Tensor Analysis for Engineers. Mastering Coordinate Systems, Transformations and Applications using Mathematics

Mercury Learning and Information, Mehrzad Tabatabaian

This book is a comprehensive guide to tensor analysis for engineers and applied scientists, focusing on practical problem-solving in Euclidean space. It covers Cartesian coordinate systems and curvilinear coordinates like cylindrical and spherical, with examples and calculations. Expanded content includes rigid body rotation, Cartesian tensors, Euler angles, and quaternion methods.The course begins with coordinate systems, moving through curvilinear systems, basis vectors, and scale factors. It covers contravariant and physical components, tensor transformations, and mixed and metric tensors. Advanced topics include gradient operators, derivative forms, Cartesian tensor transformations, and coordinate-independent equations. The book features relations for selected coordinate systems, rigid body rotation methods, and numerous worked-out examples and exercises.Mastering tensor analysis is crucial for complex engineering and science problems. This book transitions from basic concepts to advanced applications, blending theory with practical examples. Clear explanations, figures, and exercises enhance learning, making this an essential resource for tensor analysis in Euclidean space.

TensorFlow 2 Pocket Primer. A Quick Reference Guide for TensorFlow 2 Developers

Mercury Learning and Information, Oswald Campesato

As part of the best-selling *Pocket Primer* series, this book introduces beginners to basic machine learning algorithms using TensorFlow 2. It provides a fast-paced introduction to TensorFlow, covering core features and machine learning basics with Python code samples. An appendix includes Keras-based code samples and explores MLPs, CNNs, RNNs, and LSTMs. The chapters illustrate how to solve various tasks, encouraging further reading to deepen your knowledge.The journey begins with an introduction to TensorFlow 2, followed by essential APIs and datasets. You'll explore linear regression and classifiers, learning to apply TensorFlow to practical problems. The comprehensive appendix covers advanced topics like NLPs and deep learning architectures, enhancing your understanding of machine learning.Understanding these concepts is crucial for modern AI applications. This book transitions readers from basic TensorFlow use to advanced machine learning techniques, blending theory with practical examples. Companion files with source code and figures enhance learning, making this an essential resource for mastering TensorFlow and machine learning.

Text Analytics for Business Decisions. Mastering Techniques for Insightful Data Interpretation through a Case Study Approach

Mercury Learning and Information, Andres Fortino

This book leverages advanced techniques and tools in data science to extend data analysis from numeric and categorical data to textual data. Designed for business analysts, it uses a case study approach to teach skills in extracting insights from text data, supporting business decision-making. Exercises primarily use Excel and R, covering techniques from basic text analytics to sophisticated methods like topic extraction and text similarity scoring.The course begins with framing analytical questions and exploring analytical tool sets. It progresses through preparing data files, performing word frequency and keyword analysis, and conducting sentiment analysis. Advanced topics include visualizing text data, coding, named entity recognition, and topic recognition in documents. The book also covers text similarity scoring and the analysis of large datasets by sampling.Throughout this journey, readers will apply the CRISP-DM data mining standard, using companion files with numerous datasets for practical exercises. By the end, participants will have a comprehensive understanding of text analytics, enabling them to derive meaningful insights from textual data to inform business strategies.

The AI Marketing Playbook. Mastering the Latest AI Tools and Techniques for Next-Gen Marketing Success

Mercury Learning and Information, Mark Lamplugh

This book offers a comprehensive guide to integrating AI into modern marketing strategies, transforming how businesses engage with audiences. It begins with an overview of AI’s role in marketing, its evolution, and its benefits in driving innovation. Early chapters cover foundational topics like AI, machine learning, and data preparation for effective AI implementation.The book then explores practical applications, such as analyzing customer behavior for personalized experiences and using AI-powered chatbots for improved customer service. You’ll learn to apply image and video recognition for visual marketing and leverage AI for social media strategies that boost engagement. The book also covers predictive analytics, AI-driven email marketing, and techniques to optimize SEO and content marketing.Further chapters focus on automating marketing processes and using AI to support sales enablement with actionable insights. The final chapter discusses ethical considerations and the future of AI in marketing, emphasizing the balance between automation and human creativity. This book equips marketing professionals and business leaders with the tools to harness AI’s potential for impactful marketing strategies.

