Empowering Marketing and Sales with HubSpot. Take your business to a new level with HubSpot's inbound marketing, SEO, analytics, and sales tools

Resa Gooding

Empowering Marketing and Sales with HubSpot is your comprehensive solution to using HubSpot to achieve your business goals with a flexible and lean approach. With this audiobook, you’ll implement out-of-the-box solutions provided by HubSpot for sales and marketing professionals using all the tools needed to effectively manage your business campaigns, sales, and marketing automation processes.This audiobook will take you through steps to ensure your investment in HubSpot pays off from Day 1. You’ll learn how to set up HubSpot correctly and understand how to generate quick wins for your organization. Next, you will work with important HubSpot tools for SEO, social media, and ads. The audiobookbook will also show you how to use HubSpot for conversational marketing and create a marketing funnel using HubSpot’s lead capture and engagement tools. In addition to this, you will get to grips with building custom reports, dashboards, and notifications to stay on top of company marketing goals. Later, you will learn how to use HubSpot for inbound marketing and for every type of business, such as manufacturing, agriculture, and eCommerce.By the end of this HubSpot audiobook, you will have the skills you need to be able to set up effective marketing campaigns and leverage the insights gleaned from sales efforts using just one platform.

The Economics of Data, Analytics, and Digital Transformation. The theorems, laws, and empowerments to guide your organization's digital transformation

Bill Schmarzo

In today’s digital era, every organization has data, but just possessing enormous amounts of data is not a sufficient market discriminator. The Economics of Data, Analytics, and Digital Transformation aims to provide actionable insights into the real market discriminators, including an organization’s data-fueled analytics products that inspire innovation, deliver insights, help make practical decisions, generate value, and produce mission success for the enterprise.The book begins by first building your mindset to be value-driven and introducing the Big Data Business Model Maturity Index, its maturity index phases, and how to navigate the index. You will explore value engineering, where you will learn how to identify key business initiatives, stakeholders, advanced analytics, data sources, and instrumentation strategies that are essential to data science success. The book will help you accelerate and optimize your company’s operations through AI and machine learning.By the end of the book, you will have the tools and techniques to drive your organization’s digital transformation.Here are a few words from Dr. Kirk Borne, Data Scientist and Executive Advisor at Booz Allen Hamilton, about the book:Data analytics should first and foremost be about action and value. Consequently, the great value of this book is that it seeks to be actionable. It offers a dynamic progression of purpose-driven ignition points that you can act upon.

Sustainable IT Playbook for Technology Leaders. Design and implement sustainable IT practices and unlock sustainable business opportunities

Niklas Sundberg, Hélene Barnekow

We are at a critical point in human history. Humanity is under threat, but all is not lost. We can take action! But how?Sustainable IT Playbook for Technology Leaders will show you how. It will walk you through the construction and implementation of a sustainable IT strategy and enable you to do your bit for the future of mankind.The book is split into three parts. Part I details the “why” and the clear and present danger that humanity faces today: the climate crisis. How did we get here, what are the immediate threats, what are the planetary boundaries that we need to peel back to safe levels, and what impact does IT have on society at large? Part II will focus on the what.” It examines the nitty-gritty details of what we can do to unlock significant returns on sustainable investments toward a more sustainable future. Part III, the final part of the book, focuses on the “how.” How do you turn your ideas into action? What do you need to do to establish your baseline and your direction of travel towards your objective? This part provides tangible case studies and explains how you can start your journey today to begin delivering global and impactful objectives.By the end of this book, you’ll be able to plan, implement, and communicate a sustainable IT strategy and set yourself apart as a progressive technology leader.

