Data Science for Marketing Analytics. A practical guide to forming a killer marketing strategy through data analysis with Python - Second Edition

Mirza Rahim Baig, Gururajan Govindan, Vishwesh Ravi Shrimali

Unleash the power of data to reach your marketing goals with this practical guide to data science for business.This book will help you get started on your journey to becoming a master of marketing analytics with Python. You'll work with relevant datasets and build your practical skills by tackling engaging exercises and activities that simulate real-world market analysis projects.You'll learn to think like a data scientist, build your problem-solving skills, and discover how to look at data in new ways to deliver business insights and make intelligent data-driven decisions.As well as learning how to clean, explore, and visualize data, you'll implement machine learning algorithms and build models to make predictions. As you work through the book, you'll use Python tools to analyze sales, visualize advertising data, predict revenue, address customer churn, and implement customer segmentation to understand behavior.By the end of this book, you'll have the knowledge, skills, and confidence to implement data science and machine learning techniques to better understand your marketing data and improve your decision-making.

Instant Citrix XenApp. A short guide for administrators to get the most out of the Citrix XenApp 6.5 server farm

Andrew Mallett

Citrix XenApp is the market leader in application hosting and virtualization delivery, allowing users from different platforms such as Windows, Mac, Linux, and mobile devices to connect to their business applications. Using XenApp, you can deploy secure applications quickly to thousands of users. This book takes you through the deployment of your server farm. With the infrastructure in place, you can publish applications to users and manage load balancing within the server farm.Instant Citrix XenApp 6.5 is written to be a quick and effective guide to deploy your Citrix-based remote desktop server farm.You begin by laying out the resources required, such as the Licensing Server, the Web Interface Server, and the XenApp Server. You will then learn their purpose and move onto installing them in their logical order. Next, you can customize the web interface to brand it with your corporate identity. It won't be long before you have already published an application and resources for users and testing gets underway in earnest.

SDL Game Development. If you're good with C++ and object oriented programming, this book utilizes your skills to create 2D games using the Simple DirectMedia Layer API. Practical tutorials include the development of two wickedly good games

Shaun Mitchell

SDL 2.0 is the latest release of the popular Simple DirectMedia Layer API, which is designed to make life easier for C++ developers, allowing you simple low-level access to various multiplatform audio, graphics, and input devices.SDL Game Development guides you through creating your first 2D game using SDL and C++. It takes a clear and practical approach to SDL game development, ensuring that the focus remains on creating awesome games.Starting with the installation and setup of SDL, you will quickly become familiar with useful SDL features, covering sprites, state management, and OOP, leading to a reusable framework that is extendable for your own games. SDL Game Development culminates in the development of two exciting action games that utilize the created framework along with tips to improve the framework.

PhantomJS Cookbook. Over 70 recipes to help boost the productivity of your applications using real-world testing with PhantomJS

Rob Friesel

MySQL Admin Cookbook LITE: Replication and Indexing. Make your database quicker, more efficient, and better organized with replication and indexing

Udo Schwedt, Daniel Schneller

Tableau Certified Data Analyst Certification Guide. Ace the Tableau Data Analyst certification exam with expert guidance and practice material

Harry Cooney, Daisy Jones

The Tableau Certified Data Analyst certification validates the essential skills needed to explore, analyze, and present data, propelling your career in data analytics. Whether you're a seasoned Tableau user or just starting out, this comprehensive resource is your roadmap to mastering Tableau and achieving certification success.The book begins by exploring the fundamentals of data analysis, from connecting to various data sources to transforming and cleaning data for meaningful insights. With practical exercises and realistic mock exams, you'll gain hands-on experience that reinforces your understanding of Tableau concepts and prepares you for the challenges of the certification exam.As you progress, expert guidance and clear explanations make it easy to navigate complex topics as each chapter builds upon the last, providing a seamless learning experience—from creating impactful visualizations to managing content on Tableau Cloud.Written by a team of experts, this Tableau book not only helps you pass the certification exam but also equips you with the skills and confidence needed to excel in your career. It is an indispensable resource for unlocking the full potential of Tableau.

Swift by Example

Giordano Scalzo

Datadog Cloud Monitoring Quick Start Guide. Proactively create dashboards, write scripts, manage alerts, and monitor containers using Datadog

Thomas Kurian Theakanath

Datadog is an essential cloud monitoring and operational analytics tool which enables the monitoring of servers, virtual machines, containers, databases, third-party tools, and application services. IT and DevOps teams can easily leverage Datadog to monitor infrastructure and cloud services, and this book will show you how.The book starts by describing basic monitoring concepts and types of monitoring that are rolled out in a large-scale IT production engineering environment. Moving on, the book covers how standard monitoring features are implemented on the Datadog platform and how they can be rolled out in a real-world production environment. As you advance, you'll discover how Datadog is integrated with popular software components that are used to build cloud platforms. The book also provides details on how to use monitoring standards such as Java Management Extensions (JMX) and StatsD to extend the Datadog platform. Finally, you'll get to grips with monitoring fundamentals, learn how monitoring can be rolled out using Datadog proactively, and find out how to extend and customize the Datadog platform.By the end of this Datadog book, you will have gained the skills needed to monitor your cloud infrastructure and the software applications running on it using Datadog.