The Challenge to AI. The Future of AGI: Bridging Human Cognition and Artificial Intelligence

Mercury Learning and Information, Stephen Robbins

This book invites readers to explore where AI, consciousness, and human cognition intersect. It challenges existing notions in AI and cognitive science by arguing that true intelligence lies not in software but in the brain's complex biochemical system, far removed from current AI architectures. Through examining time, perception, language, and thought, the book presents a compelling case for the indispensability of biology and consciousness in cognition, highlighting the profound differences between man and machine.The journey begins with an introduction to AGI and the brain's resonance, moving through philosophical perspectives on perception and the external world. Readers will delve into the biochemical basis of cognition, exploring implicit and explicit memory, conscious cognition, voluntary actions, and the unique aspects of human speech and generative AI. The book culminates with discussions on affect, space, time, and the requirements for creating a conscious device.Understanding these concepts is crucial for advancing AI and cognitive science. This book transitions readers from conventional views to a new framework that integrates biology and consciousness, blending theory with profound insights. It is an essential resource for those seeking to understand the true nature of intelligence and the future of AI.

The Creation of a Conscious Machine. The AI Quest: Building Awareness with Advanced Artificial Intelligence Technologies

Mercury Learning and Information, Jean E. Tardy

This book delves into Generative AI and the potential for AI to achieve consciousness. It covers historical and modern perspectives on AI, from ancient myths to the Turing Test and current advancements. The book explores the theoretical and practical aspects of creating a conscious AI, including specifications for synthetic consciousness and integrating AI with human cognition. It questions whether generative AI can meet traditional criteria of consciousness.The journey begins with understanding consciousness, tracing AI's origins, and clarifying human cognition through AI. It examines early AI failures, fears of success, and the engineering of consciousness. The book also explores archaic AI representations, the intelligence of automatons, and the relevance of the Turing Test, concluding with strategies for achieving synthetic consciousness.These concepts are crucial for advancing AI towards synthetic consciousness. This book transitions readers from historical perspectives to modern AI challenges, blending theory with practical insights. It is an essential resource for understanding the future of AI and its potential to achieve consciousness.

Transformer, BERT, and GPT. Unlock the Power of Transformers, BERT, GPT-3, and GPT-4 in Natural Language Processing

Mercury Learning and Information, Oswald Campesato

This book offers an in-depth exploration of the Transformer architecture, BERT models, and the GPT series, including GPT-3 and GPT-4. Beginning with foundational concepts like the attention mechanism and tokenization techniques, it delves into the intricacies of Transformer and BERT architectures. Advanced topics cover the latest developments in the GPT series, including ChatGPT. Key chapters provide insights into the evolution and significance of attention in deep learning, the nuances of Transformer architecture, a detailed exploration of the BERT family, and hands-on guidance on working with GPT-3.The journey continues with a comprehensive overview of ChatGPT, GPT-4, and visualization using generative AI. The book also discusses influential AI organizations such as DeepMind, OpenAI, Cohere, and Hugging Face. Readers will gain a thorough understanding of the current landscape of NLP models, their underlying architectures, and practical applications.Companion files with numerous code samples and figures from the book enhance the learning experience, providing practical tools and resources. This book is an essential guide for those seeking to master the latest advancements in natural language processing and generative AI.

Understanding PTSD. Exploring Trauma, Myths, Assessment, and Recovery

Mercury Learning and Information, Austin Mardon

Understanding PTSD offers a comprehensive exploration of Post-Traumatic Stress Disorder (PTSD), tracing its history, debunking common myths, and examining its complex nature. The book begins with a personal narrative to ground the reader, before delving into the origins and evolution of PTSD, particularly during wartime. It addresses widespread misconceptions, emphasizing that PTSD affects diverse populations, not just soldiers. The assessment methods and criteria are discussed, alongside the brain's response to various traumas.Key chapters explore the potential causes of PTSD, including genetic, environmental, and psychological factors. The book also covers the dangers associated with PTSD, various types of PTSD, and symptoms. It provides insights into how PTSD manifests in different age groups and reviews the most effective treatments, such as cognitive therapy and medication.Further chapters discuss comorbidities like depression and substance abuse, the gaps in current knowledge, and ongoing research. The public's perception of PTSD, its portrayal in the media, and the impact on families are also examined. The book concludes with practical advice on supporting individuals with PTSD and a detailed directory of resources available in North America, Europe, and India.