Machine Learning and Generative AI for Marketing. Take your data-driven marketing strategies to the next level using Python

Yoon Hyup Hwang, Nicholas C. Burtch

In the dynamic world of marketing, the integration of artificial intelligence (AI) and machine learning (ML) is no longer just an advantage—it's a necessity. Moreover, the rise of generative AI (GenAI) helps with the creation of highly personalized, engaging content that resonates with the target audience.This book provides a comprehensive toolkit for harnessing the power of GenAI to craft marketing strategies that not only predict customer behaviors but also captivate and convert, leading to improved cost per acquisition, boosted conversion rates, and increased net sales.Starting with the basics of Python for data analysis and progressing to sophisticated ML and GenAI models, this book is your comprehensive guide to understanding and applying AI to enhance marketing strategies. Through engaging content & hands-on examples, you'll learn how to harness the capabilities of AI to unlock deep insights into customer behaviors, craft personalized marketing messages, and drive significant business growth. Additionally, you'll explore the ethical implications of AI, ensuring that your marketing strategies are not only effective but also responsible and compliant with current standardsBy the conclusion of this book, you'll be equipped to design, launch, and manage marketing campaigns that are not only successful but also cutting-edge.

Joomla! 1.5 JavaScript jQuery. Enhance your Joomla! Sites with the power of jQuery extensions, plugins, and more

Chris Davenport, Jose Argudo Blanco

Ever wondered how all the great-looking, feature packed, amazing Joomla! sites are made? Would you like to add image transitions, popups, scrolls, AJAX forms, image galleries, no-page reloads to your website, but are worried that they will be difficult to implement? To make any Joomla! site look more professional, interactive, and interesting you need the ease and power of jQuery.This book will help you to use the jQuery library with the Joomla! CMS. It will take you through adding jQuery functionality to the Joomla! CMS and show how to use it to make the modules and themes more dynamic, interactive, and responsive, and add effects to your Joomla! site.The book starts by showing a plain Joomla! site without any JavaScript enhancement or features, then accompanies you through the process of site enhancement.First you will learn how to make use of third-party extensions to include jQuery features into your site. These can be image galleries, jQuery powered menus, tooltips, and many, many more. Later on you will learn how to modify your template to add some features to your Joomla! site, You will also learn to build your own jQuery-powered Joomla! extensions, and how to pack them so that you can use them in any project you like. Further, you will learn to create your own modules and components.By the end of this book, you will have learned how to enhance any Joomla! site with JavaScript and jQuery.

Facebook Graph API Development with Flash. Build social Flash applications fully integrated with the Facebook Graph API

Michael James Williams

The Facebook platform provides you with an ideal solution for building rich, social experiences on the web to develop an effective user experience application. Combined with Flash which effectively enables social interactions, you can create a fully functional application on Facebook. If you've been waiting to get started with your own applications and games on Facebook, with this book you don't have to wait any longer.This book takes you through everything you need to know to integrate your AS3 apps and games with Facebook accompanied by illustrative screenshots and short quizzes.It presents you with in depth coverage of the key underlying concepts such as creating a basic application that runs inside Facebook and exploring the Graph API which greatly simplifies how developers can retrieve data. This book also covers topics on security, permissions and authentication features on Facebook.This beginner's guide starts off by teaching you about retrieving simple public data and then rapidly working your way up to authenticating users, building powerful searches across the entire database, and uploading photos and other content.Throughout the book, you'll learn by building two fundamental components: an RIA Facebook interface and an AS3 SDK that you can drop into any project to add Facebook integration. This easy-to-understand guide has everything written as AS3-only projects with publicly available components, so you can follow along whether you use Flash Pro, Flex, or MXMLC – as long as you know AS3!This hands-on tutorial will present you with a whole new perspective of the three core aspects of Facebook – searching, retrieving, and updating the data .This practical book focuses on how to set up an application on Facebook and how to deal with different contexts like AIR.By the end of this book, you will be confident enough to set up your own application and create social interactions for users to share on Facebook.

