Machine Learning and Generative AI for Marketing. Take your data-driven marketing strategies to the next level using Python

Yoon Hyup Hwang, Nicholas C. Burtch

In the dynamic world of marketing, the integration of artificial intelligence (AI) and machine learning (ML) is no longer just an advantage—it's a necessity. Moreover, the rise of generative AI (GenAI) helps with the creation of highly personalized, engaging content that resonates with the target audience.This book provides a comprehensive toolkit for harnessing the power of GenAI to craft marketing strategies that not only predict customer behaviors but also captivate and convert, leading to improved cost per acquisition, boosted conversion rates, and increased net sales.Starting with the basics of Python for data analysis and progressing to sophisticated ML and GenAI models, this book is your comprehensive guide to understanding and applying AI to enhance marketing strategies. Through engaging content & hands-on examples, you'll learn how to harness the capabilities of AI to unlock deep insights into customer behaviors, craft personalized marketing messages, and drive significant business growth. Additionally, you'll explore the ethical implications of AI, ensuring that your marketing strategies are not only effective but also responsible and compliant with current standardsBy the conclusion of this book, you'll be equipped to design, launch, and manage marketing campaigns that are not only successful but also cutting-edge.

SignalR Real-time Application Cookbook. Use SignalR to create real-time, bidirectional, and asynchronous applications based on standard web technologies

Roberto Vespa

Expert C++. Become a proficient programmer by learning coding best practices with C++17 and C++20's latest features - Second Edition

Marcelo Guerra Hahn, Araks Tigranyan, John Asatryan, Vardan Grigoryan, ...

Are you an experienced C++ developer eager to take your skills to the next level? This updated edition of Expert C++ is tailored to propel you toward your goals.This book takes you on a journey of building C++ applications while exploring advanced techniques beyond object-oriented programming. Along the way, you'll get to grips with designing templates, including template metaprogramming, and delve into memory management and smart pointers. Once you have a solid grasp of these foundational concepts, you'll advance to more advanced topics such as data structures with STL containers and explore advanced data structures with C++. Additionally, the book covers essential aspects like functional programming, concurrency, and multithreading, and designing concurrent data structures. It also offers insights into designing world-ready applications, incorporating design patterns, and addressing networking and security concerns. Finally, it adds to your knowledge of debugging and testing and large-scale application design.With Expert C++ as your guide, you'll be empowered to push the boundaries of your C++ expertise and unlock new possibilities in software development.

OpenVPN 2 Cookbook. Everything you need to know to master the intricacies of OpenVPN 2 is contained in this cookbook. Packed with recipes, tips, and tricks, it’s the perfect companion for anybody wanting to build a secure virtual private network

Open VPN Solutions, Jan Just Keijser

Learning OpenCV 3 Computer Vision with Python. Unleash the power of computer vision with Python using OpenCV

Gionata Minichino, Joseph Howse, Gil Levi, Joe Minichino

ChatGPT Prompts Book - Precision Prompts, Priming, Training & AI Writing Techniques for Mortals. Crafting Precision Prompts and Exploring AI Writing with ChatGPT

Oliver Theobald

The course embarks on an enlightening journey through the world of ChatGPT, starting from the very basics of understanding what ChatGPT is, to delving deep into the mechanics of crafting precision prompts that unlock its full potential. From the outset, you'll be introduced to the foundational elements that make ChatGPT an indispensable tool for a wide range of applications, setting the stage for a comprehensive exploration of its capabilities.As we progress, the course meticulously unfolds the layers of prompt writing techniques, priming strategies, and training methodologies that are designed to enhance your interaction with AI. You'll learn how to craft prompts for common use cases, navigate the nuances of content creation, translation tasks, and personalized tutoring, all while leveraging ChatGPT's advanced AI art capabilities.The course culminates by focusing on practical applications and exploring advanced prompt training and role prompting techniques. This final stretch is designed to solidify your understanding and empower you with the confidence to employ ChatGPT across various scenarios, from professional content writing to creative explorations.