Clean Code in PHP. Expert tips and best practices to write beautiful, human-friendly, and maintainable PHP

Carsten Windler, Alexandre Daubois

PHP is a beginner-friendly language, but also one that is rife with complaints of bad code, yet no clean code books are specific to PHP. Enter Clean Code in PHP. This audiobook is a one-stop guide to learning the theory and best practices of clean code specific to real-world PHP app development environments.This PHP audiobook is cleanly split to help you navigate through coding practices and theories to understand and adopt the nuances of the clean code paradigm. In addition to covering best practices, tooling for code quality, and PHP design patterns, this audiobook also presents tips and techniques for working on large-scale PHP apps with a team and writing effective documentation for your PHP projects.By the end of this audiobook, you’ll be able to write human-friendly PHP code, which will fuel your PHP career growth and set you apart from the competition.

Learning IPython for Interactive Computing and Data Visualization. Get started with Python for data analysis and numerical computing in the Jupyter not

Cyrille Rossant

Python is a user-friendly and powerful programming language. IPython offers a convenient interface to the language and its analysis libraries, while the Jupyter Notebook is a rich environment well-adapted to data science and visualization. Together, these open source tools are widely used by beginners and experts around the world, and in a huge variety of fields and endeavors.This book is a beginner-friendly guide to the Python data analysis platform. After an introduction to the Python language, IPython, and the Jupyter Notebook, you will learn how to analyze and visualize data on real-world examples, how to create graphical user interfaces for image processing in the Notebook, and how to perform fast numerical computations for scientific simulations with NumPy, Numba, Cython, and ipyparallel. By the end of this book, you will be able to perform in-depth analyses of all sorts of data.

Learning D3.js Mapping. Build stunning maps and visualizations using D3.js

Thomas Newton, Oscar Villarreal

Mastering Salesforce Experience Cloud. Strategies for creating powerful customer interactions

Lillie Beiting, Rachel Rogers

Empowering your target audience to interact effortlessly with you and your product offerings is a critical aspect of business in the modern era. Users expect easy, professional digital experiences when engaging with organizations. However, creating engagement applications from scratch is challenging, and connecting user behavior with your organization’s data is even more complex. Enter Salesforce Experience Cloud sites, website portals built on the Salesforce data model that seamlessly connects your user data to your user experience. Mastering Salesforce Experience Cloud focuses on the human-centric nature of this product, beginning with a comprehensive guide on designing for your organization’s desired users and ensuring success for both internal teams and end users. After exploring the real-world applications of Experience Cloud and reviewing license models, this book provides a beginning-to-end guide to mastering the technical backend of this product, covering both out-of-the-box settings and customization techniques. By the end of this book, you’ll have gained a deep understanding of the Experience Cloud data model and customization options to create engaging, user-centric digital experiences that deliver value to your organization and stakeholders.

Rust Web Development with Rocket. A practical guide to starting your journey in Rust web development using the Rocket framework

Karuna Murti

Looking for a fast, powerful, and intuitive framework to build web applications? This Rust book will help you kickstart your web development journey and take your Rust programming skills to the next level as you uncover the power of Rocket - a fast, flexible, and fun framework powered by Rust.Rust Web Development with Rocket wastes no time in getting you up to speed with what Rust is and how to use it. You’ll discover what makes it so productive and reliable, eventually mastering all of the concepts you need to play with the Rocket framework while developing a wide set of web development skills. Throughout this book, you'll be able to walk through a hands-on project, covering everything that goes into making advanced web applications, and get to grips with the ins and outs of Rocket development, including error handling, Rust vectors, and wrappers. You'll also learn how to use synchronous and asynchronous programming to improve application performance and make processing user content easy.By the end of the book, you'll have answers to all your questions about creating a web application using the Rust language and the Rocket web framework.

The Manager's Guide to Employee Feedback. Master this essential skill for new managers and successfully deliver feedback to raise your team's performance with this practical guide book and

Glenn Robert Devey

Master this essential skill for new managers and successfully deliver feedback to raise your team’s performance with this practical guide book and ebook.

