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CRM
As businesses strive to harness the power of data, the demand for Salesforce professionals who can create a single view of the customer across the Salesforce Customer 360 platform is surging, and this book equips you to meet that demand. Written by a certified Salesforce instructor and an expert with extensive experience in complex Salesforce implementations and cross-cloud architecture, this updated edition of Salesforce B2C Solution Architect's Handbook helps you gain a deeper understanding of the integration options and products that deliver value for organizations.You’ll develop a solid understanding of each component in the Customer 360 ecosystem, its data models, and governance. A new chapter on Data Cloud provides fresh insights into the latest Salesforce technology for evolving and maintaining your ecosystem. As you progress, you'll explore planning critical requirements and implementation sequences to avoid costly reworks and delays. You’ll also learn best practices for data modeling across Salesforce products and beyond. Building upon the core knowledge, you'll get to grips with the tools, techniques, and certification scenarios to prepare for the latest version of the B2C Solution Architect exam.By the end of this book, you’ll have the skills to design scalable, secure, and future-proof solutions supporting critical business demands.
Salesforce’s winter ’19 release offers a host of new features for CRM designed to meet your sales and marketing requirements. With this comprehensive guide to implementing Salesforce CRM, administrators of all levels can easily get a thorough understanding of the platform.This Salesforce handbook begins by guiding you in setting up users and security and then progresses to configuration, data management, and data analytics. You’ll discover process automation and approval mechanisms, while also exploring the functional areas of Sales Cloud, Service Cloud, Marketing Cloud, and Salesforce Chatter. This book covers Salesforce CRM system administration in a practical way, and it’ll serve as an invaluable reference for both new administrators and experienced professionals. Furthermore, you’ll also delve into Salesforce mobile apps and mobile administration, along with Salesforce Adoption Manager. You’ll gain insights into Lightning Experience, Salesforce's new app, and learn how its modern design and sleek interface helps you to build customizable components. Finally, we'll see how the two versions compare and help manage the transition from Salesforce Classic to Lightning Experience.By the end of the book, you will have mastered the techniques to configure and control various user interface features in Salesforce CRM.
Salesforce is the world's leading Customer Relationship Management (CRM) software, helping businesses connect with their constituents and partners. This book will give you a comprehensive introduction to managing sales, marketing, customer relationships, and overall administration for your organization. You'll learn how to configure and use Salesforce for maximum efficiency and return on investment.You'll start by learning how to create activities, manage leads, and develop your prospects and sales pipeline using opportunities and accounts, and then understand how you can enhance marketing activities using campaigns. Packed with real-world business use cases, this Salesforce book will show you how to analyze your business information accurately to make productive decisions. As you advance, you'll get to grips with building various reports and dashboards in Salesforce to derive valuable business insights. Finally, you'll explore tools such as process builder, approval processes, and assignment rules to achieve business process automation and set out on the path to becoming a successful Salesforce Administrator.By the end of the book, you'll have learned how to use Salesforce effectively to achieve your business goals.
Michael Missbach, George Anderson
System SAP jest uznanym zintegrowanym systemem informatycznym do zarządzania firmą. Charakteryzuje się ogromnym bogactwem funkcjonalności i elastycznością, ułatwiającą zmianę skali lub profilu działalności przedsiębiorstwa. Użytkownikami SAP są firmy o różnej wielkości i o różnych modelach biznesu. Szczególnie cenną możliwością SAP jest optymalizacja komunikacji i współpracy z otoczeniem: SAP CRM ułatwia zarządzanie relacjami z klientami, SAP SCM — zarządzanie łańcuchem dostaw, a SAP SRM pomaga w zarządzaniu relacjami z dostawcami. Niniejsza książka pozwala w bardzo krótkim czasie zapoznać się z systemami SAP. Składa się z 24 rozdziałów-lekcji. Przyswojenie materiału każdej z tych lekcji nie powinno trwać dłużej niż godzinę. Ten niezwykle praktyczny przewodnik umożliwia solidne opanowanie podstaw, a następnie zapoznanie się z bardziej zaawansowanymi zagadnieniami. Dzięki temu szybko można zrozumieć, na czym polega planowanie, wdrażanie systemu SAP i korzystanie z niego. Aby umożliwić utrwalenie materiału, każdy rozdział zakończono praktycznym studium przypadku. W książce omówiono: podstawy SAP oraz opis aplikacji i komponentów systemu, instalację systemu SAP w wersji stacjonarnej i w wersji systemu w chmurze, SAP z punktu widzenia biznesu i z punktu widzenia informatyki, najnowsze rozwiązania: bazy HANA, nowy interfejs użytkownika, Software as a Service i inne, operacje biznesowe w SAP, praktyczne podejście do implementacji, migracji i aktualizacji systemu SAP, SAP a internet rzeczy, media społecznościowe, wielkie zbiory danych i inne zagadnienia najbliższej przyszłości. SAP — zostań ekspertem w 24 godziny! Dr Michael Missbach jest dyrektorem Cisco SAP Competence Center. Opracowuje zbiór dobrych praktyk związanych z korzystaniem z aplikacji SAP HANA i innych ważnych usług biznesowych implementowanych w chmurach publicznych i prywatnych. Dr George Anderson jest starszym architektem i dyrektorem programowym w Microsoft Services, specjalizuje się w projektowaniu i implementowaniu ważnych rozwiązań biznesowych SAP i Microsoft Dynamics.