Enterprise-Grade Hybrid and Multi-Cloud Strategies. Proven strategies to digitally transform your business with hybrid and multi-cloud solutions

Sathya AG, Kunal Das

In the past decade, cloud technology has evolved from a mere deployment platform into a driving force of innovation. However, navigating the complexities of cloud adoption, especially with a hybrid approach, presents significant challenges. Solving Hybrid Cloud Challenges for Enterprises is your trusted guide to overcome the problems encountered in this process. Written by a principal architect at Google with 15+ years of experience, this vendor agnostic book begins by exploring the case studies of enterprises stepping into the world of the cloud, highlighting the pivotal role of leadership vision and mindset in driving digital transformation. You’ll explore the basics of cloud technology, its impact on various industries, and the challenges of cloud adoption. As you dive deeper, you’ll find real-world use cases of enterprises that have digitally disrupted their respective industries by innovating in the cloud. From assessing the cloud maturity of an organization and designing a cloud strategy to exploring the various facets of cloud transformation, this book will guide you at every step of the way. Finally, you’ll learn how to lead your organization’s cloud transformation journey with emerging technologies. By the end, you'll be well-equipped to design and architect a scalable, cloud-first IT organization.

Asynchronous Programming in Rust. Learn asynchronous programming by building working examples of futures, green threads, and runtimes

Carl Fredrik Samson

Step into the world of asynchronous programming with confidence by conquering the challenges of unclear concepts with this hands-on guide. Using functional examples, this book simplifies the trickiest concepts, exploring goroutines, fibers, futures, and callbacks to help you navigate the vast Rust async ecosystem with ease.You’ll start by building a solid foundation in asynchronous programming and explore diverse strategies for modeling program flow. The book then guides you through concepts like epoll, coroutines, green threads, and callbacks using practical examples. The final section focuses on Rust, examining futures, generators, and the reactor-executor pattern. You’ll apply your knowledge to create your own runtime, solidifying expertise in this dynamic domain. Throughout the book, you’ll not only gain proficiency in Rust's async features but also see how Rust models asynchronous program flow.By the end of the book, you'll possess the knowledge and practical skills needed to actively contribute to the Rust async ecosystem.

Learning Nagios 4. For system administrators who want a fast, easily understood introduction to Nagios 4, this is the perfect book. Get to grips with the latest version of this powerful monitoring tool and transform the stability of your whole system

Wojciech Kocjan

Python Feature Engineering Cookbook. Over 70 recipes for creating, engineering, and transforming features to build machine learning models - Second Edition

Soledad Galli

Feature engineering, the process of transforming variables and creating features, albeit time-consuming, ensures that your machine learning models perform seamlessly. This second edition of Python Feature Engineering Cookbook will take the struggle out of feature engineering by showing you how to use open source Python libraries to accelerate the process via a plethora of practical, hands-on recipes.This updated edition begins by addressing fundamental data challenges such as missing data and categorical values, before moving on to strategies for dealing with skewed distributions and outliers. The concluding chapters show you how to develop new features from various types of data, including text, time series, and relational databases. With the help of numerous open source Python libraries, you'll learn how to implement each feature engineering method in a performant, reproducible, and elegant manner.By the end of this Python book, you will have the tools and expertise needed to confidently build end-to-end and reproducible feature engineering pipelines that can be deployed into production.

Odoo 10 Development Essentials. Explore the functionalities of Odoo to build powerful business applications

Daniel Reis

Odoo is one of the fastest growing open source, business application development software products available. With announcement of Odoo 10, there are many new features added to Odoo and the face of business applications developed with Odoo has changed. This book will not only teach you how to build and customize business applications with Odoo, but it also covers all the new features that Odoo has to offer.This book is the latest resource on developing and customizing Odoo 10 applications. It comes packed with much more and refined content than its predecessor. It will start with building business applications from scratch and will cover topics such as module extensions, inheritance, working with data, user interfaces, and so on. The book also covers the latest features of Odoo 10, in addition to front end development, testing and debugging techniques. The book will also talk about Odoo Community and Odoo Enterprise.

RESTful Java Web Services. Design scalable and robust RESTful web services with JAX-RS and Jersey extension APIs

Jobinesh Purushothaman, Jobinesh Purushothaman

OpenGL 4 Shading Language Cookbook. Build high-quality, real-time 3D graphics with OpenGL 4.6, GLSL 4.6 and C++17 - Third Edition

David Wolff

OpenGL 4 Shading Language Cookbook, Third Edition provides easy-to-follow recipes that first walk you through the theory and background behind each technique, and then proceed to showcase and explain the GLSL and OpenGL code needed to implement them.The book begins by familiarizing you with beginner-level topics such as compiling and linking shader programs, saving and loading shader binaries (including SPIR-V), and using an OpenGL function loader library. We then proceed to cover basic lighting and shading effects. After that, you'll learn to use textures, produce shadows, and use geometry and tessellation shaders. Topics such as particle systems, screen-space ambient occlusion, deferred rendering, depth-based tessellation, and physically based rendering will help you tackle advanced topics.OpenGL 4 Shading Language Cookbook, Third Edition also covers advanced topics such as shadow techniques (including the two of the most common techniques: shadow maps and shadow volumes). You will learn how to use noise in shaders and how to use compute shaders.The book provides examples of modern shading techniques that can be used as a starting point for programmers to expand upon to produce modern, interactive, 3D computer-graphics applications.