Django 1.1 Testing and Debugging. Building rigorously tested and bug-free Django applications

Karen M. Tracey, Karen Tracey, Jacob Kaplan-Moss

Bugs are a time consuming burden during software development. Django's built-in test framework and debugging support help lessen this burden. This book will teach you quick and efficient techniques for using Django and Python tools to eradicate bugs and ensure your Django application works correctly. This book will walk you step by step through development of a complete sample Django application. You will learn how best to test and debug models, views, URL configuration, templates, and template tags. This book will help you integrate with and make use of the rich external environment of test and debugging tools for Python and Django applications. The book starts with a basic overview of testing. It will highlight areas to look out for while testing. You will learn about different kinds of tests available, and the pros and cons of each, and also details of test extensions provided by Django that simplify the task of testing Django applications. You will see an illustration of how external tools that provide even more sophisticated testing features can be integrated into Django's framework. On the debugging front, the book illustrates how to interpret the extensive debugging information provided by Django's debug error pages, and how to utilize logging and other external tools to learn what code is doing.

Django Design Patterns and Best Practices. Easily build maintainable websites with powerful and relevant Django design patterns

Arun Ravindran

Microsoft Dynamics AX 2012 Development Cookbook. Customizing Dynamics AX to suit the specific needs of an organization is plain sailing when you use this cookbook of modifications. With more than 80 practical recipes it’s the perfect handbook for all Dynamics AX developers

Mindaugas Pocius

Microsoft Dynamics AX is a comprehensive Enterprise Resource Planning (ERP) solution for mid-size and large organizations. Dynamics AX implementations are used worldwide by thousands of customers. With the new version - Dynamics AX 2012 - the system is due to expand even more rapidly.Every new implementation requires some level of customization, and all organizations want this to be done to the highest standards using proven approaches.Written by one of the leading experts in Microsoft Dynamics AX, 'Microsoft Dynamics AX 2012 Development Cookbook' is packed with over 80 task-based and immediately reusable recipes that will help you manage your company's or customer's ERP information and operations efficiently, and solve your business process problems in an effective and quick way. This book focuses on commonly used custom modifications in major Dynamics AX modules. The recipes in this book cover various areas of Dynamics AX to help developers not only learn about programming, but also about the functional side of Dynamics AX. The practical recipes will also allow you to look at the development from the perspective of business processes. You will learn to enhance your user interface using various Dynamics AX UI elements and managing your data and functions will become easier.

Implementing Order to Cash Process in SAP. An end-to-end guide to understanding the OTC process and its integration with SAP CRM, SAP APO, SAP TMS, and SAP LES

Chandrakant Agarwal

Using different SAP systems in an integrated way to gain maximum benefits while running your business is made possible by this book, which covers how to effectively implement SAP Order to Cash Process with SAP Customer Relationship Management (CRM), SAP Advanced Planning and Optimization (APO), SAP Transportation Management System (TMS), SAP Logistics Execution System (LES), and SAP Enterprise Central Component (ECC).You’ll understand the integration of different systems and how to optimize the complete Order to Cash Process with mySAP Business Suite. With the help of this book, you'll learn to implement mySAP Business Suite and understand the shortcomings in your existing SAP ECC environment. As you advance through the chapters, you'll get to grips with master data attributes in different SAP environments and then shift focus to the Order to Cash cycle, including order management in SAP CRM, order fulfillment in SAP APO, transportation planning in SAP TMS, logistics execution in SAP LES, and billing in SAP ECC.By the end of this SAP book, you'll have gained a thorough understanding of how different SAP systems work together with the Order to Cash process.

Sphinx Search Beginner's Guide. Implement full-text search with lightning speed and accuracy using Sphinx

Abbas Ali

Mastering Python Scientific Computing. A complete guide for Python programmers to master scientific computing using Python APIs and tools

Sushant Saurav, Hemant Kumar Mehta

Microsoft Dynamics CRM 2011 Cookbook. Includes over 75 incredible recipes for deploying, configuring, and customizing your CRM application

Dipankar Bhattacharya

Without a comprehensive understanding of deployment scenarios and steps, it is really difficult to install and maintain Dynamics CRM 2011 within complex IT infrastructures. Done badly, it can cause serious future maintenance and optimization issues. Administration of CRM systems is equally complex and important; unless efficiently done, it can create fuss in the system and potentially bring down end user satisfaction. Configuration and customization of the system has to be done very carefully too so that it can meet the functional needs appropriately.“Microsoft Dynamics CRM 2011 Cookbook is a hands-on guide, providing clear, step-by-step instructions to deploy, maintain, optimize, and administer Dynamics CRM 2011 along with advanced configuration and customization processes, to give us a strong advantage in creating successful CRM applications.This book introduces Dynamics CRM 2011 by describing the important aspects of the system. It will take you through a number of clear and practical recipes from successful deployment, hassle-free maintenance, and effective administration to advanced level configuration and customization techniques.You will learn from a range of deployment and maintenance topics such as how to configure CRM to use claim-based authentication using AD FS, how to enable tracing in CRM servers, how to recover from server failures, and how to optimize server performance. This book will also discuss how to schedule Data Duplication detection jobs, enable auditing, export and import managed/unmanaged solutions, create 1:N, N:1, or N:N relationships between entities, configuring role based forms, adding a new button in the ribbon, SharePoint integration with CRM, and configuring a dialog or workflow.You will learn everything you need to know, from deployment, administration, and maintenance to configuration, integration, and customization for your Dynamics CRM 2011 application.