Nmap 6: Network Exploration and Security Auditing Cookbook. Want to master Nmap and its scripting engine? Then this book is for you – packed with practical tasks and precise instructions, it’s a comprehensive guide to penetration testing and network monitoring. Security in depth

Paulino Calderon, Gordon Lyon

Nmap is a well known security tool used by penetration testers and system administrators. The Nmap Scripting Engine (NSE) has added the possibility to perform additional tasks using the collected host information. Tasks like advanced fingerprinting and service discovery, information gathering, and detection of security vulnerabilities.Nmap 6: Network exploration and security auditing cookbook will help you master Nmap and its scripting engine. You will learn how to use this tool to do a wide variety of practical tasks for pentesting and network monitoring. Finally, after harvesting the power of NSE, you will also learn how to write your own NSE scripts.Nmap 6: Network exploration and security auditing cookbook is a book full of practical knowledge for every security consultant, administrator or enthusiast looking to master Nmap. The book overviews the most important port scanning and host discovery techniques supported by Nmap. You will learn how to detect mis-configurations in web, mail and database servers and also how to implement your own monitoring system. The book also covers tasks for reporting, scanning numerous hosts, vulnerability detection and exploitation, and its strongest aspect; information gathering.

Practical Guide to Azure Cognitive Services. Leverage the power of Azure OpenAI to optimize operations, reduce costs, and deliver cutting-edge AI solutions

Chris Seferlis, Christopher Nellis, Andy Roberts

Azure Cognitive Services and OpenAI are a set of pre-built artificial intelligence (AI) solution APIs that can be leveraged from existing applications, allowing customers to take advantage of Microsoft’s award-winning Vision, Speech, Text, Decision, and GPT-4 AI capabilities.With Practical Guide to Azure Cognitive Services, you’ll work through industry-specific examples of implementations to get a head-start in your production journey. You’ll begin with an overview of the categorization of Azure Cognitive Services and the benefits of embracing AI solutions for practical business applications. After that, you’ll explore the benefits of using Azure Cognitive Services to optimize efficiency and improve predictive capabilities. Then, you’ll learn how to leverage Vision capabilities for quality control, Form Recognizer to streamline supply chain nuances, language understanding to improve customer service, and Cognitive Search for next-generation knowledge-mining solutions.By the end of this book, you’ll be able to implement various Cognitive Services solutions that will help you enhance efficiency, reduce costs, and improve the customer experience at your organization. You’ll also be well equipped to automate mundane tasks by reaping the full potential of OpenAI.

Mastering NetScaler VPX. Learn how to deploy and configure all the available Citrix NetScaler features with the best practices and techniques you need to know

Rick Roetenberg, Marius Sandbu, Andy Paul

Citrix NetScaler is one of the best Application Delivery Controller products in the world. The Application Delivery Controllers are commonly used for load balancing purposes, to optimize traffic, and to perform extra security settings.This book will give you an insight into all the available features that the Citrix NetScaler appliance has to offer. The book will start with the commonly used NetScaler VPX features, such as load balancing and NetScaler Gateway functionality. Next, we cover features such as Responder, Rewrite, and the AppExpert templates, and how to configure these features. After that, you will learn more about the other available Citrix technologies that can interact with Citrix NetScaler. We also cover troubleshooting, optimizing traffic, caching, performing protection using Application Firewall, and denying HTTP DDoS attacks for web services.Finally, we will demonstrate the different configuration principles real-world Citrix NetScaler deployment scenarios.