Oracle SOA Suite 11g Performance Tuning Cookbook. Featuring over 100 recipes, this handy cookbook will walk you through the different ways to optimize the performance of the Oracle SOA Suite 11g. Essential reading for administrators, developers, and architects

C2B2 Consulting Ltd, Nicholas Wright, Matt Brasier

Oracle SOA Suite 11g forms the heart of many organisations' Service Oriented Architecture. Yet for such a core component, simple information on how to tune and configure SOA Suite and its infrastructure is hard to find. Because Oracle SOA Suite 11g builds on top of a variety of infrastructure components, up until now there has been no one single complete reference that brings together all the best practices for tuning the whole SOA stack.Oracle SOA Suite 11g Performance Tuning Cookbook contains plenty of tips and tricks to help you get the best performance from your SOA Suite infrastructure. From monitoring your environment so you know where bottlenecks are, to tuning the Java Virtual Machine, WebLogic Application Server, and BPEL and BPMN mediator engines, this book will give you the techniques you need in a easy to follow step-by-step guide.Starting with how to identify problems, and building on that with sections on monitoring, testing, and tuning, the recipes in this book will take you through many of the options available for performance tuning your application.There are many considerations to make when trying to get the best performance out of the Oracle SOA Suite platform. This performance Cookbook will teach you the whole process of tuning JVM garbage collection and memory, tuning BPEL and BPMN persistence settings, and tuning the application server. This book focuses on bringing together tips on how to identify the key bottlenecks in the whole SOA Suite infrastructure, and how to alleviate them.The Oracle SOA Suite 11g Performance Tuning Cookbook will ensure that you have the tools and techniques to get the most out of your infrastructure, delivering reliable, fast, and scalable services to your enterprise.

Visualize Complex Processes with Microsoft Visio. A guide to visually creating, communicating, and collaborating business processes efficiently

David J Parker, Šenaj Lelić

Every business has process flows, but not all of them are fully described to or verified for accuracy with each stakeholder. This not only presents a risk for business continuity but also removes the ability to make insightful improvements. To make these complex interactions easy to grasp, it’s important to describe these processes visually using symbology that everybody understands. Different parts of these flows should be collaboratively developed and stored securely as commercial collateral.Visualize Complex Processes with Microsoft Visio helps you understand why it is crucial to use a common, systematic approach to document the steps needed to meet each business requirement. This book explores the various process flow templates available in each edition of Microsoft Visio, including BPMN. It also shows you how to use them effectively with the help of tips and techniques and examples to reduce the time required for creating them, as well as how you can improve their integration and presentation.By the end of this book, you’ll have mastered the skills needed to create data-integrated business flowcharts with Microsoft Visio, learned how to effectively use these diagrams collaboratively, but securely, and understood how to integrate them with other M365 apps, including Excel, Word, PowerPoint, and Power Automate.

Instant Minecraft Designs How-to. Build amazing structures using the very popular and most advanced of free mods for Minecraft – WorldEdit CUI and VoxelSniper GUI

Mephisto Waltz, Michael Whip

The Voxel Mod Pack is a suite of mods that adds powerful new functionality to Minecraft, helping you to create beautiful and engaging structures faster and more easily than ever. In this book you'll learn how to use World Edit CUI to create and edit geometry selections.Instant Minecraft Designs How-to will help you achieve advanced architectural feats by working through a series of exciting, practical projects. Each chapter is a standalone exercise that you can integrate into your current projects, or use as inspiration for future ones.In this book we cut out all of the unnecessary chit chat and get straight into building. Each exercise is designed to improve your building skills by introducing new and useful functions in a hands-on way.We'll start with a Tudor-style mansion, getting you used to using the basic functions and applying them in a practical way, working up to finish with a futuristic city, by which time you'll be accustomed to using World Edit CUI and Voxel Sniper commands.