processed and modeled, and Python is one of the most robust tools out there to do so. It has an array of packages for predictive modeling and a suite of IDEs to choose from. Using the Python programming language, analysts can use these sophisticated methods to build scalable analytic applications. This book is your guide to getting started with predictive analytics using Python.You'll balance both statistical and mathematical concepts, and implement them in Python using libraries such as pandas, scikit-learn, and NumPy. Through case studies and code examples using popular open-source Python libraries, this book illustrates the complete development process for analytic applications. Covering a wide range of algorithms for classification, regression, clustering, as well as cutting-edge techniques such as deep learning, this book illustrates explains how these methods work. You will learn to choose the right approach for your problem and how to develop engaging visualizations to bring to life the insights of predictive modeling.Finally, you will learn best practices in predictive modeling, as well as the different applications of predictive modeling in the modern world. The course provides you with highly practical content from the following Packt books:1. Learning Predictive Analytics with Python2. Mastering Predictive Analytics with Python

Mastering Tableau 2021. Implement advanced business intelligence techniques and analytics with Tableau - Third Edition

Marleen Meier, David Baldwin, Kate Strachnyi

Tableau is one of the leading business intelligence (BI) tools that can help you solve data analysis challenges. With this book, you will master Tableau's features and offerings in various paradigms of the BI domain.Updated with fresh topics including Quick Level of Detail expressions, the newest Tableau Server features, Einstein Discovery, and more, this book covers essential Tableau concepts and advanced functionalities. Leveraging Tableau Hyper files and using Prep Builder, you’ll be able to perform data preparation and handling easily. You’ll gear up to perform complex joins, spatial joins, unions, and data blending tasks using practical examples. Next, you’ll learn how to execute data densification and further explore expert-level examples to help you with calculations, mapping, and visual design using Tableau extensions. You’ll also learn about improving dashboard performance, connecting to Tableau Server and understanding data visualization with examples. Finally, you'll cover advanced use cases such as self-service analysis, time series analysis, and geo-spatial analysis, and connect Tableau to Python and R to implement programming functionalities within it.By the end of this Tableau book, you’ll have mastered the advanced offerings of Tableau 2021 and be able to tackle common and advanced challenges in the BI domain.

Simplify Big Data Analytics with Amazon EMR. A beginner’s guide to learning and implementing Amazon EMR for building data analytics solutions

Sakti Mishra

Amazon EMR, formerly Amazon Elastic MapReduce, provides a managed Hadoop cluster in Amazon Web Services (AWS) that you can use to implement batch or streaming data pipelines. By gaining expertise in Amazon EMR, you can design and implement data analytics pipelines with persistent or transient EMR clusters in AWS.This book is a practical guide to Amazon EMR for building data pipelines. You'll start by understanding the Amazon EMR architecture, cluster nodes, features, and deployment options, along with their pricing. Next, the book covers the various big data applications that EMR supports. You'll then focus on the advanced configuration of EMR applications, hardware, networking, security, troubleshooting, logging, and the different SDKs and APIs it provides. Later chapters will show you how to implement common Amazon EMR use cases, including batch ETL with Spark, real-time streaming with Spark Streaming, and handling UPSERT in S3 Data Lake with Apache Hudi. Finally, you'll orchestrate your EMR jobs and strategize on-premises Hadoop cluster migration to EMR. In addition to this, you'll explore best practices and cost optimization techniques while implementing your data analytics pipeline in EMR.By the end of this book, you'll be able to build and deploy Hadoop- or Spark-based apps on Amazon EMR and also migrate your existing on-premises Hadoop workloads to AWS.

Windows Azure programming patterns for Start-ups. A step-by-step guide to create easy solutions to build your business using Windows Azure services with this book and

Riccardo Becker

Leverage different Windows Azure components together with your existing Microsoft .NET skills to fully take advantage of the power of Windows Azure. Use this book to start small and end big by creating and using storage, cloud services, sql databases, networking, caching and other innovative technology to realize your first top-class Windows Azure service!Windows Azure for Start-ups is an incremental guide that will take you from the essentials of the Windows Azure platform up to the realization of your own cloud services running on the platform. You will learn how to apply different technologies of the Windows Azure platform with the help of examples all focusing on one single fictitious start-up scenario.This book is centred around a fictitious company called Geotopia that wants to build a brand new social network by using the Windows Azure platform. It will take the reader from the theory and rationale behind Windows Azure right to building services and coding C#.The books starts by outlining the concepts of Windows Azure. It then demonstrates how to set up a development environment and how to build your application by using different storage mechanisms, applying different features from the Windows Azure platform and ending with the newest features explained from the latest release.Windows Azure for Startups will help you take full advantage of the Windows Azure platform and bring your new service online as quickly as possible.