Designing and Prototyping Interfaces with Figma. Elevate your design craft with UX/UI principles and create interactive prototypes - Second Edition

Fabio Staiano

Are you a UI/UX designer eager to learn the art of creating compelling interfaces using Figma? Look no further! The highly anticipated new edition is here to transform your creative journey.Explore Figma's latest features and delve into the power of variables and conditional Prototyping. Get ready to transform your static designs into dynamic, interactive prototypes, offering users and stakeholders an immersive experience. Stay at the forefront of design innovation with insights into integrating AI capabilities and optimizing your workflow with the latest Figma plugins. With user-centric design at its core, this book guides you through mastering design thinking, enabling you to tackle complex design challenges with ease. One unique aspect of this edition is its focus on effective communication. Learn how to convey your design vision clearly to both technical and non-technical audiences. In the rapidly changing world of UI/UX design, iteration is key. This book will teach you how to gather user feedback and iterate on your designs by creating interactive prototypes.Whether you're new to Figma or a seasoned pro, this comprehensive guide equips you with the skills to create captivating interfaces, fosters creativity and problem-solving, and makes you an indispensable, forward-thinking designer.

Android Studio Cookbook. Design, test, and debug your apps using Android Studio

Mike van Drongelen

This book starts with an introduction of Android Studio and why you should use this IDE rather than Eclipse. Moving ahead, it teaches you to build a simple app that requires no backend setup but uses Google Cloud or Parse instead. After that, you will learn how to create an Android app that can send and receive text and images using Google Cloud or Parse as a backend. It explains the concepts of Material design and how to apply them to an Android app. Also, it shows you how to build an app that runs on an Android wear device.Later, it explains how to build an app that takes advantage of the latest Android SDK while still supporting older Android versions. It also demonstrates how the performance of an app can be improved and how memory management tools that come with the Android Studio IDE can help you achieve this.By the end of the book, you will be able to develop high quality apps with a minimum amount of effort using the Android Studio IDE.

Getting Started with Unity 2018. A Beginner's Guide to 2D and 3D game development with Unity - Third Edition

Dr. Edward Lavieri

The Unity game engine has revolutionized the gaming industry with its complete set of intuitive tools and rapid workflows, which can be used to create interactive 3D content. With Unity, you can scaffold your way from the basics and make make stunning interactive games. This book will guide you through the entire process of creating a 3D game, from downloading the Unity game engine to publishing your game. It not only gives you a strong foundation, but puts you on the path to game development. Beginning with an overview of the Unity engine and its interface, you will walk through the process of creating a game environment and learn how to use built-in assets, as well as assets created with third-party 3D modeling tools such as Blender. Moving on, you will create custom scripts to control non-player character behaviors and gameplay. You will master exciting concepts such as Heads-Up-Displays, mini-maps, game navigation, sound effects, and lighting effects. Next, you’ll learn how to create your first VR experience, right from setting up the project to image effects. You'll be familiarized with all the tools that Unity has to offer to create your own immersive VR experiences. Each section is a stepping stone toward the completion of the final game. By the end of the book, you'll have learned advanced topics such as cross-platform considerations which enable your games to run on multiple platforms.

Modernizing Legacy Applications in PHP. Make your legacy applications organized, testable and free of globals

Paul Jones

Have you noticed that your legacy PHP application is composed of page scripts placed directly in the document root of the web server? Or, do your page scripts, along with any other classes and functions, combine the concerns of model, view, and controller into the same scope? Is the majority of the logical flow incorporated as include files and global functions rather than class methods? Working with such a legacy application feels like dragging your feet through mud, doesn’t it?This book will show you how to modernize your application in terms of practice and technique, rather than in terms of using tools such as frameworks and libraries, by extracting and replacing its legacy artifacts. We will use a step-by-step approach, moving slowly and methodically, to improve your application from the ground up. We’ll show you how dependency injection can replace both the new and global dependencies. We’ll also show you how to change the presentation logic to view files and the action logic to a controller. Moreover, we’ll keep your application running the whole time. Each completed step in the process will keep your codebase fully operational with higher quality. When we are done, you will be able to breeze through your code like the wind. Your code will be autoloaded, dependency-injected, unit-tested, layer-separated, and front-controlled. Most of the very limited code we will add to your application is specific to this book. We will be improving ourselves as programmers, as well as improving the quality of our legacy application.