MariaDB Cookbook. Learn how to use the database that’s growing in popularity as a drop-in replacement for MySQL. The MariaDB Cookbook is overflowing with handy recipes and code examples to help you become an expert simply and speedily

Daniel Bartholomew

Magento 2 Cookbook. Exploring Magento 2 in the form of recipes

Ray Bogman, Vladimir Kerkhoff

Magento 2 is an open source e-commerce platform that has all the functionality to function from small to large online stores. It is preferred by developers and merchants due to its new architecture, which makes it possible to extend the functionalities with plugins, a lot of which are now created by the community.This merchant and developer guide is packed with recipes that cover all aspects of Magento 2. The recipes start with simple how-to’s then delve into more advanced topics as the book progresses.We start with the basics of setting up a Magento 2 project on Apache or Nginx. Next, you will learn about basics including system tools and caching to get your Magento 2 system ready for the real work. We move on to simple tasks such as managing your store and catalog configuration. When you are familiar with this, we cover more complex features such as module and extension development. Then we will jump to the final part: advanced Magento 2 extensions. By the end of this book, you’ll be competent with all the development phases of Magento 2 and its most common elements.

Learning Apex Programming. Create business applications using Apex to extend and improve the usefulness of the Salesforce1 Platform

Michael Wicherski, Matthew Kaufman

Learn Python Programming. An in-depth introduction to the fundamentals of Python - Third Edition

Fabrizio Romano, Heinrich Kruger

Learn Python Programming, Third Edition is both a theoretical and practical introduction to Python, an extremely flexible and powerful programming language that can be applied to many disciplines. This book will make learning Python easy and give you a thorough understanding of the language. You'll learn how to write programs, build modern APIs, and work with data by using renowned Python data science libraries.This revised edition covers the latest updates on API management, packaging applications, and testing. There is also broader coverage of context managers and an updated data science chapter.The book empowers you to take ownership of writing your software and become independent in fetching the resources you need. You will have a clear idea of where to go and how to build on what you have learned from the book.Through examples, the book explores a wide range of applications and concludes by building real-world Python projects based on the concepts you have learned.

Practical Linux Security Cookbook. Click here to enter text

Tajinder Kalsi

With the growing popularity of Linux, more and more administrators have started moving to the system to create networks or servers for any task. This also makes Linux the first choice for any attacker now. Due to the lack of information about security-related attacks, administrators now face issues in dealing with these attackers as quickly as possible. Learning about the different types of Linux security will help create a more secure Linux system.Whether you are new to Linux administration or experienced, this book will provide you with the skills to make systems more secure.With lots of step-by-step recipes, the book starts by introducing you to various threats to Linux systems. You then get to walk through customizing the Linux kernel and securing local files. Next you will move on to manage user authentication locally and remotely and also mitigate network attacks. Finally, you will learn to patch bash vulnerability and monitor system logs for security.With several screenshots in each example, the book will supply a great learning experience and help you create more secure Linux systems.

Learn SQL using MySQL in One Day and Learn It Well. SQL for beginners with Hands-on Project

Jamie Chan

Learn SQL (using MySQL) in One Day and Learn It Well is the ultimate guide for beginners aiming to grasp the complexities of SQL through hands-on learning. Starting with an introduction to the essence of databases, this book methodically advances through defining and manipulating tables, mastering data insertion, updates, deletions, and executing sophisticated data selection techniques across its comprehensive chapters. It further explores the creation and utility of views, the implementation of triggers to automate database responses, and the intricacies of variables, stored routines, control flow tools, and cursors, culminating in a capstone project that brings all concepts together.Culminating in a project , this book offers a unique opportunity to apply all the learned concepts in a practical, real-world scenario, reinforcing the skills and knowledge acquired throughout the chapters. The appendices provide additional resources including table definitions for practical exercises modeled on real-world scenarios.Embark on a learning journey that transitions you from novice to proficient in managing and querying databases with MySQL, empowering you with the skills to tackle real-world data challenges.